#anewchapter PRESS INFORMATION
UNIVERSITY OF HUDDERSFIELD School of Art, Design and Architecture Department of Design Final Major Project “& Other Stories� Sharonjit Takhar A Major Project submitted in partial fulfilment of the requirements for BA (Hons) Fashion, Communication and Promotion. Module THD1101 Fashion Communication Promotion Major Project The candidate confirms that the work submitted is their own and that appropriate credit has been given where reference has been made to the work of others. The University of Huddersfield School of Art & Design Department of Design Huddersfield West Yorkshire ENGLAND 26/05/2015
Behind the Story From a printed silk dress with candy-floss pink lips, to pointed leather boots paired and a crisp white cape; & Other Stories is the brand that gives all; whether it’s minimal one day or feminine the next. Emerging as a simple beauty-concentrated concept, & Other Stories thrived in stripping back to the basics and strayed from complicated beauty ingredients. This idea evolved into fashion and accessories as the brand stuck to steering from the mainstream with this simplistic approach seen through the brands’ contemporary outlook on products as a minimalistic theme mimics an industrial feel throughout stores. Appealing to those in touch with their online profiles, & Other Stories is highly influenced from the modern digital world and “social media”; made for confident style-conscious women who embrace their unique personalities. This unique concept is noted in the fashion industry with recognition seen in collaborations with Lykke Li, Nike and Sadie Williams as & Other Stories collaborates and drops something new almost every month. It is not just originality & Other Stories aspires to as it attracts numerous bloggers and consumers who are all creative; hence the quirky illustrations and in-store effects which resemble a “work-in-progress” through moodboard like posters and cards on rails. It is currently the only contemporary high-street store for women who aren’t slaves to trends and want unique fashion at their fingertips without the designer pricetag.
For further information or high-res images please email press@stories.com
A new chapter Making its debut in 2013, & Other Stories have experienced a lot of love from confident, style-aware women; seen in the huge breakout as a brand that began with seven stores has leaped to twenty-three worldwide stores. With the UK flagship on London’s Regent Street, we’re excited to announce a brand new opening. Putting our contemporary style out there, we’ve selected the buzz of Manchester City Centre for our new spot. The builders have begun work, the paintbrushes are out and we’re all so excited for everyone to unveil the new store next year. With this information soon to be revealed to the public, you may notice a stir on social media with the hashtag “#anewchapter”, and we want everyone to get online and get involved. A place to keep updated with the who, what, where and help inform decisions including the store layout and other features, this is a chapter that everyone can read as & Other Stories get ready for a Northern takeover.
Notes: - Location: New Cathedral Street, Manchester - Launch night: 13/05/16 (proposed date) - Store opening: 16/05/16 (proposed date) - “#anewchapter” is the campaign hashtag to keep informed of updates.
For further information or high-res images please email press@stories.com
The blurb tells all
The blurb; infamously known for a sneak peek or spoiler into a story...this blurb gives you a sneaky lowdown of our new Manchester Launch. After all the anticipation and with the opening just two months away - we have some exciting news regarding our launching activities. Keeping celebrations going over the first month of the launch, each weekend will bring something and someone new to the store. As huge fans of the blogging world, & Other Stories have invited some of the UK’s most popular bloggers for a meet-and-greet in store. It will all kick off over the opening Saturday as we have a little in-store party with DJ and blogger Zoe London taking over the decks as customers are free to join in and check us out with some thirst-quenching juices from local Earth Cafe. And for those fans of minimal, orginal style, Ivania Carpio from Love Aesthetics will be in to meet fans and give you tips on everything from digital to textual design. The following three weeks will introduce further bloggers such as lilac-haired, Manchester-based Victoria from In The Frow and beauty goddess Tanya Burr. And if you want to find out more about our products all you have to do is ask, as our beauty and fashion specialists will be around and at your service helping your find the perfect shoes or test out our popular skincare range.
Notes: - 16/05/16 - Store opens to public - 21/05/16 - Ivania @ Love Aesthetics - 28/05/16 - Victoria @ In The Frow - 04/06/16- Sandra @ 5 Inch and Up - 11/06/16 - Sam + Nic @ Pixi Woo For further information or high-res images please email press@stories.com
What’s your story? If you’re not already excited for the launch of the new & Other Stories store then maybe this will add a little buzz. The competition that allows you to ignite that creative lightbulb and tell your story, there is no limit to what you say or do as you join in with celebrating the new store. How does it work? The fresh, crisp campaign looks at awakenings and new beginnings so let your creative juices flow as you take these words as your own and create a simple Instagram story. Whether it’s focussed on your personal style, travels or even your morning coffee simply write your magical story into 50 words, take a complimenting picture and post upon Instagram with the hashtag “#anewchapter” - tagging & Other Stories in the post. The Prize? 5 lucky winners to receive an exclusive pass to the press launch night, surrounding themselves with top bloggers, celebrities and journalists. Attending this event with a plus one, winners will be accomodated at a 4* Manchester hotel, along with a £200 voucher to spend in-store. Their stories will also be featured in the first issue of Chapter 1 - an upcoming publication by & Other Stories. Notes:
- Must be 18+ to enter - Plus one must also be over 18 and clarified with AOS two weeks before event. -Gift vouched cannot be exchanged for money For further information or high-res images please email press@stories.com
Let there be light & Other Stories turns a new page in Manchester. With the store opening just two weeks away, we’ve decided to celebrate with the whole of Manchester. As the campaign draws to a close...there is one last time to enjoy #anewchapter. Celebrating and reeling in this new beginning, & Other Stories call the people of Manchester to light up the sky! A public event for all the city’s positive people, an LED balloon release will take over New Cathedral Street and Shambles Square. With an anticipated 300 people to turn up to the event, why not give your Sunday night a change-up and release your inner child in this feel-good experience. Join the Facebook page or visit the website for more information. Notes: - Date: 22nd May 2016 - Location: New Cathedral Street and Shambles Square - Time: 9-10pm - Balloons will be provided by and distributed from & Other Stories
For further information or high-res images please email press@stories.com