Shawn Serven 253-359-8774 shawnserven A gmail.com
SPOTLIGHT Mission Statement “I design for those who embrace the spotlight. Conceptually, my clothes bring out the inner rock star that lives in all of us by infiltrating my customer with a feeling of sheer liberation, confidence, and strength that radiates fearlessness and promotes individuality.� -Shawn Serven
hangtag and shopping bag
spotlight NSERVEN SHAW www.spotlightbyshawn.com
Shawn Serven
SPOTLIGHT
SPOTLIGHT target customer profile Season: Spring 1 2013 age range: 25 & 40
Target: DEsigner Price Point: Better
figure type: Regular Size Range: 2-12
Price Range: Tops: $120-$1,300 Pants: $220-900 Skirts: $325-675 Dresses-$120-$5,000
Stores Sold: Barneys New York Opening Ceremony Nordstrom
Competitors: Balmain Alexander Wang Isabel MArant
Price Point: Bridge-Designer
style look: a rock n roll, grunge, biker look interpreted for the strong and fearless. Meant to be worn on the streets and on stage, to maximize the eye catching qualities that are the prints and textiles used. Customer Lifestyle: A strong and liberated person who enjoys embracing the spotlight and standing out. they look and feel their best on stage. thier creative lifestyle is reflected in the clothes they wear and aim to create a look of individuality and confidence. This individual leads an artsitic lifestyle, going to museums, rocks shows, and performing on stage. They want a look that is streetwear inspired, yet contains all the characteristics of perfromance wear. They are fearless and hungry to accomplish thier dreams and feel thier look will help them get there.
Shawn Serven
SPOTLIGHT theme page
Shawn Serven
SPOTLIGHT table of contents group #1
heavy metal lover women’s sportswear
group #2
heaven on earth women’s sportswear
group #3
Road to love women’s sportswear
group #4
Born to Run Performancewear
group #5
Dancing in the dark performancewear Shawn Serven