Part 1: Our activities and operations We engage in various activities to fulfil the mission of Shared Interest. This section describes how our members, volunteers, donors, customers and colleagues contribute towards reaching our operational goals, and highlights key results achieved during the year.
We have a very loyal and supportive membership and the average length of time a member holds a Share Account is 14 years.
Our members, donors and supporters In order to fulfil our mission, Shared Interest depends on the support of members, donors, volunteers and partners. The Society membership is diverse and includes faith groups, fair trade partnerships, small businesses, schools and community organisations. However, 81% of Share Accounts are held by individuals. We closed the year with 10,456 members and investment increased by £4.6m, the highest amount recorded in our history. A total of £1.4m was invested online, 19.8% of overall investments made (2020: £855k) and, Share Capital totalled £50.7m at the end of the year. The average age of a member is 65, which has reduced from 68 over the past seven years. The average age of a new member is 62, and when we look at the Share Accounts closed the average age of the members involved was 66.
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