Shawn Serven Portfolio

Shawn Serven 253-359-8774 shawnserven A gmail.com

SPOTLIGHT Mission Statement “I design for those who embrace the spotlight. Conceptually, my clothes bring out the inner rock star that lives in all of us by infiltrating my customer with a feeling of sheer liberation, confidence, and strength that radiates fearlessness and promotes individuality.�

-Shawn Serven

hangtag and shopping bag

spotlight NSERVEN SHAW www.spotlightbyshawn.com

Shawn Serven

SPOTLIGHT

SPOTLIGHT target customer profile Season: Spring 1 2013 age range: 25 & 40

Target: DEsigner Price Point: Better

figure type: Regular Size Range: 2-12

Price Range: Tops: $120-$1,300 Pants: $220-900 Skirts: $325-675 Dresses-$120-$5,000

Stores Sold: Barneys New York Opening Ceremony Nordstrom

Competitors: Balmain Alexander Wang Isabel MArant

Price Point: Bridge-Designer

style look: a rock n roll, grunge, biker look interpreted for the strong and fearless. Meant to be worn on the streets and on stage, to maximize the eye catching qualities that are the prints and textiles used.

Customer Lifestyle: A strong and liberated person who enjoys embracing the spotlight and standing out. they look and feel their best on stage. thier creative lifestyle is reflected in the clothes they wear and aim to create a look of individuality and confidence. This individual leads an artsitic lifestyle, going to museums, rocks shows, and performing on stage. They want a look that is streetwear inspired, yet contains all the characteristics of perfromance wear. They are fearless and hungry to accomplish thier dreams and feel thier look will help them get there.

Shawn Serven

SPOTLIGHT theme page

Shawn Serven

SPOTLIGHT table of contents group #1

heavy metal lover women’s sportswear

group #2

heaven on earth women’s sportswear

group #3

Road to love women’s sportswear

group #4

Born to Run Performancewear

group #5

Dancing in the dark performancewear Shawn Serven