How to Get Consulting Clients Dallas McMillan
https://digitalinfluence.com.au/lead-generation-for-consultants/ Video URL: https://www.youtube.com/edit?video_id=7FcYWJdu4pA Lead Generation for Consultants http://www.slideshare.net/dallasmcmillan/lead-generation-for-consultantsamp-coaches https://www.linkedin.com/pulse/lead-generation-coaches-consultants-dallasmcmillan
Lead Generation for Consultants Dallas McMillan
How to Get Consulting Clients Dallas McMillan
How to get Clients with Online Lead Generation If you are a coach or consultant and want to grow your business, having a steady stream of high quality leads is essential. Developing a reliable system for generating qualified leads means that you won’t have to face the stress of wondering where your next client is coming from or dealing with tyre kickers or poor quality clients.
The Old Way to Get Coaching & Consulting Clients Most coaches and consultants have built their business on referrals, word of mouth and networking. These used to be reliable ways to get clients, but as buyers increasingly search for, choose and buy things online their effectiveness has fallen. Networking and word of mouth can still be effective, these approaches to marketing and lead generation suffer from being labor intensive, inconsistent, and difficult to scale. This often results in a feast/famine cycle of new businesss business, uncertainty about future revenue, and the constant stress of wondering where the next client is coming from.
How to get Realizable Leads that Grow with Your Business If you want to reliable income then you need a reliable and predictable source of leads that can grow with your business. Successful coaches and consultants realise this and implement a scalable lead generation system that can provide a steady supply of new, qualified prospective clients on demand. Lead Generation Funnels In my book High Ticket Sales Funnels for Coaches & Consultants, I talk about the three top performing high ticket sales funnels that you can use in your business to bring in leads for your highest value products and services.
Top 3 Lead Generation Funnels for Coaches & Consultants The three funnels are the Client Funnel, the Webinar Funnel and the Launch Funnel. Each of these funnels can dramatically grow your business, but the key is choosing the right funnel to use, the one to get started with and for most businesses, especially those offering high ticket, one-‐on-‐one, or done for you services, I recommend you start with the Client Funnel and I'll tell you why. Any of these funnels help you both to filter, qualify and automate the process of bringing in new prospective clients to talk to about buying your products and services. So, it basically turns strangers into buyers -‐ people who are ready to buy. From the client's perspective, it helps them get to know, like, and trust you so that they're then ready to try and buy your products, programs and services. For you as a business owner, the lead generating process is bringing in large numbers of prospective clients, filtering them according to where they are in the buying process and qualifying people before you even talk to them so you're only talking to people who are ready, willing, and able to invest in you.
Lead Generation for Consultants Dallas McMillan
How to Get Consulting Clients Dallas McMillan From the client's perspective, it helps them to feel confident that you're right for them before they apply to work with you and positions you as an expert so therefore confident moving forward with you.
Lead Generation Funnel 1: The Client Funnel In the Client Sales Funnel, we achieve this with a series of webpages, which invites people to a conversation about working with us to solve their problem. Typically, we would start with something like a Facebook ad where we can advertise to strangers with a free offer to download an eBook or some other online gift. Typically, a PDF report, cheat sheet or blueprint. They give us their name and email address and then they go to a thank you page with a video where we say: “Thank you for downloading that free gift! Because you're interested in this topic, I've got some extra video training for you about this topic and then at the end if you still need help I'd like to invite you to apply to speak with us if you meet this criteria.” In the video training you can say what you do, who you help, who you'd like to apply and then you get them to fill out an application form so you're only talking to people who you know met your criteria and then on the call you can help identify where they are, what they're trying to get done, what their problems are, and what they need to do to get the result they want. Then you can talk about how you can help them or if it's not a good match you can point them in another direction. If it is a good match you can sign them up on the phone or sell them your product or service. This can dramatically shorten your sell cycle. It reduces the number of unqualified prospects that you talk to, such as people you can’t help or who aren’t ready to buy. It also helps you increase the number of leads that are coming in, so it can really supercharge your sales process. In the videos that you get with a high ticket sells funnel guide, I walk you through every page, what its function is, what we need to do there, and how to build it for all three funnels, so make sure you download a copy of the guide.
Benefits of the Client Funnel The Benefits of the Client Funnel, this first one I'm showing you is that it's the simplest to design and build. It's the pure Lead Generation Funnel. It's perfect for selling high ticket one-‐to-‐one services such as coaching or consulting, or done-‐for-‐you services such as marketing or accounting. The other thing I love about the Client funnel is that it helps you get inside the brain of your buyer. It helps you understand your buyer and the sales process, and that’s one of the most important things that you need to do as the business owner and sales person in order to market and sell your services and serve your clients.
Lead Generation for Consultants Dallas McMillan
How to Get Consulting Clients Dallas McMillan By truly understanding the buyer’s wants and needs you can develop better products and services and market and sell them better. If you do this well enough, your programs will practically sell themselves because they are so close to what buyers are looking for. This is very hard to achieve without speaking directly to clients, so I consider your sales conversations one of the most important things that you can be doing in your business. In particular, it’s important to get 100% clear about what your clients want to buy before you try to build a more automated sales funnel such as a webinar or a launch funnel.
Downsides of the Client Funnel The downside of this funnel is that you're only selling one to one. It can be labour intensive to scale and the short sales cycle can limit the ticket price because people go quite quickly from seeing your ad to filling out the form and the strategy call. You don't have as much time to build up the relationship. Whereas with the webinar and the launch funnel, that's extended over more hours and days, which builds more rapport.
Get Your Guide to Lead Generation Funnels for Coaches & Consultants All this is covered in High Ticket Sales Funnels for Coaches and Consultants. Make sure you download your copy now. If you want to improve your lead generation or you have an existing lead generation process that you want reviewed, or you just want to get started with high ticket sales in your business, then you can book a strategy call with me. I strongly suggest that you read the book and go through the video training first, but if you're ready to start investing in your business and your sales, and marketing and lead generation to get more high ticket sales then jump on a call with me, click the button below and I'd love to talk to you about your business and how we can help you achieve your goals.
Lead Generation for Consultants Dallas McMillan
How to Get Consulting Clients Dallas McMillan Hello. Welcome to lead generation for coaches and consultants. I'm Dallas McMillan. I'm a Marketing Consultant. I specialise in working with coaches, consultants, and professional firms, and I'm the Author of the book, High Ticket Sales Funnels for Coaches & Consultants. Now in that book, I describe the three top performing funnels we use to sell high end coaching services, consulting services, and online programmes, and really, what we're doing there is a lead generation funnel. When we're selling high ticket, you generally can't close our sales on line, you need to close them on the phone, so what we want is a lead, a sales lead who we can talk to on the phone and then enrol in our programme, and we want them to be coming in pre-‐educated, pre-‐sold, and qualified to make sure that they're ready to buy. We don't want to waste time talking to people who we can't help, who don't want to work with us, or who aren't ready to buy. The three funnels I cover, as I said. The first one is the client funnel, which is the simplest funnel. I'll give you more detail on this today. The second one is the webinar funnel and the third one is the launch funnel. Now with each funnel, you're taking people through this process of increasing investment, so that you can sell at high price points, you can increase your close rate, and you can sell more quickly by automating the front end of the sales process. Let's take a closer look at the client funnel, so with any sales funnel, we're taking people who are strangers initially, they're suspected good clients, and we're taking them through a process to confirm that they're interested in what we've got and that they're the right kind of client to work with, so at first, they express interest in an offer, become a prospect, they engage with our content further, and show that they've started getting close to being ready to sell to. They become a lead. At the point they apply for a sales conversation, we call them a sales opportunity, and then finally, if they buy on the call, they become a customer or a client. Of course, our clients are going through their own process of getting to know, like, and trust us before they're willing to try and buy what we've got for sale. If they don't know us, our product, or if they've ever got a problem, they're obviously not going to buy, and they need to like what we've got. They need to like us and how we do things. They need to trust that our product can solve their problem and we're someone who can help them, and they need some way to test out our solution, and that can be with a free trial or maybe an intro period, introductory consult, a strategy session, or a case study. Something that shows how it could work for them, and at that point, people will be ready to buy. Now in the client sales funnel, we do this through a series of web pages. We generally start with some sort of a line ad, like a Facebook ad. Then take them to a ... If they click on the ad, they go to a landing page, where they have to enter their name and email address to get the thing that we've offered in the ad. That will generally be some sort of free PDF, so it's a gift that helps them solve a problem related to our ultimate offer. On the next page we say, "Hey, thank you for downloading the gift. I've emailed it to you. Here's some extra information about how it could work for you. If you'd like to take this further, I'd like to invite you to a conversation to see how we can help you," and then on, if someone's interested in working with us and having that conversation, they need to apply and fill out an application form. If they're a good match for what we do, then we'll get on the phone to them, and go through where
Lead Generation for Consultants Dallas McMillan
How to Get Consulting Clients Dallas McMillan they are now, where they want to get to, what's getting in their way, and how we can help them solve that problem. If there's a good match, then we can offer to enrol in our programme or sell them our product or service, so with a high ticket sales funnel, generally we'll be enrolling them on the call, rather than try to sell a product online. That's what makes it a lead generation funnel versus a sales funnel, so client funnels are great because they're easy to design and build, and they're perfect for selling high ticket one to one services, and they let you get to understand your customer better, which is great. The downsides are because it's just one to one, it's hard to scale. It's quite labor-‐intensive and the short sales cycle means you can only sell at a certain price point. If you'd like to know more about how you can generate leads with high ticket sales funnels to sell your high end coaching and consulting programmes, then visit one of my websites, such as influential.com.au/high-‐ticket-‐sales and book a strategy call with me. We can look at how high ticket sales can work in your business. If it's a good match, we can talk about how I can help you. Thanks. I'm Dallas from Influential. I look forward to seeing you on a strategy call or in my next training. Thanks. I'm Dallas from Influential. Great talking to you about lead generation, funnels and how they can help your business. Do you want more Leads but need expert help? If you’d like grow your business and are ready to invest in your lead generation process, you can apply to speak to me about our Lead Generation Consulting Services or Done for You Lead Generation Funnels.
https://digitalinfluence.com.au/lead-generation-for-consultants/ Video URL: https://www.youtube.com/edit?video_id=7FcYWJdu4pA Lead Generation for Consultants http://www.slideshare.net/dallasmcmillan/lead-generation-for-consultantsamp-coaches https://www.linkedin.com/pulse/lead-generation-coaches-consultants-dallasmcmillan
Lead Generation for Consultants Dallas McMillan