PROCESS BOOK: PERSONAL BRANDING SHANSHAN CHEN PROFESSOR BETANCUR LXFM 501
SHANSHAN CHEN FA S H I O N M A N AG E M E N T
SHANSHAN CHEN FA S H I O N M A N AG E M E N T
Dear Mr./Ms.
----
:
I am writing to you today to apply for the open position of social media marketing manager. My colleague, Ms. Anna Boston, told me about the job opening and has offered to provide a letter of reference. For the past year I have been responsible for managing the Glamour Box Instagram account and since my hiring our engagement numbers increased by 35 percent.
SHANSHANCHEN FashionManager&Marketer
Thank you for your time and for considering me for the position. I have included my resume and will follow up with an email next week to see if I can offer any more information. Sincerely, Shanshan Chen
1-912-412-7302 ischensh@gmail.com
1-912-412-7302
ischensh@gmail.com
520 E Hall St Savannah GA 31401
1-912-412-7302
ischensh@gmail.com
520 E Hall St Savannah GA 31401
s ’ d an
r B y
PHILOSOPHYOS
M
I w ant to rope my ow n poss ib ilities, unleash enthus i asm, an d play a b i g g ame. At the beg innin g of the establi shment of b r an d r ecog nition, I w ill open up my ow n profess ionali sm an d uni q ueness, an d take thi s as the beg innin g to have a continuous imp act on the fashion in dustr y.
SOPHY
5 KEYWORDS ABSTRACT SNAPPY BOLD DISTINCT CLASSIC
CONTENTS
1
INSPIRATION
2 3 FINAL
PROCESS
INSPIRATION
Logo Inspiration
Business Card Inspiration
Cover Letter / Letterhead Inspiration
Resum Inspiration
Color Inspiration
PROCESS
100 Preliminary Sketches
12 Digitized Sketches AN F SH a N
Fashion Management
姗
要有光 Fashion Managemen t
CHEN SHANSHAN
cs
sh
EN SHA CH
CHEN SHANSHAN
gement na
on Ma shi
Fashion Management
SHANSHAN
Fashion Manangement
SHAN
SHAN
FASHION MANAGEMENT
CHEN SHANSHAN Fashion Management
3 Refined & Digitized Sketches
SHAN SHAN FASHION MANAGEMENT
CHEN SHANSHAN Fashion Management
CASE STUDY ONE
SHAN SHAN FASHION MANAGEMENT
Color Studies SHAN SHAN
SHAN SHAN
SHAN SHAN
FASHION MANAGEMENT
FASHION MANAGEMENT
FASHION MANAGEMENT
SHAN SHAN
SHAN SHAN
SHAN SHAN
FASHION MANAGEMENT
FASHION MANAGEMENT
FASHION MANAGEMENT
Business Card Studies
SHAN SHAN SHAN SHAN FASHION MANAGEMENT
FASHION MANAGEMENT
SHAN SHAN FASHION MANAGEMENT
Address 520 E Hall St. Savannah GA 31401 Tel/Mes 1-912-412-7302 Email ischensh@gmail.com
FA S H I O N M A N A G E R & M A R K E T E R
Shanshan Chen
SHANSHAN CHEN
---T: 1-912-412-7302 E:ischensh@gmail.com ---A: 520 E Hall St. Savannah GA 31401
1-912-412-7302 ischensh@gmail.com
Fashion Manager & Marketer
SHAN SHAN FASHION MANAGEMENT
520 E Hall St. Savannah GA 31401
Shanshan Chen
Fashion Manager&Marketer
Business Card Printing Instructions
SHAN SHAN FASHION MANAGEMENT
Address 520 E Hall St. Savannah GA 31401 Tel/Mes 1-912-412-7302 Email ischensh@gmail.com
Red border
Shanshan Chen
Fashion Manager&Marketer
Resume & Cover Letter Studies EDUCATION 09/2018-06/2021: Faculty: Major:
Savannah College of Art and Design School of Fashion Luxry and Fashion Management (MFA)
09/2013-06/2017: Faculty: Major:
Hubei University School of Business Accounting
Dear Mr./Ms.----: I am writing to you today to apply for the open position of social media marketing manager. My colleague, Ms. Anna Boston, told me about the job opening and has offered to provide a letter of reference.
EXPERIENCES
I have a bachelor’s degree in digital media from Northern State University and three years experience as a social media assistant at Glamour Box. During my time at Glamour Box I have learned how best to utilize all forms of social media, including Facebook, Instagram, and Twitter.
07/2014-08/2016: Wuhan Chuxi Cultural Creativity Limited, Zhaoxi Youth Space Program, intern . Participated and incharge of the financial management, eventplanning, execution, marketing and promotion activities. . Participated in establishing the online service of Zhaoxiaccommodation information on online platforms.
SHAN SHAN FASHION MANAGEMENT
SHANSHAN CHEN 1-912-412-7302 ischensh@gmail.com 520 E Hall St. Savannah GA 31401
03/2015-06/2016: Immersion Village International English, Marketing Dept. Sales leader. & Morning Reading Instructor . Successfully coordinate and held lectures in universities and responsible for the irpublicity. . Acted as the morning reading instructor, participated in theprocess of forming the teaching team and the establishment of the morning reading club, corrected the students’ pronunciation, to promote the students’ enrollment of the courses in the learning center and also to help the students’ improve their language skills.
SHAN SHAN FASHION MANAGEMENT
SHANSHAN CHEN 1-912-412-7302 ischensh@gmail.com 520 E Hall St. Savannah GA 31401
For the past year I have been responsible for managing the Glamour Box Instagram account and since my hiring our engagement numbers increased by 35 percent. Additionally, I enjoy working with like-minded people and I am ready to take on a management position in your company. I love a challenge and I know I can help take your social media presence to the next level. Thank you for your for the position. and will follow up see if I can offer Sincerely,
SKILLS
collaborative brand strategy layout design creative direction visual merchandising
Shanshan Chen
time and for considering me I have included my resume with an email next week to any more information.
Letterhead Studies SHAN SHAN FASHION MANAGEMENT
SHAN SHAN FASHION MANAGEMENT
Shanshan Chen Fashion Manager&Marketer 1-912-412-7302 ischensh@gmail.com 520 E Hall St. Savannah GA 31401
CASE STUDY TWO
Color Studies
Business Card Studies
SHANSHANCHEN FashionManager&Marketer
SHANSHAN CHEN
Marketer
Fashion
Manager
Fashion
1-912-412-7302 ischensh@gmail.com
SHANSHAN CHEN FA S H I O N M A N A G E R & M A R K E T E R 1-912-412-7302 i s c h e n s h @ g m a i l . co m 5 2 0 E H a l l S t . S av a n n a h G A 3 1 4 0 1
1-912-412-7302 ischensh@gmail.com
Business Card Printing Instructions
SHANSHANCHEN FashionManager&Marketer
1-912-412-7302 ischensh@gmail.com
Red border &
Red Embossed
Resume & Cover Letter Studies
SHANSHAN CHEN FA S H I O N M A N AG E M E N T
Dear Mr./Ms.
----
:
SHANSHAN CHEN
I am writing to you today to apply for the open position of social media marketing manager. My colleague, Ms. Anna Boston, told me about the job opening and has offered to provide a letter of reference.
EDUCATION
For the past year I have been responsible for managing the Glamour Box Instagram account and since my hiring our engagement numbers increased by 35 percent.
FA S H I O N M A N AG E M E N T
09/2018-06/2021: Faculty: Major:
Savannah College of Art and Design School of Fashion Luxry and Fashion Management (MFA)
09/2013-06/2017: Faculty: Major:
Hubei University School of Business Accounting
EXPERIENCES
07/2014-08/2016: Wuhan Chuxi Cultural Creativity Limited, Zhaoxi Youth Space Program, intern 03/2015-06/2016: Immersion Village International English, Marketing Dept. Sales leader. & Morning Reading Instructor
Thank you for your time and for considering me for the position. I have included my resume and will follow up with an email next week to see if I can offer any more information. Sincerely, Shanshan Chen
SKILLS
collaborative brand strategy layout design creative direction visual merchandising
1-912-412-7302
ischensh@gmail.com
520 E Hall St Savannah GA 31401
1-912-412-7302
ischensh@gmail.com
520 E Hall St Savannah GA 31401
Letterhead Studies SHANSHAN CHEN FA S H I O N M A N AG E M E N T
1-912-412-7302
ischensh@gmail.com
520 E Hall St Savannah GA 31401
Email signature Studies
SHANSHAN CHEN FA S H I O N M A N AG E M E N T
1-912-412-7302 ischensh@gmail.com 520 E Hall St. Savannah GA 31401
CASE STUDY THREE
CHEN SHANSHAN Fashion Management
Color Studies
CHEN SHANSHAN
CHEN SHANSHAN
CHEN SHANSHAN
Fashion Management
Fashion Management
Fashion Management
CHEN SHANSHAN
CHEN SHANSHAN
CHEN SHANSHAN
Fashion Management
Fashion Management
Fashion Management
Business Card Studies Shanshan Chen
CHEN SHANSHAN
Shanshan Chen Fashion Manager & Marketer
CHEN SHANSHAN Fashion Management
---T: 1-912-412-7302 E:ischensh@gmail.com ---A: 520 E Hall St. Savannah GA 31401
Fashion Management
1-912-412-7302
Fashion Management
ischensh@gmail.com
CHEN SHANSHAN
Fashion Manager&Marketer
Shanshan Chen Fashion Manager&Marketer CHEN SHANSHAN Fashion Management
1-912-412-7302 ischensh@gmail.com
Business Card Printing Instructions
Fashion Management
ischensh@gmail.com
CHEN SHANSHAN
1-912-412-7302
Shanshan Chen
Fashion Manager&Marketer
Blind Embossed
Resume & Cover Letter Studies SHANSHAN CHEN
Fashion Manager&Marketer
1-912-412-7302 i s c h e n s h @ g m a i l . co m 5 2 0 E H a l l S t . S av a n n a h G A 3 1 4 0 1
SHANSHAN CHEN
Fashion Manager&Marketer
1-912-412-7302 i s c h e n s h @ g m a i l . co m 5 2 0 E H a l l S t . S av a n n a h G A 3 1 4 0 1
EDUCATION 09/2018-06/2021: Faculty: Major:
Savannah College of Art and Design School of Fashion Luxry and Fashion Management (MFA)
09/2013-06/2017: Faculty: Major:
Hubei University School of Business Accounting
EXPERIENCES 07/2014-08/2016: Wuhan Chuxi Cultural Creativity Limited, Zhaoxi Youth Space Program, intern . Participated and incharge of the financial management, eventplanning, execution, marketing and promotion activities. . Participated in establishing the online service of Zhaoxiaccommodation information on online platforms. 03/2015-06/2016: Immersion Village International English, Marketing Dept. Sales leader. & Morning Reading Instructor . Successfully coordinate and held lectures in universities and responsible for the irpublicity. . Acted as the morning reading instructor, participated in theprocess of forming the teaching team and the establishment of the morning reading club, corrected the students’ pronunciation, to promote the students’ enrollment of the courses in the learning center and also to help the students’ improve their language skills.
SKILLS collaborative brand strategy layout design creative direction visual merchandising
Dear Mr./Ms.----: I am writing to you today to apply for the open position of social media marketing manager. My colleague, Ms. Anna Boston, told me about the job opening and has offered to provide a letter of reference. For the past year I have been responsible for managing the Glamour Box Instagram account and since my hiring our engagement numbers increased by 35 percent. Thank you for your time and for considering me for the position. I have included my resume and will follow up with an email next week to see if I can offer any more information. Sincerely, Shanshan Chen
Letterhead Studies SHANSHAN CHEN
Fashion Manager&Marketer
1-912-412-7302 i s c h e n s h @ g m a i l . co m 5 2 0 E H a l l S t . S av a n n a h G A 3 1 4 0 1
Final
SHANSHAN CHEN FA S H I O N M A N AG E M E N T
SHANSHAN CHEN FA S H I O N M A N AG E M E N T
Dear Mr./Ms.
----
:
I am writing to you today to apply for the open position of social media marketing manager. My colleague, Ms. Anna Boston, told me about the job opening and has offered to provide a letter of reference. For the past year I have been responsible for managing the Glamour Box Instagram account and since my hiring our engagement numbers increased by 35 percent.
SHANSHANCHEN FashionManager&Marketer
Thank you for your time and for considering me for the position. I have included my resume and will follow up with an email next week to see if I can offer any more information. Sincerely, Shanshan Chen
1-912-412-7302 ischensh@gmail.com
1-912-412-7302
ischensh@gmail.com
520 E Hall St Savannah GA 31401
1-912-412-7302
ischensh@gmail.com
520 E Hall St Savannah GA 31401
1-912-412-7302 ischensh@gmail.com
FashionManager&Marketer
SHANSHANCHEN
SHANSHAN CHEN FA S H I O N M A N AG E M E N T
SHANSHAN CHEN FA S H I O N M A N AG E M E N T
1-912-412-7302
ischensh@gmail.com
520 E Hall St Savannah GA 31401