Press Catalogue 2015
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Shamballa Je wels
PRESS FEATURES
Photo: www.jimmynelson.com
Ancient scriptures tell us of a mythical kingdom hidden in a valley in the Editorial P. and 66 - 107 Himalayas. A harmonious place populated by enlightened compassionate people,Articles the Kingdom of Shamballa when translated from means ‘a place P.Sanskrit108 - 125 of peace and tranquility’. Evocative of spiritual icons, symbols, and prayer beads used since the dawn of time, our jewellery encourages you to find your inner Shamballa - your inner compassion and wisdom. Reminiscent of places near and far, of spiritual stories ancient and new, our jewellery is designed to trigger curiosity and inspire conversation.
Shamballa Je wels Mads Kornerup originally designed the Shamballa Bracelet in 2001 for music impresario Jay Z, who came in search of a unique piece. A yoga and meditation practitioner, Mads created a bracelet inspired by prayer beads – a braided macramé bracelet featuring gold beads with Jay Z’s initials, his company logo, two half carat diamonds and his zodiac sign. An icon was born. Never before had fine jewellery been presented with such refined casualness and offered such a high level of customisation. Following the success of the design, Mads and Mikkel Kornerup established Shamballa Jewels in 2005, in Copenhagen, Denmark. The brothers continue to create jewellery fuelled by tradition and innovation. A rising star in the fine jewellery segment, Shamballa Jewels is present in over 30 countries, with stand-alone stores in Copenhagen, Amsterdam and Zurich. The design repertoire includes customisable bracelets, necklaces, cuffl inks, earrings and rings which are set, braided and polished by hand in Copenhagen, Denmark. Shamballa Jewels’ personalised designs have earned the custom of men and women alike. Karl Lagerfeld, Valentino, HRH Crown Princess Mary of Denmark, HRH Crown Princess Mette Marit of Norway, Michael Schumacher, Michael Jordan, Diane Von Furstenberg and Giorgio Armani are some the discerning collectors of Shamballa Jewels. THE STAR OF SHAMBALLA Our logo, the Star of Shamballa, is a recurring motif in our designs. Humans and stars are made of the same matter. Just like stars, humans emanate heat and light too. We shine the brightest when we share compassion and smiles. The Star of Shamballa will be your constant reminder to shine like a star. EXPLORE THE ENERGY OF CREATION.
ICONS Fashion & Entertainment
Karl Lagerfeld Shamballa Jewels bracelets - black diamonds, thaiti pearls, sapphires, 18K yellow gold.
Karl Lagerfeld, Paris Fashion Week Haute Couture FW 2013 Shamballa Jewels bracelets - Black diamonds and colombian emeralds.
Karl Lagerfeld 2014 Necklace - Solid Black Diamonds, White and Black Diamond PavĂŠs, 18K White Gold.
Paris Fashion Week Haute Couture SS 2014 Necklace - Solid Black Diamonds, White and Black Diamond PavĂŠs, 18K White Gold.
Jay Z on Rolling Stone Magazine, June 2010 Shamballa Jewels Necklaces.
Jay Z on Rolling Stone Magazine, June 2010 Shamballa Jewels Bracelet - Black diamond pavĂŠs, 18k black rhodium plated gold.
Jay-Z wearing Shamballa Bracelet and Necklace with Black Diamond pavĂŠs.
Jay Z, Shawn Carter Foundation, 2014 Shamballa Jewels Tennis Bracelet in 18K Yellow Gold and Lock Bracelet with Black Diamond PavĂŠs.
Valentino Designer Maria Grazia Chiuri Shamballa Jewels Bracelet, onyx and yellow gold.
Valentino Garavani, White Fairy Tale Love Ball 2011 All bracelets by Shamballa Jewels.
Diane von Furstenberg, Boston Common Magazine October 2012 Shamballa Jewels bracelet ,Black & White Diamond PavĂŠs
Diane von Furstenberg - Interview Magazine September 2012
Diane Von Furstenberg with Husband Barry Diller at Vanity Fair Oscars Party, 2015
Viktor & Rolf Designer Viktor Horsting (left) Shamballa Jewels Bracelet in 18K Gold & Onyx
Mary Kate Olsen (left) Shamballa Jewels 18K Gold Kartika Dragon Pendant Necklace
Usher Raymond URXTOUR, Copenhagen, February 2015. Shamballa Jewels bead necklace with raw black diamonds, black diamond pavĂŠs on 18K yellow gold.
Actor Leonardo DiCaprio Shamballa Bracelet with White Diamonds, 18K White Gold and Onyx. National Board of Review February 2014.
Givenchy Designer Riccardo Tisci Shamballa Jewels Bracelet with 18 K Gold & Onyx. Photographed with Laure Heriard Debreuil Venice Biennale, 2011
Paul & Joe Designer Sophie Albou Shamballa Jewels Bracelet white diamond pavĂŠs, 18K yellow gold.
Rihanna Shamballa, 2008 Brit Awards Shamballa Jewels White Diamond PavĂŠ Necklace
Vladimir Restoin Roitfeld Chanel Little Black Jacket
Carine Roitfeld photographed with son Vladimir Roitfeld. ampaign for Barney’s New York, 2011. Vladimir wears Shamballa Jewels bracelets with black diamonds, 18K gold & onyx.
Royalty
HRH Crown Princess Mary of Denmark, Aachen 2013 Shamballa Jewels Royal Bracelet with Argyle pink diamonds, 18K rose gold.
HRH Crown Princess Mary of Denmark Shamballa Bracelet with Pink Argyle Diamonds, Tahiti Pearls, 18K Rose Gold
HRH Crown Princess Mary of Denmark Shamballa Jewels Royal Bracelet with Argyle Pink Diamonds.
HRH Crown Princess Mette-Marit of Norway Shamballa Jewels Orb Bracelet with white diamond pavĂŠ.
Her Highness Sheikha Mozah of Qatar, Shamballa Jewels Bracelet with 18K Gold & Onyx
Sportstars
Basketball Legend Michael Jordan Shamballa Jewels Bracelets with Black Diamonds.
Basketball Legend Michael Jordan Shamballa bracelets with White Diamonds and Black Diamonds.
Seven Times World Champion Formula One Race Driver Michael Schumacher Shamballa Jewels Bracelet with Black Diamonds & 18K White Gold
Tennis Pro Grigor Dimitrov 2015 Shamballa Jewels Bracelet with Black Diamonds & 18K White Gold
World Champion Formula One Race Driver Lewis Hamilton Shamballa Jewels Bracelet with Black Diamonds & 18K White Gold
Dutch Footballer Arjen Robben in Shamballa Jewels Bracelet, 2014 Life After Footballa Mag
Chelsea FC Footballer, André Schürrle in Shamballa Jewels Bracelets - Onyx, Black Diamond Pavé, 18K Rhodium Plated White Gold. 2014 Life After Football Mag
Chealsea Striker DiDier Drogba in Shamballa Jewels Bracelet. Black and White Diamond PavĂŠs. 18K White Gold. 2014 Life After Football Mag
Pro Golfer Thorbjorn Olesen Shamballa Jewels Lock Bracelet. 18K Yellow Gold.
Entertainers and Supermodels
Actress Jessica Chastain wears Shamballa Jewels Earrings. White Diamond 18K Rose Gold
Actress Julianne Moore in Shamballa Jewels Choker. Colombian Emeralds and White /Gvs diamonds. Vs. Magazine, SS 14.
Spring/Summer 2013 | Passionate... US $13.50 | FR €8.00 | IT €8.00 | UK £7.00 | Display until August 31st
January
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Actress January Jones Shamballa Jewels C-Dorje Ring Vs. Magazine Fall 2013
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Sharon Stone, Vs Magazine 2015 Shamballa Jewels Skull Phurpa Necklace, White Diamonds, 18K White Gold.
Supermodel Helena Christensen Shamballa Jewels white diamond pavĂŠ bracelet. Vanity Fair Oscars party 2007
Supermodel Toni Garrn in Shamballa Jewels Skull Phurpa Pendant and Necklace. White Diamonds PavĂŠs, 18K White Gold. Cannes amFAR Gala, 2014
Actress Kirsten Stewart wears Shamballa Jewels Zebra PavĂŠ Bracelet, British Vogue October 2012
Actress Kirsten Stewart wears Shamballa Jewels Zebra PavĂŠ Bracelet, British Vogue October 2012
Supermodel Irina Shayk at Elton John AIDS Foundation Academy Awards Viewing Party, Beverly Hills February 2012
Actress Paz Vega wearing various Shamballa Jewels Bracelets, Cannes Film Festival 2011
Actress Amanda Seyfried wearing C-Dorje Ring. Elle France October 2013
Amanda Seyfried - Vs. Fall Winter 2012 All bracelets Shamballa Jewels
Musician Ozzy Osbourne wearing Shamballa Jewels Bracelet with Diamonds, ebony, 18K Gold.
French Rockstar Johnny Hallyday & Wife Laetitia Hallyday wearing their matching Shamballa Jewels Bracelets with Raw Black Diamonds, White Diamonds & 18K Gold
Lars Ulrich, Metallica Drummer Shamballa Jewels Bracelet with 18K Gold & Onyx
Courtney Love All bracelets Shamballa Jewels Vs. Magazine 2013
Black tuxedo blazer BOSS Tulle body Kiki de Montparnasse Lace gloves Malin Landaeus select vintage White gold earrings w. diamonds Shamballa Jewels Moonlight antique rhodium w. 18K gold crystal encrusted lounging Panther ring Alexis Bittar
Australian model Abbey Lee Kershaw Shamballa Jewels white diamond trio earrings Vs. Magazine 2015
Actress Margaret Qualley from HBO Series ‘The Leftovers’ in Shamballa Jewels White South Sea Pearl Choker with White Diamond Pavé. Vs. Magazine 2014
Sigourney Weaver, The Sunday Times Style, 2015 Shamballa Jewels Sapphire Earrings.
Actress Gwenyth Paltrow wearing Shamballa Jewels Bracelet with Diamonds & 18K gold in her Movie “Country Strong�, 2011
Actress Kiera Chaplin - Granddaughter of the Legendary Charlie Chaplin wears Shamballa Jewels Bracelet with Black & White Diamonds during Cannes Film Festival 2011
Actress Goldie Hawn wearing Shamballa Jewels Bracelet with White Diamonds & 18K Rose Gold at the de Grisogono Party, Cannes Film Festival 2011
Roberta Armani of Armani wearing Shamballa Jewels Bracelet with White Diamonds next to Actor Sean Penn at Cannes Film Festival 2011
Supermodel Gisele B端ndchen Shamballa Jewels Ultimate Protection Necklace in 18K Gold in Vogue Paris. July 2012
Supermodel Gisele B端ndchen Shamballa Jewels Ultimate Protection Necklace in 18K Gold in Vogue Paris. July 2012
Eva Herzigova Shamballa Jewels hoop earrings Glass Magzine, 2014
Eva Herzigova Shamballa Jewels Zebra choker, black and white diamond pavĂŠs. Glass Magzine, 2014
Alicia Vikander Vs. Magazine SS 2013 Shamballa Jewels Ultimate Protection Necklace and Grey moonstone Lock Bracelet
Rose Huntington Whiteley Shamballa Jewels bracelets Vs. Magazine 2014
Actress Uma Thurman in Shamballa Jewels Limited Edition Necklace of Brown Sapphires, White Diamond PavĂŠs and Black Diamonds, Shamballa Jewels Rings and Shamballa Jewels Bracelet with White Diamond PavĂŠs. Vs. Magazine, 2014
Supermodel and Artist Soo Joo Shamballa Jewels Royal Bracelet and Tennis Bracelet on the Cover of Vs. Magazine, SS 14
Photoshoots and Editorials
Publication: Vogue Paris September 2014 Shamballa Jewels Ebony and White Diamond PavĂŠ Necklace.
Shamballa Jewels Zebra choker. Black and white diamond pavĂŠs. Vogue Paris, Sept 2014. Model: karlina Caune
Shamballa Jewels Royal bracelet Elle Denmark, March 2014
KJOLE Carin Wester 4.899 kr. HALSKÆDE Figaros Bryllup 10.200 kr. HALSKÆDE Modellens egen. ARMBÅND Figaros Bryllup 5.000 kr. ARMBÅND Figaros Bryllup 4.000 kr. ARMBÅND Shamballa Jewels 48.300 kr. RING Lola’s Love 4.999 kr. RING Maria Nilsdotter 3.200 kr.
Shamballa Jewels Emerald Lock bracelet and ring. Cover Magazine, Denmark, 2015
Shamballa Jewels Emerald necklaces. Vogue Paris, August 2014
Shamballa Jewels Korne PavĂŠ bracelets, Vogue Paris, May 2014
Shamballa Jewels coral and white diamond pavĂŠ necklace. Shamballa Jewels emerald and white diamond pavĂŠ necklace. Vogue Netherland, May 2014
Shamballa Jewels bracelets, headband and necklace. Vogue Japan, March 2015
Shamballa Jewels Bracelets. Porter Magazine, Spring Summer 2014
Ivana Jirešová All jewellery Shamballa Jewels. Czech Elle, November 2014
V-Man - The Spring Fashion Issue 2012
Hotel Magazine Spring 2014
Shamballa Jewels Ultimate Protection necklace and yellow gold bracelet. Vogue Paris, July 2013
Shamballa Jewels Ultimate Protection necklace. Vogue Paris July 2013
Shamballa Jewels white diamond pavĂŠ earrings.
Cover Magazine, Denmark, May 2014
Shamballa Jewels necklace, diamond pavĂŠs, zebra pavĂŠ, onyx.
Vogue Paris, March 2013
Shamballa Jewels bracelets. CR Fashion Book September 2012
Shamballa Jewels Dancing Shiva necklace and bracelets. CR Fashion Book September 2012
Shamballa Jewels zebra white and black diamonds pavĂŠ bracelet. Vogue Germany, June 2013
Shamballa Jewels SOS ring and white diamond and onyx bracelet. Another Man SS 2013
Shamballa Jewels bracelets and necklace. Vogue Japan, February 2015
Magdalena Frackowiak as Miss Vogue #128 - Vogue Paris July 2012 Magdalena wears Shamballa Jewels whited diamond and yellow gold bracelets.
Magdalena Frackowiak as Miss Vogue #128 - Vogue Paris July 2012 Magdalena wears Shamballa Jewels Diamond & Sapphire Bracelet and Turquoise Bracelets.
Shamballa Jewels Zebra Choker in Vogue Paris, February 2014 Styled by Emanuelle Alt
Shamballa Jewels Lock Bracelet featured in Vogue Paris, April 2011.
Shamballa Jewels Bracelets featured in Vogue Italia, 2009
Karlie Kloss Shamballa Jewels bracelet. 6mm white diamond pavĂŠ on yellow gold. Vogue Paris, October 2014
Pearl and Sapphire Necklace with White G/vs Diamonds on the Cover of Elite Traveler February 2014
Shamballa Jewels Turquoise bracelets. Elle Italy Summer 2013
Various Shamballa Jewels bracelets. Vogue Paris, November 2011 Styled by Emmanuelle Alt.
Various Shamballa Jewels bracelets. Vogue Paris, November 2011 Styled by Emmanuelle Alt.
Shamballa Jewels ebony necklace and bracelets. Vogue Paris, April 2012
Shamballa Jewels ebony necklace and bracelets. Vogue Paris, April 2012
Shamballa Jewels turquoise bracelets. Vogue Paris, April 2012.
Shamballa Jewels turquoise bracelets. Vogue Paris, April 2012.
Shamballa Jewels Bracelets, Black & White Diamonds Vogue Deutschland, November 2011
Shamballa Jewels Bracelets, Black & White Diamonds & 18K Gold Vogue Espa単a, 2009
phoToGRaphy
Shamballa Jewels Bracelet in Horse Riders Journal Fall 2013
THE HORSE RIDER’S JOURNAL
JouRnal | 111
interVieW
THE HORSE RIDER’S JOURNAL
Jeans Levi´s € 255 BRaCeleT Shamballa € 9.400 BRaCeleT Figaros Bryllup € 1.690 BRaCeleT Figaros Bryllup € 120 BRaCeleT Figaros Bryllup € 11.665
Shamballa Jewels White Diamond PavĂŠ Choker Madame Air France, January 2012
Shamballa Jewels white diamond pavĂŠ and emerald necklace. Glass Magazine, 2014
Skjorte yderst Sand til 1.499 kr. Skjorte inderst Hope til 900 kr. Armbånd på højre hånd Shamballa til 110.900 kr. og 102.900 kr. Armbånd på venstre hånd Jewls Cph til 499 kr. pr. stk. Halskæder Bjørg til 1.499 kr. og 1.893 kr.
Shamballa Jewels Bracelets Euroman Spring 2013
Shamballa Jewels Diamond & Gold necklace featured in The Horse Rider’s Journal, S/S 2011
Shamballa Jewels Dancing Shiva necklace. Elle France, July 2013
Tatler UK , April 2012
Shamballa Jewels Laughing Skull Phurpha on a white diamond pavĂŠ necklace Town and Country USA, July 2014
Shamballa Jewels Pyramid bracelets. Amica Italy, January 2014
Tomorrows Journal, Denmark. Fall 2012
Tomorrows Journal, Denmark. Fall 2012
BOLERO, SWITZERLAND, SPRING 2013 “KING OF BRACELETS”
BOLERO, SWITZERLAND, SPRING 2013 “KING OF BRACELETS”
VOGUE USA, 2008
VOGUE PARIS, 2008
SIMPLY ABU DHABI, JULY 2014
SIMPLY ABU DHABI, JULY 2014
COLLEZIONI UOMO, ITALY, SEPTEMBER 2014
CITIZEN K, 2010
THE FOXLEY DOCKET, FEBRUARY 2013
THE FOXLEY DOCKET, FEBRUARY 2013
TATLER, HONG KONG JUNE 2013
GQ, UK OCTOBER 2013
DAY BY DAY, BRASIL DECEMBER 2013
Joia mistica
Sucesso entre a realeza e astros de Hollywood, os braceletes Shamballa são inspirados na lenda de um reino de paz e espiritualidade no Himalaia. Mas foi no Brasil que o criador da marca teve seu maior encontro com a natureza
O Fotos: Morten BjarnhoF | divulgação
Texto Suzana Camargo
O ano era 1990 e Mads Kornerup, então com 19 anos, decidiu explorar o mundo. Um amigo sugeriu que ele viesse ao Brasil e passasse um ano no País. O jovem dinamarquês não hesitou e embarcou na aventura. “Me apaixonei pelo país, pelo povo e pela língua”, conta. “Ainda hoje, adoro falar português.” No dia 8 de abril daquele mesmo ano, quando completava 20 anos, viajou para Lençóis, na Bahia, região conhecida pelas jazidas de diamantes no século 19. Perto dali, escalou e chegou ao alto da Cachoeira da Fumaça. “Foi naquele dia, diante daquela vista, que me dei conta de que eu só seria realmente inteiro se estivesse em contato com a natureza e que a vida me foi concedida nesse jardim mágico chamado Terra.” Kornerup diz que deve ao Brasil e à Cachoeira da Fumaça o despertar para a pessoa que ele é. E hoje o designer dinamarquês é o badalado diretor criativo da Shamballa Jewels. Suas joias são comercializadas em diversos países da Europa, América do Norte e Ásia. Os braceletes criados por ele já foram vistos no pulso de celebridades como Gwyneth Paltrow, Karl Lagerfeld, Giorgio Armani, do rapper Jay Z e das princesas da Dinamarca e da Noruega. No ano passado, Kornerup inaugurou com orgulho a primeira flagship store da Shamballa em Copenhague e já planeja abrir lojas próprias em Londres, Paris e Nova York. O designer trabalha em parceria com o irmão Mikkel, responsável pela área financeira e de produção da empresa. Nascido em uma família que atua no ramo imobiliário e da construção civil, Kornerup sempre teve uma estreita relação com a arte e a espiritualidade. No Brasil, conheceu a beleza e a energia das pedras preciosas. Depois, viajou para o Oriente. Esteve no Ja-
Inseparável A peça preferida de Kornerup tem contas de ouro rosa com letras do alfabeto romano e sânscrito com as iniciais dos nomes de seus dois filhos, Storm e Nor
pão, Índia, Nepal e Tailândia. “A ioga e a meditação me levaram até lá”, conta. Nesses países, teve a chance de conhecer de perto o trabalho de ourives e descobriu a riqueza do trabalho feito à mão.
Amuleto da sorte
A Shamballa Jewels é fruto da experiência multicultural de Mads Kornerup mundo afora. O nome foi inspirado em um reino místico de Shamballa, no Himalaia, descrito em escrituras ancestrais. Seria um lugar povoado por pessoas iluminadas e cheias de compaixão. Os dois raios da estrela de Shamballa, que estão nas contas dos braceletes da marca, simbolizam a força advinda da mente pura e consciente. “Desenho joias inspiradas em símbolos espirituais, textos e iconografias, de tal forma que um bracelete de ouro e diamantes pode se transformar em algo cheio de tradição e significado”, acredita. “Espero que, ao usá-la, a pessoa se lembre de que é preciso ter compaixão e estimule quem estiver a sua volta a fazer o mesmo.” Mas nem só de paz e amor foi feito o começo dos negócios da joalheria. Como morava em Nova York, Kornerup decidiu abrir uma loja na cidade. Foi
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DAY BY DAY, BRASIL DECEMBER 2013
perfil
Preciosidades A partir do alto, o bracelete Real, feito com diamantes negros; a pulseira Pirâmide, em ouro 18 quilates; a joia Tênis, fabricada com diamantes e ouro branco; e uma variação do bracelete Real em ouro rosa e Argyle, o raro diamante rosa da Austrália
obrigado a fechar as portas por causa do atentado terrorista de 11 de setembro de 2001. “Por seis meses, não consegui vender nada. Os Estados Unidos estavam em guerra, os turistas eram poucos, e os norte-americanos economizavam dinheiro e não gastavam com joias.” De volta à Dinamarca, criou, nesse mesmo ano, a peça que fez da Shamballa Jewels uma marca conhecida. Segundo ele, o sucesso da pulseira se deu principalmente pela falta de joias que pudessem ser usadas de maneira mais relaxada. “Mesmo buscando peças mais informais, as pessoas ainda querem ter um bracelete com diamantes, design exclusivo e qualidade inigualável”, diz Kornerup. A tradição do design clean e sofisticado da Escandinávia é evidente nas criações da marca. Entre 2007 e 2012, a pulseira virou febre internacional. A preferida de Kornerup, que ele usa todos os dias, tem contas de ouro rosa com letras do alfabeto romano e sânscrito com as iniciais dos nomes de seus dois filhos, Storm e Nor. Atualmente, seis profissionais e especialistas em ourivesaria produzem manualmente as joias na sede da empresa, em Copenhague. Além de desenhar, o diretor criativo da Shamballa trança e monta os braceletes. Não há lançamento de coleções, já que as peças são customizadas. A marca fabrica ainda colares, anéis, brin-
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cos e abotoaduras. “Gosto de introduzir novos estilos, mas não temos uma ditadura de moda ou estação.” A experiência de Kornerup no Brasil foi tão marcante que é citada no texto do site da Shamballa sobre o processo de criação das joias. Em algumas peças produzidas em edição limitada, Kornerup usou turmalina Paraíba, pedra brasileira considerada uma das mais raras do mundo. “Espero incluir mais turmalinas brasileiras e quartzo rutilado nas minhas peças em breve”, avisa. Curiosamente, o dinamarquês ainda não conseguiu trazer suas criações para o país de que tanto gosta. Segundo ele, os altos impostos de importação inviabilizam o negócio. Mas deixa escapar que, se encontrasse um parceiro comercial, adoraria vender suas joias por aqui. A última vez que ele esteve no Brasil foi há sete anos, para participar do casamento de um amigo no Rio de Janeiro. O diretor da Shamballa, que continua praticando ioga e meditação diariamente, ainda lembra com carinho e saudade da época que passou na Bahia. “Na minha próxima vida, espero morar no Brasil”, finaliza.
Fotos: Morten BjarnhoF | divulgação
day by day
“Pretendo incluir mais turmalinas brasileiras nas minhas peças”, diz Kornerup
PROFESSIONAL JEWELLER, MARCH 2015
SHAMBALLA
Q&A
IN A PROFESSIONAL JEWELLER EXCLUSIVE, MIKKEL AND MADS KORNERUP, THE BROTHERS BEHIND GLOBAL JEWELLERY PHENOMENON SHAMBALLA JEWELS, DISCUSS PRODUCT DEVELOPMENT, BALANCING SPIRITUALITY WITH BUSINESS GROWTH AND THEIR RETAIL PLANS — EACH GIVING THEIR OWN PERSONAL INSIGHT INTO THE BUSINESS.
Brothers in Arms
Mikkel Kornerup Chief executive officer, Shamballa Jewels
Mads Kornerup Creative director, Shamballa Jewels
PROFESSIONAL JEWELLER: THINKING BACK OVER THE PAST FEW YEARS, HOW HAS SHAMBALLA JEWELS DEVELOPED AS A GLOBAL BRAND? Mikkel Kornerup: For a young brand, we have a global presence in over 30 countries. In 2013, we doubled our points of sale in existing markets. We are now focusing on consolidating existing markets.
professionaljeweller.com
Mads Kornerup: The Shamballa bracelet design is one of the most easily recognisable styles today. Whether at a beach in Ibiza, the catwalks of Paris or the Himalayas, many people know what a Shamballa bracelet is. For me that signifies our rise as a true global brand. The word Shamballa is a mantra of wisdom and compassion and I look forward to hearing this mantra in all nooks of the world. January 2015 | PROFESSIONAL JEWELLER
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PROFESSIONAL JEWELLER, MARCH 2015
Q&A
SHAMBALLA
PROFESSIONAL JEWELLER: WHICH LAUNCHES HAVE BEEN MOST IMPORTANT FOR THE BRAND OVER THE PAST YEAR? Mikkel: Our three new bracelets, the Korne Pavé, the Royal Bracelet and the Tennis bracelet. These differ from the Shamballa bracelet in design as they do not feature macramé braiding. All three designs have been received very well. It has proved to the industry that our capability extends beyond the Shamballa bracelet. The launches of our rings, pedants and earrings have been equally important to propel us forward as a full repertoire fine jewellery company.
Mads: For me it has been the Korne Pavé bracelet — it is a masculine piece with leather and customisable diamond shields. While I love designing for women as well, my passion is designing for men. The Korne Pavé is a handsomely crafted piece, which is quite heavy on the diamonds. It gives me a lot of satisfaction to see men wearing it. When we started [the business], men were still wary of wearing diamonds.
PROFESSIONAL JEWELLER: HOW DO YOU MAINTAIN THE GROWTH OF SHAMBALLA JEWELS WHILE KEEPING ITS ETHOS AND SPIRITUAL VALUES AT THE FOREFRONT? Mikkel: Our spiritual values are a part of our commerce. We focus on honesty, quality, compassion and respect for our clients.
Mads: Spirituality is about offering the best you can; therefore I see no disconnect between commerce and spirituality. Design should have a purpose and a story to tell, and our jewellery carries forward the message of the Kingdom of Shamballa — of wisdom and compassion. Most of our clients can afford everything they want; what we offer them is something meaningful, a positive reminder. I continue my mission of creating meaningful jewellery.
PROFESSIONAL JEWELLER: SHAMBALLA JEWELS IS SEEKING TO EXPAND AS A FINE JEWELLERY LABEL WHILE MAINTAINING ITS POSITION AS A LEADING LUXURY BRACELET BRAND — HOW WILL YOUR DESIGNS DEVELOP IN THE COMING SEASONS? Mikkel: We will be launching our new designs at Baselworld 2015. Our designs will continue to be customisable and offer something for everyone. Prices will begin at €3,000 and go up to €500,000 for our limited-edition pieces.
Mads: Apart from our new launches, my focus is also on our rare, limited-edition pieces. I am using larger carats of diamonds [and] more white and black diamonds. The aim is to go rarer, magical and very exclusive. We will be revealing our new designs at Baselworld 2015, so can’t share much here.
Inside Shamballa Jewel’s flagship Copenhagen boutique
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PROFESSIONAL JEWELLER | January 2015
professionaljeweller.com
ELLE ITALIA SPRING 2013
GLASS MAGAZINE, 2014
ZEN, CZECH REPUBLIC, NOVEMBER 2014 hodinky&šperky
MadS kornerup
Buddha de luxe Do náramků ve stylu tibetských mnichů se zbláznil nejen Hollywood. Za místo míru a poklidu, jak zní doslovný překlad názvu značky Shamballa, si ale připlatíte. Text Viola Černodrinská
50ZEN
ZEN, CZECH REPUBLIC, NOVEMBER 2014
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do z obyvatel západního světa nebyl v nějaké etapě svého života zarytým buddhistou či aspoň nekoketoval s jinými duchovními naukami, jako by snad ani nebyl. Ve světových metropolích jsou dnes na každém kroku rozesety buddhistické restaurace, čajovny, knihy i jídlo. Touhu moderní civilizace po mystičnu ostatně dokazuje i ZEN, který vás zásobuje nejmíň jedním duchovně laděným textem měsíčně. Tento trend zachytil i Mads Kornerup, spolumajitel šperkařské firmy Shamballa Jewels, jež prorazila luxusními náramky ve stylu modlitebních korálků buddhistických mnichů. Šperky cestovatele a jogína ověšeného korálky, který se v září na skok zastavil v Praze, nosí třeba dánská korunní princezna Mary, zpěvačka Beyoncé, návrhář Giorgio Armani či basketbalová legenda Michael Jordan, kteří za ně neváhají platit tisíce eur. Inspirován svými cestami se kdysi Mads rozhodl nejprve vozit náhrdelníky a náramky z Indie, Bali či Indonésie. V New Yorku, kde dlouho pracoval jako asistent módních fotografů, pak dovezené šperky prodával. „Vždycky jsem vše prodal za pár minut.“ Ať už to bylo předurčení osudu či obchodní cit, jak vyplnit díru na trhu, Mads začal šperky z drahých kamenů a kovů vyrábět sám. Před třinácti lety založil firmu, ke které se o tři roky později přidal i jeho bratr Mikkel. A tak vznikla Shamballa Jewels. V současnosti má obchody od Austrálie po Rusko, jižní Asii a nově i Českou republiku. „Záleží na mentálním stavu. Když na něco dlouho myslíte, je velká šance, že se v budoucnosti objeví něco, co vám k cíli dopomůže,“ říká s úsměvem Mads, který tvrdí, že vše, čeho v posledních dvaceti letech dosáhl, je dílem náhody. Stejně jako setkání s rapperem Jay-Z, pro něhož vytvořil první náramek z drhané šňůrky zdobené zlatými korálky s diamanty. Na název Shamballa přišel Mads během svého čtyřletého pobytu v Káthmándú, kde hledal vnitřní klid mezi hinduistickým a buddhistickým světem. Shamballa je mytické království skryté v nepřístupném údolí vysoko v Himálaji. Doslovně přeloženo ze sanskrtu je to „místo
míru a poklidu“. Náramky Shamballa nosili již staří Tibeťané, kteří věřili v jejich kouzelnou a léčebnou moc. Působí prý na Dharmačakru, jež navozuje pokoj v duši. „V buddhistickém umění je uzamčeno díky geografické poloze cosi tajemného. Moje interpretace tamního světa jsou šperky, které vytvářím.“
Sortiment Shamballa Jewels zahrnuje také prsteny, náušnice, manžetové knoflíčky a náhrdelníky. Značka je v prodeji ve vlajkovém butiku v kodani a v síti autorizovaných prodejců, mezi něž patří například obchodní domy Barneys, harrods, klenotnictví Wempe či concept story Montaigne Market a Colette. V Česku si korálky Shamballa Jewels můžete exkluzivně zakoupit v pražském Carollinu, Pařížská 11, Praha 1.
Lagerfeldovo selfie Ústřední symbol a znak firmy, dvojité žezlo blesků (tibetsky Dordže Gjadam), je symbolem energie, která chrání nejen naše těla před vnějším nebezpečím, ale především naše vědomí před temnotou. Je vyjádřením stavu osvobozené mysli. Novou kolekci designérští bratři doplnili o pyramidy. „K jejich přidání mě inspirovalo setkání s mužem, který staví v Mexiku dřevěné pyramidy a v nich pěstuje zeleninu a byliny. A těm se moc dobře daří,“ říká s nadšením Mads, který se prý nikdy necítil jako designér. „Dávám dohromady kousky a materiály, které se mi prostě líbí. Vlastně dělám šperky sobě na míru.“ Všechny šperky Shamballa Jewels se vyrábějí z 18karátového zlata, čirých a barevných diamantů, drahokamů a perel s certifikací A až B. Na otázku, jak souvisí duchovno vložené do šperků s cenou, která začíná na třech tisících eurech, Mads odpovídá: „Vybírám drahé kameny, které jsou pro každou oblast nejvíce ceněné. Šperk je něco osobního, do čeho vkládáte víru i kus sebe sama. Navíc každý z náramků je originál, broušený, leštěný i vázaný ručně.“ Kromě obyčejných movitých smrtelníků je hojně nosí hollywoodské celebrity. „Některé známé osobnosti nás dokonce žádají o to, abychom jim korálky dali zadarmo, a oni nám za to udělají reklamu. Takhle ale náš byznys nefunguje. Mají stejné šance a možnosti koupit si je jako kdokoliv jiný, kdo o ně má zájem. Například Karl Lagerfeld je náš častý zákazník. Návrhy mu posílám vždy elektronicky. Když se mu šperk líbí, my jej vyrobíme, jeho asistent vyzvedne a sám návrhář mi pak pošle své selfíčko,“ směje se Mads, který vypadá, že má vše zenově na háku. ZEN51
HARRODS MAGAZINE, SUMMER 2012
THURSDAY JANUARY 31ST
DANSK DAILY
DANSK DAILY SPRING 2013
HIPPIE HARmONY ON A STRING THE DAILY GEm Despite the general global recession, Danish brothers Mads and Mikkel Kornerup are enjoying increasing success with their exclusive Shamballa bracelets in new markets as well as on the homefront. They even have Karl Lagerfeld charmed by the wrist. During last year’s haute couture shows in paris, master designer at Chanel Karl Lagerfeld gave Mads Kornerup a big thank-you hug. “It’s always me designing for everyone else, and it is so rare that someone designs for me,” he said with genuine affection to the Danish jewelry designer, when he found out that Mads Kornerup had had him in mind for the four bracelets he was wearing, without making it explicit. He had just placed them on display at the famous concept store Colette on rue Saint-Honoré, where Karl Lagerfeld happened to spot them himself. “I told him that it had always been my dream to put a little color on him, since he is the most achromatic dresser. So I was pleased to see him with the spectacular green Columbian emerald dangling on his wrist, which I’d had in mind for him.”
I was happy with what I created, but I didn’t dream that I would create a trend. In 2005, we launched our first diamond pavé balls, and we suddenly had a huge demand from the ladies.” “Today, the Shamballa Bracelet is a generic style name, something that takes most brands many years and a long tradition of craftsmanship to achieve. It is still unreal when people mention a Shamballa bracelet in the same breath as a Cartier Love bracelet or a De Beers eternity ring. This unexpected success is what continues to inspire me to innovate,” says Mads Kornerup, who leaves the business side to his brother Mikkel. The humble beginnings have now paid off. Despite
the recession, Shamballa has grown steadily, and at the fastest pace during the last few years. already present in 18 countries, they are now set to launch in three new regions, Dubai, Hong Kong, and Romania, and as we speak, they are negotiating with retailers in Brazil. But their big pride is also the newly opened flagship store on the elegant Ny Østergade in central Copenhagen, and the fact that the craftmanship is not outsourced, but remains in Danish hands. “Frankly, I don’t have a formula for how we managed to do it, other than staying true to our idea. as we don’t produce collections per se, our focus is on custom pieces. We introduce new designs whenever we feel we have an excellent design worth sharing.”
This is very telling of the success of brothers Mads and Mikkel Kornerup, who founded Shamballa Jewels twelve years ago. They are ambitious, but in a humble hippie-sort-of-way. Their popular jewelry is not only set with the most precious of stones, but also offers the kind of inspiration that makes the wearer look beyond just the material value.
“The newest designs we unveiled — the flat lock bracelets — are inspired by Buddhist prayer flags and come in rich gemstones of emeralds, rubies, sapphires, and moonstones that reflect the color of the prayer flags. The raw gems pass through the hands of seven master craftsmen over a period of seven days to come out as glistening squares.”
“I designed the first Shamballa bracelet in 2001, a custom design for Jay-Z. Yoga and meditation were, and still are, an intrinsic part of my life, so I took inspiration from prayer beads and made Jay-Z a bracelet of gold beads held together by the macramé technique.
“as with all my designs, the message is as important as the quality of gems and craftsmanship. We hope to help share the message of harmony just as the Buddhist prayer flags do,” says Mads Kornerup.
WORDS Elsebeth Mouritzen
JOIN THE CELEBRATION Copenhagen Fashion Festival is a seasonal celebration of all things fashion in the Danish capital. Open to everyone, Copenhagen Fashion Festival welcomes both Copenhageners and visitors to take part in the array of open events that the festival has to offer in the shops and streets of Copenhagen. Indulge in discounts and goodie bags, attend shows and exhibitions, or party your heels off
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NEWS
All during Copenhagen Fashion Festival, January 31 — February 3. For what, where, and when check copenhagenfashionfestival.com — and like the festival on Facebook.
THE COLOR IS GREEN. EmERALD GREEN. The color experts at pantone have just revealed which colors you should paint everything from your nails to your fixie bike with in 2013. Whereas last year we were all advised to wear a deep orangey hue when pantone named Tangerine Tango color of the year 2012, this year it’s all about green. enter: emerald. ”The emerald green color brings a feeling of clarity, renewal and regeneration — all very important in a modern, complex world,” explains Leatrice eiseman, CeO at pantone Color Insitute. News provided by Fashionforum.dk
L’OFFICIEL CHINA FEBRUARY 2014
L’OFFICIEL CHINA FEBRUARY 2014
www.shamballajewels.com