How Custom Bots Development Services Overcome The Challenges Of Building B2B Sales Chatbot

How Custom Bots Development Services Overcome The Challenges Of Building B2B Sales Chatbot

B2B buying has changed, and your sales strategy should also change with time.

However, How? Through AI-Chatbot Integration.

Chatbot has become an easy answer to all business problems. However, will artificial intelligence-powered bot act well for B2B, especially in business function like Sales?

(If you are wondering what are chatbots or artificial intelligence-powered bot? Why are they such a big opportunity in businesses? you must readthis blog post.)

One of the valued clients, in B2B, have contacted us and inquired about building a bot

for sales purpose.

Though he was excited about welcoming a chatterbot in his sales team, he was not sure how effective a bot could be for both the sales team and buyers.

In this blog post, we will try to cover up every step we have taken to let the client understand the role of chatbot in every sales aspect and its importance for B2B buyers.

The blog will be a guide for those who are thinking about building a b2b sales chatbot

but do not know where to start.

As B2B buying behavior rapidly changes, the traditional sales approach — no matter how well-executed — will dramatically underachieve– Gartner said in one of its special reports.

In the B2B segment, it’s never been easy to make a successful sale. First, in b2b purchases involve large sums of money transaction; thus, developing confidence into buyer about provided products/services becomes vital for the seller. Second, more people are involved in the b2b buying process that ranges from one to six people and plays different roles in the company.

Being responsible for different roles, every b2b buyer cares about different things. Take, for instance, a CFO worries about cost; on the other hand, a CIO focuses on skillfully optimizing the technology. Moreover, different buyers have different preferences for consuming information, such as millennial buyers likes to see the videos, while baby boomers might prefer white papers.

B2B Sales Cycles Are Getting Longer According to research, 61% of sellers claim that their sales cycles are getting longer. Buyers are spending more time in finding quality information. All these are happening as digital channels are enabling buyers to gather information independently.

As per the stats: 45% of buyers are spending more time researching purchases than the previous year; 45% of buyers are using more sources to research and evaluate investments (45%), and 41% of buyers are conducting a more detailed analysis of ROI before they make a purchasing decision.

The available information, though make B2B purchase journey hard.

Gartner said, 77% of B2B buyers state that their latest purchase was very complicated or difficult.

As hard as it has become to sell in today’s world, it has become that much more difficult to buy.

The single biggest challenge of selling today is not selling; it is our customers’ struggle to buy– Brent Adamson, Distinguished VP, Advisory, Gartner However, it is a b2b purchase that is becoming tough. If the seller manages to simplify the buying process for the customers, they will attain success among competitors.

How To Simplify Buying Process For B2B Customers Setting Expectations Is Important B2B buyers now have expectations like B2C. B2B sales is a team sport because a single b2b transaction involves multiple decision-makers.

The sales team is required to earn the satisfaction of all of the buyers. Also, to achieve that, marketing, pre-sales, and enablement team come together and to make a deal happen, they communicate with decision-makers in a supporting role.

This complex B2B buying and sales processes can be simplified with custom bots development services.

We have expertise in building AI-powered bots; thus, we suggested our client to consider building a collaboration bot for the sales team. A bot that will work to increase B2B interactions.

When we say b2b interactions, that means a bot should be ready to handle queries of B2B users.

This way, we helped our client set the right expectations for the end-users.

B2B buying is a complex process, and it begins from obtaining quality information in real-time. To which there is no better tool available than a chatbot.

How Chatbot Works We build a bot using AI and other allied technologies. With the help of these technologies, we give the bot a personality just like human sales reps.

Instead of a guiding role, we give the bot an open personality such as:

Guided I’m the sales chatbot. Please select one of the following options: Read about our products, know our services, company culture.

Do you need anything else?

Click yes or no.

Open I can help you find more about our products/services. What would you like to do?

Do you need anything else?

This way, we developed a sales chatbot operate much the same way humans do.

To extend the bot’s functionality, we designed the bot with the following features:

1. Natural Language Processing Have you ever wondered how a search engine understands the text you wrote and provides you the most relevant results?

While interacting with the chatbot, users do the same.

For a bot, it’s essential to understand the natural language of a user, his spelling errors, use speech as well as his intent behind his utterance.

To enable this feature in the developed bot, we added natural language processing that helped the bot to understand user query.

2. Answer Questions We added a knowledge base into the bot.

We used client’s CRM data that helped set a very basic sales chatbot up and running.

Then, we provided bot’s machine-learning algorithms training from conversations between human agents and customers. It enables the bot to

analyze prefix of a question, any other text and speech and final utterance of the user before trying to recognize the appropriate answer.

3. Cards and Buttons B2B purchases involve extensive research. A user interacts with the bot for quality information. How could a sales chatbot present that information to users? It plays a significant role in making the deal.

To present the information and to enhance the user experience, we added media other than text, such as graphics, PDFs, cards, and more.

How Our Developed AI Bot Is Helping The B2B Buyers 1. Sales chatbot Drives Purchase Ease Decision-makers of b2b purchase jump from one seller to another are because they are looking for real-time response. As we mentioned earlier, b2b buyers are expecting response and customer service like B2C. Therefore, decision-makers are giving value to those vendors who make it easier to navigate the purchase process.

We helped our client experience some tangible benefits. We developed chatbots with a comprehensive database that can answer a relatively high number of customer inquiries in a short amount of time. Sales related

questions, FAQs, and general customer inquiries are the areas where our advanced bot performed well.

Along assisting 24-hours, chatbot gives an instant response that b2b buyers, as they value their client who depends on reliability and access to information about their own product/service.

2. Sales Bot Enables Buyer To Complete Buying Jobs Our AI-Chatbot supports “buyer enablement.” We developed the bot with an open conversation mechanism that solves queries of clients efficiently and that help buyers complete their buying jobs.

There’s a massive opportunity for supplier organizations to simplify the purchase process by providing customers the information they need to anticipate obstacles and overcome them – Brent Adamson With custom bots development services, the client runs an AI-powered bot that simplifies complex buying environment for its end users. The bot is designed to share relevant, accessible, useful, and credible data with users such as prescriptive advice like ‘The What’ For example: Help us know what to do and how to do it.

Moreover, practical support such as ‘The How’ For example: Help us complete discrete, job-related activities.

Conclusion Chatbots

are presently an essential contributor to the client communication

space. It has touched almost every vital industry for customer support and collaboration role. They might be a couple of years from having the option to deal with the most complex customer requests, however, what they can do today is give your B2B customers the dedicated support that helps you get expanded sales.

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