COMMUNICATION PERFORMANCE 2013-2014
KEY PERFORMANCE INDICATORS 2013 - 2014
2013 FREQUENCY The number of news items deriving from online and print news sources.
AVE Represents the value of the editorial space occupied in relation to current advertising rates. It Indicates the advertising value of the space occupied by the brand if it pertained to a commercial advertisement.
632 â‚Ź1.6M
2014 FREQUENCY The number of news items deriving from online and print news sources.
AVE Represents the value of the editorial space occupied in relation to current advertising rates. It Indicates the advertising value of the space occupied by the brand if it pertained to a commercial advertisement.
916 â‚Ź2.8M
300
Monthly Evolution - 2013
Frequency
200 100 0
2013
2014
Total 2013-2014
120
€ 400,000
€ 350,000 100
€ 300,000 80 € 250,000
60
€ 200,000
€ 150,000 40 € 100,000 20
€ 50,000
0 Frequency AVE
January
February
March
April
May
June
July
August
September
October
November
December
59
32
46
36
35
99
33
43
38
76
68
67
€ 145,036
€ 33,266
€ 365,845
€ 96,976
€ 51,783
€ 222,001
€ 42,970
€ 109,564
€ 180,933
€ 182,499
€ 91,663
€ 99,637
€0
300
Monthly Evolution - 2014
Frequency
200 100 0
2013
2014
Total 2013-2014
250
€ 500,000 € 450,000
200
€ 400,000 € 350,000
150
€ 300,000 € 250,000
100
€ 200,000 € 150,000
50
€ 100,000 € 50,000
0 Frequency AVE
January
February
March
April
May
June
July
August
September
October
November
December
75
61
200
67
103
67
76
39
40
63
47
78
€ 346,750
€ 201,866
€ 468,699
€ 273,929
€ 394,626
€ 338,637
€ 160,067
€ 118,197
€ 74,698
€ 209,371
€ 124,389
€ 104,845
€0
Impact by Country - 2013 450
€ 1,000,000
400
€ 900,000
€ 800,000
350
€ 700,000 300 € 600,000 250 € 500,000 200 € 400,000 150 € 300,000 100
€ 200,000
50
€ 100,000
0 Spain Frequency AVE
United Kingdom
Germany
United Arab Emirates
€0 France
United States
Russia
Canada
Belgium
Switzerland
393
72
38
57
20
26
13
3
9
1
€ 860,488
€ 292,337
€ 154,117
€ 159,789
€ 52,665
€ 50,354
€ 28,786
€ 19,326
€ 4,312
€0
Impact by Country - 2014 600
€ 1,000,000
€ 900,000 500 € 800,000
€ 700,000 400 € 600,000
300
€ 500,000
€ 400,000 200
€ 300,000
€ 200,000 100 € 100,000
0 Spain Frequency AVE
United Kingdom
France
Germany
United States
Russia
United Arab Emirates
€0 Canada
Belgium
Switzerland
568
110
58
18
44
37
55
10
9
7
€ 888,622
€ 663,281
€ 429,041
€ 311,163
€ 203,087
€ 137,356
€ 110,708
€ 45,462
€ 20,425
€ 6,928
Comparison by Country (2013 – 2014) € 1,000,000
€ 900,000
€ 800,000
€ 700,000
€ 600,000
€ 500,000
€ 400,000
€ 300,000
€ 200,000
€ 100,000
€0 Spain
United Kingdom
Germany
United Arab Emirates
France
United States
Russia
Canada
Belgium
Switzerland
AVE 2013
€ 860,488
€ 292,337
€ 154,117
€ 159,789
€ 52,665
€ 50,354
€ 28,786
€ 19,326
€ 4,312
€0
AVE 2014
€ 888,622
€ 663,281
€ 429,041
€ 311,163
€ 203,087
€ 137,356
€ 110,708
€ 45,462
€ 20,425
€ 6,928