MEN / WOMEN
BRAND BOOK BE THAT ANONYMOUS ANGEL.
SPRING-SUMMER 2018
Provide an elegant and bold look in our customer’s heart. Exude a dauntless figure and feminine side of the customer. Promote a liberal lifestyle and interaction relating to a better life for the children in orphanage Gain personal attachment between the customers and their environment, thus promote sense of confidence and pride.
VISION AND MISSION
To empower the children with inspiration to live a better life.
BRAND CORE VALUES
Abe & Gale core values are to give the best experience to their customer and offer not only wants but also needs. Keeping close relationship between the brand and customer is the main key.
BRAND ESSENCE
CREATIVE ELEGANT BOLD LIBERAL CLOSE ATTACHMENT WITH CUSTOMER
Abe & Gale
BY SHANNON ABIGAIL
STORY BEHIND
Abe & Gale found by Shannon Abigail, from the word Abigail means the brave angel.
She witnessed the hardships of living by children in orphanage. They are blind of their own future and lost their faith. Shannon Abigail wonders how to move one’s heart especially the millennial. By starting Abe & Gale, she wishes to give back the children’s hope and faith through the contribution of their customer.
OUR BRAND PROMISE
1. Consumer get their exclusive craftmanship products, which last their lifetime, 2. Giving customer the best while and after shopping because
experience
3. 10% of every products profit will be given to the children for their education and daily needs.
MISSION TRIP TO SOUTH AFRICA, DONATING1 MILLION DOLLAR TO THE ORPHANAGE,JULY 2017.
Abe & Gale
BY SHANNON ABIGAIL
Abe & Gale LOGO DEVELOPMENT
BY SHANNON ABIGAIL
Abe & Gale BY SHANNON ABIGAIL
Abe & Gale
Abe & Gale Abe & Gale BY SHANNON ABIGAIL
BY SHANNON ABIGAIL
BY SHANNON ABIGAIL
ABE & GALE is using Helvetica Neau Condensed Black. The logo is in black to characterise a bold and dauntless look of ABE & GALE. It showing liberal and unique look that portrait ABE & GALE.
TAGLINE
Be that Anonymous Angel
From the name of our founder, Shannon Abigail. ABE & GALE is from the word Abigail, means the brave angel.
Following our promise to our customer we gladly engange our young customer to contribute on our mission, by being the anonymous angel.
Be that Anonymous Angel
Gender: Men&&Women Women Gender: Men Age: Age: 18-35 18-35 years years old old Disposable Income: $2,500 Disposable Income: $2,500 Gender: Men &photographer, Women Occupation: successful adultsstudents from Occupation: photographer, successful young adultsyoung entrepreneur, Age: 18-35 years old and entrepreneur, students from wealthy family, YouTuwealthy family, YouTubers influencers. Gender: Men & Women bers and influencers. Disposable Income: Accommodation: high $2,500 class Age: 18-35 years old apartment and townhouse Accommodation: high and townInte Interest: photography, artsy,class aware ofapartment fashion trends, loveentrepreneur, to socialize, modeling Occupation: photographer, successful young adults students from Disposable Income: $2,500 house and travelling wealthy family, YouTubers and influencers. Occupation: photographer, successful young adults entrepreneur, students from Interest: photography, artsy, aware of fashion trends, Lifestyle: productive, , and going to events adventurous, have a lot of friends, blogging Accommodation: high class apartment and townhouse formal informal. love toand socialize, andand travelling wealthy family,modeling YouTubers influencers. Shops: Supreme, Comme de Garcons, Off-White, Givenchy, Fendi, Gucci, Chanel, Dior Vuitton Inte Interest: photography, artsy, aware oflotfashion trends, loveandtoLouis socialize, modeling Lifestyle: productive, adventurous, have a of Accommodation: high class apartment and townhouse and travelling friends, blogging, and going to events formal and inInterest: photography, artsy, aware of fashion trends, love to socialize, modeling Inte Lifestyle: productive, adventurous, have a lot of friends, bloggingCUSTOMER , and going to events formal. PROFILE and travelling formal and informal.Comme de Garcons, Off-White, Shops: Supreme, Shops: Supreme, de Garcons, Off-White, Givenchy, Gucci, Chanel, Dior andgoing LouistoVuitton Lifestyle: , and events productive, have a lot of Fendi, friends, blogging Givenchy, Fendi, Comme Gucci,adventurous, Chanel, Dior and Louis formal and informal. Vuitton
Customer Profile
Shops: Supreme, Comme de Garcons, Off-White, Givenchy, Fendi, Gucci, Chanel, Dior and Louis Vuitton
Customer Profile
COLLATERALS
NAME CARD SHANNON ABIGAIL
CEO & HEAD DESIGNER
17 Nassim Rd, Singapore 258386 Mobile (65)83087769 Fax (65)96778038 shannonabigail@abe&gale.com
AUTHENTICATION CARD
SHANNON ABIGAIL
CEO & HEAD DESIGNER
17 Nassim Rd, Singapore 258386 Mobile (65)83087769 Fax (65)96778038 shannonabigail@abe&gale.com
AUTHENTICATION CARD
23858766 We certify the authenticity of this item and confirm that it has been subjected to the most exacting quality control. Its high quality is a symbol of the fine reputation of the Trademark.
Customer will receive Authentication Card if they buy Bags from Abe & Gale. This is as an evidence of Abe & Gale’s originals.
Short A-line dress in cotton voile and georgette crepe with long transparent knotted sleeves and pleated ruffles on the sle waist, sleeves, around the neckline and hem. Lavallière collar.
SGD $500 USD $380 CAD $488
THANKYOU FOR GIVING HOPE AND FAITH TO THE CHILDREN
SGD $500 USD $380 CAD $488
PRODUCT CODE: #KD711
23858766 KAIA DRESS BLACK #KD711
BE THAT ANONYMOUS ANGEL
Short A-line dress in cotton voile and georgette crepe with long transparent knotted sleeves and pleated ruffles on the waist, sleeves, around sle the neckline and hem. Lavallière collar.
KAIA DRESS
THANKYOU FOR GIVING HOPE AND FAITH TO THE CHILDREN
PRODUCT CODE: #KD711
23858766 KAIA DRESS BLACK #KD711
BE THAT ANONYMOUS ANGEL
PRICE TAG AND SWING TAG KAIA DRESS
INVITATION CASE
Invitaion Case will be given with the invitation letter inside of our next event. Invitation Card exclusively send through postbox to maintain tradition and exclusivity towards our membership customer. with a nude colour bow on the center of the case, gives a very feminine effect on top on a bold dark grey case background
INVITATION LETTER
Invitation Letter will be given to Abe & Gale’s exclusive member customer. Tobe a membership customer, customer need to spend SGD $100 within 3 months.
21 -30 JULY 2018 NATIONAL DESIGN CENTRE 111 Middle Rd, Singapore 188969
TENUN A project to save traditional art and indonesian’s local craftmen. By joining Tenun workshop, we will learn different kinds of Tenun that we use on our limited edition collection. Tenun is the collaboration of Abe & Gale and Jennifer Claudine to achieve the same goal. Our aim is to help families in needs in Indonesia through our consumers.
invitation letter for TENUN workshop in collaboration with Jennifer Claudine.
PAPER BAG PACKAGING
Bold dark grey packaging background to show boldness of our brand with a touch of feminity, the nude colour ribbon as the packaging holder.
MEN / WOMEN
PRODUCTS
EPOCH
SPRING/SUMMER 2018
WOMEN LEFT Red Double Breasted Trench Coat 100% wool gabardine
SGD $759
Chiffon
SGD $397
WOMEN RIGHT
EPOCH S/S 2018 WOMEN
Red Dress with Asymmetrical Hemline
Green Peacock Shirt
100% French Silk
A-line Skirt Velveteen
SGD $299
READY-TO-WEAR
SGD $438
EPOCH S/S 2018 WOMEN
BAGS Abe & Gale Dinosour bag in Goatskin Large supple Lady Dinosour bag in black luxury goatskin with Niki de Saint Phalle marquetry, d embroidered canvas strap with black smooth calfskin details, medallions in aged silver-tone metal.
SGD $ 976 High Boots in Leather and Phyton Pointed-toe boots in black kangasets on the tip and heel. V cut on
Mini Avenue Bucket Bag in Orange Canyon
the front. Silver metallic leather
Mini avenue bucket bag in orange
interior.
Canyon grained lambskin, jewellery in
Heel height: 9.5 cm.
aged gold-tone metal.
SGD $ 856
SGD $ 534
roo leather with black python in-
SHOES EPOCH S/S 2018 WOMEN
Yellow Sunkissed Shirt French Cotton Silk and Invisible Button.
SGD $321
EPOCH S/S 2018 MEN
Abe & Gale Signature Men Pants in Maroon Faux skin with double darts
READY-TO-WEAR
SGD $366
Metal Beads Belt with Lambskin Lambskin
SGD $427
BAGS EPOCH S/S 2018 MEN
Nylon
Trainer
with “FRANCOIS Print
BARD”
“François Bard” printed canvas and black matt calfskin
Black Branded Calfskin Rucksack
trainer, white rubber “AG” logo.
Made from black branded calfskin, this decidedly masculine and urban rucksack is modern as well as stylish. With var-
SGD$ 657
ious pockets and a spacious interior, it can hold a laptop, documents or sports kit. Its compact and functional design makes it ideal for everyday life.
EPOCH S/S 2018 MEN
SHOES
SGD $876
MARKETING STRATEGY
SNAPCHAT
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EPOCH SPRING / SUMMER 2018
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EPOCH
A/W 2017 SALE
SPRING / SUMMER 2018
WEBSITE CLIENT SERVICES
STORE LOCATOR
NEW IN
SEARCH
WOMEN
MEN
COLLECTIONS
HOUSE
21 - 30 JULY, 2018
WORKSHOP TENUN
COLLABORATION
HOPE PROJECT
S/S 2018 FASHION SHOW
G I F T S I D E A S
EPOCH
SPRING/SUMMER 2018
A/W 2017 SALE
LIMITED EDITION
W O R K S H O P
STORY BEHIND
JEWELRY
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THE COMPANY
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About ABE & GALE
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NEW IN: WOMEN FALL 2018
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NEW IN: MEN FALL 2018
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Counting down to EPOCH spring/summer collecion for men and women. Available on 15 May 2018 on storewide and website. #abeandgale #springsummer2018
ABE & GALE SINGAPORE
www.abeandgale.com
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RETAIL ENVIRONMENT
INTERIOR DESIGN MERCHANDISE DISPLAY
2D UPPER LOOK
3D LOOK
SIDE RIGHT VIEW
LOUNGE
3D LOOK
FRONT VIEW
SIDE LEFT VIEW
STORAGE ROOM
FITTING ROOM
3D LOOK
satisfaction to see smiles on young people gratification of helping others is rewarding not the kind of reward as far as money more of inspiring young people to be more greater than any common denominator i know what its like to have nothing my words of wisdom gives them hope that they’ll be about something to witness struggles of young people not having any decent meal is humbling not a moment of antagonistic backlashes that lead to kids rumbling venue of a small setting created social development that became intimate not one time, any insults were exchange in which a person can easily emulate it was a day of joy although they didn’t get a favorite toy giving back to help those less fortunate is something i proudly embrace my kids will make it, as they grow and continue to keep pace their achievement will leave people clueless without a trace once they graduate, they’ll be ready for the real world that is beyond that violent place