Brand Introduction 2015
SHAMBALLA JE WELS Ancient scriptures tell us of a mythical kingdom hidden in a valley in the Himalayas. A harmonious place populated by enlightened and compassionate people, the Kingdom of Shamballa when translated from Sanskrit means ‘a place of peace and tranquility’. Evocative of spiritual symbols, and prayer beads used since the dawn of time, our jewellery encourages you to find your inner Shamballa - your inner compassion and wisdom.
Creators of the Iconic Shamballa Bracelet Mads Kornerup originally designed the Shamballa Bracelet in 2001 for music impresario Jay Z, who came in search of a unique piece. A yoga and meditation practitioner, Mads created a bracelet inspired by prayer beads – a braided macramÊ bracelet featuring gold beads with Jay Z’s initials, his company logo, two half carat diamonds and his zodiac sign. An icon was born.
Quality & Craftmanship Set, polished and braided by hand in Copenhagen, Shamballa Jewels uses G/vs diamonds, precious stones and rare gems set on 18K gold for its durabilty.
ENDLESS POSSIBILITIES Explore our inspiring assortment of components. Customise your jewellery bead for bead to create unique, personalised pieces. EXPLORE THE ENERGY OF CREATION
Our versatile pavĂŠ beads Jewellery that evolves with you. Our designs can be re-customised over time to create a new piece.
A Global Brand Present in over 30 countries at premium jewellers and stores. Own stores in Copenhagen, Zurich and Amsterdam.
HRH Crown Princess Mary of Denmark
Karl Lagerfeld
Jay-Z
Collectors
Leonardo di Caprio
Diane von Furstenberg
Valentino
HRH Crown Princess Mette Marit of Norway
Collectors
Michael Jordan
Vs. Magazine
V Man
Vogue Netherland
Press A global media presence.
Vogue Paris
Vogue Italy
Vogue Japan
CR Fashion Book
Press We are honoured to be regularly featured in international media.
Vogue UK
Founding Brothers Mads And Mikkel Kornerup “I believe the value of jewellery lies not just in the gems, but in the emotions they evoke and represent. Humans across civilisations have used prayers beads to connect to their spiritual selves. I think of it as an active gesture of wearing values you want to live by�, Mads Kornerup.
@shamballajewelsofficial @shamballajewels
Sales enquiries: sales@shamballajewels.com Media enquiries: press@shamballajewels.com
Published March 2015