High ticket sales process

How to Get Clients Online with Dallas McMillan

High Ticket SALES Process

http://digitalinfluence.com.au/high-ticket-sales-process/ Video URL: https://www.youtube.com/watch?v=AF3chJHvO4s See more High Ticket Sales Funnels http://digitalinfluence.com.au/high-­‐ticket-­‐sales-­‐funnels/

Dallas:

Hello, welcome to High Ticket Sales. I'm Dallas McMillan. I specialize in high ticket sales, marketing and lead generation for coaches, consultants, and professionals. I run a digital marketing agency called Influential. We're here to help you attract high value clients and grow your business.

Today I'm going to talk to you about how to sell high ticket coaching and consulting. This might be one-­‐on-­‐one coaching, group coaching, online coaching, or perhaps, consulting services programs or products. Regardless, in order to attract and market to businesses online and turn them into sales you need a strong sales process. I specialize in high ticket sales funnels and the biggest thing that I see that's stopping people getting results with their sales funnels is a lack of a good sales process in their business.

In this talk I'll reference my "High Ticket Sales Funnels for Coaches and Consultants" guide. If you haven't already got a copy go and download it. You can just google high ticket sales. Regardless of how you use it in your business, whether it's online sales or offline sales, using a strong sales process can help you to significantly grow your business, because sales are really the engine of business.

In the high ticket sales process we have five steps. I'll take you through them quickly now. The first step is selection. That's where we identify our ideal client. What doing that lets us do is to engineer a product, a marketing campaign, a sales process to appeal directly to them, but we have to know exactly who they are so we can design our marketing.

Once we've got our ideal client in place, we can set up some bait. We can set up marketing lead magnets, a sales process to attract just the right kind of clients. There's a huge factor here that makes a difference, that is that clients are coming to you rather than you going to them. When clients are chasing you, you immediately are seen as better at your job, in demand, worth more money. That's exactly how you want it. You want to flick the switch with client attraction by getting clients to come to you.

The third step is lead generation and nurturing. This is where you take people who are checking you out online, people inquiring at your business, they're following you, they're seeing you, they're aware of you, but they're not necessarily ready to buy from you in lead generation. We want to turn them into buyers by educating them. By giving them an option to start thinking about how to solve their problem with us. Lead nurturing is really about that ongoing process of educating them and warming them up to be better as buyers so that they're ready to buy from us. Not everyone is ready to buy straight away.

The fourth step is evaluation. We recognize that clients are evaluating us, but too many people fail to consider that we need to be evaluating clients. You should be carefully screening and qualifying clients to make sure they're the right match for you. You need to be fussier than your client is. Whereas so many professionals are trying to get clients, so they're kind of hungry and desperate. That's not a good look. Instead, your sales process should have a stage that feels like a red velvet rope that the wrong clients can't get through, but for the right clients that's guiding them in the right direction toward

High Ticket SALES Process

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making a purchase from you.

They have that opportunity when we talk about our solution as part of a sales conversation. In a sales conversation we sort of let them go behind the curtain and see what's not available to the public. We give them an in depth look at how we can help them and their business. We'll try and understand their unique situation and then identify whether we can help them. If we can we might make them an offer of a solution or product or service that we stock.

There are the five steps of the sales process. Obviously, there's a lot of detail in each of those. For example the sales conversation in the fifth step, getting that right is really the answer to doubling, tripling, or even quadrupling your sales just by better identifying the client's problem and the right products to sell to them to reach a solution.

If you need help with your sales process you can get in touch with me. I'm Dallas from Influential. Best way to do that is go and download my book, "High Ticket Sales Funnels for Coaches & Consultants".

I hope you've had a ton of value from this presentation. I look forward to helping you further with your sales and marketing. I'm Dallas from Influential and I'll see you in the next video.

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