Branding | Pocket Guide

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Who We Are

Honest, authentic, consistent and predictable, reliable and dependable, delivering on its promise based upon ethical practice.

Customer-Centric

Respectful and responsive to the unique and special needs of an individual, supportive of person-centered care, addressing needs in a holistic manner and strong commitment to customer service.

Innovative

Constantly assessing community needs and industry trends with the exploration, development and delivering of best practices and progressive models of care.

More than 300,000 people served since 1972.

To help you out we’ve provided some quick, meaningful answers to use when someone asks you about CJE. (See reverse) We’ve also reorganized our constellation of care so that all of our programs and services fit neatly into four distinct areas, or “buckets.” They are:

Life Enrichment

Supportive Resources Healthcare

Research & Education

CJE programs and services in our residences and throughout the community provide an enriched mind, body, spirit and cultural experience for older adults to support our philosophy that staying active and “engaged with life” is an important component of healthy aging.

s Center for Healthy Living s Creative Arts s Health Promotion s Religious Life s Volunteer Services Supportive Resources

A wide range of programming and services provides support and direct services to family members, caregivers, and older adults to promote aging in place at home and in the community.

s Weinberg Community ~ The Friend Center for Memory Care ~ Gidwitz Place s Independent Housing s Adult Day Services s Consumer Assistance s Culture Bus

s Your Eldercare Consultants s Home-Delivered Meals s Kosher To Go s Personal Care s Medicar s Shalom Bus s Linkages s Support Groups

Healthcare

CJE provides programming and facility settings that address both post-acute and chronic medical and psycho-social needs in coordination with the larger healthcare system.

s Lieberman Center

s Counseling ~ Haag Pavilion for s Creative Arts Therapy ~ Short-Term Rehab s Parkinson’s Care ~ Orthopedic Care s Transitional Care ~ Cardiac Care ~ Wound Care ~ Infusion ~ Dialysis ~ Long-Term Care ~ Alzheimer’s Special Care Unit ~ Palliative, Hospice and Respite Care Research and Education

The study and assessment of new methods and models of care and the training of professionals to advance the delivery of high quality services and programming.

s Advocacy s Leonard Schanfield Research Institute s Professional Training and Education

Our Program and Service Areas

Trustworthy

Life Enrichment

This is who people think we are. This is our brand. We encourage you to reinforce our brand when you talk about CJE SeniorLife by indirectly referencing these attributes.

Communicating Our Brand

CJE SeniorLife is a nonprofit, diversified and innovative eldercare provider and service organization that serves 22,000 older adults and family members through life enrichment, supportive resources, healthcare, research and education.

CJE engaged in a branding study with local stakeholders and the results overwhelmingly affirmed our excellent reputation in the community with three attributes standing out:


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