BRAND MANUAL
BR A N D ME S S AGE 1988 Brewery strives to create a memorable and unique experience rooted in a space of comfort and high spirits for all of its customers, whether they are adventurous beer connoisseurs, concert go-ers, or families enjoying a night out in downtown San Luis Obispo. The overall goal is to create a brand that will encompass all of these people and maintain a quality in its work that aims to please each and every time.
TABLE OF CONTENTS
01
Introduction
02
Logotypes
03
Identity System
04
Business System
05
Applications
primary marks secondary marks inappropriate usage
graphic elements primary and secondary color palettes typefaces
business card letterhead envelope
menus bottle packaging website
01 INTRODUCTION
Our overall solution is to elevate the brand to encompass a wider audience through a complete redesign of the company’s identity. We have brought in a new identity system that includes logotypes, wordmarks, and various graphic elements that will require standards for future usage. Therefore, the purpose of the manual is to aid in consistent and effective usage of the elements of the brand. The manual will include guidelines for proper spacing and orientation of all logotypes, proper usage of primary and secondary color palettes, and the identity and business system items that will be used for the business.
02
Logotypes
PRIMARY MARKS SECONDARY MARKS INAPPROPRIATE USAGE
02 LOGOTYPES
Primary Mark / Full Color The full color logotype is primarily used to represent the business and exists in a two-color variation with graphic elements presented as such. This mark is to be used as often as possible and should be used on all business system items. The logo is to be stacked vertically and should be used in this manner whenever it is possible. The graphic elements within the logotype are not be rearranged or removed for this variation. If it is necessary to show the logo without graphic elements, please refer to the wordmarks and alternative logotypes presented later in the manual.
02 LOGOTYPES
1.25 IN
0 .7 5 I N
02 LOGOTYPES
Primary Mark / Full Color R E Q U I R E D BU F F E R S PA C E
To ensure that the logotype will not be overcrowded, use the ‘brewery’ element repeated on all four sides of the mark to measure a proportionate amount of space around the logo whenever it is used. This will create a boundary around the logo to make sure it will be clearly read at all times.
Primary Mark / Full Color MINIMUM SIZE
To further ensure a clear and effective read of the full color primary mark, the minimum size that can be used will be a height of 0.75 in. and a width of 1.25 in. From this size, the type on the mark can still be recognizable and readable. Any smaller than this size, it will present a challenge for the readability of the mark.
02 LOGOTYPES
Primary Mark / 1-Color Positive The 1-color primary mark is to be used whenever the full color cannot be displayed. If printing in color is not possible, use this variation in place of the fullcolor mark. Acceptable color options for this mark are limited to the colors in the primary color palette—navy (shown above), amber, and brown. Navy and brown colors may only be used on light-colored backgrounds. Amber, since it is a lighter color, may only be used on dark-colored backgrounds. This mark may be used when displaying the logo in a size smaller than the minimum size of the full-color primary mark.
02 LOGOTYPES
Primary Mark / 1-Color Positive A C C E P TA B L E C O L O R S
The 1-color positive primary mark may be shown in any color from the primary color palette, as displayed on the right. This includes the 2 dark color options and 1 light color option. To ensure consistency in the materials produced by the business, these will be the only colors that may be used for this variation.
02 LOGOTYPES
0 .7 5 I N 0.5 IN
02 LOGOTYPES
Primary Mark / 1-Color Positive R E Q U I R E D BU F F E R S PA C E
Same as with the full-color primary mark, use the ‘brewery’ element repeated on all four sides of the mark to measure a proportionate amount of space around the logo whenever it is used. This will allow the buffer space to be proportionate when scaled down or up.
Primary Mark / 1-Color Positive MINIMUM SIZE
The minimum size that can be used for the 1-color primary mark will be a height of 0.5 in. and a width of 0.75 in. This is the smallest size in which all of the elements of the mark can still be distinguished as recognizable symbols and letterforms.
02 LOGOTYPES
Primary Mark / 1-Color Reversed Out The 1-color reversed out primary mark is to be used whenever the full color cannot be displayed. This mark should be used as less as possible due to readability issues that may be problematic with the nature of reversed out type. Note that the hand symbol in the logotype is stylized differently than on the other variations to ensure that it will still read as a hand. This variation can be used on applications when necessary and will include the widest range of acceptable colors.
02 LOGOTYPES
Primary Mark / 1-Color Reversed-Out A C C E P TA B L E C O L O R S
The 1-color reversed-out primary mark may be shown in any color from the primary and secondary color palettes except the color “off-white�. This includes a variety of light and dark colors that can be used.
02 LOGOTYPES
Secondary Wordmark with Tagline / Full Color The full color secondary wordmark is to be used whenever the primary mark cannot be used. The full color variation of this mark includes a tagline that can be used in place of the primary mark when it is needed. This mark offers an alternative without any graphic elements. The full color variation should only exist in these colors. It should also be shown stacked vertically with the tagline beneath the wordmark. The tagline should not be moved if using this variation.
02 LOGOTYPES
Secondary Wordmark with Tagline / Full Color R E Q U I R E D BU F F E R S PA C E
The ‘1’ in ‘1988’ serves to create a buffer zone around the secondary mark. Similar to the primary mark, this is to further ensure the effectiveness of the mark in communicating to the viewer. As the wordmark contains only type, it is important to give ample space around the wordmark to separate it from other type that may be present.
02 LOGOTYPES
2 IN
1 IN
Secondary Wordmark with Tagline / Full Color MINIMUM SIZE
The minimum size that can be used for the full color secondary mark with a tagline will be a height of 1 in. and a width of 2 in. The sizing is set at this minimum to ensure that the tagline can still be read clearly.
02 LOGOTYPES
Secondary Wordmark with Tagline / 1-Color Positive The 1-color secondary wordmark is to be used whenever the full color wordmark cannot be used. This mark will be used in place of the primary mark on certain applications that require a more narrow mark. This wordmark can also be used in any color taken from the primary palette. By using a 1-color variation, it is important to be mindful of maintaining a high contrast between the wordmark and its surrounding elements.
02 LOGOTYPES
Secondary Wordmark with Tagline / 1-Color Positive A C C E P TA B L E C O L O R S
The 1-color secondary wordmark may be shown in any color from the primary color palette. The limited color options are meant to reinforce the colors that are more closely tied to the brand.
02 LOGOTYPES
Secondary Wordmark with Tagline /1-Color Positive R E Q U I R E D BU F F E R S PA C E
The ‘1’ in ‘1988’ is used as a buffer area around the secondary mark. This helps to achieve a proportionate buffer area for different sizes of the logo. Similar with the full color variation, the mark requires ample space around the wordmark to separate it from other type that may be present.
02 LOGOTYPES
2 IN
1 IN
Secondary Wordmark with Tagline / 1-Color Positive MINIMUM SIZE
The minimum size that can be used for the full color secondary mark with a tagline will be a height of 1 in. and a width of 2 in. It has the same minimum size as the full color variation because the main type is large enough to be read at this size. The size of the tagline needs to be readable at all times when using this mark.
02 LOGOTYPES
Secondary Wordmark with Tagline / 1-Color Reversed Out The 1-color reversed out secondary wordmark is to be used whenever the full color or 1-color positive variations cannot be displayed. This variation can be used on applications when necessary and will include the widest range of acceptable colors. It should primarily be used on darker backgrounds to ensure contrast.
02 LOGOTYPES
Secondary Mark with Tagline / 1-Color Reversed-Out A C C E P TA B L E C O L O R S
The 1-color reversed-out secondary wordmark may be shown in any color from the primary and secondary color palettes. With the tagline, it is important to choose colors that will not detract from the readability of the tagline.
02 LOGOTYPES
Symbol Mark / Full Color The full color symbol mark can be used in place of the primary/ secondary logotypes as long as the company name is present. If one or both colors are not legible against the background or paper color on printed material, use the 1-Color or Reversed-Out variations.
Symbol Mark / 1-Color The 1-color symbol mark can be used when the full color version is not sufficient. Colors that can be used include all of those in the primary and secondary palettes.
Symbol Mark / 1-Color Reversed Out The 1-color reversed out symbol mark can be used when the 1-color version is not sufficient. This includes when the symbol is to be placed upon a dark colored background.
02 LOGOTYPES
Inappropriate Usage Any of the logotypes shown previously should not be altered inappropriately, in any way affecting legibility or readability of the logotype. Examples are shown below, however, good jugdment should be used at all times. Logotypes should not be stretched or squished.
Colors outside of the primary and secondary color palettes may not be used in the logotype.
Drop shadows and any other style effects may not be used to supplement the logotypes.
02 LOGOTYPES
The logotype should never be cropped and should always be shown in full at all times.
All part of the logotype should be used at all times. If a shortened version is desired, use the symbol mark.
B R E W E RY
Other typefaces should never be used in place of the given custom type.
The logotype should not be placed on top of any patterns as it will detract from the logo and make it hard to read.
03
Identity System
GRAPHIC ELEMENTS PRIMARY AND SECONDARY COLOR PALETTES T YPEFACES
03 IDENTITY SYSTEM
Graphic Elements The identity system consists of 3 primary graphic elements: the individual wheat, the wheat duo, and a 3-grain decorative element created from the wheat grains. The colors used on the elements are from the primary color palette to keep consistency with the brand. These elements can be used on business system items and digital and print applications. The wheat element has a full color and 1-color simplified variation. They can be used on print and digital applications in a pattern or individually as page dividers, etc. The 1-color variations can also exist in any other color taken from the primary color palettes. The last graphic element is the 3-grain decorative element. It provides a more abstract shape that is purely for decorative use. The divider exists in 2-color and 1-color variations from the primary color palette as well. These elements can be used on printed applications, such as on restaurant menus or flyers, as page dividers.
I N D I V I DU A L W H E AT
W H E AT DU O
3-GRAIN D E C O R AT I V E E L E M E N T
03 IDENTITY SYSTEM
Patterns The identity system consists of a pattern created from the wheat graphic element. The wheat element is shown in 1-color pattern in a darker hue over a background color from the primary color palette. The second pattern shows the same pattern reversed out on a background with a color from the primary color palette. These patterns can be applied to the business system, as seen on the back of the letterhead and on the flap of the envelope, or as backgrounds on digital and print applications.
Line Rules The line rule incorporated in the business system is a 1pt dotted line rule. This can be used in both the business system and on applications. Line weights should always be 1pt. Any color from the primary and secondary color palettes can be used, as shown below.
03 IDENTITY SYSTEM M AU V E C24% M48% Y45% K1% R193 G140 B129 HEX #C08C81
CRIMSON C17% M89% Y100% K7% R194 G63 B39 HEX #C14027
PLUM
C47% M88% Y54% K48% R92 G35 B56 HEX #5B2238
ESPRESSO
C55% M73% Y72% K76% R48 G25 B20 HEX #2F1914
Primary Color Palette The primary color palette consists of four colors: mauve, crimson, plum, and espresso. These colors can be used on all digital and print applications as well as primary business and identity system items for the business. However, to ensure that the colors are used appropriately, maintain a high contrast when using the elements. Espresso, being the darkest color, can be used as body text, such as on the restaurant menu, or as a background color that has lighter elements placed on it. Since plum, espresso and crimson are closer in value, they are not to be placed on top of one another, especially on print materials.
03 IDENTITY SYSTEM
Secondary Color Palette The secondary color palette consists of four colors: amber, cream, moss, and golden. These colors are to be used on applications, such as on packaging labels. The secondary colors may also be used on the business system items, however, the primary color palette should have a stronger presence on items directly related to the business. These colors should not be used on any logotypes or wordmarks. Tints and shades of these colors may be used.
AMBER C29% M72% Y100% K22% R152 G82 B35 HEX #985123
CREAM C1% M6% Y16% K0% R251 G236 B213 HEX #FBECD5
MOSS
C77% M46% Y100% K50% R44 G71 B32 HEX #2B471F
GOLDEN
C12% M29% Y57% K0% R224 G181 B124 HEX #DFB47C
03 IDENTITY SYSTEM
Typefaces The two typefaces used for the business are Marion and Eastside. Eastside and Marion Bold can be used for headers and subheaders. To maintain consistency, Marion Bold should be used in all caps with tracking set to 50 pts. for headers. Eastside should not be set in all caps for headers and tracking should be set to 0. The bold weights should not be used for body text. Italics for both typefaces should be used sparingly. When showing the serif typeface on reversed out on a dark background, use a larger type size to ensure that the text is legible.
03 IDENTITY SYSTEM
Eastside A B C D E F G H IJ K L M NOPQ RSTUVWX YZ abcdefghijklmnopqr stuvwxyz 1234567890
Marion Regular ABCDEFGHIJKLM NOPQRSTUVWXYZ abcdefghijklmnopqr stuvwxyz 1234567890
Marion Italic ABCDEFGHIJKLM NOPQRSTUVWXYZ abcdefghijklmnopqr stuvwxyz 1234567890
Marion Bold ABCDEFGHIJKLM NOPQRSTUVWXYZ abcdefghijklmnopqr stuvwxyz 1234567890
04
Business System
BUSINESS CARD LETTERHEAD ENVELOPE
04 BUSINESS SYSTEM
Business Card The business card is printed on Driftwood Fiber paper by Neenah PaperŠ. The front of the business card should contain the logo. It is set at about 50% of the width, 50% of the height of the card and centered in the middle of the card. The back of the business card will include information about the person placed on the top left and the general information about the business on the lower right. The information is divided by dotted line rule placed next to the business information. The information about the person is set in Eastside in all caps for the name at a point size of 13/16. The person's job title is set underneath in Marion Regular all caps at a point size of 6. The email is placed underneath with more space after the job title. It is set at 7pts size in italics and should always be lowercased. The information for the business will include the phone number, address, and website. This information is set in Marion Regular and Eastside.
04 BUSINESS SYSTEM
Letterhead The top section of the letterhead contains the logo centered in the middle of the page with two line rules on either side of the logotype in Mauve. The footer of the letterhead contains the address, phone number, and website for the business. It is set in the same type styles as on the business card for consistency. All of the footer text is set in 10 pt. type size in Crimson. The text for the body text contains an addressee block, the date, and the main content set in Times New Roman Regular with point size 10/13. The text box is aligned to the left edge of the logotype and is set at a size of 25 picas 9 width and 48 picas 9 height. The text should always be in black.
04 BUSINESS SYSTEM
Envelope The front of the envelope contains the logotype at the top left corner with a size of approximately 1.75 in. x 1 in. The address beneath the logotype is set in Espresso using Marion Regular all caps with +150 tracking at a type size of 9/11. The back of the envelope contains the reversed out wheat pattern over a Crimson background on the flap.
FRONT
B AC K
05
Applications
MENUS BOTTLE PACKAGING WEBSITE
05 APPLICATIONS
Restaurant Menus The 3-part series of restaurant menus includes a beer, cocktail, and entrees menu. The cocktail menu is a folded menu. All of the menus are held together by a menu holder slip that has the logo printed on the center.
HE A DL IN ER S
The Original Our first born! The Original is the gateway beer for the Craft Beer drinker. A unity of malt, hops and water to create a delicious, easy going beer. If you’re currently holding a macro lager, put it down and grab one of these!
BEER MENU
ABV 5.0% | OG 11.8° | IBU 25 CRISP, DAMN FINE, REFRESHING
Wave Wrangler There are a bunch of great waves here on the central coast, and we love chasing them down. We also love wrangling in our favorite hops, like the heaps of Amarillo & Citra we used to make this super sessionable IPA. The low alcohol won’t hold you down while hop bursting brings on flavorful bliss. ABV 4.8% | OG 11.6° | IBU 45 AROMATIC, HOP FORWARD, REFRESHING
Reggae Red This one-of-a-kind ale was born at our brewpub amidst influential musical acts of California’s 90’s reggae movement. A harmony of seven different malts, three types of hops, and a dash of hemp seeds makes Reggae Red a crowd pleaser.
German Pilsner Perfect light option with mild biscuit flavor and a crisp, clean finish. ABV 5.6% | OG 13.5° | IBU 20 DRY, LIGHT, MILD BISCUIT
Blueberry
ABV 5.6% | OG 12.2° | IBU 30 EARTHY, LAYERED, TOASTED
Our Blueberry Ale is based on a light bodied blonde ale recipe with the addition of organic blueberry extract to add a touch of fruitiness and create an awesome aroma!
Cali-Weisse
ABV 4.8% | OG 11.6° | IBU 20 BALANCED, FRUITY, SWEET
Our Cali-Weisse is more of a second cousin, twice removed, from its German relative, the Hefeweizen. We toned down the classic German banana and clove character and added a touch of bright hop flavor, giving it a distinctive California style.
Stein Slammer
ABV 5.4% | OG 13.5° | IBU 15 CITRUS, SMOOTH, UNFILTERED
SPECI A LT Y BEER S
IPA The oldest standing SLO Brew recipe and our most awarded and celebrated beer! ABV 7.1% | OG 15.0° | IBU 80 AGGRESSIVE BITTERNESS, WEST COAST STYLE
Nitro IPA Our same award winning IPA, but on nitro, giving it a smooth, creamy texture. ABV 7.1% | OG 15.0° | IBU 80 CREAMY, AGGRESSIVE BITTERNESS, WEST COAST STYLE
A clean, smooth and pale Vienna lager balancing malt strength with excellent drinkability. Sure to highlight classic German malt flavors without weighing the drinker down. Prost! ABV 6.0% | OG 13.5° | IBU 20 CLEAN, CRISP, TOASTY HINTS
Feelin’ Your Oats Big, bold, roasted and unabashedly dark! This is a true, balanced stout. 2016 GABF Bronze Metal Winner! ABV 5.7% | OG 14.8° | IBU 45 CARAMELIZED SUGAR, ESPRESSO, OATMEAL
Imperial Winter Braun A strong brown ale aged in our Rye Whiskey barrels for three months, imparting the spirit’s unique characteristics to the ale. ABV 9.8% | OG 20.4° ESTERY SWEETNESS, TOASTED OAK, SMOOTH
Scout Stout Our award winning oatmeal stout steeped in 4 lbs. of Scout dark roast coffee and served on nitro. A roasted flavor with coffee and caramelized sugar. ABV 5.7% | OG 14.8° | IBU 45 ROASTY COFFEE, CARAMELIZED SUGAR
SE A SONA L BEER S
Holidaze A holiday spiced ale brewed with 250lbs of fresh Edna Valley pumpkins. ‘Tis the season. ABV 7.2% GINGER, VANILLA, CINNAMON
05 APPLICATIONS C O C K TA I L M E N U
SPECI A LT Y COCK TA IL S SLO Brew Whiskey Sour 9 oz
WINE 10
SLO Brew Rye Whiskey, house-made simple syrup, fresh lemon juice, egg white, dash of bitters.
Young Doubliner 9 oz
10
Tullamore Dew Irish Whiskey, peach schnapps, ginger beer, orange juice.
Mad Caddie 16 oz
10
Cadillac margarita with Milagro Silver Tequila, triple sec, sweet and sour, fresh squeezed lime juice, topped with Grand Mariner.
California Honeydrop 9 oz
8
Jack Daniel’s Tennessee Honey Whiskey, Kahlua, cream, cola.
Pepper’s Punch 9 oz
“No Oak” Chardonnay
TOLOSA | EDNA VALLEY, SAN LUIS OBISPO Aromatic notes of melon and pineapple, flavors of fresh fruit; pale color, slow controlled flavor development; bit of anise, dried mint, hints of nutmeg and coconut.
House White Chardonnay
LIBERTY SCHOOL | PASO ROBLES
8/28
9/32
7
REDS
Cabernet Sauvignon
EDNA VALLEY | EDNA VALLEY, SAN LUIS OBISPO Classic medium-bodied with ripe dark fruit flavors, hints of dusty vanilla, leather, anise, cocoa powder; balanced acidity, finishes with fine, firm tannins.
9/32
7
8
Pinot Noir
9/32
KRU Cucumber Vodka, black raspberry liquor, soda water, lime juice.
Sublime Lime 9 oz
TANGENT | EDNA VALLEY, SAN LUIS OBISPO Bright and racy, flavors of passion fruit, pear, lemon, grapefruit; minerality notes, lively acidity green grassy elements balance nicely, finishes long with touch of zesty lime.
8
Stoli Jalapeño Vodka, strawberry liquor, ginger beer, lime juice.
Shankin’ Pickle 9 oz
WHITES
Sauvignon Blanc
Hangar 1 Kaffir Lime Vodka, lemonade, Red Bull Blue Edition.
TOLOSA | EDNA VALLEY, SAN LUIS OBISPO
Medium-bodied, warm ripe fruit that evokes cherry with tones of strawberry and cranberry, bit of humus r damp earth; smokey, oak character are well hidden with hint of citrus oil, rose geranium; velvety astringency.
PR EMIU M SPIR ITS Don Julio Real
30
Johnnie Walker Blue
28
Zinfandel
11/44
7
Midleton by Jameson
22
Don Julio
18
OPOLO MOUNTAIN | PASO ROBLES Bouquet of fruit, pomegranate, fig, cranberry rose, with savory butterscotch and raspberry jam overtones, lively finish of vanilla, white and cayenne peppers, cinnamon spice.
Glenfiddich 18yr
14
House Cabernet Sauvignon
Tullamore Dew Phoenix
13
Macallan 12yr
9
LIBERTY SCHOOL | PASO ROBLES
05 APPLICATIONS ENTREE MENU
APPETIZERS
SALADS
Seasoned House Cut Fries
3.5 / 6
Reggae Red Ketchup + Ranch *Add Garlic + Parmesan $2
Baby Green Salad
4
Mixed Greens, Carrots, Tomato, Cucumber, Croutons
SLO Brew Nachos
10.5
Corn Tortilla Chips, Black Beans, Cheese, Jalapeños, Pico, Guacamole, Sour Cream
Baja Salad Chef’s Tri-Tip Salad
*Add Chicken or Steak $2.50
Farmer’s Market Board
15
Farmers Market Fresh Veggies, Hummus, Honey, EVOO, California Cheeses, Beer Bread
IPA Poppers Jalapeños, Potato, Cheese, Bacon, Green Onion
Roasted Brussel Sprouts
14
Tri-Tip, Greens, Bleu Cheese, Tomato, Avocado, Crispy Onion Strips, Fried Egg
Autumn Harvest Salad 8
12
BBQ Chicken, Greens, Cheese, Black Beans, Corn, Tomato, Avocado, Tortilla Strips, Cilantro-Lime Ranch
12
Butternut Squash, Greens, Goat Cheese, Green Onion, Candied Pecans, Cranberries, Citrus Vinaigrette
5
Local Brussels, Bacon, Pickled Cranberries
ENTREES Ribeye Frites
19
10 oz. California Ribeye Steak, Signature Steak Sauce, Seasoned House Cut Fries Sub Salad or Veggies $1
Sweet Chili Pulled Pork
15
Pulled Pork Sandwich, Sweet Chili Sauce, Grilled Pineapple, Jalapeños, Brew Slaw, Fries or Salad
The Hammer
12
Ray’s Own Brand Swiss Sausage Sandwich, Caramelized Onions, Arugula, Balsamic Glaze, Toasted French Roll, Fries or Salad
SLO Brew Mac
11
Cheddar & Jack Cheese, Basil, Garlic, Toasted Parmesan Crust *Add Bacon $2 or Jalapeños $.50
TAC O S Lime Cilantro Shrimp
DESSERTS 13
Lime-Cilantro Glazed Shrimp, Shredded Cabbage, Tomato, Red Onion, Avocado, Cilantro
Chipotle Pineapple Pork
11
Chipotle Marinated Pork, Grilled Pineapple, Red Onion, Avocado, Cilantro, Lime
Carne Asada Citrus Marinated Tri-Tip, Fresh Corn Salsa, Arbol Chili Sauce, Avocado, Cilantro, Lime
Brew Brownie
7
Rich Chocolate + Oatmeal Stout Brownie, Caramel Drizzle, Served à la mode
Root Beer Float
3.5
Root Beer + Vanilla Ice Cream
12
Oatmeal Stout Float Oatmeal Stout + Vanilla Ice Cream
6
05 APPLICATIONS
Bottle Packaging Beer bottle packaging includes custom labels that are made up of 2 sides. The front side has the logo and illustration with a separate name label set in Eastside with the bottom alcohol content information set in Marion Regular. The back of the label has the mission statement, barcode and symbol mark.
05 APPLICATIONS
05 APPLICATIONS
Website The website includes 5 main pages on the navigation bar: Home, About, Our Beer, Brewery, and Events. The website also includes a mobile adaptation. DESKTOP VERSION
ABOUT
OUR BEER
BREWERY
R E S T AU R A N T
EVENTS
C R A F T BR E W E R Y
BOOK A TA BLE
Seasonal Beers
Weekly Events
Menu Specials
Our seasonal beers are made with the freshest local ingredients from our friends in the Central Coast.
We offer a variety of concerts from various musical talents.
Try our weekend menu specials!
S PE C I A LT Y BE E R S
ABOUT
OUR BEER
BREWERY
EVENTS
Blueberry Our Blueberry Ale is based on a light bodied blonde ale recipe with the addition of organic blueberry extract to add a touch of fruitiness and create an awesome aroma! ABV 4.8% | OG 11.6° | IBU 20 BALANCED, FRUITY, SWEET
05 APPLICATIONS
ABOUT
OUR BEER
Brewery
BREWERY
EVENTS
L O C A T IO N 736 HIGUERA ST. SAN LUIS OBISPO
Our process is slow but worth the wait. All of our beers are brewed in-house with unique, local ingredients. Our menu includes a
CA 93401 805.543.1843
selection of our year-round, signature beers offered on tap as well as a small selection of limited edition seasonal beers. Visit us at our new location on Higuera St. in downtown San Luis Obispo.
HOU R S MONDAY
11:30AM–12AM
TUESDAY
11:30AM–2AM
WEDNESDAY 11:30AM–2AM THURSDAY
11:30AM–2AM
FRIDAY
11:30AM–2AM
SATURDAY
11:30AM–2AM
SUNDAY
11:30AM–12AM
MOBILE VERSION
R E S T AU R A N T
C R A F T BR E W E R Y
BOOK A TA BLE
Seasonal Beers Our seasonal beers are made with the freshest local ingredients from our friends in the Central Coast. Celebrate the holidays with our special Holidaze beer, a holiday spiced ale brewed with fresh Edna Valley pumpkins.
Weekly Events