GREENVILLE BEER EXCHANGE
6 8 history / mission values and vision 10 new logo 13 color 15 sizing 17 18 materials background
ENTS
19 social media 25 photography 27 letterhead 29 business card 30 merchandise 31 contact info 36 type
CONT-
Save water
drink beer
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GREENVILLE’S CRAFT BEER DESTINATION
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Greenville
BEER
exchange
To HAVE and to HOLD and to keep your BEER cold. GBX is here for YOU through all of life’s trials and tribulations. Greenville Beer Exchange (GBX) is dedicated to providing quality craft brews, unparalleled knowledge, and unbeatable prices to customers. Whether a brew enthusiast or a new corner to the store, GBX will help provide a welcoming and knowledgeable experience. GBX brings together quality people, quality brews, and a good time through free weekly beer tastings. Come grab a beer with us!
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Who the he The gbx crew
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ck are we?! We were previously affilated with the Charleston Beer Exchange that is until New Year’s Eve of 2010. Imagine the party that took place that NEW YEAR’S EVE. We officially opened January 11, 2011. Since then, our crew has passionately sold crafted brews. OUR MISSION: Create a community around internationally and locally brewed craft beer. We strive to be the craft beer destination.
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values and
vision
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Here at the GREENVILLE BEER EXCHANGE... we’re passionate about giving our customers a one-on-one experience. As soon as you walk in the door, you will be greeted by over 2,500 different varieties of brews. Our job is to guide you through our options and find the perfect selection for you. GBX revolves around PASSION, KNOWLEDGE, and FRIENDSHIP. These three values motivate us to serve our customers with humility and respect. We strive to create an eccentric atmosphere where the words fun and genuine are synonymous with our brand.
freshly tapped
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THE NEW LOOK KNOWLEDGE The tulip glass represents our employee’s knowledge on the subject of craft beer.
Quality
The logo is a badge to assure the customer that the brand is a quality choice. It represents a stamp of approval.
DESTINATION
By including the location of the store in the badge, we give a sense of authenticity to the customer. It also confirms that GBX is the craft beer destination.
elements of the logo badge
wheat grass
bottle cap
tulip glass
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COLOR col
Large printed logos and signs should be done in black and white. If a logo is printed on a colorful surface, it should be stamped on as black and white, black and transparent, or white and transparent.
or color! #ffffff #C28155 #C06841 #28261A #000103 CMYK
CMYK
CMYK
CMYK
CMYK
C0 M0 Y0 K0
C15 M49 Y67 K4
C12 M63 Y78 K5
C50 M45 Y62 K79
C63 M52 Y50 K95
PANTONE
PANTONE
PANTONE
PANTONE
PANTONE
*****
279C
7585
bl****
bl****
rgb
rgb
rgb
rgb
rgb
r255 g255 b255
r194 g129 b85
r192 g104 b65
r40 g38 b26
r0 g1 b3
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size
proportion Maintain proportionate font sizes.
Height
Never let anything closer than the height of the GBX stripe to the edge of the logo.
clarity
*Never print the logo smaller than 1 inch by 1 inch (the size of a bottle cap) for clarity.
size
We love to use All CAPS in our logo. Don’t mess with that.
think rugged. think well-crafted. think hand-brewed. think beer.
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We imagine natural leathers, the harshness of concrete, and dark woods. Our expertise is raw and natural, and that is how we should be portrayed through our brand.
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p y Te 19
express yo-self
we use three awesome typefaces in our brand.
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We use three awesom
1. Didot Didot A classic and elegant font that says, “trust us, we know what we’re talking about (when it comes to beer).”
Regular Italic Bold
Didot is used for the initials of Greenville Beer Exchange in the logo. With thin serifs and clean edges, the font gives off an elegant and classic feel. Didot can be used in titles or in short slogans. With a thicker stroke added to Didot Bold, as pictured on the right, it will appear stronger and can be read from a further distance.
2.
e
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2.
Nexa rust SANS BLACK
A heavy and bold font that stands out and says we have important things to say, so pay attention.
NEXA rust is used as a subtext in the logo. it is a strong font and is only available in ALL caps. It is easy to read and stands out on a page. it has a variety of uses, as pictured on the right. it is a versatile font. It is best to keep this font at a size larger than 15 pt in order to maintain legibility. The font only consists of letters and numbers, so symbols have to be typed in one of the other two fonts.
Greenville's Craft Beer Destination
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3. Bernier 3.
A vintage font that says, "we are Authentic and down to earth, not like those lame, corporate beer companies."
This font is used as a subtext in the brand's logo. it is a another simple, legible, and versatile font. in order to maintain legibility, the font should remain at a size larger than 15 pt.
The capital letters of the bernier font have spikes on them, giving an industrial feel to the font, as shown below.
Aa Aa Aa Aa
RegularRegular Distressed Shade
Let’s work on your six pack
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WEBsite HOME HOME
ABOUT US ABOUT US
BEERS BEERS
CLASSES CLASSES
CONTACT CONTACT
ORDER ON ORDER ONLIN
Greenville Beer Beer Exch Exc Greenville
CC RR AA FF T
NE
social media FAQs FAQs
Search __________ Search __________
hange hange
Social Media icons can be placed at the bottom of the page.
TB B RR EE WW SS
The top bar allows for navigation to different pages of the website. The gray boxes allow space for you to post events, classes, etc.
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Photography Photographs used on GBX’s website and on social media should portray a local atmosphere. They should be authentic and down-to-earth. Just like us.
Our tastings are an opportune time to capture customers in a welcoming atmosphere. GBX is an experience, so let’s capture customers interacting with beers, employees, and the greater environment.Let’s show people that we have a good time. Let’s capture the casual genuity of the store. You should probably also capture those candid shots.
We know our brews, but we love to have a good time. Only display pictures of brews found in our shop. Only display professional level photos.
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LiFe iS breWTifuL with a beer in hand
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letterhead &
*it’s mail that’s not a bill.
address of recipient
Joe and Margaret Smith 3300 Poinsett Hwy. Greenville, SC 29613
logo
Joe and Margaret Smith Lorem ipsum dolor sit amet, consectetur adipiscing elit. Morbi imperdiet massa ut posuere blandit. Morbi rhoncus dui quis cursus porta. Etiam accumsan accumsan sollicitudin. Duis placerat, neque vitae facilisis scelerisque, enim diam egestas quam, suscipit suscipit dui mauris id leo. Suspendisse aliquam erat a arcu maximus auctor. Vestibulum vehicula rutrum massa, eu posuere urna pharetra ut. Vivamus elementum, tellus ut egestas laoreet, nisl felis sodales augue, sit amet gravida nisi risus et orci. Integermetus augue, malesuada a nunc egestas, commodo fringilla magna. Proin quis justo arcu.
copy: didot- 12 pt single spaced signature at the bottom aligned to the left
Fusce pharetra aliquet urna. Nullam at ex a felis dapibus hendrerit sit amet luctus magna. Donec ornare facilisis dolor eget interdum. Vestibulum consectetur velit nec ultricies laoreet. Vivamus rutrum eget libero et sagittis. Nulla euismod elementum arcu ac dictum. Aliquam auctor vel diam vitae ultrices. Maecenas sit amet vulputate tellus, in convallis justo. Fusce malesuada mauris eu nisi sollicitudin maximus. Phasellus auctor lectus nec est gravida efficitur. Ut eget imperdiet tortor. Praesent cursus pretium felis, vel vulputate nisl rhoncus a. Aliquam aliquet est eu tempor scelerisque. Suspendisse finibus metus nec nulla vulputate, ornare egestas odio venenatis. Donec nec nisi leo. Donec pulvinar sagittis mi eget pharetra. Suspendisse magna sapien, tristique vitae mattis vitae, egestas non turpis. Donec neque lectus, aliquam id orci porta, molestie porta odio. Nullam tempus ultrices neque vitae tincidunt. Nunc vel pretium ipsum. Maecenas interdum iaculis varius. Integer sed sagittis quam. Aenean ac metus vehicula, finibus urna vehicula, condimentum lorem. Nulla facilisi.
Sincerely,
7 S. Laurens St.Greenville SC 29601
(864) 232-3533 info@thegreenvillebeerexchange.com
address
phone number email
business cards
*like a billboard for your wallet
back Card layout typography didot- 15 pt moonshiner- 15 pt
tulip glass
Joe Smith Greenville Beer Exchange
didot- 9 pt didot- 9 pt
p: (864)-357-8942 joesmith@thegreenvillebeerexchange.com
front
partial logo
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In-Store Merchandise
We’d love for you to take a piece our store with you when you go! Here is some of our instore merchandise.
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Put a stamp on it
What a powerful tool. You now have the power to “brand” any item. But, that doesn’t mean you should use this stamp on anything and everything. • This stamp should be used only on items that our store would be proud of. • The stamp should only be used with black ink. So, only stamp lighter colored surfaces such as brown packaging or carryout bags.
take it to-go A growler is a glass jug used as a means to sell take-out beer. We get itsometimes you just need more than one beer. Our growler is special because it not only has great beer in it, but you can bring it back, and we can fill it right back up with another great beer. Our logo looks fantastic on a growler, so it could also serve as a decorative piece in your home, in your fridge, on your mantle etc.
we <3 free stuff Give this card to customers upon the purchase of a beer on tap. Once they purchase their beer, punch out the first growler on the bottom to reflect their purchase. Customers can only receive one hole-punch per visit. This will incentivize customers to keep coming back. Buy nine beers, and get the tenth one for free!
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more swag with our logo
We want you to look coolwhile enjoying that cold, refreshing brew. These customized items look great with our logo on it!
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move that brew Have you ever wondered how to move an elephant down the highway? We have, but we cannot answer this question for you. Have you ever wondered how to move your beer down the highway and into your refrigerator? Luckily for you, we can answer this question. You might see our sleekly designed delivery vehicles cruising into neighborhoods just like yours. Want to see one in your neighborhood? Go online right now and place an order! We will deliver.
chug chug chug
Come pick up a one of a kind beer glass, stamped with our love (and logo). Whether youâ&#x20AC;&#x2122;re grabbing a drink at the bar or bringing a glass home, we are proud to serve our beers in these special glasses.
$wag Thereâ&#x20AC;&#x2122;s nothing quite like a butter-smooth rugged tee. Our shirts are customized to fit the feel of our company, a little rough looking, but oh so comfortable. These shirts are designed to look good on all bodies. Have you seen us in these shirts? These shirts can be worn while drinking a beer. In fact, we would love to see you drinking our beer in these shirts.
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HOW TO FIND US. Greenvilleâ&#x20AC;&#x2122;s Craft Beer Destination is located on your right, at the corner of S. Laurens and W. Washington. Please proceed to good times and great brews.
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7 S. Laurens St. Greenville, SC
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Monday - Saturday 11am - 9am Sunday 12pm - 6pm 864-232-3533 info@thegreenvillebeerexchange.com
CHEERS.