2011
Founded in 2011, with its core in board sports and street dancing, Riot is the fashion apparel brand that is fun and energetic the Riot logo was born, with an architectural unquiet typeface made just for riot. Riot as a brand is about being unquiet funky, and urban. Riot is Apparel Company for young women and men. In addition to apparel, the brand also provides accessories, home items, hard goods, and footwear, dance apparel.
primary logo
inverse logo
one color
variations with patterns
primary typeface:
secondary typeface: code Light abcdefghi jklmnopqr stuvwyxz Century Gothic
Secondary font need to be san serif thin and modern they all to compliment the riot typeface. There are no real changes to the main riot typeface.
abcdefghij klmnopqrst uvwyxz abcdefghij klmnopqrst uvwyxz abcdefghij klmnopqrst uvwyxz abcdefghij klmnopqrst uvwyxz Futura abcdefghi jklmnopqr stuvwyxz
pantone # 1225
pantone # 310
pantone # 186
pantone # 2585
pantone # 364
pantone # 2695
Take a look around, it’s plain to see that Everybody’s bopin’ to ramp’s new music
in the street
I hear music in the street and I hear a funky beat And I get down, oh, I get down
brand phrases get crazy
Start of a Revaluation
taking it to the street
get out of control
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riot.com