Brand guideline by Max Shams

PHOTOG R AP H Y

BRAND GUIDELINE Address Optimus Design.Inc, Avenue 03, ParkStreer 123 New York, US

Phone & Fax Phone: +0 111 222 333, Fax: +0 111 2222 333

Online Information Email: info@odesign.com, Web: www.optimusdesign.com

CONTENTS

26 30 32

SECTION 01

GUIDELINE BASICS

06 08 12 18 22

SECTION 01 BRAND MANUAL INTRODUCTION

SECTION 02 BRAND IDENTITY ELEMENTS

SECTION 03 BRAND IDENTITY LOGO

SECTION 04 BRAND TYPOGRAPHY

SECTION 05 BRAND IDENTITY COLORS

34 38

SECTION 06 CORPORATE GRID SYSTEMS

SECTION 07 CORPORATE IMAGERY

SECTION 08 BRAND ICONOGRAPHY

SECTION 09 CORPORATE STATIONERIES

SECTION 10 SUMMERY AND CONTACT INFO

30 & 31 IMAGERY

B R AN D B A S I C S 1.1 Introduction 1.2 Our Mission

S E CTION 01

Optimus Design.Inc

1.1

1.2 OUR MISSION

“

HOW TO FIT IN T H I S GUI D E

Our corporate mission and positioning, as well as our brand platform, reflects the design heritage.

“

INTRODUCTION TO BRAND GUIDELINES

Optimus Design.Inc revolutionizes how the world dig for creative ideas to design.

More than a name or a logo. More than a name or a logo on a box. And more than what the box contains. Optimus Design.Inc has

What’s inside the box may change or to be succeeded by some other product that’s

established a strong brand

better, faster and less expensive.

identity. Our products have earned a reputation for quality and excellence that

The guidelines that directs communications

few can rival these.

for Optimus products and services are part of a larger effort to build awareness, understanding and preference for the Optimus brand and products and services in the markets in which we compete. To build a brand that endures.

The Optimus Design.Inc brand including the logo, name, colors and identifying elements are reserved as company assets. We are responsible for protecting the company’s interests throw preventing

The Optimus Design.Inc brand including

unauthorized use of the Optimus Design.Inc name and marks.

the logo, name, colors and identifying elements are reserved as company assets. We are responsible for protecting the company’s interests throw preventing unauthorized use of the Optimus Design. Inc name and marks.

BRAND GUIDELINE VERSION 4.0

OPTIMUS DESIGN.INC / YEAR 2015

BRAND GUIDELINE VERSION 4.0

OPTIMUS DESIGN.INC / YEAR 2015

IDENTITY ELEMENTS 2.1 Logo Elements 2.2 Clear Space and Size 2.3 Acceptable Background 2.4 Logo Placement

S E C TI O N 0 2

Optimus Design.Inc

2.1 LOGO ELEMENTS

2.2 CLEAR SPACE & SIZE

The Ultimate

Representator of Optimus Brand Introduction of the logo

The Optimus corporate logo is

of our corporate identity that

playing role as representator

ensure our strong existance

T O FI T I N WI T H C L EARSPA C E

of our company, our people,

and reperesents our company,

and our brand to the world.

our people, and our brand

To ensure the legibility

The logo is a valuable corporate

to the world. The logo is a

asset that must be used in the

valuable corporate asset that

proper and approved way. Our

must be used in the proper and

orporate logo is d building block

approved way of designing.

The Optimus brand’s logo have two components, the logo symbol and logo type. The logo Symbol is palying powerful role in visualizing the company’s strong promises, and the logotype that’s being used

we let the logo breath by giving it some clear space. The minimum clear space that must be covered by

/ 2O

Optimus Design.Inc / 2O

/ 2O

the half of the height of full logo; or half of the blue colored capiatal letter O.

Open Sans typeface to brand our products and marketing communications. It also directly addresses the Optimus Design.Inc brands inner feeling of design in life and at work. The corporate logo symbol color has been selected based on International standard. So that it can be implemented very easily. Two corporate colors are used here - yellow and black. The combination of these two colors have made the logo modern and timeless. The symbol alone is only used as a icon

by corporate sites: Facebook, Twitter, and YouTube. No other use is allowed. If you have further query

MI NI MUM SI ZE O F L O GO

please contact support@optimusdesign.inc.com

Optimus Design.Inc

On screen: 70 px Print: 1” (25 mm)

The Optimus brand logo SYMBOL

LOGOTYPE

represents its visual strength in various sizes.

Optimus Design.Inc

In print, the logo should

Optimus Design.Inc

never appear smaller than 1” (25 mm). On-screen, it

On screen: 113.4 px Print: 1.18” (30 mm)

must appear at least of 70 pixels wide total logo.

LOGO

There is no maximum

Optimus Design.Inc

size for Optimus brand. Whenever using the

On screen: 151.2 px Print: 1.58” (40 mm)

Optimus logo at very large sizes (over 3 feet wide) you will need to adjust the size and position of the ®.

BRAND GUIDELINE VERSION 4.0

OPTIMUS DESIGN.INC / YEAR 2015

BRAND GUIDELINE VERSION 4.0

OPTIMUS DESIGN.INC / YEAR 2015

Optimus Design.Inc

2.3 ACCEPTABLE BACKGROUNDS

2.4 LOGO PLACEMENT

PERFECT BACKGROUND TO CHOOSE

Optimus brand The most effective background color is white; on which to

Try to make sure that the

Clear space from the bottom and

reproduce the color logo as it gives a clean contrast for the logo’s color

Optimus logo should appear in

right or left edge is minimum

and elements. If the color reproduction is not available, the logo should be

the lower left-hand corner, in full

1” as illustrated in the demo

reproduced in solid black. It can be used on reverse background of white

color, on a white background.

below. If the logo placement is

color as yellow or grey color.

The proper placement in this

not applied in the lower right

location

communication

corner, an alternate placement

purpose helps to build Optimus

for

can be applied in the top right

brand-awareness. How do you

corner. Please make sure that it

measure the proper clearspace?

have clear spaces to breath.

PREFERRED Placement Demo

ALTERNATE Placement Demo

CLEAR SPACING FOR THE LOGO PLACEMENT

Optimus Design.Inc 1”

YELLOW

Background Type

SOLID BLACK Background Type

Optimus Design.Inc

LOGO A

Optimus Design.Inc

LOGO B

Optimus Design.Inc

Colored Version

Spacing for Preferred Placement

Colored Version Spacing for Alternate Placement Optimus Design.Inc

Optimus Design.Inc

1”

GREY COLOR

Optimus Design.Inc

LOGO C

CYAN COLOR

Optimus Design.Inc

LOGO D

Background Type

BRAND GUIDELINE VERSION 4.0

Colored Version

OPTIMUS DESIGN.INC / YEAR 2015

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OPTIMUS DESIGN.INC / YEAR 2015

T Y P O G R AP H Y 3.1 Corporate Typeface 3.2 Primary Typeface 3.3 Secondary Typeface 3.4 Type Hierarchy

S E C TI O N 0 3

Optimus Design.Inc

3.2 FONT INFORMATION 3.1 S ELECTI ON OF THE CO R PO RATE/B RA ND TYP EFA C ES

Typography, this is a wonderful

personality for communicating

thing. Brand typefaces usually

successfully to targeted readers

play an essential role in design;

& customers. Optimus brand

sometime it’s been considered

have selected Open Sans as our

that type is more important than

primary font and Raleway as

designs elements. Typography

our secondary corporate font;

helps to express our message

which allows us to represent our

to our readers. Using the careful

messages from the enthusiastic

use of typography reinforce our

to the practical understanding.

P R O P E R S E L E C T IO N O F P R IMA R Y FO NT & IN D E T A IL

Optimus brand have selected Open Sans as our primary corporate font; which allows us for representing our messages from the enthusiastic to the practical understanding. Using the careful use of typography reinforce our brand personality to valued customers. Designer of Open Sans: Steve Matteson

BOLD

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

Optimus brand have selected Open Sans as our primary corporate

a b c d e f g h i j k l m

font; which allows us for representing our messages from the enthusiastic to the practical understanding.

n o p q r s t u v w x y z REGULAR

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z

FIGURES

SPECIAL CHARACTERS

! “ § $ % & / ( ) = ? ` ; : ¡ “ ¶ ¢ [ ] | { } ≠ ¿ ‘ « ∑ € ® † Ω ¨ ⁄ ø π • ± ‘ æ œ @ ∆ º ª © ƒ ∂ ‚ å ¥ ≈ ç √ ~ µ ∞ … – ≤ < > ≥ ˘ › ‹ ◊

BRAND GUIDELINE VERSION 4.0

OPTIMUS DESIGN.INC / YEAR 2015

BRAND GUIDELINE VERSION 4.0

OPTIMUS DESIGN.INC / YEAR 2015

Optimus Design.Inc

3.3 SECONDARY FONT

3.4 TYPE HIERARCHY

PRO PER SELEC TI ON OF PRIMARY F ONT & I N D ETAI L

MA INT A INING T H E L E V E L O F H IE R A R C H Y & IN D E T A IL

Designer of Open Sans: Steve Matteson

One of the most important techniques for communicating properly is the use of typographic hierarchy. It’s another form of visual hierarchy, a sub-hierarchy per se in an overall design project; to establishe an order of importance within the data. Typographic hierarchy creates contrast between elements. Designers achieve this through the use of typefaces, size, weight, capital and lowercase

BOLD

letters, orientation and color.

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

CAPTION TEXT

Open Sans Regular - 6 Point Type & 0 Point Tracking or Leading

a b c d e f g h i j k l m n o p q r s t u v w x y z

Optimus Design.Inc (Sample Text)

Open Sans Bold - 6 Point Type & 0 Point Tracking or Leading

COPY TEXT

Optimus Design.Inc (Sample Text) Open Sans Regular - 8 Point Type & 0 Point Tracking or Leading

REGULAR

Open Sans Bold - 8 Point Type & 0 Point Tracking or Leading

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

HEADLINE TEXT

Open Sans Regular - 8 Point Type & 0 Point Tracking

a b c d e f g h i j k l m n o p q r s t u v w x y z

Optimus Design.Inc (Sample Text) Open Sans Bold - 8 Point Type & 0 Point Tracking or Leading

SUBLINE TEXT

Optimus Design.Inc (Sample Text) Open Sans Regular - 14 Point Type & 0 Point Tracking

FIGURES

SPECIAL CHARACTERS

! “ § $ % & / ( ) = ? ` ; :

Open Sans Bold - 14 Point Type & 0 Point Tracking or Leading

LARGE TITLE

Optimus Design.Inc Open Sans Regular - 26 Point Type & 0 Point Tracking

¡ “ ¶ ¢ [ ] | { } ≠ ¿ ‘

Open Sans Bold - 26 Point Type & 0 Point Tracking or Leading

« ∑ € ® † Ω ¨ ⁄ ø π • ± ‘ æ œ @ ∆ º ª © ƒ ∂ ‚ å ¥ ≈ ç √ ~ µ ∞ … – ≤ < > ≥ ˘ › ‹ ◊

BRAND GUIDELINE VERSION 4.0

OPTIMUS DESIGN.INC / YEAR 2015

BRAND GUIDELINE VERSION 4.0

OPTIMUS DESIGN.INC / YEAR 2015

B R AN D C O L O R S 4.1 Corporate Colors 4.2 Primary Colors 4.3 Secondary Colors 4.4 More Colors

S E C TI O N 0 4

Optimus Design.Inc

4.1 CORPORATE COLORS

4.2 PRIMARY COLORS

CORE C OLORS OF OPTI MUS B RAND

HOW TO USE THE P R IMA R Y C O L O R & IT â&#x20AC;&#x2122; S D E T A IL

A palette of primary colors has been developed; which will give

Color can bring the rhythm in a

to represtent the brand identity

design. It inspires and connects

to our relevant media. Choose

people all together. Bright, pure

the core colors as the primary

and energetic colors play vital

color in your layout. The lighter

role to represent the corporate

and darker tints may be used as

primary official colors: Yellow and Black. These colors have become

identity. A palette of primary

highlights and accents. Please

a recognizable identifier for the company.

colors has been developed;

check out with the designer

which will give a extraodinary

and printer while using the

look of the Optimus Design.Inc

corporate core colors.

The Optimus Design.Inc has two primary official colors: Yellow and Black. These colors have become a recognizable identifier for the company. The secondary colors are complementary to our official colors, but are not recognizable identifiers for Optimus Design.Inc company. Secondary colors would be used in less than 10 percent of the palette in one piece.

a extraodinary look of the Optimus Design.Inc to represent the brand identity to our relevant media. Choose the core colors as the primary color in your layout. The Optimus Design.Inc has two

CYAN C0 M5 Y100 K0 R255 G242 B0 HEX #FF200

GOLDEN C75 M68 Y67 K90 R0 G0 B0 HEX #000000

Optimus Design.Inc

100%

80%

80% REVERSE WHITE Background Type

Optimus Design.Inc

LOGO A Colored Version

60%

SOLID BLACK Background Type

Optimus Design.Inc

LOGO B Colored Version

Color tones of selected Yellow & Black color

40%

40% 20%

BRAND GUIDELINE VERSION 4.0

OPTIMUS DESIGN.INC / YEAR 2015

BRAND GUIDELINE VERSION 4.0

60%

20%

OPTIMUS DESIGN.INC / YEAR 2015

Optimus Design.Inc

4.3 SECONDARY COLORS

4.4 MORE USE OF COLORS

HOW TO USE TH E SECO NDARY C OLORS & ITâ&#x20AC;&#x2122;S D ETAI L

A palette of primary colors has been developed; which will give a extraodinary look of the Optimus Design.Inc to represent the brand identity to our relevant media. Choose the core colors as the primary color in your layout. The Optimus Design.Inc has two

MO R E C O L O R S W IT H MO R E D E T A IL A NA L Y S IS

A palette of secondary colors has been developed; which will give a extraodinary look of the Optimus Design.Inc to represent the brand identity to our relevant media. The secondary colors are complementary to our official colors, but are not recognizable

primary official colors: Yellow and Black. These colors have become

identifiers for Optimus Design.Inc company. Secondary colors

a recognizable identifier for the company.

would be used in less than 10 percent of the palette in one piece.

YELLOW C0 M5 Y100 K0 R255 G242 B0 HEX #FF200

BLACK C75 M68 Y67 K90 R0 G0 B0 HEX #000000

100%

80%

GREEN C75 M5 Y100 K0 R65 G173 B73 HEX #41AD49

90%

70%

50%

30%

MAGENTA C1 M99 Y1 K0 R236 G0 B140 HEX #EC008C

90%

70%

50%

30%

GREY C70 M63 Y62 K59 R50 G50 B50 HEX #323232

90%

70%

50%

30%

ORANGE C0 M43 Y100 K0 R255 G161 B0 HEX #FFA100

90%

70%

50%

30%

60%

Color tones of selected Yellow & Black color

40%

40% 20%

BRAND GUIDELINE VERSION 4.0

60%

20%

OPTIMUS DESIGN.INC / YEAR 2015

BRAND GUIDELINE VERSION 4.0

OPTIMUS DESIGN.INC / YEAR 2015

C O R P O R AT E G R I D 5.1 A4 Vertical Grid System 5.2 A3 Vertical Grid System

S E C TI O N 0 5

Optimus Design.Inc

5.1 A4 VERTICAL GRID

5.2 A3 VERTICAL GRID

A3 vertical grid system of Optimus brand with examples

In a design, grid is the tool to organize the visual identity. Based on grid; designers built on every layout. It helps to represent our message in a super clean and direct way. Grid is made with the combination of vertical, horizontal and angular or curved guidelines are used to structure the contents. In a design, grid is the tool to organize the visual identity. Based on grid; designers built on every layout. It helps to represent our message in a super clean and direct way.

By - Elina Smith

imagine from your imagine from your “ Just “ Just playful mind that what playful mind that what actually you love to design & have fun

actually you love to design & have fun

By - Elina Smith

imagine from your imagine from your “ Just “ Just playful mind that what playful mind that what actually you love to design & have fun

actually you love to design & have fun

By - Elina Smith

“

HAPPY!!!

actually you love to design & have fun

“

that make you

actually you love to design & have fun

“

design

imagine from your imagine from your “ Just “ Just playful mind that what playful mind that what

“

Adventure with the

“

A4 vertical grid system of Optimus brand with examples

A3 “

Grid is made with the combination of vertical, horizontal and angular or curved guidelines are used to structure the contents. In a design, grid is the tool to organize the visual identity. Based on grid; designers built on every layout. It helps to represent our message in a super clean and direct way. Grid is made with the combination of vertical,

BRAND GUIDELINE VERSION 4.0

OPTIMUS DESIGN.INC / YEAR 2015

BRAND GUIDELINE VERSION 4.0

OPTIMUS DESIGN.INC / YEAR 2015

B R AN D I M AG E 6.1 Colored Images 6.2 Black and White Images

S E C TI O N 0 6

Optimus Design.Inc

6.1 COLORED IMAGES

6.2 MORE IMAGES

G U IDE T O US E COLOR E D I M A G E

GUI DE T O U S E O T HER I MAG ES

Optimus brand have a

portfolio of world-class

designs and experts. With

our design elements

and principles, we use to

communicate a collective

vision to our valuable

customers, all over the

country as well as world.

REQUIREMNTS:

- High contrast

- High quality image

- Desaturate colors

- Professional look

BRAND GUIDELINE VERSION 4.0

OPTIMUS DESIGN.INC / YEAR 2015

BRAND GUIDELINE VERSION 4.0

OPTIMUS DESIGN.INC / YEAR 2015

B R AN D I C O N S 7.1 Corporate Iconography 7.2 Example of Icons

S E C TI O N 0 7

Optimus Design.Inc

7.1 CORPORATE ICONS

7.2 EXAMPLE OF ICONS

love Optimus Brand

FALL IN

GUI DE T O USE VA RI O US I C O NS

with the design of

Icons can bring the rhythm in a

an icon in our Optimus Design.

design. It inspires and connects

Inc marketing communications,

design all together. Bright, pure

such as an arrow as a call-to-

and energetic icons play vital

action in a banner ad, use the

role to represent the corporate

same UI icons. Icons are used

identity. Icons are generally

for on screen purposes to make

used in product as a call-to-

the visual presentation more

action or for purpose of quick

interactive & legible to viewers.

reference. As example - to use a

Use icons in proper places.

Optimus brand have a portfolio of world-class designs and experts. Icons helps to make differentiation of layout giving competitive advantage than others

REQUIREMENTS: - Use icons while the words wonâ&#x20AC;&#x2122;t work. - Background of icons to be white or black or on tiles. -

Avoid

using

icons

will need to provide any complex idea.

graphic elements & image. REQUIREMNTS: - High contrast - Use with background - Minimus size of stroke to be 0.5 pt - Using placeholders of black or given color

BRAND GUIDELINE VERSION 4.0

OPTIMUS DESIGN.INC / YEAR 2015

BRAND GUIDELINE VERSION 4.0

OPTIMUS DESIGN.INC / YEAR 2015

S TAT I O N E RY 8.1 Corporate Letterhead 8.2 Business Card 8.3 Envelope 8.4 On the Screen

S E C TI O N 0 8

Optimus Design.Inc

8.1 LETTERHEAD

8.2 BUSINESS CARD GUID E T O U S E BUSI N ES S CARD

G U IDE T O U S E LETTE R H E A D

Optimus brand have a

Optimus brand have a portfolio of world-class

portfolio of world-class

FRONT

designs and experts. With

designs and experts. With our design elements

our design elements and principles, we use to

and principles, we use to

communicate a collective

communicate a collective vision to our valuable

vision to our valuable

customers, all over the

country as well as world.

USAGE:

USAGE: This letterhead can be

This business card can

used for all corporate

be used for all corporate

BACK

communication purposes

communication purposes of Optimus brand.

of Optimus brand.

REQUIREMNTS:

- High contrast text color

- High quality image

- Dimensions 85x55 mm

- Dimensions 297x210mm

- Professional look

- DIN A4 and letter size

- Weight 120g/m

- Professional look

- Print format CMYK

- Weight 123g/m - Print format CMYK

BRAND GUIDELINE VERSION 4.0

OPTIMUS DESIGN.INC / YEAR 2015

BRAND GUIDELINE VERSION 4.0

OPTIMUS DESIGN.INC / YEAR 2015

Optimus Design.Inc

8.3 ENVELOPE

8.4 ON THE SCREEN

G U IDE T O U S E EN V EL O P E Optimus brand have a portfolio of world-class designs and experts. With our design elements and principles, we use to communicate a collective vision to our valuable customers, all over the country as well as world. USAGE:

FRONT SIDE

This envelope can be used for all corporate communication purposes of Optimus brand. REQUIREMNTS: - High contrast text color - Dimensions 220x110mm

LAPTOP

TABLET

DESKTOP

- Professional look - Weight 400g/m - Print format CMYK

BACK SIDE

GUIDE TO USE:

USAGE:

REQUIREMNTS:

Optimus brand have a

These on screen layouts

- High contrast text color

portfolio of world-class

can be used for all

- High quality image

designs and experts. With

corporate communication

- Resolution 768x1024 px

our design elements

purposes of Optimus

- Professional look

and principles, we use to

design.inc brand.

- Format RGB

communicate a collective vision to our customers.

BRAND GUIDELINE VERSION 4.0

OPTIMUS DESIGN.INC / YEAR 2015

BRAND GUIDELINE VERSION 4.0

OPTIMUS DESIGN.INC / YEAR 2015

S U M M E RY 9.1 Guideline Summery 9.2 Contact Information

S E C TI O N 0 9

Optimus Design.Inc

9.2 A3 VERTICAL GRID

10.1

SUMMERY OF CORPORATE BRAND MANUAL

C O NT A C T I NFO RMAT I O N We have tried our level best to focus our brands portfolio of world class designs and expert

HOW TO FIT IN T H I S GUI D E

group; through our corporate extended brand guideline. Here you’ll got to know brand tools

The guidelines that directs communications

has additional resources and

for Optimus products and services are

Mr. David Mcwale, Head of Support Team 123 Sweet Street, 01 House, 4/S Brooklyn, NY optimusdesign.inc@support.com optimusdesign.inc/information/support

guidance on the entire Optimus

part of a larger effort to build awareness,

brand. If you have any question

understanding and preference for the

please feel free to contact with

Optimus brand and products and services

SCA N T O DO WNLO A D T O TAL G U DE LI NE A ND I NFO R MATION

our specila team.

in the markets in which we compete. To build a brand that endures. The Optimus Design.Inc brand including the logo, name, colors and identifying elements are reserved as company assets. We are responsible for protecting the company’s interests throw preventing unauthorized use of the Optimus Design. Inc name and marks.

BRAND GUIDELINE VERSION 4.0

OPTIMUS DESIGN.INC / YEAR 2015

BRAND GUIDELINE VERSION 4.0

OPTIMUS DESIGN.INC / YEAR 2015

LETâ&#x20AC;&#x2122;S MAKE YOUR DESIGN STRONG & BEAUTIFUL