Pre Listing Information ( Sharra Mercer)

MY HOME SELLING DIFFERENCE

SELLING YOUR HOME DOESN'T HAVE TO BE STRESSFUL

SHARRA MERCER REAL ESTATE AGENT

HELLO As Vice-President of the Gary Mercer Team, Sharra Mercer is the powerhouse behind the scenes helping grow the team to over 20 agents and 510 homes sold in 2020. Sharra is also the director of the GMT New Construction Division which offers marketing and sales solutions to local, regional and national builders. Licensed in 2004, Sharra actively works with buyers, sellers, investors, builders, and developers in Chester, Montgomery, Delaware, and Philadelphia Counties with over 24 Million dollars in sales volume in 2020. She is known for her experience, tenacity, and creative problem-solving.

Sharra prides herself on finding buyers their perfect dream home. She is passionate about getting sellers maximum value by creating customized marketing and lead generation for each client, including strategic incentives and multi-channel marketing. It is this passion for marketing that inspired Sharra to co-found Blink Marketing Agency a total marketing solution for real estate agents and brokerages. Sharra also enjoys flipping houses and investing in real estate. Outside of real estate, she enjoys traveling with her family and spending time at the shore.

- SHARRA MERCER REALTOR®

LET'S CONNECT 610-324-9416 smercer@garymercerteam.com www.GaryMercerTeam.com www.facebook.com/SharraMercerRealEstate/ https://www.instagram.com/sharramercer/

THE SELLER ROADMAP This is the typical home seller roadmap of the steps that take place during the transaction

01

PRICE IT RIGHT

02

PREP TO SELL

03

HOME STAGING

Review comparable homes and establish a price for your home

Prepare your home to make its' debut on the market

06

MARKETING

07

RECEIVE AN OFFER

We will use a strategic marketing plan and our expansive network to ensure maximum exposure.

We will review all offers and help you understand all the terms of the contract, as well as handle all of the paperwork.

83% of Realtors said staging made it easier for a buyer to visualize the property as a future home.

08

UNDER CONTRACT

04

PHOTOS & VIDEO

09

NEGOTIATIONS

05

LIVE ON MLS

10

CLOSING DAY

The photos of your home directly influence whether or not a potential buyer will schedule a showing of your home or not. Today, your first showing is always ONLINE.

Your home will go live on the MLS and will be viewable to the most potential buyers.

After accepting an offer, your home will officially be under contract!

The buyers will typically have an inspection contingency. We will negotiate any repair requests or credits made by the buyer once the Inspections are complete.

Hooray! Time to hand over your keys and celebrate selling your home.

HOME MARKETING STRATEGY More than likely, the first place potential buyers will see your home is online. This is why I work hard to reach as many buyers as possible online and strive to make the best impression possible through my online listings.

I am dedicated to enhancing exposure to your home, and I offer SUPERIOR MARKETING TECHNIQUES to help get your home sold faster and for more money than the competition.

HOME BUYERS ARE SHOPPING ONLINE 28%

50%

REAL ESTATE AGENT

ONLINE

100% 7%

YARD SIGN/OPEN HOUSE SIGN

7%

FRIEND/ RELATIVE/ NEIGHBOR

5%

1%

2%

HOME BUILDER

DIRECTLY FROM SELLER/ PRINT KNEW THE ADVERTISING SELLER

HOME MARKETING STRATEGY TIMELINE

1

ENHANCING YOUR HOME

2

HIGH IMPACT IMAGERY

3

PRINT CAMPAIGN

4

COMING SOON MARKETING

5

DIGITAL MARKETING

6

EVENTS

STAGING LANDSCAPING CURB APPEAL DECLUTTER PAINTING, ETC.

PROFESSIONAL PHOTOGRAPHY AERIAL PHOTOS VIDEO TOURS

FLYERS BROCHURES POSTCARDS

PROPERTY ANNOUNCEMENTS OPEN HOUSE INVITATIONS TARGETED EMAIL BLAST TO DATABASE MLS & ZILLOW SOCIAL MEDIA OUTREACH

SOCIAL MEDIA LEAD GENERATION CAMPAIGNS EMAIL MARKETING REVERSE PROSPECTING MLS & OTHER PROPERTY SITES

BROKER OPEN OPEN HOUSE SPECIAL EVENTS

PRICING IT RIGHT Pricing your home correctly the FIRST time might be the single most important step to getting your home sold fast. The first 2 weeks of listing your home yield the highest point of opportunity to sell your home for top dollar and all factors need to be just right.

PRICING The main goal is to price your home correctly the first time.

You will attract more buyers because you will be attracting qualified buyers in the price range your home is listed in Your home will sell faster, for a higher price when you price it correctly from the start Buyers will take you more seriously and will reduce your odds of receiving a low offer

HOME VALUE What factors determine the price of your home?

Recent Comparable Home Sales in your area Condition of your home at the time of going live on the market The Current Market Conditions (Buyers vs. Sellers Market) Terms you offer in your contract Competition in the market Features and upgrades that your home has to offer potential buyers

FACTORS What factors do NOT determine the price of your home?

The price amount that you purchased your home for The cost of renovations that you made to your home What you think your home is worth How much you would like to profit off your home sale

PROS AND CONS OF PRICING IT....

BELOW MARKET VALUE

=

+ The home will receive high interest and a quick sale + You may get a multiple offer scenario, which may include offers higher than asking price - Risk of having to seller at a lower price

AT MARKET VALUE + Lower risk of appraisal issues + Buyers and agents will recognize a fair price + Will appear on more relevant buyer searches

OVER MARKET VALUE + If you have to receive a certain amount for the home - It will take much longer to sell - The more days it's on the market, the worse it looks to prospects - The home may not appraise by the buyer's lender, back to negotiations

PRICING MISCONCEPTIONS HE VALUE OF YOUR PROPERTY IS DETERMINED BY WHAT A BUYER IS WILLING TO PAY, AND WHAT A SELLER IS WILLING TO ACCEPT IN TODAY'S MARKET. It Is very Important to price your property at a competitive market value when we finalize the listing agreement.

WHAT YOU PAID

WHAT YOU WANT

WHAT ANOTHER AGENT SAYS

WHAT YOUR NEIGHBOR SAYS

WHAT YOU NEED

COST TO REBUILD NEW

SUCCESS STORIES

9 BONNIE LANE | MEDIA Sold at: $925,000 | 1.12 Acres SOLD 4 days on market

100 BAILEY CIRCLE | KENNETT SQUARE Sold at: $937,500 | .86 Acres SOLD 31 days on market

OTHER RECENT SALES 635 UPPER GULPH RD | WAYNE 6 NEW WHITEHORSE WAY | MALVERN 211 SAGE HILL LN | WEST CHESTER 5 ROCKFORD CROSSING | KENNETT SQUARE 56 FARRIER LN | NEWTOWN SQUARE 883 EMPRESS LN | WEST CHESTER 155 SPRING OAK LN | MALVERN 3166 STILLWOOD LN | GARNET VALLEY 808 TRISTEN WAY | SCHWENKSVILLE 6 PARKVIEW CIR | WAYNE 134 WAGON TRAIL WAY | DOWNINGTOWN 829 GRANITE AVE | LANGHORNE

$1,485,395

$1,684,290

$1,374,900

$1,150,000

$2,325,000

$886,000

$800.000

$847,500

$770,000

$715,121

$696,600

$621,700

100.2% The Gary Mercer Team’s sold price to list price ratio is an impressive 100.2%

proven success With over 30 years of real estate experience, The Gary Mercer Team has assembled an amazing group of the best of the best giving our buyers and sellers the market advantage. We look forward to putting our proven selling success to work for you.

In 2019 The Gary Mercer Team was ranked #1 in Chester, Delaware & Montgomery Counties with the most number of units sold and the most volume in sold units.

2018 SALES 315 Homes Sold|$124.1 Million in Sales

2019 SALES 371 Homes Sold|$151.5 Million in Sales

2020 SALES 510 Homes Sold|$212 Million in Sales

#1 Ranked number ONE in Chester, Delaware, & Montgomery Counties

#21

Across all 80,000+/Keller Williams International Teams

We hired Sharra Mercer to help us sell our townhome and purchase our forever home. We liked her from the moment we met. Her friendly demeanor and warmth set us at ease in a stressful but exciting time in our lives. She set the wheels in motion immediately after our meeting and our home sold after the first Open House at asking price. She answered every question we had while trying to find our new home. Every email, text and phone call received prompt responses. She even showed us what would turn out to be our forever home on the 4th of July before we left town to visit family. She was honest with her feedback. Told us what was good about a potential home, and what wasn’t so good. You could tell she cared and she truly wanted us to find the right fit. She literally worked around the clock for us. We truly felt she was on our side with our family’s best interest at heart. Although we love our new home, if we ever needed to move again, we would call Sharra without hesitation. We cannot say enough great things about her or our experience.

- Danelle & Brian

From day one Sharra was professional, extremely dedicated and hardworking as well as kind and pleasant to work with. We felt confident in her every step of the way during the sale of our previous home and the purchase of our new home. Her entire team was lovely.

Cannot recommend them enough!

- Casey & Andrew

Sharra is the best realtor! She helped us sell our home and purchase a new one! Wonderful customer service and she has so much knowledge of the whole real estate process!

- Mary & Joe

Sharra was great to work with and helped my fiancé and I buy and sell a home. She was very knowledgeable and made sure that all of our questions were answered. We couldn't have asked for a better experience. I highly recommend her!

-Jennifer & Doug

Sharra is a wonderful agent! She is professional, compassionate, detail oriented, knowledgeable and guided us every step of the way. She helped us buy our home last February and also listed/sold my elderly parents home last December. We will absolutely use Sharra again and also pass her name on to anyone that needs a class realtor.

- Matt & Karin

THANK YOU!

For trusting me with the sale of your property. I am honored to represent you and guide you through the process.

My goal is to ensure that you are comfortable every step of the way.

Have more questions? I'm always available to help! Helping my clients sell their home for top dollar and with the most ease is what I am passionate about – I'm always here to answer your questions.

SHARRA MERCER REAL ESTATE AGENT

(610)-324-9416

www.GaryMercerTeam.com

SMercer@GaryMercerTeam.com

300 Willowbrook Ln Ste 310 West Chester, PA 19382