Shambala 2013 ig report by christopher Johnson

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Industry Green Category: Festival/ Outdoor Event Applicant: Kambe Events Ltd - Shambala Festival Julie’s Bicycle assessors: Lucy Latham, Claire Buckley, Luke Ramsay Date: 13th December 2013

Industry Green Outdoor Event Report Shambala 2013

Executive summary ................................................................................................ 2 1.1 Commitment ........................................................................................................4 1.2 Understanding ......................................................................................................6 1.3 Improvement ...................................................................................................... 11 1.3.1 Data analysis – year on year comparisons ................................................................... 11 1.3.2 Benchmark analysis - comparison with Julie’s Bicycle benchmarks ................................................. 12 1.3.3 Improvement strategy/action plan ..................................................................................................... 13 1.4 Communication................................................................................................... 15

2. Recommendations ........................................................................................... 16 2.1 Commitment ...................................................................................................... 16 2.2 Understanding .................................................................................................... 17 2.3 Improvement ..................................................................................................... 17 2.4 Communication................................................................................................... 18

3. Promoting your IG certification ........................................................................ 19 4. Future IG certification ...................................................................................... 20 5. Background on Industry Green ......................................................................... 21 5.1 Legislation and science .......................................................................................... 21 5.2 Industry Green certification ..................................................................................... 21

References ........................................................................................................... 22 Appendix 1: Improvement Tips and Further Resources ........................................ 23 For the event .......................................................................................................... 23 For audience travel ................................................................................................... 24 For future reporting .................................................................................................. 24 For inspiring others ................................................................................................... 24

Appendix 2: Criteria for Industry Green 1-3 stars 1 for Festivals and Outdoor Events ............................................................................................................................ 26 Industry Green Event Report – Shambala 2013

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Executive summary Shambala Festival has been rated against the Industry Green (IG) criteria based on emissions data and evidence submitted by Chris Johnson, Festival Director, covering the 2013 festival, and a comparison against 2012 festival performance. In recognition of successful IG certification, Shambala Festival is awarded the IG mark (3 stars) to use in its communications for one year, or whenever its IG certification results are superseded by a 2014 certification. Shambala Festival is one of over 45 Industry Green certified organisations, and as such part of a collaborative sector-wide response to climate change and environmental sustainability. For more information on who is Industry Green certified please visit www.juliesbicycle.com/industry-green/who-igs Summary of IG rating - Commitment - Understanding - Improvement - Communication - Overall Industry Green rating Your rating explained: Shambala Festival has achieved 3 stars in each of the four categories: Commitment, Understanding, Improvement and Communication and is therefore awarded 3 stars Industry Green overall for 2013.This is the festival’s fourth Industry Green certification and it was also awarded 3 stars in 2012 and in 2010. Maintaining its 3 star rating is a major achievement and recognition of Shambala’s innovative and integrated approach to environmental sustainability and significant improvements in both total and relative emissions. Achieving 3 stars, for three of four years is also an outstanding achievement. Shambala Festival

2009

2010

2011

2012

2013

Comparing 2012 & 2013

Total GHG emissions - tonnes CO2e (based on energy use, water use, sewerage, and waste)1 Total relative GHG emissions i.e. per audience day - kg CO2e (based on energy use, water use, sewerage, and waste)

72.6

18.6

28.3

29.0

20.6

2.23

0.52

0.68

0.64

0.43

29% decrease 32% decrease

‘Total GHG emissions’ refers to the total tonnes of emissions produced by Shambala Festival activities (represented as CO2 equivalent or CO2e) and ‘total relative GHG emissions’ refers to kg CO2e emissions ‘per audience day’, i.e. the number of days each visitor spends at the festival. The ‘per audience day’ metric allows for comparisons with other festivals and ensures that a festival is neither rewarded nor penalised because it has had a good or bad season with regards to ticket sales. Shambala Festival is a four-day event, with most attendees staying for all four days. The sources of GHG emissions included in this report are energy use, water use, sewerage, waste and audience, crew and contractor travel. The improvement rating is based on comparing relative GHG emissions (per audience day) from energy use, water use, sewerage and waste between 2013 and 2012.

While Shambala monitors and reports on audience, crew, contractor and artist travel, these are excluded from the improvement assessment as they fall outside the Industry Green scope.

Industry Green Event Report – Shambala 2013

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Total relative emissions from energy use, water use, sewerage and waste decreased by 32% per audience day between 2013 and 2012. Comparing 2013 with 2009, the first year for which Shambala provided data, total relative emissions from energy use, water use, sewerage and waste have decreased overall by an outstanding 81% per audience day. 2009-2013 emissions per audience day - kg CO2e 2.5

2.0 Waste

1.5

Sewerage Water

1.0

Energy 0.5

0.0 2009

2010

2011

2012

2013

Key strengths  Reduction in GHG emissions from energy use, water use, sewerage and waste by 32% per audience day comparing 2013 with 2012;  Exceptional engagement and communication with suppliers and contractors;  A range of campaigns and initiatives to engage with audience members on energy and environmental issues including The Electric Hotel, Bring a Bottle campaign – Shambala’s most successful engagement campaign to date - and the Surplus Supper Club focusing on food waste;  Measuring audience, crew and contractor travel, which goes beyond the Industry Green scope;  Development of an innovative approach to carbon offsetting, starting with the Carbon Travel Fund for audience travel, and more recently investing in The Converging World Renewable Energy wind turbines with the aim of offsetting all event emissions (including audience travel), and beyond;  Trialing of an innovative power monitoring approach for individual generators, in co-operation with De Montfort University;  Engagement with the wider festival and event sector, sharing Shambala’s experience especially on temporary power. Key areas for improvement Shambala is already demonstrating best practice, innovating and leading the way in the UK festival sector on environmental sustainability. Recommended areas for further exploration and development are:  Engaging and communicating with artists regarding their environmental impacts, especially travel;  Improving water use and waste water monitoring and understanding with the aim of identifying actions to reduce water use and wastewater use and related impacts;  Shambala has a wide range of sustainability documents, with some overlap and in some cases confusing titles (e.g. Environmental Operations Manual which is in effect a statement of its environmental policy and principles), which could benefit from review and rationalisation, and;  Ensure understanding and clarify, and where necessary update, specifications regarding the use of biodegradable vs. compostable materials2.

See the Association for Organics Recycling, Short guide to Compostable Products and Packaging Substantiating compostable claims - Know what to look for UK Local Authority Guidance: 2011

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1. Results 1.1 Commitment Commitment 3 stars Two people responsible for environmental performance. AND environmental/sustainability policy in place and under regular review. AND gaining commitment to improving environmental performance from at least one of the following: staff, supply chain organisations, incoming artists AND the audience. OR gaining exceptional commitment to improving environmental performance from at least one of the following: staff, supply chain organisations, incoming artists.

Your rating explained: One of the festival directors has the role of Sustainability Coordinator, covering all areas of environmental management. Several roles report into the Sustainability Coordinator e.g. Sustainability Projects Manager, Recycling Exchanges Manager and Traders Assessment Manager. Shambala Festival has an Environmental Operations Manual, which states its environmental policy, principles and how they should be put into practice. The Environmental Operations Manual is reviewed annually. As such, Shambala Festival is awarded 3 stars for Commitment. Analysis: Commitment to sustainability crosses the whole business, and is considered in every part of the festival planning and operation. Shambala’s Environmental Operations Manual is updated annually in line with festival planning and was last updated in February 2013. It outlines the festival’s environmental policy, guiding principles and how they should be put into practice, covering the following areas:  Office management and administration e.g. increasing the use of recycled paper, recycling paper, old equipment and cartridges etc.;  Carbon reduction i.e. undertaking carbon analysis on on-going basis using the Industry Green Tools and certification;  Promoting alternatives to travelling to Shambala Festival by car;  Power generation e.g. aim for 100% renewable mix of biodiesel (re-processed domestic waste stock only), wind and solar;  Waste management e.g. eliminating the use of disposable packaging, onsite composting;  Suppliers e.g. providing local business opportunities, ethical sourcing, reducing travel miles;  Environmental awareness-raising i.e. promoting green initiatives/steps taken on the festival website, printed programme and social media. Shambala Festival has a procurement policy which was last updated in 2013 and is updated annually for each festival. It requires all suppliers to fill out the Contractors Sustainability Checklist as a requirement of the terms of contract (stated on purchase orders). All contractors are vetted, and local, responsible, organic, ethical and small companies favoured. Other supplier stipulations include the use of organic, free range and humanely raised meat, FSC wood products (in construction), Fairtrade tea and coffee. Shambala Festival also has an annual Green Travel Plan, which lists its motivations and approach in Industry Green Event Report – Shambala 2013

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instating and improving green travel provision. Over the past four years, it has created and refined many projects, initiatives and guidance documents for staff, suppliers and audience members:  Staff: The staff handbook contains information on Shambala Festival’s environmental initiatives (recycling exchanges, tap water provision, and bar cups system etc.)  Suppliers and contractors: The Trader Sustainability Briefing and Checklist 2013 contains a ‘Food sourcing policy’, a ‘Concessions serve-ware and packaging policy’, a section on ‘Recycling requirements’, and a ‘Trader Sustainability Checklist’. The checklist requires all food suppliers to provide information on their sustainability policy, steps to reduce energy consumption, and any future environmental improvements.  Audience - The Carbon Travel Fund allows car and van pass buyers to offset travel emissions, with funds donated to charitable environmental/humanitarian projects; - Subsidised coach travel from six cities and a biofuel shuttle bus from local public transport links; - The Re-usable Cup initiative, which as includes a £1 deposit to act as in incentive; - The Recycling Exchange initiative in which every ticket buyer is charged a one-off £10 “Recycling Deposit” which is reclaimed after the audience member has dropped off and sorted his/her waste and recycling. Unclaimed deposits help pay for staffing the recycling exchanges, carbon footprint offsetting and subsidising other environmental initiatives. Shambala Festival has worked on environmental sustainability initiatives with various partners including:  Friends of the Earth who provided pedal powered mobile phone recharging as well as information on their The Bee Cause campaign, a campaign to save Britain’s bees;  FRANK on the Bring a Bottle campaign in which audience members are encouraged to bring refillable water bottles as no bottled water is sold on-site. FRANK provides water bottles to those who come without and proceeds from the sale go towards funding clean water projects in India;  goCarShare to encourage audience members to share journeys to the festival site;  FareShare South West to run a 'surplus supper club' food recycling scheme. FareShare South West is a national charity working with the food industry to collect surplus food waste and disseminate it to vulnerable citizens. FareShare ran a restaurant at the festival using food that had been reclaimed from the food industry as ‘waste’ as well as encouraging audience members to bring any surplus food. Shambala Festival has received several rewards in recognition of its commitment to environmental sustainability, including most recently A Greener Festival Award in 2013 and a Greener Festival Inspiration Award in 2012. To maintain 3 stars for Commitment, Shambala Festival will need to maintain its exceptional commitment to reducing its environmental impacts from staff and supply chain. It should also consider how to continue increasing commitment from its audience in improving their environmental performance, or gaining exceptional commitments to improving environmental performance from its incoming artists.

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1.2 Understanding Understanding 3 stars Measuring at least five sources of environmental/sustainability impacts â&#x20AC;&#x201C; this must include energy use, water use, sewerage and waste and at least one other source of impact.

Your rating explained: Shambala has an advanced understanding of its environmental impacts and has provided data on energy use, water use, sewerage, waste and audience travel for four consecutive years as well as crew and contractor travel since 2012. Measuring audience, crew and contractor travel goes beyond the Industry Green scope. Shambala Festival is therefore awarded 3 stars Industry Green for Understanding. Analysis: Shambala Festival has measured energy use for different power sources, with the exception of bottled gas, all sold directly to traders by a wholesaler, for which an estimate based on last yearâ&#x20AC;&#x2122;s figure has been used. Shambala Festival is working on obtaining accurate bottled gas data for 2014. Shambala Festival has also measured its water consumption, sewerage production and waste as well as increasing its scope of emissions reporting by supplying audience travel data and crew and contractor travel. IG data and results are summarised below. Please note that all data submitted for previous years have been re-calculated using the most recent emission conversion factors, and therefore carbon totals might differ from previous IG reports.

Industry Green Event Report â&#x20AC;&#x201C; Shambala 2013

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Table 1 Data provided as basis for emissions calculations Category

Data provided

Description of event

Description of festival

Number of days Camping? Number of tickets sold Number of audience days Energy

Water & sewerage Waste Landfilled Recycled Composted Audience travel

2009

2010

2011

2012

2013

Medium greenfield music and performance festival 4 Yes 8,144

Medium greenfield music and performance festival

4 Yes 8,932

4 Yes 10,504

4 Yes 11,315

4 Yes 11,896

32,576

35,728

41,416

45,260

47,584

Diesel (l) Concession diesel (l) Biodiesel (l) Concession biodiesel (l) Bottled gas (l) Onsite renewable (kWh) Water (m3) Sewerage (m3)

16,385 5,000 0 0 2,519 50 4 241

300 0 12,083 2,000 3,678 520 4 239

1,677 2,187 10,905 2,721 3,6783 200 420 227

1,519 1,731 7,464 3,513 2,962 85 250 241

1,192 0 11,123 4,767 2,966 120 260 314

Landfill (tonnes) Recycling (tonnes) Composting (tonnes) Actual data

42 12 6 79% by car, average occupancy 3, average return distance 182 miles; 10% by train, average return distance 182 miles; 8% by dedicated coach, average return distance 198 miles; 3% by public bus, average return distance 182 miles; 0,2% by short-haul flight

42 18 6 76% by car, average occupancy 3, average return distance 181 miles; 13% by train, average return distance 181 miles; 8% by dedicated coach, average return distance 158 miles; 0.5% by taxi, average return distance 18 miles

54 20.65 7 79% by car, average occupancy 2.97, average return distance 178 miles; 11% by train, average return distance 150 miles; 8% by dedicated coach, average return distance 166 miles; 2% by taxi, average return distance 12 miles

43.76 29.12 9.65 73% by car, average occupancy 2.56, average return distance 163 miles; 16% by train, average return distance 100 miles; 10% by dedicated coach, average return distance 166 miles; 3% by taxi, average return distance 12 km

N/A

232,242 miles car 129,178 miles van 60,441 miles car 23,168 miles van 3,857 miles car 5,368 miles van 3,714 miles 7 tonne truck

205,211 miles car 144,960 miles van

N/A 3,857 miles car 8,983 miles van 7,900 miles articulated lorry

N/A 3,857 miles car 5,269 miles van 7,900 miles articulated lorry 3,714 miles 7 tonne truck

Crew/ production travel Artist travel

Actual data

40 13 5 74% by car, average occupancy 3, average return distance 180 miles; 8% by dedicated coach, average return distance 198 miles; 8% by train, average return distance 200 miles; 0.9% by public bus, average return distance 200 miles; 0.2% by shorthaul flight N/A

Actual data

N/A

Contractor travel

Actual data

N/A

Notes:  Water figures for both 2011 and 2012 have been estimated using the Julie’s Bicycle benchmark, as the figures provided by the contractor were unreliable;  2013 bottled gas was estimated.

Estimated consumption figure

Industry Green Event Report – Shambala 2013

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Table 2 Absolute and relative CO2e emissions Festival Length - days Number of tickets sold (incl. guests) Total audience days Energy - tonnes CO2e Water - tonnes CO2e Sewerage - tonnes CO2e Waste - tonnes CO2e Landfilled Recycled4 Composted5 Audience travel- tonnes CO2e Crew travel - tonnes CO2e Contractor travel - tonnes CO2e Artist travel - tonnes CO2e Total GHG emissions - tonnes CO2e Total GHG emissions tonnes CO2e6 (from energy, water, sewerage, waste) Total GHG emissions per audience day kg CO2e7 (from energy, water, sewerage, waste) Mitigation cost (£538/tonne CO2e)

2009 4 8,144 32,576 60.9 <0.01 0.2

2010 4 8,932 35,728 6.3 <0.01 0.2

2011 4 10,504 41,416 15.8 0.1 0.2

2012 4 11,315 45,260 13.1 0.1 0.2

2013 4 11,896 47,584 7.6 0.1 0.2

11.6 0 0 134.9 N/A N/A N/A 207.5 72.6

12.2 0 0 165.8 N/A N/A N/A 184.5 18.6

12.2 0 0 176.2 221.21 9.75 45.66 435.5 28.3

15.7 0 0 193.8 230.58 25.02 N/A 478.4 29.0

12.7 0 0 194.4 230.58 24.88 N/A 470.5 20.6

2.23

0.52

0.68

0.64

0.43

~£3,900

~£1,000

~£1,500

~£1,100

Graph 1 Emission sources 2013

Waste to recycling is zero carbon-rated. Composted waste is zero carbon-rated. 6 Audience, crew, contractor and artist travel, where applicable, were excluded from comparisons, as outside Industry Green scope. 7 Improvement is assessed based on relative results i.e. emissions ‘per audience day’, which refers to the number of days each visitor spends at the festival. The ‘per audience day’ relative result allows for comparisons with other festivals and ensures that a festival is neither rewarded nor penalised because it has had a good or bad season with regards to ticket sales. 8 Department of Energy and Climate Change (2009). Carbon Valuation in UK Policy Appraisal: A Revised Approach. DECC, London. 5

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Graph 2 Year on year absolute emissions - tonnes CO2e9

Table 3 Relative environmental performance indicators

Diesel per audience day: litres (red diesel and biodiesel, incl. concessions) Water per audience day: litres (just water use, not including sewerage) Total waste per audience day: kg (landfilled, recycled and composted) Total energy, water and waste per audience day: kg CO2e Travel per audience member: kg CO2e

2009 0.66

2010 0.40

2011 0.42

2012 0.31

2013 0.36

0.12

0.11

10.14

5.52

5.46

1.78

1.68

1.59

1.80

1.73

2.23

0.52

0.68

0.64

0.43

16.57

18.57

16.78

17.12

16.34

Emissions resulting from audience, crew, contractor and artist travel are excluded from the graph as they fall outside the Industry Green scope for comparisons.

Industry Green Event Report â&#x20AC;&#x201C; Shambala 2013

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Graph 3 Year on year emissions per audience day - kg CO2e

To maintain 3 stars for Understanding, Shambala Festival will need to continue measuring at least five sources of environmental impacts, including energy use, water use, sewerage and waste and at least one other source of impact, such as audience and production travel. Shambala Festival should aim to improve its water and waste water monitoring and understanding and to improve the quality of the bottled gas data.

Industry Green Event Report â&#x20AC;&#x201C; Shambala 2013

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1.3 Improvement Improvement 3 stars Environmental/sustainability improvement strategy or action plan in place. AND reduction of at least 6% in annual relative GHG emissions (covering as a minimum emissions related to energy use, water use, sewerage and waste).

Your rating explained: Shambala Festival has achieved a 32% reduction in its GHG emissions per audience day (from energy use, water use, sewerage and waste) comparing 2013 to 2012. It has a regularly updated environmental improvement plan in place, entitled Green Action Plan, as well as a Green Travel Plan for 2014. As such Shambala Festival is awarded 3 stars Industry Green for Improvement. 1.3.1 Data analysis – year on year comparisons This is Shambala’s fourth Industry Green assessment and it has made five years’ worth of data available. Comparing 2013 with 2012, Shambala Festival’s GHG relative emissions (i.e. per audience day) from energy, water, sewerage and waste decreased by 32%, a huge improvement on the previous year’s successful reduction of 6%. Table 4 Environmental performance indicators 2009

2010

2011

2012

2013

% increase/ decrease 2013 to 2009

% increase/ decrease 2013 to 2012

Total emissions per audience day - kg CO2e (energy, water, sewerage and waste) Energy use emissions per audience day - kgCO2e

2.23

0.52

0.68

0.64

0.43

81% decrease

32% decrease

1.87

0.18

0.38

0.29

0.16

Energy use per audience day - litres (red and bio-diesel, incl. concessions and bottled gas): Renewable energy use per audience day - kWh

0.73

0.51

0.38

0.42

91% decrease 48% decrease

45% decrease 10% decrease

0.0015

0.0146

0.0048

0.0019

0.003

4.14

4.64

4.25

4.28

4.09

27% increase 1% decrease

37% decrease 4% decrease

Travel emissions per audience member - kg CO2e

Looking at energy use in more detail, absolute red diesel consumption, excluding concessions, was 22% lower in 2013. Concessions’ red diesel consumption was 100% lower. Red diesel used per audience day (excluding concession diesel) decreased by 25% and red diesel used by concessions per audience day decreased by 100%. Absolute CO2e from diesel consumption (including concessions) decreased by 63% in absolute terms between 2013 and 2012 and by 65% per audience day. Both absolute and relative use of biodiesel (including concession biodiesel) increased by 38%. Shambala’s emissions reductions are a result of both reducing power demand and use, and its commitment to being powered by renewably sourced energy.

Industry Green Event Report – Shambala 2013

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Shambala used 41% more on-site renewables in 2013 (85kWh in 2012 and 120kWh in 2013). There was a 1% increase in total waste produced, from 81.6 tonnes in 2012 to 82.5 tonnes in 2013, however Shambala reduced its waste per audience day by 4%. Of the total waste produced in 2012, 25% was recycled and 8% composted, with the remainder (66%) going to landfill. In 2013 however, there was a 10% higher recycling rate, with. 35% recycled, 12% composted, and 53% sent to landfill. Absolute emissions resulting from waste sent to landfill were 19% lower in 2013 compared to 2012, and 23% lower per audience day. Shambala Festival has a range of waste initiatives, such as a successful Recycling Exchange, a Green Box recycling strategy, an Upcycle project and a composting initiative. It works with waste management contractor GreenBoxEvents to recycle generic waste streams plus batteries, cooking oil, wood, glass and scrap metal, as well as reclaiming materials such as sand, straw and wood for reuse. Shambala Festival has a post-event litter pick, segregating material for landfill and recycling. In 2013 volunteers collected 30 green bags for recycling and 15 bags for landfill. It promotes the use of compostable and recyclable materials and packaging and uses Fareshare to re-distribute food that would be otherwise wasted. While absolute water use increased by 4% between 2012 and 2013, it decreased by 1% per audience day. Sewerage volumes increased by 30% in absolute terms and by 24% per audience day. Water figures provided for the 2012 festival are estimates based on the Julie’s Bicycle benchmarks as the data provided by contractors was unreliable. There has been no change in absolute emissions from audience travel between 2013 with 2012. Audience travel emissions per audience day however have decreased by 5%, most likely due to continued provision of subsidised coach travel, free shuttle buses from transport links, cycling initiatives as well as its partnership with the lift-sharing company, goCarShare. Shambala Festival also collected data for both crew travel and contractor travel in 2012 and 2013. Per audience day, both crew and contractor travel emissions decreased by 5%. Comparing Shambala Festival’s 2013 overall emissions per audience day (from energy, water, sewerage and waste) to the baseline year, 2009, there is an 81% reduction. This is an excellent result and a continued success for which Shambala Festival should be congratulated. 1.3.2 Benchmark analysis - comparison with Julie’s Bicycle benchmarks The Julie’s Bicycle benchmarks for the outdoor events have been developed for outdoor events with more than 20,000 attendees. No comparisons are possible for Shambala Festival (where total attendees were 11,896 in 2013), but the figures are included in Table 5 for reference. Table 5 Sector comparison – Large and Major Festivals (>20,000 attendees) Julie’s Bicycle sector benchmark Diesel per audience day: litres (red and biodiesel including concessions) Water per audience day: litres (water use only, not including sewerage) Waste per audience day : kg (total volume to landfill only) Total energy, water & waste per audience day: kg CO2e

Industry Green Event Report – Shambala 2013

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0.5 10 1.6 1.8

1.3.3 Improvement strategy/action plan Shambala Festival has worked closely with its power supplier, Midas, to plan and manage power needs in order to reduce fuel consumption as well as to use zero carbon energy from wind and solar. The festival is now 94% renewably powered. All generators are fuelled with 100% Waste Vegetable Oil (WVO) and the festival is working with De Montfort University on generator monitoring and reporting. Shambala Festival has had great success with its waste reduction and recycling in particular, eliminating disposables, re-using materials and increasing recycling. Shambala Festival is working hard to promote increased use of public transport for audience travel and saw increased numbers using car share, coach and shuttle bus in 2013. 2013 is the second year of Shambala Festival’s three year waste plan (created in 2012). The plan outlines its approach to managing all types of waste safely, effectively and reducing the percentage of waste to landfill year on year. Shambala Festival has made excellent progress in waste management and recycling performance. The Waste Management Plan includes key changes made to the waste operations of the 2013 Shambala Festival, e.g. introducing compostable waste collections in the campsites, increasing recycling exchange points from one to three etc. Although the over-arching target of sending 50% of waste to recycling wasn’t quite realised, 47% is still an excellent achievement. Shambala Festival’s Green Action Plan 2013 includes a review of the 2012 festival’s environmental performance, and the actions planned for the 2013 festival. Looking forward, the Green Action Plan 2014 document reviews these actions retrospectively, commenting on level of progress and evaluating their success. The Green Action Plan 2014 document begins with summarising the environmental performance of 2013, highlights include:  Carbon - Reduced carbon footprint; - Increased percentage of renewable power from 73% to 94%; - Investment in The Converging World Renewable Energy ‘offsets’ - 264 tonnes CO2e annually;  Waste/recycling - Reduced total tonnes to landfill; - Increased recycling rate;  Re-usable cups system - 93% of audience members said ‘they understood the environmental reasons and thought it was a good idea’; - 1 tonne of plastic saved (ECOCUP Report);  Bring a Bottle campaign - Most ‘likes’ for any post throughout the year on Facebook and 93% support on audience survey; - 1000 metal bottles sold (1 in 10 of audience members); - Free chilled filtered water delivered at all bars. The Green Action Plan 2014 currently only contains draft priorities and actions for the 2014 festival. These will be added to with more detail as contracts are confirmed. The actions planned for 2014, with accompanying strategies, are outlined below:  Continue to drive up recycling rates with a stated aim of ‘zero waste to landfill’ in 2014

Industry Green Event Report – Shambala 2013

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

 



- Improve recycling exchange profile in advance communications to increase deposit redemption rate - Improve access to bags and instructions - Implement onsite secondary sorting of waste using a conveyor back of house - Stricter monitoring of trader waste systems and higher recycling/pitch bond - Implement onsite in-office recycling - Set up bin systems early - Improved/renewed signage across site Aim for 100% renewable power (up from 94% in 2013) - Find a biofuel towerlight supplier - Increase audience travel by coach, public transport and car sharing to 30% combined - Communicate Shambala Express packages effectively Increase level of travel offsets by audience members under the Carbon Travel Fund Develop Bring a Bottle - Improve access to water onsite - Make bottles more easily available - Develop information supporting the campaign Reduce percentage of retained bar cups - Clearer signage at bars - Direct communication with all attendees rather than only ticket purchasers (ie staff, artists and public non-purchasers)

The Shambala 2014 Green Travel Plan outlines its motivation in providing and encouraging green travel and transport solutions. The aims set out in the 2014 Green Travel Plan are as follows: 1. Increase use of public transport and shuttle bus (10% in 2012 – aim for 15%); 2. Increase use of the Shambala Express (10% in 2012 – aim for 15%); 3. Increase number of people using GoCarShare (223 registered in 2012– aim for 50% increase i.e. 335 registered users); 4. Increase use of offsetting option under the Carbon Travel Fund by car and van pass (34% in 2012 – aim for 50%); 5. Provide better information about cycling to the event. To maintain 3 stars for Improvement, Shambala Festival will need to continue having an updated environmental sustainability action plan in place AND will need to continue reducing or stabilise its annual relative GHG emissions per audience day (including emissions related to energy use, water use, sewerage, and waste)

Industry Green Event Report – Shambala 2013

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1.4 Communication Communication 3 stars Communicating environmental impacts and improvements with directors and staff AND at least two of the following: supply chain organisations, incoming artists, audience INCLUDING exceptional communication with at least one of the following: directors and staff, supply chain organisations, incoming artists, audience. AND exceptional communication of the Industry Green report with at least one of the following: directors and staff, supply chain organisations, incoming artists, audience.

Your rating explained: Shambala Festival has been communicating its environmental impacts, improvements and initiatives with its directors and staff and exceptionally communicating them with its supply chain and audience. The 2012 Industry Green report has also been communicated with its directors, staff, supply chain and audience. As such Shambala Festival is awarded 3 stars for Communication. Analysis: Shambala Festival integrates environmental messages and awareness-raising into various communication channels including: emails; web pages; the Essential Guide for all festival attendees; specific text on e-tickets; social media; specific text on purchase orders for contractors and suppliers; booking confirmation correspondence for attending artists; the Staff Handbook; and face-to-face communication via crew briefing meetings. All directors are committed to sustainability, and it features alongside finance and creative content as a core element of decision-making. Given its strong environmental ethos, communication among and between directors and support staff on environmental performance is on-going. Traders are engaged with Shambala Festival’s environmental commitments and expectations through the Sustainability Checklist which is completed by all suppliers prior to the festival and each supplier’s performance is also reviewed post-event, maintaining the dialogue. Traders are also educated in environmental initiatives prior to the event via contracts and the traders pack. The Green Trader Award also incentivises traders’ environmental performance, especially as the results are made public, with awards such as: Green Trader of the Year, Green Trader – Rising Star, Director’s Choice award. Communications on environmental impacts are apparent through the entire audience experience, from the point of booking tickets, to on-site information and follow-up correspondence. This engagement is via the festival’s website, social media presence and variety of on-site festival activities. The audience is further engaged through various mechanisms such as the Carbon Travel Fund. The Industry Green report has been communicated widely to audience members via the website’s sustainability page, and to all staff, contractors and crew via email mail-outs. The report and process are also routinely mentioned in press releases, blogs and news items. To maintain 3 stars for Communication, Shambala Festival will need to continue exceptionally communicating its environmental impacts and improvements and its most recent Industry Green report with its staff, directors, supply chain organisations, artists, and audience.

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2. Recommendations 2.1 Commitment One of the festival directors has the role of Sustainability Coordinator, covering all areas of environmental management. Several roles report into the Sustainability Coordinator e.g. Sustainability Projects Manager, Recycling Exchanges Manager and Traders Assessment Manager. Shambala Festival has an Environmental Operations Manual, which states its environmental policy, principles and how they should be put into practice. The Environmental Operations Manual is reviewed annually. As such, Shambala Festival is awarded 3 stars Industry Green for Commitment. To maintain 3 stars for Commitment, Shambala Festival will need to maintain its exceptional commitment to reducing its environmental impacts from staff and supply chain. It should also consider how to continue increasing commitment from its audience in improving their environmental performance and/ or gaining exceptional commitments to improving environmental performance from its incoming artists. While Shambala Festival’s Environmental Operations Manual functions as its environmental policy, the title of the document is confusing and Julie’s Bicycle would recommend renaming it e.g. Environmental Sustainability Policy and Principles for Action which can be clearly signposted on the website. The festival now has a wide range of sustainability documentation, from its Green Action Plan to its Green Travel Plan and Trader Sustainability Checklist. In order to ensure maximum impact of these documents, and ease of communication, Julie’s Bicycle would further recommend a review of the different documents, with a view to some rationalisation and/or clarification in a way which can be easily followed and understood by those who should be using the documentation. Shambala Festival has identified the continued need to maintain and improve audience engagement especially around the area of sustainable travel choices and improvement of numbers of car/van commuters choosing to offset their carbon. Shambala Festival is considering solutions for reducing audience numbers choosing to offset their travel, including creating incentives. Julie;s Bicycle would recommend that the festival exercise caution in the use of the term offsetting, and carefully communicate what this means in both internal and external communications, as an approach for dealing with unavoidable emissions, following efforts to first and foremost avoid and reduce these emissions. Shambala Festival is aware of the need to further engage with incoming artists regarding strengthening the green message, and intend doing this by providing ethical and local brand riders overtly on all stages as well as erecting signs in green rooms regarding ‘green Shambala’. Julie’s Bicycle would further recommend:  Reviewing, clarifying , and where necessary updating, specifications regarding the use of biodegradable vs. compostable materials in co-operation with traders;  Engaging with merchandising suppliers to manage their environmental impact;  Engaging with staff in regard to reducing the environmental impact of their commuting and improve recycling in staff areas, and;  Furthering engagement with the audience to incentivise low carbon travel choices and to comply with waste separation and recycling instruction.

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2.2 Understanding Shambala Festival has an advanced level of understanding of its environmental impacts and has provided data for energy use, water use, sewerage, waste, and audience travel for four consecutive years as well as crew and contractor travel since 2012. As measuring audience and crew travel goes beyond the Industry Green scope, Shambala Festival is awarded 3 stars Industry Green for Understanding. To maintain 3 stars for Understanding, Shambala Festival will need to continue measuring at least five sources of environmental/sustainability impacts, to include energy use, water use, sewerage and waste and at least one other source of impact, such as audience and production travel. Julie’s Bicycle would further recommend:  Improve its water use and waste monitoring, with a view to getting more accurate data, better understanding areas of use and what is impacting on volumes used and waste water volumes generated, and to identifying means of reducing water and wastewater environmental impacts;  Creating a mechanism to collect accurate data for bottled gas consumption;  Measuring artist travel;  Monitoring and measuring catering impacts (e.g. distance travelled to get to the event site, mode of transport, organic/sustainable, disposal);  Monitoring staff commuting and any business travel not accounted for;  Understanding the environmental impacts of merchandising (e.g. distance travelled to get to the event site, mode of transport, materials used, and disposal options).

2.3 Improvement Shambala Festival has achieved a 32% reduction in its GHG emissions per audience day (from energy use, water use, sewerage, and waste) comparing 2012 to 2013. It has a Green Action Plan in place which is regularly updated, as well as a Green Travel Plan. As such, Shambala Festival has achieved 3 stars Industry Green for Improvement. To maintain 3 stars for Improvement, Shambala Festival will need to continue having an updated environmental sustainability action plan in place AND will need to continue reducing annual relative GHG emissions per audience day to include emissions related to energy use, water use, sewerage and waste, or stabilise its relative emissions per audience day. Shambala Festival has achieved an excellent emissions reduction per audience day and is continuing to strive towards improved environmental performance in the 2014 festival. All actions deemed unsuccessful in the 2013 festival, although only a few, will be re-addressed in the 2014 festival. The Green Action Plan 2014 sets out some of the draft objectives and targets for further environmental performance improvement for the 2014 festival, e.g. achieving ‘zero waste to landfill’ in 2014, 100% renewable power and the use of public transport by audience members. Julie’s Bicycle would further recommend that Shambala Festival:  Consider the format of their action plan, looking to include specific sections on KPIs, responsibilities, and time frames;  Using its website and ticketing to offer more incentives to those travelling via public transportation, bicycle, car or lift-sharing; and/or travelling with a full car occupancy;  Using contractual agreements with artists and contractors to incentivise low carbon travel.

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2.4 Communication Shambala Festival has been communicating its environmental impacts, improvements and initiatives with its directors and staff and exceptionally communicating them with its supply chain and audience. The 2012 Industry Green report has also been communicated with its directors, staff, supply chain and audience. As such Shambala Festival has achieved 3 stars for Communication. To maintain 3 stars for Communication, Shambala Festival will need to continue exceptionally communicating its environmental impacts and improvements and its most recent Industry Green report with its staff, directors, supply chain organisations, artists, and audience. Shambala Festival, as set out in the Green Action Plan 2014, will be investing in steps to further improve its ‘Bring a Bottle’ campaign by developing and communicating information supporting the campaign. It will also focus on improving communications of the Shambala Express packages as a priority for the 2014 festival, to help increase audience numbers travelling via public transport. Shambala Festival is also creating an improved communications strategy to improve the Recycling Exchange’s profile and hence increase rate of recycling drop-offs and deposit redemptions. Julie’s Bicycle would further recommend:  Communicating more widely the Environmental Operations Manual, Procurement Policy, Waste Management Policy, and Green Action Plan, possibly via the website and through social media;  Communicating the Environmental Operations Manual, Waste Management Policy, and Green Action Plan to visiting artists, creating a process to gain their commitment to organisational aims and objectives.

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3. Promoting your IG certification Shambala Festival has been awarded the IG mark (3 star) based on an assessment of its approach to managing and reducing its carbon and environmental impacts during 2013 and developments in its emissions between 2009 and 2013. It may use the IG mark in its communications for up to twelve months or until the current certification results are superseded by the 2014 certification. The IG mark logo files and certificate are provided alongside this report. Industry Green certification provides a powerful tool for communicating your commitment, achievements and progress to your stakeholders, such as staff, artists, audiences, suppliers, funders, donors and local community. Julie’s Bicycle recommends the following for communicating Industry Green certification, acknowledging Shambala Festival’s internal and external environmental communications to date:  Include the IG mark on marketing and communications tools and materials, e.g. website, event programmes, pre-performance emails, print marketing materials, environmental operations manual, procurement policy, etc.  Provide an explanation of Industry Green on the organisation or event website (on a dedicated environmental/sustainability website page if there is one) and a link to the full Industry Green report for download.  Display the Industry Green certificate in a public place, e.g. in the building reception, throughout the festival site. Julie’s Bicycle recommends the following text for use in communications relating to Industry Green and the IG mark: “Shambala Festival has achieved Industry Green certification in 2013 and is awarded 3 stars in recognition of its commitment to managing its carbon and improving its environmental impacts. Industry Green certification is developed by Julie's Bicycle for music, theatre and the wider creative industries. By achieving Industry Green certification Shambala Festival is joining the UK creative industries' response to climate change and environmental sustainability. For more information please download the Industry Green report provided here [PROVIDE DOWNLOAD LINK]. The assessment of Shambala Festival’s carbon emissions covered data from 2009 to 2013 and includes emissions from [specify emissions covered e.g. energy, water, waste, audience travel]. This assessment excludes the emissions deriving artist travel (only provided for 2011), event logistics, staff commuting, catering and merchandise. For more information please contact [ORGANISATION NAME contact]. For more information about Industry Green and Julie's Bicycle please visit www.juliesbicycle.com” Please contact Julie’s Bicycle if you wish to discuss how to use your IG mark, Industry Green report or Industry Green certificate to promote your achievements.

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4. Future IG certification The timeline for reporting for the next IG assessment and certification will be:  September – November 2014 – for Shambala Festival to submit the data, evidence and application form for the August 2014 festival;  November - December 2014 – for Julie’s Bicycle to deliver the 2014 Industry Green report including progress on reductions and Shambala Festival’s Industry Green status for 2014. If data and evidence for 2014 are not submitted by November 2014 (i.e. 3 months following the end of the 2014 festival), Julie’s Bicycle will be unable to conduct a full Industry Green certification for Shambala Festival for 2014. This is in order to ensure that the Industry Green report and its recommendations are as useful and applicable as possible for the organisation and its business cycle, with regards to planning, reporting and future events. We will discuss your reporting cycle with you to agree a satisfactory timeline, as keeping to the time plan is crucial to ensure that the results provided can be useful for informing your action planning, target-setting etc.

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5. Background on Industry Green 5.1 Legislation and science Climate change is the defining environmental issue for the 21st Century. It will require a radical transformation of society’s relationship to energy use and resource consumption. The best estimates of action needed to prevent catastrophic climate change require that the UK’s CO 2 emissions – the principle greenhouse gas (GHG) – must be reduced by 80-90% by 2030; these emissions are mainly generated by the combustion of fossil fuels.10 The United Kingdom has committed to legally binding reduction targets through its Climate Change Act. The UK will reduce emissions by at least 34% by 2020 and 80% by 2050 from 1990 levels. Transforming to a low carbon society will involve:  Energy conservation and efficiency;  Switching to renewable/non fossil fuel based energy sources;  Embracing innovative, low carbon technologies;  Regulatory and market instruments. Emerging international and national legislation is clearly signalling a global policy commitment to shift energy use so that citizens from all countries understand the environmental and social costs of GHG emissions. This in itself, however, is unlikely to be radical or fast enough to deliver the scale of emissions reductions needed. Progressive companies are already acknowledging this by taking climate mitigation actions unilaterally and voluntarily.

5.2 Industry Green certification Industry Green (IG) certification has been developed by Julie's Bicycle for music, theatre and the wider creative industries to recognise commitment and achievement in managing, reducing and improving carbon and environmental impacts. The Industry Green certification programme as a whole has seen rollout across a wide range of creative organisations - currently over 70, with 30 venues, 6 records labels, 30 festivals - with hundreds more undertaking entry-level use of the online IG tools. Certification using the Industry Green Framework means using a system designed specifically for music, theatre and the wider creative industries. This system will record your actions relating to GHG emissions Commitment, Understanding, Improvement and Communication. This results in a transparent assessment, enabling comparison with other organisations. Complying with the requirements for Industry Green certification demonstrates your commitment and achievements, provides recommendations for next steps, can save money and reduce the risk of increased future costs, while protecting company reputation and helping to attract and retain staff and customers. By working with Julie’s Bicycle you also join an industry collaboration that is catalysing a sectorwide strategic response. Julie’s Bicycle is working with the creative industries to identify combined actions that will reduce GHG emissions in the quickest and most cost-effective way.

Climate Safety, Public Interest Research Centre, 2008.

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References Bottrill, C., Lye, G., Boykoff, M., and Liverman, D. (2008). Julie's Bicycle First Step Report: UK Music Industry Greenhouse Gas Emissions for 2007. Environmental Change Institute, Oxford University. See www.juliesbicycle.com/publications Bottrill, C., Papageorgiou, S. and Jones, M (2009). Jam Packed: Part 1: Audience Travel Emissions from Festivals. Julie’s Bicycle, London. See www.juliesbicycle.com/publications Bottrill, C., Heathfield, H. (2012). Benchmarking energy use in performing arts buildings. Julie’s Bicycle, London. See http://www.cibse.org/content/cibsesymposium2012/Paper039.pdf Department of Environment, Food and Rural Affairs (DEFRA) (2009) Guidance on how to measure and report your greenhouse gas emissions Guidelines to DEFRA/DECC’s GHG conversion factors for company reporting, updated annually, prepared by AEA for the Department of Energy and Climate change and the Department of Environment, Food and Rural Affairs Intergovernmental Panel on Climate Change (IPCC) (2007). Synthesis Report. Intergovernmental Panel on Climate Change. www.ipcc.ch Public Interest Research Council (2008). Climate Safety. See climatesafety.org World Business Council for Sustainable Development (WBCSD) (2004). Greenhouse Gas Protocol: A Corporate Accounting and Reporting Standard – Revised Edition. World Business Council for Sustainable Development, Geneva and World Resources Institute, Washington.

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Appendix 1: Improvement Tips and Further Resources Our top five tips for reducing the impacts of festivals and outdoor events beyond just reducing direct carbon emissions are: 1. Build green riders/clauses into contracts; 2. Support the Green Festival Alliance and the Powerful Thinking campaign (http://www.juliesbicycle.com/about-jb/green-festival-alliance); 3. Choose environmental and ethical supplies and merchandise; 4. Use sustainably produced materials and energy efficient technologies. 5. Encourage your audience to use zero or low carbon means of transport where possible. A range of further options and tips, developed on the basis of Julie’s Bicycle’s experience in working with hundreds of festivals and outdoor events, is provided below.

For the event Energy management:  Avoid using energy where possible, e.g. holding events during daylight hours;  Reduce energy demand as much as possible, e.g. by switching off lighting and other equipment whenever possible, using energy efficient equipment;  Use grid electricity where possible, as it has much lower emissions than diesel use;  Limit energy demand from concessions;  Reduce diesel use through rationalisation of generators;  Switch generators to waste vegetable oil biodiesel and;  Research on-site power generation through low or zero carbon energy sources in collaboration with the site owner i.e. solar water heating for kitchens, and photovoltaics for electricity. For more detailed information on power including a range of fact sheets, case studies and a full guide to sustainable energy at outdoor events, visit www.powerful-thinking.org. Food and catering:  Increase the use of local, vegetarian, vegan and organic catering;  Introduce composting for food waste;  Work with the site owner to increase the amount of waste sent to recycling;  Require caterers to only use reusable, recyclable or compostable supplies. These recommendations should be actively developed in co-operation with the concession/trader manager and with reference to the upcoming Festival Food Sustainability Guidelines from Sustain at: http://www.sustainweb.org/foodlegacy/ and http://www.agreenerfestival.com/wpcontent/uploads/GEandI_Resources/Sustain_What_is_Sustainable_Food.pdf Waste management: WRAP developed a tool in conjunction with LOCOG called the ‘Resource Management Plan’ tool to be used by event organisers and suppliers. The tool aims to help event organisers explore ways in which waste can be reduced leading up to, during and after an event; including the development/capture of site waste management plans. Another project being developed is a high level Event Industry Roadmap; this roadmap aims to be the first stage of a longer process to raise awareness of the impact waste has on the delivery of events. It will highlight the overarching vision of zero waste to landfill from the events sector by 2020. Industry Green Event Report – Shambala 2013

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  

Reuse/recycle all timber and MDF waste; Use rechargeable battery systems onsite for all battery-powered equipment. Recycle any batteries that cannot be used as rechargeables; Encourage the recycling of batteries in the production office.

For more information on rechargeable batteries join the Julie’s Bicycle Better Batteries campaign at: http://www.juliesbicycle.com/about-jb/campaigns/better-batteries  Allocate sufficient resource on-site to action waste management and separation and oversee production, catering and trader waste;  Work with contractors to ensure they are aware of and contribute to good waste management practice on-site and introduce financial incentives or penalties if agreed practice is not followed  Eliminate full flushing toilets;  Install compost or chemical toilets.

For audience travel     

Continue encouraging audience to travel by public transport, foot or bicycle; Charge a parking fee for cars and/or motorbikes; Reward full cars (to increase the occupancy rate); Encourage cycling by providing safe and secure bike stands and other incentives; Continue promoting car-share schemes;

For communications  

Disseminate the environmental policy internally to staff, senior management and board and externally to the supply chain and audience. Communicate this Industry Green report (or an executive summary) and the IG mark awarded once finalised, internally to staff, senior management and board via meetings and the intranet, and externally to the supply chain and audience via press releases and the website.

For future reporting   

Undertake a waste audit of future events to better understand waste arisings and identify appropriate actions to reduce, reuse, recycle and/or compost waste – in co-operation with waste contractors; Conduct a wider survey of audience travel and use marketing data to better estimate mode of travel used, car occupancy and average return distance travelled, and identify what would encourage festival-goers to travel differently; Review targets against this baseline and communicate with staff, supply chain and audience.

For inspiring others  

Encourage other similar events and supply chain partners to undertake Industry Green assessment and/or join the Julie’s Bicycle Green Festivals Database; Further communicate with the audience and supply chain.

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The following guides found on our website (www.juliesbicycle.com) can help you and your supply chain go further towards reducing your impact:  Audience travel: http://www.juliesbicycle.com/resources/practical-guides/audience-travel  Communicating with your audiences: http://www.juliesbicycle.com/resources/practicalguides/communicating-with-audiences  Communicating with your staff: http://www.juliesbicycle.com/resources/practicalguides/communicating-with-your-staff  Communicating with your supply chain: http://www.juliesbicycle.com/resources/practicalguides/communicating-with-your-supply-chain  Outdoor events: http://www.juliesbicycle.com/resources/practical-guides/outdoor-events  Production: http://www.juliesbicycle.com/resources/practical-guides/production  Sustainable Merchandise: http://www.juliesbicycle.com/resources/practicalguides/sustainable-merchandise  Sustainable purchasing: http://www.juliesbicycle.com/resources/practicalguides/sustainable-purchasing  Touring: http://www.juliesbicycle.com/resources/practical-guides/touring

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Appendix 2: Criteria for Industry Green 1-3 stars 1 for Festivals and Outdoor Events Last updated: 5th November 2012 The following tables cover the criteria and evidence required to reach each star level of Industry Green for festivals and outdoor events. To achieve each star level, the festival or outdoor event must provide evidence for: (i) all data entered into the IG Tools (Table 1); (ii) its approach to and progress on commitment, understanding, improvement and communication as per the defined criteria (Table 2). Table 1: IG Tool data requirements and evidence required Size and location Energy performance Waste performance Water efficiency Audience travel

Innovation

Information to be supplied Length (days of performances), audience numbers, location Diesel and biodiesel (litres), bottled gas (litres), onsite renewables and mains energy supply (kWh) as relevant Weight of waste to landfill, recycling and composting (in tonnes) Volume of water used and sewerage produced (in m3) Average audience modal split and distance travelled If data is unavailable, defaults will be applied. Anything about innovation on energy, waste, water, travel, other sustainability measures, certification, climate change adaptation, procurement and concession contracts

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Evidence examples Ticket sale reports Invoices and metering data

Waste management invoices or explained estimates Invoices Car parking data, audience travel survey results, ticket geo-data Whatever the applicant determines will best demonstrate their achievements

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Table 2: Industry Green criteria and evidence required

UNDERSTANDING Criteria Completion of the Industry Green online festival tool with one eventâ&#x20AC;&#x2122;s worth of data (the baseline) and supporting evidence submitted OR Data collection plan and timescale submitted

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Evidence examples See Table 1. IG Tool data requirements and evidence required OR Data collection plan

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IMPROVEMENT Criteria Environmental / sustainability improvement strategy or action plan in place

COMMUNICATION Evidence examples Improvement strategy or action plan Meeting minutes, emails, newsletters evidencing communication and distribution of improvement strategy or action plan Meeting minutes, emails, photos, posters, contracts, instructions, reports relating to environmental actions, plans or strategy

Criteria Communicating environmental impacts and improvements with directors and staff AND Communicating the Industry Green Report with directors and staff Industry Green report communication only necessary for organisations renewing certification

Evidence examples Meeting minutes, emails, website pages, intranet pages, surveys, leaflets, posters, press releases, articles Documents evidencing distribution and communication of the Industry Green report Official responses and examples of feedback (May overlap with commitment evidence)

COMMITMENT Criteria Two people responsible for environmental performance - one board member/ director/ senior staff and one at an operational level AND Environmental/ sustainability policy in place AND under regular review AND Gaining commitments to improving environmental performance from at least one of the following:  staff  supply chain organisations  incoming artists

Evidence examples Responsibilities: Meeting minutes, emails, newsletters, organisation charts, environmental team members list or terms of reference evidencing environmental responsibilities Policy: Signed policy and evidence of distribution Meeting minutes, emails, newsletters evidencing policy communication and distribution Engagement: Materials prepared by, for or with staff champions, supply chain organisations or incoming artists (contracts, emails, events, posters etc.) and evidence of feedback (May overlap with communication evidence)

UNDERSTANDING Criteria Completion of the Industry Green online festival tool with two or more consecutive event’s worth of data and supporting evidence submitted.

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Evidence examples See Table 1. IG Tool data requirements and evidence required

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IMPROVEMENT Criteria Environmental/ sustainability improvement strategy or action plan in place AND Reduction of at least 4% in annual relative GHG emissions (covering at least emissions related to energy use, but preferably also to water use, sewerage and waste) from previous year INCLUDING Reduction of at least 2.5% in annual relative energy use from previous year AND/OR Reduction of at least 4% in annual relative audience travel emissions from previous year AND Comparison to Julie’s Bicycle benchmarks as they emerge

Criteria Communicating environmental impacts and improvements with directors and staff AND at least two of the following:  supply chain organisations  incoming artists  audience AND Communicating the Industry Green Report with directors and staff AND at least two of the following:  supply chain organisations  incoming artists  audience Industry Green report communication only necessary for organisations renewing certification

COMMITMENT Criteria

Evidence examples

Two people responsible for environmental performance - one board member/ director/ senior staff and one at an operational level AND Environmental/ sustainability policy in place AND under regular review AND Gaining commitment to improving environmental performance at least one of the following:  staff  supply chain organisations  incoming artists AND the audience OR Gaining exceptional commitments to improving environmental performance from at least one of the following:  staff  supply chain  incoming artists

Responsibilities: Meeting minutes, emails, newsletters, organisation charts, environmental team members list or terms of reference evidencing environmental responsibilities Policy: Signed policy and evidence of distribution Meeting minutes, emails, newsletters evidencing policy communication and distribution Engagement: Materials prepared by, for or with staff champions, supply chain organisations or incoming artists (contracts, emails, events, posters etc.) and evidence of feedback Materials evidencing initiatives to gain commitment from audiences and audience feedback and involvement (May overlap with communication evidence)

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UNDERSTANDING Criteria Evidence examples

IMPROVEMENT Criteria

Measuring at least five sources of environmental/ sustainability impacts – this must include energy use, water use, sewerage and waste and at least one other source of impact

Environmental / sustainability improvement strategy or action plan in place AND Reduction of at least 6% in annual relative GHG emissions (covering as a minimum emissions related to energy use, water use, sewerage and waste) AND Comparison to Julie’s Bicycle benchmarks as they emerge

See Table 1. IG Tool data requirements and evidence required Data on energy use, water use, sewerage and waste and at least one other source of impact, for example:  audience travel  production  production transport  touring  commuting  paper use  merchandise  catering  climate change adaptation

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COMMUNICATION

Evidence examples Improvement strategy or action plan Meeting minutes, emails, newsletters evidencing communication and distribution of improvement strategy or action plan Meeting minutes, emails, photos, posters, contracts, instructions, reports relating to environmental actions, plans or strategy IG tool results

Criteria

Evidence examples

Communicating environmental impacts and improvements with directors and staff AND at least two of the following:  supply chain organisations  incoming artists  audience INCLUDING Exceptional communication with at least one of the following:  directors and staff  supply chain organisations  incoming artists  audience AND Exceptional communication of your Industry Green report with at least one of the following:  directors and staff  supply chain organisations  incoming artists  audience Industry Green report communication only necessary for organisations renewing certification

Meeting minutes, emails, website pages, intranet pages, surveys, leaflets, posters, press releases, articles, social media campaigns, films, interactive events Documents evidencing distribution and communication of the Industry Green report Official responses and examples of feedback (May overlap with commitment evidence)

Exceptions COMMITMENT Criteria

Evidence examples

For event organisers with fewer than 10 staff, one person with responsibility will be sufficient, as long as they can demonstrate they have a role both in senior level decisions and in operations.

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UNDERSTANDING Criteria Evidence examples Incomplete data (for example water or waste missing) can be submitted to gain 1* or 2*, as long as energy data is complete.

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IMPROVEMENT Criteria

COMMUNICATION

Evidence examples Emissions based on default or estimated data, or unverified, poor quality data which Julieâ&#x20AC;&#x2122;s Bicycle assessors deem unreliable are not considered when calculating overall reductions and awarding the improvement rating. If the 2* and 3* criteria for Improvement, Industry Green have already been met, 3* can be awarded for stabilisation of relative emissions. Extenuating circumstances can be taken into account if activities and investment have not resulted in measurable improvements through no fault of the organisation. Such circumstances should be explained, e.g. using the notes on the IG tool. Purchasing green tariff electricity or carbon offsets will not constitute a measurable improvement in emissions, unless there are changes to the regulation of these markets.

Criteria None

Evidence examples