shampoodle aw12

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Adorable Pet Keepers Can´t live with them, can’t live without them. I wonder what pet would be better/worse as Tim (4 years) looks at me with his round brown begging eyes, right now very similar to those ‘crying children’ posters from the 70’s. Maybe a very small dog wouldn’t be that bad. A little bonsai poodle. Or a cat? Yeah, that would work! We will only have to install a flap door on the balcony. Or a mini pig? Comfortable, but not cosy. Can pigs get through flap doors? Tim owns a pretty impressive collection of animals covering almost every angle of the world (and square inch of his room). Today this micro-universe just is not enough. Going to the ‘Aquarium’ could help for some hours. He likes to see the sharks get fed, say hello to ‘Sixten’, a 16 years old barracuda (a pretty impressive age for someone of his spieces living in a tank). He would then press his nose against the window and stare into ‘the beast’ green and yellow algae covered eyes. But then we would go home. Without Sixten. Fishes is not pets. They are not very good for conversation and are not to be trusted with food. Rabbits, mice and guinea pigs on the other hand have some of the right qualities but only last for 2 weeks. Then you know it is you and the rodent. The kids have long ago found something more affectionate, like a Tamagoschi. Sometimes Tim is an animal. Last week contained a parrot, rabbit, cat and a monkey (his 6 year old brother Caspar assisted as his somewhat reluctant chimpanzee brother). But beeing a pet is not having a pet. Not by a long shot. I will list all possible pets to fit in a small city apartment. I will think through all good’s and bad’s. From this I will find our familys 5th member. But before that I will make this collection and dedicate it to all dear pet keepers to become and their adorable stand-in cuddly toys. Helene Stevenberg Fou n d e r/De si gn e r

Dear Pet Keeper To Become HERE IS A LIST OF THINGS THAT ARE GOOD TO KNOW ABOUT ME

I AM CHILDISH SO YOU HAVE TO PROMISE TO PLAY WITH ME A LOT. I AM COMFORTABLE EASY GOING JUST GIVE ME A WASH NOW AND THEN AND I WILL STICK BY YOU, EVEN WHEN IT STORMS. I AM SOCIAL SO PLEASE BRING ME ALONG. PARTY OR PLAY? BOTH ARE FINE WITH ME. IF WE CAN AGREE ON THE ABOVE I THINK WE WOULD BE A GREAT TEAM. UNTIL THEN, HOLD ON TO YOUR CUDDLY TOY! LOTS OF LOVE XXX FROM CHILDISHLY COMFORTABLE


T H I S PA G E

Caspar in Pet Hood d032 & Pet Leggings s001.

L E F T PA G E

Tim in Tie Sweater d034.


T H I S PA G E

Edvind in Snow Hood Jacket m016 & Pet Puff Pants u002.

L E F T PA G E

Ben in Pet Romper e014.


T H I S PA G E

Eira in Tie Sweater d035 & Pet Leggings s002.

L E F T PA G E

Tomasin in Pet Hodd d033 & Street Pants h056.


THIS SPREAD

Iman in Lolipop Cardigan v002, Classic Tank r005 & Storm Leggings h032.


T H I S PA G E

Angus in Pet Hood d033 & Pocket Denims h057.

L E F T PA G E

Edvind in Pet Romper e015.


THIS SPREAD

Tomasin in Roll Neck Sweater d037, Pet Skirt f006 & Storm Leggings h032.


THIS SPREAD

SunSun in Roll Neck Sweater d037 & Pocket Denims h058.


T H I S PA G E

Iman in Weather Knit Hood d024 & Street Pants h056.

L E F T PA G E

In Everyday Cardigan v001 & Pet Beanie l013.


Eira in Pixel Sweater d030 & Pocket Denims h059. THIS SPREAD

Tuija WI TH

NASSE

B R ASSE

Wears Forest Tee d054, Everyday Cardigan s002 & Storm Leggings s002. All in organic cotton jersey.


T H I S PA G E

SunSun in Pixel Sweater d029 & Shampoodle Chino h062.

L E F T PA G E

Tim in Pixel Sweater d029.


L E F T PA G E

Tuija

Julian

T H I S PA G E in Forest Tee c025 & Shampoodle Chino h062. in Forest Tee c025, Forest Skirt f007 & Everyday Cardigan c025 & Storm Leggings h032.


THIS SPREAD

Jamal in Forest Hood d031 & Forest Joggers h064.


Top n011, Street Pants h055 & Forest Parkas m015. Joline in Ribbon adds it Jamal with Forest Sweater d036 & Tulip Beanie l014. L E F T PA G E

T H I S PA G E


T H I S PA G E

Jamal in Forest Sweater d036 & Street Pants h055.

L E F T PA G E

Joline in Ribbon Top n011.


T H I S PA G E

Caspar in Zebra Tee c023 & Pocket Denims h057.

L E F T PA G E

Joline in Sรถdermalm Tee c024.


T H I S PA G E

Caspar in Shampoodle Tracksuit / Plum a025.

L E F T PA G E

Matteo in Shampoodle Tracksuit / Black a012.


T H I S PA G E

Matteo in Stripe Long Sleeve c026 & Stripe Leggings s001.

L E F T PA G E

In Zebra Tee c023 & Everyday Cardigan v001.


THIS SPREAD

Tim in Stripe Long Sleeve c026 & Shampoodle Cords h061.


T H I S PA G E

Edvind in Stripe Romper e016.

L E F T PA G E

Ben in Turtle Snap Tee e018 & Stripe Puff Pants u001.


T H I S PA G E

Eddie in Ribbon Top n012 & Shampoodle Chino h063.

L E F T PA G E

Jamal in Ribbon Top n012 & Rib Denim h060.


T H I S PA G E

Julian in Whale Long Sleeve c027 & Shampoodle Denims h053.

L E F T PA G E

Tim in the same with Rib Denim h060.

Billie 100 cl Jamal 120 cl


T H I S PA G E

Ben in Whale Long Sleeve c027 & Snow Puff Pants u004.

L E F T PA G E

Edvind in Bird Snap Tee e019.


T H I S PA G E

Forest Hood d031 & Shampoodle Chino h063.


STRETCH SHAMPOODLE

Organic jersey long sleeve tee with a stretch. Wide model. Wowen stripes & batik colored.

Tee with colored seam details with or without print on front. fa b r ic 100% GOTS certified cotton

fa b r i c 100% GOTS certified cotton 5% elastane

ava i l a b l e sizes 70, 80, 90, 100, 110, 120, 130, 140 cl Also available in adult XS to XL.

A COLLABORATION WITH

ZEBRA TEE

SĂ–DERMALM TEE

art no. c023 color White

a rt n o. c024 c ol or White

LOCAL GRAPHICS

BREAST POCKET

avai l a b l e s i z e s 70, 80, 90, 100, 110, 120, 130, 140 cl

STRIPE LONG SLEEVE a rt no. c 0 2 6 c o l o r Black/Plum/Mustard

ALL OVER PRINT

Hood

Sweater

Loose long sleeve with breast pocket in organic cotton. Animal print on breast pocket & back.

Organic sweatshirt hood with happy all over print. Drawstrings in hood & front pocket.

Sweater in organic cotton with ribbed jersey cuffs. Large pixel print on breast. fabric 100% GOTS certified cotton

fa b r ic 100% GOTS certified cotton 5% elastane 70, 80, 90, 100, 110, 120, 130, 140 cl

FOREST TEE art n o. c025 col or Plum

EVERYDAY

LongSleeve ava i l a b l e siz es

WE LIKE!!!

LongSleeve

Tees

fa b r i c 100% GOTS certified cotton

avail abl e s ize s

WHALE LONG SLEEVE

TURTLE LONG SLEEVE

TURTLE LONG SLEEVE

art no. c027 color Ice Blue

art no. c028 color Plum

art n o. c029 col or Mustard

70, 80, 90, 100, 110, 120, 130, 140 cl Also available in adult XS to XL.

ava i l a b l e s i z e s

PIXEL (GREEN) SWEATER

PIXEL (PINK) SWEATER

art no. d 0 2 9 col or Grey Melange

a rt no. d 0 3 0 c o l o r Grey Melange

70, 80, 90, 100, 110, 120, 130, 140 cl Also available in adult XS to XL.

PET (BLUE) HOOD

PET (LILAC) HOOD

a rt no. d 0 3 2 c o l o r Blue/Yellow

a rt no. d 0 3 3 c o l o r Liquorice/Lilac

LONG EVERYDAY

Sweater fa b ric 95% GOTS certified cotton 5% elastane ava i l a b l e siz es 70, 80, 90, 100, 110, 120, 130, 140 cl

TIE SWEATER (BLUE)

TIE SWEATER (PURPLE)

art no. d034 c olor Blue/Yellow

art no. d035 color Liquorice/Lilac

RIB JERSEY

Top

Tank

Extra long sweater with a stretch in organic cotton. Ribbed jersey cuffs. Twill flap-pockets front.

Soft loose model with side pocket & striped ribbon detail at bottom hem.

Classic tank in organic rib jersey with a stretch.

fabric 100% GOTS certified cotton

fa b r i c 100% GOTS certified cotton n 012 95% viscose 5% elastane

Sweater

Extra long stretch sweater with tie application at neckline in printed jersey. Side pocket with printed lining.

RIBBON

avail abl e s ize s 70, 80, 90, 100, 110, 120, 130, 140 cl Also available in adult XS to XL.

BABY

FOREST SWEATER art n o. d036 col or Green Melange

avai l a b l e s i z e s 70, 80, 90, 100, 110, 120, 130, 140 cl Also available in adult XS to XL.

fa b r i c 95% GOTS certified cotton 5% elastane ava i l a b l e s i z e s 70, 80, 90, 100, 110, 120, 130, 140 cl

RIBBON TOP (GREEN)

RIBBON TOP (GREEN)

a rt no. n0 1 1 c o l o r Green Melange

a rt no. n0 1 2 c o l o r Dark Blue

Available in adult XS to XL.

CLASSIC TANK a rt no. r 0 0 5 c o l o r White

BABY

Rompersuit

SnapTee

Stretch jersey rompersuits with colorful prints in organic cotton. Push button on neckline & inside leg for easy dressing.

Easy dressing in this soft organic baby tee with push buttons on shoulder & inside leg. Animal print on breast & back.

fa b r i c 95% GOTS certified cotton 5% elastane

fabric 100% GOTS certified cotton

ava i l a b l e siz es

PET ROMPER (BLUE)

PET ROMPER (LICORICE)

STRIPE ROMPER

50, 60, 70, 80, 90 cl

art no. e014 color Blue/Yellow

art no. e015 color Liquorice/Lilac

art n o. e 016 col or Black/Jaffa/Plum

avail abl e s ize s 50, 60, 70, 80, 90 cl

BIRD SNAP TEE

TURTLE SNAP TEE

WHALE SNAP TEE

a rt no. e 0 1 7 c o l o r Ice Blue

a rt no. e 0 1 8 c o l o r Plum

a rt no. e 0 1 9 c o l o r Mustard


SHAMPOODLE

SWEATS HIRT

Joggers

Tracksuit

Hood with drawstring & front pocket. Pants with slant hip pockets. Hidden drawstring in waistband. Both with jersey rib cuffs in brushed warm organic french terry.

Set with jacket & pants. Pants with slant hip pockets. Elastics in waistband. Extra long jersey rib cuffs that makes it last for at least 3 sizes. All in organic cotton. Delivered in cotton bag. Sold only as a set.

Sold as set or seperate. fa b r ic 100% GOTS certified cotton ava i l a b l e sizes 70, 80, 90, 100, 110, 120, 130, 140 cl Alsi available in adult XS to XL.

SWEATSHIRT

BabySet Hood jacket with comb & zipper front. Harem style pants with elastic in waistband. All in super soft brushed fleece. Jersey ribbing at cuffs. Sold as set or seperate. fa b r i c 100% cotton

fabric 100% GOTS certified cotton

FOREST HOOD

FOREST JOGGERS

art no. d031 co lor Green Melange

art no. h064 color Green Melange

avail abl e s ize s 70, 80, 90, 100, 110, 120, 130, 140 cl

TRACKSUIT (BLACK)

TRACKSUIT (GREY)

TRACKSUIT (PLUM)

art n o. a012 col or Black

art no. a 0 1 6 col o r Grey Melange

a rt no. a 0 2 5 c o l o r Plum

ava i l a b l e s i z e s 50, 60, 70, 80, 90 cl

SNOW HOOD

SNOW PUFF PANTS

a rt no. m 0 1 6 c o l o r Snow White

a rt no. u0 0 4 c o l o r Snow White

Alsi available in adult XS to XL.

ava i l a b l e sizes

STRIPE PUFF PANTS

PET PUFF PANTS (BLUE)

PET PUFF PANTS (LICORICE)

GREY PUFF PANTS

avai l a b l e s i z e s

STRIPE LEGGINGS

PET LEGGINGS (LICORICE)

PET LEGGINGS (BLUE)

50, 60, 70, 80, 90 cl

art no. u001 c o lo r Black/Plum/Mustard

art no. u002 color Blue/Yellow

art n o. u 003 col or Liquorice/Lilac

art n o. u 005 col or Grey Melange

70, 80, 90, 100, 110, 120, 130, 140 cl

a rt no. s 0 0 1 c o l o r Black/Plum/Mustard

a rt no. s 0 0 2 c o l o r Liquorice/Lilac

a rt no. s 0 0 3 c o l o r Blue/Yellow

HAPPY!

90, 100, 110, 120, 130, 140 cl

POCKET DENIMS (BLACK)

POCKET DENIMS (CERISE)

POCKET DENIMS (ORANGE)

Also available in adult XS to XL.

a rt no. h 0 5 7 c o l o r Black

a rt no. h 0 5 8 c o l o r Cerise

a rt no. h 0 5 9 c o l o r Orange

STRETCH JERSEY

Leggings

Baby Pants

Slim stretch leggings in soft organic jersey in happy colors & patterns. Hidden elastics & drawstring in waistband. Jersey rib at cuffs.

Relaxed harem style in soft organic jersey with a stretch. Hidden elastics in waistband. Jersey rib at cuffs. fa b r ic 95% GOTS certified cotton 5% elastane u 0 0 5 - 100% organic cotton

fa b r i c 95% GOTS certified cotton 5% elastane

Available in adult XS to XL.

STRETCH SIGNATURE

Denims

Also available in adult XS to XL.

Stretch denim pants with straight leg & hidden elastics in waistband. Flap pockets along leg & poodle embroidery patch. fa b r i c 95% cotton 5% elastane

fabric 100% GOTS certified cotton

fa b r i c 100% cotton ava i l a b l e sizes

Denims

Relaxed waist & tapered ancle in stretch sweatpants. Faux zipper & slant hip pockets. Hidden elastic in waistband. Twill detail knee patches & button-flap back pocket. Center back ancle buttons detail.

Relaxed model in soft denim. Shampoodle signature visable button fly & slant hip pockets. Adjustable elastics in waistband. 3-pockets. Elastics at bottom hem.

70, 80, 90, 100, 110, 120, 130, 140 cl

STRETCH

Sweatpants

DENIMS (DARK WASH)

DENIMS (GREY)

art no. h053 c olor Dark Wash

art no. h035 color Grey

avail abl e s ize s 70, 80, 90, 100, 110, 120, 130, 140 cl Also available in adult XS to XL.

STREET PANTS (GREEN)

STREET PANTS (GREY)

art n o. h055 col or Green Melange

art no. h 0 5 6 col or Grey Melange

ava i l a b l e s i z e s

SHAMPOODLE RIB AND STRETCH

STRETCH

Denims

Corduroy

Straight leg stretch denim. Faux zip fly. Ribbed waistband with elastics. 4-pockets. Knee patches. Decorative embroided back belt.

Soft stretch corduroy pants with straight leg & slim fit. Button fly with zipper & 4-pockets.

ava i l a b l e siz es 70, 80, 90, 100, 110, 120, 130, 140 cl

RIB DENIMS art no. h060 c olor Dark Wash

avai lable s i ze s 70, 80, 90, 100, 110, 120, 130, 140 cl Also available in adult XS to XL.

FlonceSkirt

Relaxed chinos in crispy cotton with a relaxed fit. Slant hip pockets & Shampoodle signature visable button fly. Adjustable elastics hidden in waistband. Welt back pockets with flap.

fabri c 95% cotton 5% elastane

fa b r i c 95% cotton 5% elastane

JERSEY

Chino

Organic flounce skirt in stretch jersey. Hidden elastic in waistband. Hem with visable seam. fa b r i c 95% GOTS certified cotton 5% elastane

fabric 100% cotton

CORDS (BLACK) art n o. h061 col or Black

avail abl e s ize s 70, 80, 90, 100, 110, 120, 130, 140 cl Also available in adult XS to XL.

CHINO (GREEN)

CHINO (BLUE)

art no. h 0 6 2 col o r Green Khaki

a rt no. h 0 6 3 c o l o t Dark Blue

ava i l a b l e s i z e s 70, 80, 90, 100, 110, 120, 130, 140 cl

PET SKIRT

FOREST SKIRT

a rt no. f 0 0 6 c o l o r Liquorice/Lilac

a rt no. f 0 0 7 c o l o r Green Melange


STRETCH JERSEY

KNIT

Cardigan

Cardigan

Comfortable stretch jersey cardigan in organic cotton. Twill sleeve patches & silver buttons.

Organic knit cardigan in tri-color with twill sleeve patches & silver buttons.

fa b ric 95% GOTS certified cotton 5% elastane

fabric 100% GOTS certified cotton avai labl e s ize s

ava i l a b l e siz es 70, 80, 90, 100, 110, 120, 130, 140 cl

EVERYDAY CARDIGAN

70, 80, 90, 100, 110, 120, 130, 140 cl

Available in adult XS to XL.

art no. v001 color Grey Melange

Available in adult XS to XL.

AUTUMN

Parkas Soft organic parkas in sweatshirt fabric & jersey lining. Twill flap-pockets & sleeve patches. Elastic ribbing at cuffs. Zipper & velcro front. fabric 100% GOTS certified cotton

fa b ric 100% GOTS certified cotton ava i l a b l e sizes Available in adult XS to XL.

avai labl e s ize s

ORCHID PARKAS

70, 80, 90, 100, 110, 120, 130, 140 cl

art no. m011 color Tulipwood

Available in adult XS to XL.

KN I T

FOREST PARKAS art n o. m015 col or Green Melange

KN IT

Sweater

Hood

Soft & warm roll neck sweater in cotton. Roll hem at neckline, sleeve & bottom.

Light but warm hood sweater with sleeve patches & hood details in jersey. Short & wide model.

fa b r ic 100% GOTS certified cotton

fabri c 50% wool 50% GOTS certified cotton

ava i l a b l e sizes

avai la bl e s ize s

70, 80, 90, 100, 110, 120, 130, 140 cl

ROLL NECK SWEATER

70, 80, 90, 100, 110, 120, 130, 140 cl

WEATHER KNIT HOOD

Available in adult XS to XL.

art no. d037 color Plum

Available in adult XS to XL.

art n o. d024 col or Grey Melange

N E W BORN WI N T ER

Beanies Knit or jersey beanie with Shampoodle embroidery.

Babysack TULIP BEANIE art no. l014 color Tulipwood

fa b ric 100% GOTS certified cotton

comp os it ion 100% cotton

ava i l a b l e siz es S (Baby/Todller) M (Kid) L (Adult)

Warm babysack with soft brushed fleece inside. Zipper front. Hood with comb application. Ribbed jersey cuffs.

PET BEANIE

FOREST BEANIE

art no. l013 co lor Liquorice/Lilac

art no. l015 color Green Melange

avail abl e s ize s 50/60 & 60/70 cl

SNOW BABYSACK art n o. b010 col or Snow White

T H I S PA G E

Parkas

Caspar in Pet Hood d032 & Pet Leggings s003.

SWEATSHIRT

Autumn parkas in washed wowen cotton & soft jersey lining. Twill flap-pockets, sleeve & breast pockets. Elastic ribbing at cuffs. Zipper & velcro front.

70, 80, 90, 100, 110, 120, 130, 140 cl

LOLIPOP CARDIGAN art n o. v002 col or Pink/Orange/Cerise


Iman in Forest Hood d031 & Shampoodle Chino h063. T H I S PA G E

Applauds And Ovations OUR MUSES Iman, Yamal, Matteo, Julian, Tomasin, Sun Sun, Angus, Joline, Eddie, Billie, Ben, Edvin, Caspar & Tim. What a great bunch! Thank you for sharing hectic days behind and in front of the camera, massive clothes changing and sharing your cuddly toys with us!

PHOTOGRAPHER LINA FĂ„NGE linafange.com

PRODUCTION TEAM TIRIPUR, INDIA

is always ready when the hot phone calls. And on set she is not only great with our muses, but also a fantastic cheerleader and friend. Love you!

This is the teams that makes the whole thing work. Always making sure the details come in place and is delivered on time. We would be nothing without you.


Upgrade The World Contact Us Today

O R C O N TA C T O N E O F O U R A G EN TS R E P R ES EN TI N G U S I N Y O U R C O U N TRY BE L O W

FINLAND Tarhalapset finland@shampoodle.com PH +358 (0)45 13 03 980 FRANCE DinoGoesAgent france@shampoodle.com PH +33 (0)6 33 90 80 42

FOR MORE INFORMATION OR TO PLACE AN ORDER CEO

Jakob Wästberg jakob@shampoodle.com INTERNATIONAL SALES MANAGER

Haseok Lee haseok@shampoodle.com

GERMANY Swestars Gmbh germany@shampoodle.com PH +49 (0)7056 7720470 GREECE Design For Kids greece@shampoodle.com PH +30 (0)210 9212082 GREAT BRITAIN Buttercup Kids britain@shampoodle.com PH +44 (0)7863 290 600

OFFICE O UR ST ORY Shampoodle is the product of former photographer/advertiser/developer Jakob Wästberg and art director/graphic designer Helene Stevenberg. It started back in 2006 as a hobby project with the goal to produce something that would have an impact on someone elses life, even if small. From the birth of the project (and our first child) until 2010 we had spread in over 15 countries and over 6 000 kids around the world were running around in our Shampoodle Tracksuit (first item ever made). That’s when we realized that our slow-cook project had reached the status of being something more than a hobby and that we really enjoyed what we were doing! Today we are maneuvering the poodle from our neighbourhood in Stockholm, Sweden. Stay close, because this Swedish poodle is going to upgrade the world royaly!

Shampoodle AB Wollmar Yxkullsgatan 10 118 50 Stockholm Sweden

OUR DESIGN Age, size or gender is a minor concern for Shampoodle. Our only restriction when it comes to design is to keep it within the limits of our own tag line - childishly comfortable clothes. We believe that leasure (read: casual) clothes works for any occation, it’s just a question of how you wear it and with what! Most of our clothes are made of sweatshirt and jersey fabrics in contemporary designs or classics updated with the ‘Shampoodle twist’. Often basic but never boring. We try not to be nostalgic in our designs even if we most often base them on sampled experiences and inspiration from arts, science, travels, music or movies.

OUR PART NE R S & T HOUG HT S ON E NV I R ONME NT It was not a decision, it was just a given to be a socially aware company, to always have the welfare of our collaboration partners and the environment in mind. This is not always an easy task having most of our production made across the world in India. But today all our cotton jerseys are made out of GOTS certified organic cotton and we work close to our producers to make sure the production is made under good working conditions, because that is the only way to make a long time relationship. The process continues!

PH +46 (0) 8 50 313 131 E-MAIL office@shampoodle.com URL www.shampoodle.com

SPAIN Friki Importacion S.L spain@shampoodle.com PH +34 (0)943 216 258 SWITZERLAND Syster Yster switzerland@shampoodle.com PH +41 (0)78 76 835 06

SWEDISH PR AGENCY

JAPAN mimba. japan@shampoodle.com PH +81 (3)34254047

Select Agency contactselect@gmail.com PH +46 (0) 8 24 24 40

SOUTH KOREA Sweko International Co., Ltd korea@shampoodle.com PH +82 (0)2 5469500


I WANT A POODLE COLLECTION AUTUMN/WINTER 2011

SunSun in Roll Neck Sweater d037 & Pocket Denims h058.


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