Nike Online Auction

Shaniya Shabrach-Ortiz

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Table of Contents.

Mission Statement........................................................................ 4 Company Overview.......................................................................6 Demographics................................................................................. 8

Customer Profiles.......................................................................... 10 Solicitation Letter...........................................................................12

Celebrity Letter...............................................................................14 Auction Line Up...............................................................................16

Marketing Strategy...................................................................... 20 Financial Statement...................................................................... 21

Rules and Regulations................................................................ 22

Special Thanks and Acknowledgments.................................. 24 Summary.......................................................................................... 27

Sources.............................................................................................. 29

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Mission Statement.

I have been an athlete all of my life and played soccer for 13 years. This is what first intrigued my interest into activewear. For my capstone, I decided to create an online auction for Nike because that is the company I would love to work for in the future. I have grown up with the brand and watched it evolve over the years into one of the most popular activewear companies. Nike is dedicated to making an impact in communities all around the world. That is why all of the profits raised in the auction will be donated to the Nike Community Impact Fund. An organization set up to encourage physical activity for children. Nike has been a pioneer in celebrity collaborations. As a result, certain styles have become collectibles.

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Company Overview.

Nike was founded on January 25th, 1964 and is now one of the largest suppliers of athletic shoes, apparel, and sports equipment. Nike’s mission statement is if you have a body you are an athlete. They are committed to creating positive social changes around the world. We are creating an online auction “Nike Donation Nation” to benefit the Nike Community Impact Fund, who is partnered with the Charities Aid Foundation as well as the Oregon Community Foundation. The items up for auction will be a variety of our Nike shoes and will be signed and donated by some of the top athletes, celebrities, and other influencer's. Previous collaborations have sold for thousands of dollars and we hope to do just as well with our auction.

We want to help kids get active, so they can have a healthier, happier, and more successful lives and bring inspiration to the communities where we live, work, and play.

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Demographics/Psychographics.

Men & Women late 20’s - Early 60’s Live anywhere across the globe Upper class with an income over $100,000 Love collecting limited edition and signed sports memorabilla

Collect Nike and are big sneaker heads Money is no object when it comes to their collectibles Enjoy watching sports on the weekend and attending games Always looking online at ebay for specific styles missing from their collections

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Jamal Lewis, 26 Up and coming defense attorney in Chicago He’s just starting his sports collection Scouts for collectibles online and tries to make connections with different dealers

Favorite team Chicago Bears

Terry Edsworth, 52 Retired broker in England He enjoys traveling across Europe.

He has a big appreciation for futbol memorabilia.

Favorite team Manchester United 10

Customer Profiles.

Johnathan Fairfield II, 36 Investment banker on Wall Street He has over 200 pairs of sneakers.

Spent over $10k on a pair of Jordan’s.

Favorite team New York Giants

Amelia Reynolds, 33 Nurse Practitioner in Los Angeles Married to an architect Enjoys surprising her husband with different sports collectibles.

Favorite team LA Lakers 11

Solicitation Letter.

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2/27/17 Roger Federer 25 Rittergasse Bottmingen, Switzerland 4103

Dear Roger Federer, We are writing this letter in hopes that you will extend your kind generosity to our online charity auction Nike Donation Nation for the Nike Community Impact Fund (NCIF), in partnership with Charities Aid Foundation of America and the Oregon Community Foundation. This is a collaborative approach to grant making that directly impacts local communities. Since 2010, the NCIF has been administered from the Nike World Headquarters by a committee of employee volunteers that has awarded 300 cash grants totaling more than $3.2 million dollars to local programs that promote sports and physical activity for youth and address pressing community needs.

We know the value of these local programs for these children and we would like to continue to promote physical activity and support these kids in the best way we can.

We will be having an online charity auction on April 22nd, 2018. Please see attached program for more details regarding the event.

As you well know, meeting the needs of these kids requires funding combined with the hard work of dedicated volunteers. Hence, we ask if you can sign and donate a pair of your sneakers for the success of this project. Your contribution would make a huge difference in the lives of these children.

Should you have any questions please feel free to email us at mparker@gmail.com Thank you in advance and we would sincerely appreciate your generous help towards this important cause.

Sincerely, CEO of Nike Mark Parker

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Celebrity Letter.

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2/27/17 Ronnie Ortiz Magro 2130 Bella Vista Road, Los Angeles, California 90004 Dear Ronnie Oritz-Magro, You have become extremely successful since your time on Jersey Shore and have been a huge influence for today’s society. People look up to you and definitely appreciate your sense of style. We know that you have previously purchased a pair of Nike Dunk SB High Doernbecher sneakers. We are extending this letter because we would love if you would be willing to donate your pair to our online charity auction Nike Donation Nation Our charity auction Nike Donation Nation is trying to raise money for the Nike Community Impact Fund (NCIF), in partnership with Charities Aid Foundation of America and the Oregon Community Foundation. This is a collaborative approach to grant making that directly impacts local communities. Since 2010, the NCIF has been administered from the Nike World Headquarters by a committee of employee volunteers that has awarded 300 cash grants totaling more than $3.2 million dollars to local programs that promote sports and physical activity for youth and address pressing community needs. We know the value of these local programs for these children and we’d like to continue to promote physical activity and support these kids the best way we can.

We will be having an online charity auction on April 22nd, 2018. Please see attached program for more details regarding the event.

As you well know, meeting the needs of these kids requires funding combined with the hard work of dedicated volunteers. Your contribution would make a huge difference in the lives of these children. Should you have any questions please feel free to email us at mparker@gmail.com Thank you in advance and we would sincerely appreciate your generous help towards this noble cause.

Sincerely, CEO of Nike Mark Parker

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Nike Air Mag Donated by: Joe Haden Start Bid: $10,000

Autographed Air Jordan 2 Eminem 313 Donated by: Eminem Start Bid: $3,0

Nike SB Flom Dunk High Donated by: Lance Armstrong Start Bid: $8,000

Nike HyperAdapt 1.0

Nike ParaNorman Foamposite Donated by: Meek Mill Start Bid: 4,000

Nike Zoom Vapor 9 Tour id Donated by: Maria Sharapova Start Bid: $1,000

Donated by: Tiffany Beers Start Bid: $2,500

Autographed Nike Lebron James Elite Volt Donated by: Lebron James Start Bid: $4,000

Autographed AirJordan 1 Black and Gold Donated by: Michael Jordan Start Bid: $9,000

Autographed Kevin Durant Zoom V Crimson Donated by: Kevin Durant Start Bid: $2,000

Autographed Nike Zoom Vapor AJ3 Donated by: Roger Federer Start Bid: $3,000

Autographed Limited Edition Nike Superfly CR7

Donated by: Cristiano Ronaldo Start Bid: $1,500

Autographed Nike Flyknit Lunar 2 Donated by: Lucy Hale Start Bid: $1,300

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Nike Yeezy Air 2 Donated by: Kayne West Start Bid: $6,000

Nike Wu Tang High Dunk Donated by: DJ Clark Kent Start Bid: $9,000

Autographed OVO Air Jordan 12 Donated by: Drake Start Bid: $15,000

Nike Zoom Lebron 4 Fruity Pebbles

Nike Socials Air Force 1 Supreme Max Donated by: Big Boi Start Bid: $12,000

Nike Dunk SB High Doernbecher Donated by: Ronnie Ortiz-Magro Start Bid: $6,000

Donated by: Lebron James Start Bid: $5,500

Nike Lebron 8 “112” Donated by: Pharrell Start Bid: $4,500

Nike Air Max 1 PRM Desert Camo Cheetah Donated by: Kendall Jenner Start Bid: $5,000

Nike Dunk Low SB 8 Donated by: Michael Lau Start Bid: $4,000

Nike Air Foamposite One Nrg

Autographed Nike Air Max 1 SP Liquid Gold Donated by: Rihanna Start Bid: $2,000

Set of Nike Air Jordanʼs XX3 white & black Donated by: Marcus Jordan Start Bid: $3,300

Donated by: Bun B Start Bid: $2,500

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Marketing Strategy.

SCP Auctions is one of the nation’s largest auctioneers and private sellers of important sports memorabilia and cards, and is considered a leader in its industry. Founded in 1979 by David Kohler, SCP Auction’s record speaks for itself, as the company has realized record auction and private sale prices for items including the c. 1920 Babe Ruth New York Yankees game worn road jersey ($4.415 million); the bat Babe Ruth used to hit the first home run in old Yankee Stadium ($1.265 million), and the Barry Bonds’ record-breaking No. 756 home run ball ($752,467). Due to the company’s consistency and industry knowledge, they have maintained a strong reputation as a dominant figure in the sports memorabilia world. They are the perfect candidate to host our online auction. We will be posting on all of our social media platforms informing our customers about our auction, as well as asking our sponsored athletes to spread the word.

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will be splitting 20% of our profits with the SPC Auction House.

Financial Statement.

We

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Rules and Regulations.

Registration Please enter all of the required registration information and click “Save” at the bottom of the page. During registration, you will create a login and password. You will only need to register once for this auction. You must be logged-in at www.scpauctions.com in order to place bids. Keep your login and password in a safe place for future reference, as they will remain your login and password for all future SCP internet auctions.

Bidding This is an internet-only auction. All items that meet reserve are sold to the highest bidder. Bidding for all lots for this auction will open on Sunday, April 22nd, 2018 at www.scpauctions.com. By placing a bid with SCP Auctions you are entering in to a legal and binding contract.

No bid may be retracted under any circumstances. Bidding will be in increments of $2,000. In the event of a disagreement regarding bids, the determination of SCP shall be final.

Payment Payment may be in the form of personal or business checks, certified checks, traveler checks, money orders, or wire transfers. All payments must clear prior to items being shipped. Property will not be released to you, your agent, or a shipper for up to seven business days in order to allow payment to clear. Payment must be mailed to SCP Auctions, 32451 Golden Lantern, Suite 308, Laguna Niguel, CA 92677. For Wire Transfers: please include your account name and lot numbers purchased as the “additional information” that you may provide when sending the wire transfer.

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Return Policy No certified and/or pre-certified material may be returned due to possible differences of opinion with respect to the grade on any given lot. No guarantee of grade is offered for uncertified property that is later submitted to a third party grading service.

Authentication Policy SCP Auctions is committed, with respect to signed material, to selling only items that have been reviewed and authenticated by PSA/DNA. PSA/DNA will now issue full letters of authenticity (LOA’s) for specific items in our catalog. All other items will be “Pre-Certified” upon being deemed authentic by PSA/DNA. Please note that it is the responsibility of the bidder to review the lot description for each lot in order to determine what form of authentication will accompany each item. SCP Auctions is not responsible for submitting pre-certified items to PSA/DNA for full LOA’s. Winning bidders may submit their “Pre-Certified” items to PSA/DNA within 60 days of the auction closing with their invoice or proof of purchase from our auction house to receive special pricing from PSA/DNA on upgrading to full letters of authentication (LOA’s).

Please visit www.psadna.com for further information on “Pre-Certified” items.

Shipping Payment for your invoice must clear in full prior to shipping. All items will be shipped from SCP Auctions California offices in the order that payments are received. Please allow up to three business days following clearance of payment for items to ship. All items will be shipped UPS Ground unless you contact us to discuss an alternative shipping method. Prior to bidding, please be aware of estimated shipping costs, especially for large or heavy lots. You may contact SCP Auctions for any shipping estimates for lots.

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Special Thanks & Acknowledgments

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Special thanks to all of our celebrities and athletes for the donations of their shoes and for everyoneĘźs participation in the Nike Donation Nation!

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Summary.

Nike is at the forefront of the athletic industry. They have raised more than $3 million for its charitable endeavors.

This auction utilizes technology, social media, and connections with athletes and celebrities, which has not been apart of their DNA in the past. This platform has traditionally been used for collectible accessories and clothing.

Nike Donation Nation is a new way of raising funds for charity.

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Sources.

Ebay. "EBay." EBay Country Sites. N.p., n.d. Web. 03 Mar. 2017. <http://www.ebay.com/>.

Hope Gala. Auction Catalog. New Orleans: New Orleans Auction St. Charles Gallery, 2004. Hope Gala Auction Catalog. 2004. Web. 1 Mar. 2017.<https://s3.amazonaws.com/Winspire-Offerings/CATALOG_Example.pdf>.

Nike. "BRING INSPIRATION AND INNOVATION TO EVERY ATHLETE* IN THE WORLD." About Nike - The Official Corporate Website for NIKE, Inc. and Its Affiliate Brands. N.p., n.d. Web. 03 Mar. 2017. <http://about.nike.com/>.

SPC Auction. "Sports Memorabilia Auction & Consignment | SCP Auctions."

Sports Memorabilia Auction & Consignment | SCP Auctions. N.p., n.d. Web. 03 Mar. 2017. <http://scpauctions.com/>.

"Top 10 Most Expensive Air Jordan Sneakers Ever Sold: Michael Jordan's Flu Game Shoes Top The List."

Financesonline.com.

N.p., 10 N o v . 2 0 1 6 . W e b . 0 3 M a r . 2 0 1 7 . < h t t p s : / / fi n a n c esonline.com/top-10-most-expensive-air-jordan-sneakers-ever-sold-michael-jo rdans-flu-game-shoes-top-the-list/>.

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