Verify the assumptions 1. Questionnaire (what I did / get / do not get) In my questionnaire setup, the information I was hoping to get was: 1. To locate the different groups of people shown in the previous chart for subsequent in-depth interviews 2. To find out what people value most in their daily lives, and what they expect from their ideal lives. 3. Understand people's lifestyles/habits and the factors that influence their lifestyles. 4. Popularity of the experience economy 5. People's perceptions and practices of environmental protection 6. Level of understanding of sustainability 7. People's perceptions of their relationship with the Earth I started off by testing some family and friends with the questionnaire and they helped me fix some of the more ambiguous options and make some slight option changes for different age groups / pop culture acceptance, e.g. changing emoji to text.
A version with the explanation of emoji (for general)
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A version without the explanation of emoji (for people not familiar with using emoji as a way of communication)
