Cafe Flora Standards Manual

Page 1

Thought for Food

Standards Manual


Table of contents

2

Brand message

3

Primary type family

20

Logotypes

4

Secondary type family

21

Minimum sizes

10

Business system

22

Safe space

13

Applications

26

Inappropriate uses

14

Graphic elements

16

Primary color palette

18

Secondary color palette

19

Cafe Flora | Standards Manual Š Copyright 2017


Brand message Café Flora provides clientele with delicious, wholesome, plant-based meals and a relaxing atmosphere. Though our menu is entirely vegan, we offer flavorful and nutritious food combinations that would satisfy any meat-eater. We pride ourselves on our mellow culture of community and harmony. Anyone can pop in for just a meal or hang out with their friends in the later hours of evening. We also have a balanced atmosphere good for productivity and working. Though we do like to reach out to those unaccustomed to eating on a plant-based diet, we are also especially connected to the small vegan community of San Luis Obispo. There are few options for vegetarians and vegans amongst the many all-American BBQ places around. Because we do not cook with any animal products, customers can order whatever they wish on the menu. This creates a sense of trust and camaraderie amongst the Café and the clientele.

Purpose of manual This standards manual is meant to provide all art directors and future designers with set guidelines on how to utilize Café Flora’s brand identity. It should be used extensively in order to remain consistent in all of Café Flora’s products, advertisements, interiors, signage and anything using the business’s identity.

Cafe Flora | Standards Manual © Copyright 2017

3


Logotypes Primary mark The primary mark contains the symbol of the chair made of vines on top of the name “café flora” and the motto justified underneath that, “Thought for Food”. The three should be stacked and used whenever possible. The primary colors of deep green and sea foam with said items should also be used whenever possible. If used often, the mark will become an instant read for returning customers and create consistency that can be relied on.

Thought for Food 4

Cafe Flora | Standards Manual © Copyright 2017


One color primary When only one color is possible, the primary mark may be used in the deep green found from the vines on the chair and reversed out in white in the deep green. The only other color acceptable would be the secondary color of the solid warm tan. Either the reversed out option or the single color option should be used depending on both the background and the product material. The solid deep green should be used on light backgrounds and the solid warm tan can be used on the dark green. If no color options are available, the mark may be used in solid black or reversed out in white on black. This is important regarding legibility of the mark on various backgrounds.

Thought for Food

Thought for Food

Thought for Food

Thought for Food

Thought for Food

Cafe Flora | Standards Manual Š Copyright 2017

5


Horizontal mark The horizontal mark contains the chair of vines symbol to the left of the title “café flora” in deep green and sea foam. This mark should be used for layouts that require a less vertical and stacked version of the logotype. Whether it is on the top of the letterhead or envelope, it allows for a more versatile usage of the name. This is helpful for applications where the stacked primary mark simply does not fit.

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Cafe Flora | Standards Manual © Copyright 2017


One color horizontal When only one color is possible for the horizontal mark, the same colors will be used as with the primary mark. The mark may be used as the solid deep green or reversed out in white in the deep green. The mark may also be used as the warm tan on the dark green. The use of either the reversed out version or the solid color version depends on the background and product material. If no color options are available, the mark may be used in solid black or reversed out in white on black. This is important regarding legibility of the mark on various backgrounds.

Cafe Flora | Standards Manual Š Copyright 2017

7


Wordmark The wordmark is the primary mark without the symbol of the chair made of vines. The title of “café flora” is stacked upon “Thought for Food”. The motto will still be justified to the title underneath as in the primary mark. The most used colors should be the same as the primary mark with “café flora” in the deep green and “Thought for Food” in sea foam. This mark should be used when there is no room for the symbol or the application looks cluttered with it. It can also be used on the business card when the symbol by itself is already in use.

Thought for Food 8

Cafe Flora | Standards Manual © Copyright 2017


One color wordmark As in the other marks, the wordmark can be used in a solid deep green or warm tan if there is only one color available. The mark can also be reversed out in white in the deep green and the warm tan may be used on the dark green. If no color options are available, the mark may be used in solid black or reversed out in white on black.

Thought for Food

Thought for Food

Thought for Food

Thought for Food

Thought for Food Cafe Flora | Standards Manual Š Copyright 2017

9


Minimum sizes

.9" wide

Primary mark The primary mark in full color and in one color should have a minimum size of .8'' wide and .7'' tall. The reversed out white should be a minimum of .9'' wide and .8'' tall. The same goes for the warm tan on dark green. Any smaller than this would eliminate all legibility of the name, motto and symbol. However, the mark can be made this small in order to fit on smaller applications such as a business card.

.8" tall Thought for Food

.9" wide

.8" wide

.8" tall Thought for Food

.7" tall Thought for Food

.9" wide .8" wide

.8" wide

.7" tall Thought for Food

10

Cafe Flora | Standards Manual Š Copyright 2017

.8" tall

.7" tall Thought for Food

Thought for Food


Horizontal mark The horizontal mark in full color should be a minimum of 1.4'' wide and .4'' tall. The mark in one color should have a minimum size of 1.2'' wide and .3'' tall. The reversed out white should be a minimum of 1.5'' wide and .5'' tall. The warm tan on dark green should be the same. Any smaller than this would eliminate all legibility of the name and symbol.

1.5" wide .5" tall

1.5" wide

1.4" wide

.5" tall .4" tall

1.2" wide 1.5" wide .3" tall

.5" tall

1.2" wide .3" tall

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Wordmark The wordmark in full color and in one color should have a minimum size of .8'' wide and .25'' tall. The solid black should be .7'' wide and .23'' tall. The reversed out white should be a minimum of .9'' wide and .3'' tall. Any smaller than this would eliminate all legibility of the name and motto.

.8" wide

Thought for Food

.9" wide

Thought for Food

.3" tall

.9" wide .25" tall

Thought for Food

.3" tall

.8" wide

Thought for Food

.25" tall

Thought for Food

.7" wide

Thought for Food 12

.9" wide

.23" tall

Cafe Flora | Standards Manual Š Copyright 2017

.3" tall


Safe space The area around any of the marks besides the stand alone symbol should be equal or greater to the height in the lowercase ‘c’ in “café flora”. This is to limit cluttering the area around the marks. If there is content or other graphic elements too close to the marks, it will detract from the prominence of the mark.

Thought for Food Cafe Flora | Standards Manual © Copyright 2017

13


Inappropriate uses This is a set of examples of what one must not do with the family of marks. None of these examples are acceptable. This applies to the primary, horizontal, word and symbol mark.

Thought for Food

Do not stretch the mark.

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Cafe Flora | Standards Manual Š Copyright 2017

Thought for Food Do not change the size of the symbol, motto or title within the mark.

Thought for Food Do not use unacceptable colors within the mark.


Do not add extra graphic elements into the mark.

Do not apply ‘effects’ to the mark.

cafe flora Thought for Food

Thought for Food

Do not place the mark at an angle.

Th

oug

ht

f or

Foo

d

Do not compress the mark.

Thought for Food Cafe Flora | Standards Manual © Copyright 2017

15


Graphic elements Chair of vines The symbol of the chair is the most prominent graphic element. It should be used the most often when the logotype is not present. It should not be used in the same location as a logotype or the word mark. It may be used in any of the colors acceptable for the logotypes.

16

Cafe Flora | Standards Manual Š Copyright 2017


Leaf A notable graphic element is the leaf taken from the symbol of the chair. It usually appears in its full color sea foam from the primary color palette, however it can be used in any of the colors from page 10. It is usually utilized in a pattern form, such as on the envelope and business card. The size will depend on the application, but it should be relatively small if using a pattern and relatively large if used alone.

Vine Another notable element is the vine design taken from the chair as well. It is mostly seen in the deep green color from the primary mark but can also be used in any of the colors seen on page 10. It is mainly used as line separators or decorative borders.

Cafe Flora | Standards Manual Š Copyright 2017

17


Color palette Primary color palette

Deep Green C:86 M:39 Y:53 K:16 R:31 G:112 B:111 Hex: 1f 706f Pantone: 322 C

The primary colors of sea foam and dark green will be used as often as possible, especially regarding the marks and graphic elements. The sea foam makes up the leaves and flowers on the chair as well as the motto underneath the title. The sea foam may also be used at an opacity of 15%. The deep green makes up the vines and the title. The deep green should be used for the majority of titles in most applications. This includes the information on the business card, envelope and letterhead as well as headers and sub headers in various applications. The sea foam may be used for smaller amounts of text such as subheads, but must be used on either very dark or very light backgrounds.

Sea Foam C:32 M:2 Y:32 K:0 R:175 G:213 B:183 Hex: afd5b7 Pantone: 344 C

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Cafe Flora | Standards Manual Š Copyright 2017


Secondary color palette The secondary palette consists of the dark green and warm tan. These colors should be used when the material or application either calls for more contrast than just the primary colors or cannot work with the primary colors at all. Dark green may be used for large amounts of text due to its similarity with black. Warm tan may only be used in small amounts of text and only on very light or very dark backgrounds. It also may be used at an opacity of 15%. It is especially preferred that the warm tan be placed on top of the dark green when needing more contrast.

Dark Green C:86 M:58 Y:66 K:63 R:14 G:48 B:46 Hex: 0e302e Pantone: 627 C

Warm Tan C:10 M:20 Y:71 K:0 R:232 G:197 B:102 Hex: e8c566 Pantone: 459 C

Cafe Flora | Standards Manual Š Copyright 2017

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Typefaces Primary type family Baskerville Baskerville should be used for headers, sub headers and brief information on both web and print applications. This can be seen on the envelope, letterhead and business cards. In order to have further contrast, Regular should be used for less important information such as a street address. Semibold should be used for more important aspects such as sub headers, phone numbers, emails and websites. Bold should be used for titles and headers. Oblique should be used as sub headers under bold headers for increased contrast. Baskerville should be primarily used in the deep green and dark green and not be reversed out as it is a serif typeface.

Italic

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789!?& Regular

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789!?& 20

Cafe Flora | Standards Manual © Copyright 2017

Semibold

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789!?& Semibold Italic

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789!?& Bold

ABCDEFGHIJK LMNOPQRSTUV WXYZ abcdefghijklmnopqrstuvwxyz 0123456789!?& Bold Italic

ABCDEFGHIJKLMNOPQRSTUV WXYZ abcdefghijklmnopqrstuvwxyz 0123456789!?&


Secondary type family Europa Europa should be used for all body text and longer chunks of information in both print and web applications. This can be most seen in the letterhead. Regular should be the most heavily utilized in body text at 10pt size with 13pt leading. However, when stronger contrasts are needed than just line spacing, Bold and Oblique may be used. Europa may be used in any of the colors, but used in the bold version for reversed out type on darker backgrounds.

Regular

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789!?& Regular Italic

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789!?& Bold

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789!?& Bold Italic Light

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789!?&

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789!?&

Light Italic

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789!?& Cafe Flora | Standards Manual © Copyright 2017

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Thought for Food

Business system cafe flora The Network Shopping Center 778 Higuera St

The Network Shopping Center 778 Higuera St San Luis Obispo, CA 93401

San Luis Obispo, CA 93401 858.668.6801

cafeflora.com

cafef lora.com

Kathryn E. McCormick Professor of Design Department of Art & Design California Polytechnic State University San Luis Obispo, CA 93407 4 November 2017

Dear Ms. McCormick, Bliss Cafe is one of the few vegan options within San Luis Obispo. It offers an entirely plant-based menu including smoothies, bowls, pastries and espresso. Though it has creekside dining and a lovely atmosphere, I would like to improve on the range of clientele and convert the place into a first-choice location for hanging out and studying. The new name comes from the term ‘flora and fauna’. ‘Flora’ refers to a collection of plant life in a specific area and time. Since the cafe only serves plant-based food, it seemed suitable to name it as such. The motto ‘thought for food,’ comes from a reversal of ‘food for thought’. Instead of fueling one’s thoughts, Cafe Flora will fuel one’s food with thoughts about health, balance, harmony and wholesomeness.

Thought for Food

Thought for Food cafe flora

The logotype is based off the visual representation of a chair made of vines and various ‘flora’. The chair expresses the ‘cafe’ element of the business and the plants represent the vegan menu. The primary logo colors reference plant life and vegetation. The choice of type and lowercase letters was a direct method of conveying a friendly and mellow culture to the newer clientele. The typeface is geometric, but also has slightly rounded ends to give a softer look. It also mimics the line-weight and colors of the symbol. All the best,

The Network Shopping Center 778 Higuera St San Luis Obispo, CA 93401

Shea Irwin

cafeflora.com

Owner

Shea Irwin sheairwin@cafef lora.com 858.668.6801 cafef lora.com Network Shopping Center 778 Higuera St San Luis Obispo, CA 93401

22

Cafe Flora | Standards Manual © Copyright 2017

sheairwin@cafeflora.com


Business card The size of the business card should be a standard 2'' x 3.5''. The symbol of the chair should be centered on the backside with the leaf pattern leading from the bottom of the front to the bottom of the back. The wordmark should be placed at the top of the title and contact information. Baskerville Regular and Semibold in deep green should be used in a minimum of 8pt for the contact information. The title of the employee should be in Baskerville Bold at 11pt and 10pt for the position. Leading should be 13pt and 11pt for the information.

Close up of top left of business card.

Thought for Food Shea Irwin Owner

sheairwin@cafef lora.com 858.668.6801

858.668.6801

858.668.6801

cafef lora.com

Network Shopping Center 778 Higuera St San Luis Obispo, CA 93401

Business card at scale with top of letterhead.

sheairwin@cafef lora.com

sheairwin@cafef lora.com

Owner

Owner

Shea Irwin

Shea Irwin

Network Shopping Center 778 Higuera St San Luis Obispo, CA 93401

Thought for Food

cafef lora.com

Thought for Food

cafef lora.com Network Shopping Center 778 Higuera St San Luis Obispo, CA 93401

The Network Shopping Center 778 Higuera St San Luis Obispo, CA 93401 858.668.6801 cafef lora.com

Kathryn E. McCormick Professor of Design Department of Art & Design California Polytechnic State University San Luis Obispo, CA 93407 4 November 2017

Cafe Flora | Standards Manual Š Copyright 2017

23


Envelope The size of the envelope should follow the standard 9.5” x 4.13'' size of an envelope. The address and website should be placed under the horizontal mark on the left side of the front. The information should be in the same format as the letterhead and business card. The pattern of leaves should be placed at the bottom of the flap and the motto “Thought for Food” should be at the bottom of the under-folded side.

cafe flora The Network Shopping Center 778 Higuera St San Luis Obispo, CA 93401 cafeflora.com

Close up of top left of front of envelope.

Thought for Food Thought for Food

cafe flora The Network Shopping Center 778 Higuera St San Luis Obispo, CA 93401 cafeflora.com

cafe flora The Network Shopping Center 778 Higuera St San Luis Obispo, CA 93401

Thought for Food

cafeflora.com

Shea Irwin Owner

sheairwin@cafef lora.com 858.668.6801 cafef lora.com Network Shopping Center 778 Higuera St San Luis Obispo, CA 93401

24

Cafe Flora | Standards Manual © Copyright 2017

Business card at scale with envelope.


Letterhead The text box on the letter should be aligned to the left 1.75’’ from the border. The text size should be Europa Regular 11pt in black. The person addressed should begin .5’’ away from the very edge of the chair symbol. The contact information should be in deep green, Baskerville Regular and Semibold, 10pt, flush right and an inch from the right border. The last signature at the bottom should be a minimum of an inch from the bottom border. If the letter is too long for this format, it will continue onto the next page with the same alignments and margins. The paragraph spacing should be one hard return. The space between the date and the greeting should be a minimum of two hard returns.

The Network Shopping Center 778 Higuera St San Luis Obispo, CA 93401 858.668.6801 cafef lora.com

Kathryn E. McCormick Professor of Design Department of Art & Design California Polytechnic State University San Luis Obispo, CA 93407 4 November 2017

Dear Ms. McCormick, Bliss Cafe is one of the few vegan options within San Luis Obispo. It offers an entirely plant-based menu including smoothies, bowls, pastries and espresso. Though it has creekside dining and a lovely atmosphere, I would like to improve on the range of clientele and convert the place into a first-choice location for hanging out and studying. The new name comes from the term ‘flora and fauna’. ‘Flora’ refers to a collection of plant life in a specific area and time. Since the cafe only serves plant-based food, it seemed suitable to name it as such. The motto ‘thought for food,’ comes from a reversal of ‘food for thought’. Instead of fueling one’s thoughts, Cafe Flora will fuel one’s food with thoughts about health, balance, harmony and wholesomeness.

Close up of middle of letterhead. The Network Shopping Center 778 Higuera St San Luis Obispo, CA 93401 858.668.6801 cafef lora.com

Kathryn E. McCormick Professor of Design Department of Art & Design California Polytechnic State University San Luis Obispo, CA 93407

Thought for Food Shea Irwin Owner

sheairwin@cafef lora.com

The logotype is based off the visual representation of a chair made of vines and various ‘flora’. The chair expresses the ‘cafe’ element of the business and the plants represent the vegan menu. The primary logo colors reference plant life and vegetation. The choice of type and lowercase letters was a direct method of conveying a friendly and mellow culture to the newer clientele. The typeface is geometric, but also has slightly rounded ends to give a softer look. It also mimics the line-weight and colors of the symbol.

858.668.6801 cafef lora.com

All the best,

Network Shopping Center 778 Higuera St San Luis Obispo, CA 93401

Shea Irwin sheairwin@cafeflora.com

4 November 2017

Dear Ms. McCormick, Bliss Cafe is one of the few vegan options within San Luis Obispo. It offers an entirely plant-based menu including smoothies, bowls, pastries and espresso. Though it has creekside dining and a lovely atmosphere, I would like to improve on the range of clientele and convert the place into a first-choice location for hanging out and studying. The new name comes from the term ‘flora and fauna’. ‘Flora’ refers to a collection of plant life in a specific area and time. Since the cafe only serves plant-based food, it seemed suitable to name it as such. The motto ‘thought for food,’ comes from a reversal of ‘food for thought’. Instead of fueling one’s

Business card at scale with letterhead. Cafe Flora | Standards Manual © Copyright 2017

25


Applications Brick wall chair symbol

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Cafe Flora | Standards Manual © Copyright 2017


Outdoor signage

Cafe Flora | Standards Manual © Copyright 2017

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Notes: 1. Base made out of dark gray aluminum 2. Glass cover, illuminated from inside 3. Poster made from cardstock 4. Outside business ad 5. Outside business ad

2.75’ wide 5’’ wide 2

5’ tall Thought for Food Breakfast

8’’ tall

4.6’ tall

3

Lunch

Smoothies Bowls Burritos Pastries

Sandwiches Tacos Salads Soups

Dinner

Drinks

Curries Paninis Alt. meats Dessert

Kombucha Juices Tea Espresso

All products served at Cafe Flora are 100% organic and plant-based.

Mon – Sat 7am–11pm

3.9’ tall

Sun 9am– 9pm

4

5

1 1

2’ wide

Cafe Flora outdoor signage

28

Cafe Flora | Standards Manual © Copyright 2017


Juice label

Cafe Flora | Standards Manual © Copyright 2017

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Stamped, compostable food containers

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Cafe Flora | Standards Manual Š Copyright 2017


Website

Cafe Flora | Standards Manual © Copyright 2017

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Menu

Contact

About

Hours Mon – Sat 7am –11pm

Sunday 9am –9pm Network Shopping Ctr. 778 Higuera St San Luis Obispo, CA 93401 858.668.801

Cafe Flora © Coypright 2017

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Cafe Flora | Standards Manual © Copyright 2017


Menu

Contact

About

Breakfast & Lunch Dinner & Sides Smoothies & Juices

Breakfast

Lunch

All American Breakfast

Reuben

Roasted potatoes, scrambled tofu, pinto beans, house-made hummus, avocado, tomatoes, cabbage, cilantro, and mildly-spicy fruit chutney. Served with a small green salad.

Grilled tempeh with avocado, tomato, sprouts, sauerkraut, mustard, and vegenaise. Served on toasted multi-grain bread.

Add Grilled Wheat Strips : $2 Gluten Free as a Bowl or Taco!

Protein Love [GF]

Baja Chipotle Grilled wheat protein strips, black beans, avocado, tomatoes, cabbage, housemade hummus, corn, cilantro, and Chipotle dressing.

Black beans and roasted potatoes, topped with sautéed kale, avocado, and your choice of plant-based protein. Topped with Almond Nutritional Yeast dressing.

Try as a bowl!

Spice it up! Add Jalapeno Avocado Cilantro dressing : $1

Fresh salad greens, cucumber, tomato, shredded carrots, beets, cabbage, house made hummus, avocado, sauerkraut, and sprouts. Served with Almond Nutritional Yeast dressing.

Green Energy [GF] Grilled tempeh, sautéed carrots, beets, & cabbage. Topped with avocado,seaweed nori strips, cilantro, and Tahini Ginger dressing. Add sautéed kale : $3

Farmers Market Salad [GF]

Menu

Add choice of Plant Based Protein

Avocado Lemon Love Salad [GF]

Contact

About

Breakfast & Lunch Dinner & Sides Smoothies & Juices

Fresh salad greens, double avocado, cashew cheese, roasted garbanzo beans, grilled tofu strips, tomato, cucumber, shredded carrots, & sprouts. Served with Lemon Love dressing.

Dinner Cafe Flora © Coypright 2017

Curry Style Indian spiced coconut curry vegetables, pinto beans, house-made hummus, cabbage, tomatoes, cilantro, & chutney. Served with a small green salad. Gluten Free as a Bowl or Taco!

Coconut Curry [GF] Indian spiced coconut curry vegetables topped with our sweet and mildly-spicy fruit chutney. Add avocado : $1 Add grilled tofu : $2

The “Burger” Our sprouted quinoa patty, topped with lettuce, tomato, avocado, housemade hummus, cucumber, sprouts, & vegenaise. Served on a multi-grain bun.

Smilin’ Dogs

Broccoli Ginger Love [GF] Sautéed ginger root, garbanzo beans, broccoli, grilled tofu, carrots, tomatoes, & corn. Topped with hemp seeds, roasted cashews, coconut flakes & Miso Ginger dressing.

Sides Daily Soup & Bread Bowl Mixed Green Salad Soup & Salad & Bread Combo Side of Beans Sautéed Kale

Two marinated grilled wheat protein strips topped with diced tomatoes & cucumbers, mustard, ketchup, & vegenaise. Served on toasted bun/roll. Upgrade to ‘Chipotle Chili Style’ : $2

Cafe Flora © Coypright 2017

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Menu

Contact

Contact us! Name *

Email *

Phone number

Message *

Let us know how we are doing. Make a recommendation. Reserve for an event. Ask us all the questions one can think of. Cafe Flora Š Coypright 2017

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Cafe Flora | Standards Manual Š Copyright 2017

About


Menu

Contact

About

Who we are Café Flora provides clientele with delicious, wholesome, plant-based meals and a relaxing atmosphere. Though our menu is entirely vegan, we offer flavorful and nutritious food combinations that would satisfy any meat-eater. We pride ourselves on our mellow culture of community and harmony. Anyone can pop in for just a meal or hang out with their friends in the later hours of evening. We also have a balanced atmosphere good for productivity and working. Though we do like to reach out to those unaccustomed to eating on a plant-based diet, we are also especially connected to the small vegan community of San Luis Obispo. There are few options for vegetarians and vegans amongst the many all-American BBQ places around. Because we do not cook with any animal products, customers can order whatever they wish on the menu. This creates a sense of trust and camaraderie amongst the Café and the clientele.

Our food Café Flora only works with the highest quality of ingredients. We only purchase organic, fair-trade, wholesome, nutritious and animal-free products. We also attempt to buy from local sources as much as possible. Customers can trust in what we serve to be of the utmost quality.

Cafe Flora © Coypright 2017

Cafe Flora | Standards Manual © Copyright 2017

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Menu

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Cafe Flora | Standards Manual © Copyright 2017


Dinner Curry Style

Smoothies $11.25

Indian spiced coconut curry vegetables, pinto beans, housemade hummus, cabbage, tomatoes, cilantro, & chutney. Served with a small green salad.

All American Breakfast

$12.50

Roasted potatoes, scrambled tofu, pinto beans, house-made hummus, avocado, tomatoes, cabbage, cilantro, and mildly-spicy fruit chutney. Served with a small green salad.

The “Burger” $11.25

Black beans and roasted potatoes, topped with sautéed kale, avocado, and your choice of plant-based protein. Topped with Almond Nutritional Yeast dressing.

$12.25

Grilled tempeh, sautéed carrots, beets, and cabbage. Topped with avocado, seaweed nori strips, cilantro, and Tahini Ginger dressing.

$11.25

Grilled tempeh with avocado, tomato, sprouts, sauerkraut, mustard, and vegenaise. Served on toasted multi-grain bread. $11.50

Grilled wheat protein strips, black beans, avocado, tomatoes, cabbage, housemade hummus, corn, cilantro, and Chipotle dressing. Try as a bowl!

Farmers Market Salad [GF] Fresh salad greens, cucumber, tomato, shredded carrots, beets, cabbage, house made hummus, avocado, sauerkraut, and sprouts. Served with Almond Nutritional Yeast dressing. Add choice of Plant Based Protein

Avocado Lemon Love Salad [GF] Fresh salad greens, double avocado, cashew cheese, roasted garbanzo beans, grilled tofu strips, tomato, cucumber, shredded carrots, and sprouts. Served with Lemon Love dressing.

$10.50

$12.25

$8.75

PB Chocolate Love

$7.95

Peanut butter, raw cacao, and raw maca root powder. Blended with house-made almond milk, bananas, and raw dates.

Served on toasted bun/roll.

Almond Dream $10.50

$8.75

Almond butter, maca root powder, raw hemp, and brown rice protein. Blended with house-made almond milk, bananas, and raw dates.

Juices Sides

Detox

Cup of Daily Soup

$5.50

Daily Soup & Bread Bowl

$8.50

Mixed Green Salad

$4.25

Soup & Salad & Bread Combo $12.50

Vibrant Lotus Fresh beet juice, pineapple, papaya, mango, and strawberries. Blended with house-made almond milk, bananas, and raw dates.

Sautéed ginger root, garbanzo beans, broccoli, grilled tofu, carrots, tomatoes, & corn. Topped with hemp seeds, roasted cashews, coconut flakes & Miso Ginger dressing.

Lunch

Baja Chipotle

$12.25

Two marinated grilled wheat protein strips topped with diced tomatoes & cucumbers, mustard, ketchup, & vegenaise.

Broccoli Ginger Love [GF]

$7.95

Apple, fresh kale, avocado, brown rice protein, and spirulina. Blended with house-made almond milk, bananas, and raw dates.

Upgrade to ‘Chipotle Chili Style’ : $2

Add sautéed kale : $3

$7.95

Mango and fresh kale. Blended with house-made almond milk, bananas, and raw dates.

Mega Greens

Our sprouted quinoa patty, topped with lettuce, tomato, avocado, house-made hummus, cucumber, sprouts,and vegenaise. Served on a multi-grain bun.

Smilin’ Dogs

Spice it up! Add Jalapeno Avocado Cilantro dressing : $1

Reuben

Indian spiced coconut curry vegetables topped with our sweet and mildly-spicy fruit chutney. Add grilled tofu : $2

Gluten Free as a Bowl or Taco!

Green Energy [GF]

Mystic Mango $11.25

Add avocado : $1

Add Grilled Wheat Strips : $2

Protein Love [GF]

Coconut Curry [GF]

$8.75

Pineapple, papaya, mango, and strawberries. Blended with house-made almond milk, bananas, and raw dates.

Gluten Free as a Bowl or Taco!

Breakfast

Tropical Bliss

$10.25

Side of Beans

$3.50

Sautéed Kale

$4.25

$4.75

Apple, kale, lemon, and ginger root

Yogi

$5.25

Carrot, cucumber, apple, lemon, ginger root, and turmeric

Green Earth

$4.95

Cucumber, kale, apple, lemon, and spirulina

Beet Balanced

$4.75

Beet, apple, carrot, and lemon

Side of Tofu

$3.25

Extra dressing

$0.99

Thought for Food Hours Mon – Sat

Sunday

7am –11pm

9am – 9pm

Network Shopping Ctr. 778 Higuera St San Luis Obispo, CA 93401

858.668.801

Cafe Flora | Standards Manual © Copyright 2017

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