IoT in Retail Market

IoT in Retail Market

IoT in Retail Market By Offering (Hardware, Platforms, and Service), By Application (Operations Management, Asset Management, Customer Experience Management, Advertising, and Marketing), By Region-Opportunities and Forecast, 2020-2027

GMI Research

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GMI Research market report focuses on providing an overview of the industry through detailed market segmentation. The report has information related to the overview and scope of the market followed by the key drivers, restraints, and emerging trends in the market. This report is especially designed to include both qualitative and quantitative aspects of the industry in each region and country included in the study.

List of Significant Manufacturers in the Internet of Things (IoT) in Retail Market include: • Cisco Systems Inc • IBM Corporation • Intel Corporation • Huawei Technologies Co. Ltd • AWS • Google LLC • Oracle Corporation • AT&T Inc • NEC Corporation • SAP SE Internet of Things (IoT) in Retail Market Drivers and Restraints: The key factors boosting the growth of IoT in the Retail market include the rising adoption of smart payment solutions, rapidly reducing the cost of IoT-based connectivity and sensors, along with increasing customer demand for a seamless shopping experience. Enhancing the user experience throughout the decision-making chain right up to the shopping experience is the key goal of retailers. Hence, in the era of digitalization, retailers are mainly focusing on improving customer experience with the latest devices, adopting sensors, and connected objects such as furniture and shelves, which not only beautify the store with cutting-edge technological systems but also provide a stenographic and interactive experience to the consumers.

The IoT technology collects information and data for the retailer to understand the need, habits, and preferences of customers. For example, AMW, a U.S. based 2

sportswear brand, uses smart shelf technology with outfitted edge displays and highdef optical sensors to display product information that transfers data related to inventory levels. It also identifies a customer’s ethnicity, gender, and age to deliver more specific display content. On the other hand, the increasing demand for improving customer experience is hindering the growth of IoT in the Retail market.

Segmentation: Internet of Things (IoT) in Retail Market Internet of Things (IoT) in Retail Market: By Offering • Hardware o Beacon o Sensors o Gateway o Radio-frequency Identification (RFID) • Platforms o Device Management o Application Management o Network Management • Services o Professional Services ▪ Consulting ▪ System Integration and Deployment ▪ Support and Maintenance o Managed Services Internet of Things (IoT) in Retail Market: By Application • Operations Management On-premises o Energy Optimization o Supply Chain Optimization o Surveillance and Security o Inventory Optimization o Workforce Management • Asset Management o Asset Condition Monitoring 3

o Predictive Equipment Maintenance • Customer Experience Management o Smart Payment and Checkout o Queue Management o Automatic Vending Machine o Smart Shelves • Advertising and Marketing o Geomarketing o Digital Signage Internet of Things (IoT) in Retail Market: By Region • North America o United States of America o Canada • Asia Pacific o o o o

China Japan India Rest of APAC

• Europe o o o o o

United Kingdom Germany France Spain Rest of Europe

• RoW o Brazil 4

o o o o

South Africa Saudi Arabia UAE Rest of the world (remaining countries of the LAMEA region)

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