Rebranding Proposal Shannon Hessen
CONTENTS 06
Introduction
09
Mission Statement
12
Logo Design
15
Website Design
21
Retail Design
LET’S HAVE fun
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05
INTRO Through this rebrand, we hope to inspire more girls to follow their passion and provide them with quality clothing to do it in. This rebrand keeps the basic aspects of the current business, but elevates it to the next level through a number of different strategies by improving aspects in the company that are currently struggling.
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MISSION STATEMENT
“
Girls are powerful and our mission at Justice is to enhance a girl’s self-esteem by providing her with quality clothing that helps her exude confidence, show off her unique style, and fit within a family’s budget.
”
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old design
new design
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LOGO DESIGN old design
new design
• Recognizable among consumers • Bright & stands out • Easy to read • Playful & fun
• Toned down the pink • Kept the iconic “Justice heart”, toned down the bright blue • Continued to keep it girly & fun • The new script font makes the brand look slighly more expensive
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WEBSITE DESIGN The goal of the new website was to simplify the site while still keeping it fun, colorful, and kid friendly. The new site is extremely simple to navigate through which as a result enhances the overall user experience. It features many of the products right on the homepage and is visually appealing to girls and parents alike.
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HOMEPAGE new arrivals clothes
plus sizes
sleep, bras & pant- shoes & accessories
your space
sale
BUT FIRST LET’S HAVE FUN
back to school
purses for days
dancing shoes
strut down the halls with your first day outfit !
follow the call of the disco ball
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HOMEPAGE
WHO SAYS
UNIFORMS
HAVE TO BE
BORING?! (hint hint: not us) SHOP NOW!
#LiveJustice
tag us and hashtag your photos for a chance to appear right on our site!!!
Help
My Account
Justice Credit card
Gift Cards
Subscribe
Find a Store Free Returns Shipping & Handling Furniture Size Charts FAQ Contact Us
Your Account Order Status
Apply Today & Get 15% Off Manage Your Card Pay Justice Credit Card Bill
Buy Gift Cards Check Balance
Sign Up For Email
Club Justice Sign Up FAQs Terms & Conditions
Download the Live Justice App!
About Justice
Product Recall Just Shine
Careers International Opportunities
Catalog
Find Us On:
2016-2017 Tween Brands. All rights reserved 17
NEW ARRIVALS PAGE new arrivals clothes
plus sizes
sleep, bras & pant- shoes & accessories
sale
your space
home / new arrivals / view all
new arrivals tops
NEW ARRIVALS stock up for the new school year!!
bottoms dress & rompers outerwear
sort by:
what’s new
1 2 3 4...
activewear school uniforms swimwear
sequin skirt $30.00
new balance sneakers $40.00
pink striped pjs $20.00
pink & orange skirt $25.00
merci shirt $15.00
star jean $30.00
chambray shirt $20.00
floral short $15.00
pink beaded necklace $8.00
jean patch shorts $25.00
start & heart legging $15.00
gold glitter flat $30.00
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NEW ARRIVALS PAGE
striped bathing suit $15.00
pink glitter sandals $20.00
cheetah print purse $20.00
pink heart pocket shirt $10.00
striped peplum top $20.00
pink jeans $30.00
navy sequin dress $30.00
pink ruffle leggings $15.00
navy & black party dress $40.00
1 2 3 4...
#LiveJustice
tag us and hashtag your photos for a chance to appear right on our site!!!
Help
My Account
Justice Credit card
Gift Cards
Subscribe
Find a Store Free Returns Shipping & Handling Furniture Size Charts FAQ Contact Us
Your Account Order Status
Apply Today & Get 15% Off Manage Your Card Pay Justice Credit Card Bill
Buy Gift Cards Check Balance
Sign Up For Email
Club Justice Sign Up FAQs Terms & Conditions
Download the Live Justice App!
About Justice
Product Recall Just Shine
Careers International Opportunities
Catalog
Find Us On:
19 2016-2017 Tween Brands. All rights reserved
20
RETAIL DESIGN The new retail design aids in the new aesthetic by simplifying the stores and giving them a cleaner, yet still fun atmosphere. The layout of the store is separated into smaller shops where girls can easily create outfits and gives them many little spaces to explore. We have strategically placed the toys and accessories near the cash register in hopes that customers will find something right before they check out. In order to make the parents feel welcome as well we have added a seating area in the dressing rooms.
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STORE LAYOUT Garage for Truck
Employee Backroom / Inventory
Door Shelving
Bed Shelving
Home Decor Area
Circle bench Chair Chair
Arch Way
Dressing Rooms
Mirrors Fun Art Gallery
Arch Way
Table with Products
Shelving
Shelving
Large Arch Way
Shelving
Shelving Shelving
Bookshelves or shelves
Table w/ Products
Table with Products
Shelving for shoes
Black Board Wall
Shelving
Sale & Shoe Section
Toy / Accessories Section
Shelving for Sale
Table w/ Accessories
Cash Register
Shelving
Mannequins
Shelving
table with new arrivals
Shelving
fun lighting hanging
Pink Double Doors
Windows Windows 22
STORE RENDERING
Rendering of the cash register area
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