Rgin eventoverview final

THE FRENCH OPEN FROM PARIS TO NEW YORK CITY

2017 Brookfield Place

Branding

LOGO Basic Elements

PANTONE 343 C

PANTONE 167 C

C M Y K

95 R 000 RAL 6005 00 G 080 PANTONE 3435 U 75 B 060 (matt paper) 65 # 00503c

C 15 R 200 RAL 2010 M 75 G 090 PANTONE 159 U Y 100 B 025 (papier mat) K 00 # c85a19

LOGO Restrictions

Protected Zone

Minimum Size

1.25�

X

1/2 X

LOGO Single Color Versions

White Version Grey Version

PANTONE Cool Grey 6C

Black Version

C M J N

16 R 175 RAL 7040 11 G 175 PANTONE 6 U 10 B 175 (matt paper) 26 # afafaf

COLORS

PANTONE 305 C

WHITE

C M Y B

55 R 101 RAL 5012 00 G 207 PANTONE 305 U 06 B 233 (matt paper) 00 # 65cfe9

6 colours make up the Roland-Garros palette: WHITE is used principally on the different printed materials to improve reading order and emphasise the values of status and elegance.

ORANGE, symbolising the clay court which hosts the tournament, is an iconic colour.

This colour should be used sparingly to conserve its singularity.

PANTONE 167 C

C 15 R 200 RAL 2010 M 75 G 090 PANTONE 159 U Y 100 B 025 (matt paper) B 00 # c85a19

PANTONE COOL GREY 6C

C M Y B

16 R 175 RAL 7040 11 G 175 PANTONE 6 U 10 B 175 (matt paper) 26 # afafaf

A palette of secondary colours made up of GREEN, SKY BLUE, GREY*, has been developed to convey the springtime spirit of the tournament.

YELLOW, a symbol of tennis energy and a direct reference to the ball, is used in hints to emphasise details and brighten up items in print or architecture.

PANTONE 343 C

C M Y B

95 R 000 RAL 6005 00 G 080 PANTONE 3435 U 75 B 060 (matt paper) 65 # 00503c

PLEASE NOTE:for printed matter, please use Pantone 157C for the Orange instead of Pantone 167C.

PANTONE YELLOW PROCESS

C 00 R 249 RAL 1016 M 00 G 227 PANTONE Yellow U Y 100 B 000 (matt paper) B 00 # f9e300

*GREY is a colour which can be used extensively for premium printed matter.

NEW YORK CITY VISUAL Visual to be used on collateral and signage opposite the Eifel Tower creative.

*Past events banners

OFFICIAL EVENT POSTER To be adapted for various print and digital needs.

06.09.2017 - 06.11.2017 BROOKFIELD PLACE WATERFRONT PLAZA #RG17

2’ x 3’

OFFICIAL EVENT POSTER For Facebook

900px x 1200px

OPENING RECEPTION

The French Tennis Federation is delighted to cordially invite you to the Opening Ceremony of the first edition of Roland-Garros in the City

06.08.2017, 6:00-8:00PM THE CONSULATE OF FRANCE IN NEW YORK 934 FIFTH AVENUE RSVP by June 1st, 2017 RGinNYC.SplashThat.com #RG17

INVITATION

INVITATION

STEP & REPEAT

10’ w x 8’h

ADDITIONAL BRANDING

OFFICIAL SUPPLIER

8.5” x 11”

Podium Branding

Siteplan

SITEPLAN

Upper Plaza

Lock Bridge (5’x20’) Tartinery

Brookfield Place

Concierge/

Brookfield Place 15’ Emergency Lane Lower Plaza

Full Size Court

e y Lan genc mer 15’ E

Welcome Hedge (10’x2’)

Seating & Viewing Screen Area VIP (30 people)

Check in Desk

Longines (20’x20’) Lacoste (10’x10’) Kid’s Zone (15’x15’) Photo Booth (10’x10’) TBD Activation (10’x10)

y enc erg Em 15’

Welcome Hedge (10’x2’)

Hudson River

Seating Roland-Garros History & Posters Pillars (46”x46”x96”) Generator (4’x4’)

e Lan

LeadDog Storage/Production/Trash Pick-up

Elements

INVITATIONS

Longines

LACOSTE

THE COURT They clay court area is the essential component of the event. It will be a full size, red clay court, with protective netting all around.

*Visuals are conceptual and will be determined based on final plans and budget

THE COURT

Check-In Desk 72" w x 24" d x 40" h

THE COURT Court Branding

5’

P_1 EXT_1

P_2 EXT_2

P_3 EXT_3

P_4 EXT_1

P_5 EXT_2

P_6 EXT_3

P_1 EXT_1

P_2 EXT_2

P_3 EXT_3

P_4 EXT_1

P_5 EXT_2

P_6 EXT_3

INT_1

INT_2

INT_1

INT_2

INT_1

INT_2

INT_1

INT_2

INT_1

INT_2

INT_1

INT_2

INT_3

INT_3

EXT_1

P_8

INT_4

INT_4

EXT_2

P_9

8’

3’

P_11

EXT_1

INT_5

INT_6

EXT_3

P_10

P_10

EXT_3

INT_6

INT_5

EXT_1

P_11

P_9

EXT_2

INT_4

INT_4

EXT_2

P_9

P_8

EXT_1

INT_3

INT_3

EXT_3

P_7

INT_2

INT_1

INT_2

INT_1

INT_2

INT_1

INT_2

INT_1

INT_2

INT_1

EXT_3 P_6

EXT_2 P_5

EXT_1 P_4

EXT_3 P_3

EXT_2 P_2

EXT_1 P_1

EXT_3 P_6

EXT_2 P_5

EXT_1 P_4

EXT_3 P_3

INT_2

EXT_2 P_2

INT_1

EXT_1 P_1

VIEWING SCREEN Visitors to this space will be able to watch matches all day long. Outside playing hours, an exhaustive list of broadcast content will be supplied with an opening and closing clip.

LED Trailer 8'5" X 14' HD Video Road Show

*Visuals are conceptual and will be determined based on final plans and budget

VIEWING SCREEN WHEEL BED TO WATCH THE LIVE ACTION from ROLAND GARROS! & TUNE IN TO

TO WATCH THE LIVE ACTION from ROLAND GARROS!

#RG17

&

ROLAND GARROS IN NYC

TUNE IN TO

THE FRENCH OPEN FROM PARIS TO NEW YORK CITY

Side

Side

Front

TUNE IN TO

ROLAND GARROS IN NYC #RG17

&

TO WATCH THE LIVE ACTION from ROLAND GARROS!

TUNE IN TO &

TO WATCH THE LIVE ACTION from ROLAND GARROS!

WHEEL BED

THE FRENCH OPEN FROM PARIS TO NEW YORK CITY

Back

VIEWING SCREEN Still Images

Tune-in Information

Logo with Sponsors

Logo with Hashtag

Screen Viewing Schedule

Court Programming Schedule

Official Poster

ASSITIONAL DIGITAL SCREENS Still Images

06.09.2017 - 06.11.2017 BROOKFIELD PLACE WATERFRONT PLAZA #RG17

ENTRANCE SIGNAGE Large hedge walls will flank the two ends of the footprint to create a unique, bold, photo-worth branding moment.

*Visuals are conceptual and will be determined based on final plans and budget

ENTRANCE SIGNAGE

SEATING AREA Outdoor furniture inspired by a perceived Parisian influence will be combined with the existing cafe-style seating featured in Brookfield Place.

*Visuals are conceptual and will be determined based on final plans and budget

GREENERY & FLORALS A form of nature which blends in harmoniously with the space and a reference to Roland-Garros’ bucolic atmosphere.

The color range is simple green and white and the plants should be organically shaped, not overly pruned.

*Visuals are conceptual and will be determined based on final plans and budget

SPONSOR & ACTIVATION FOOTPRINT Tents housing both sponsor zones and Roland-Garros activations will be the same type of structure, creating a harmonious environment across the event.

Tent Branding:

Kids Zone (15’x15’), Photo Booth(10’x10’),

Longines (20x20)

Lacoste (10x10)

2’ x 3’ SIGNAGE VIP area directional

VIP CREDENTIAL ACCESS REQUIRED

#RG17

* To be confirmed based on needs

Filming Notice

This area is being used for filming an event ("Event").

By entering this Event area, I acknowledge that I have agreed voluntarily to have video footage and photographs (the “Materials”) taken of me, wherein I may appear recognizably, in and in connection with the Event. I hereby grant to FEDERATION FRANCAISE DE TENNIS (French Tennis Federation), and LeadDog Marketing Group and each of their respective parent companies, subsidiaries, affiliates, sales representatives, agencies, retailers, wholesalers, distributors, and promotional and other vendor agencies involved in the Event (collectively, “Releasees”), the absolute irrevocable and unrestricted worldwide right to use, publish, display, edit, modify and distribute worldwide, in perpetuity the Materials bearing, in whole or in part, my name, voice, image, likeness, biographical information or any other identifiable representation or personal indicia of myself (collectively, “Likeness”). The Materials may appear in any form, style, color, medium or media whatsoever now existing or developed in the future.

CREDENTIALS 3” x 5”

FRIDAY

SATURDAY ALL ACCESS

VIP

SPONSOR

PRESS

06.09.2017 - 06.11.2017

06.09.2017 - 06.11.2017

06.09.2017 - 06.11.2017

06.09.2017 - 06.11.2017

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SUNDAY

Back (For Moet Allocation)

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Lanyards

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BROOKFIELD PLACE BRANDING Table Top Signage

KIDS ZONE

OFFICIAL SUPPLIER TUNE IN TO &

TO WATCH THE LIVE ACTION AT ROLAND-GARROS! WATCH NOW THROUGH JUNE 11

8.5” x 11”

ROLAND-GARROS BRINGS THE FRENCH OPEN FROM PARIS TO NYC JUNE 5-11 WITH MATCHES ON A GIANT SCREEN FROM 9AM-6PM. VISIT LONGINES, LACOSTE, THE KIDS ZONE AND PLAY ON A RED CLAY COURT AT BROOKFIELD PLACE ON JUNE 9 11AM-7PM, JUNE 10 9AM-6PM AND JUNE 11 9AM-5PM. Download Tennis Channel PLUS now to watch all Roland-garros action.

Use discount code NY20 to Receive a 20% discount

5” x 7”

TARTINERY KIOSK Front

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Back

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Existing

Side

Activation Concepts

LOVE LOCK BRIDGE As an ode to the Pont des Arts, panels made of tennis racket strings will create a place for lovers and families to hang their initialed love locks. The final panels, full of locks, can be donated to a local organization like Court 16.

Create a modern structure embracing tennis aesthetic. Oversized rackets and their strings will create a fence structure that the locks will then be attached to.

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Basic Sketch

*Visuals are conceptual and will be determined based on final plans and budget

INTERACTIVE PHOTOBOOTH Fans can throw tennis balls up in the air or play around with rackets create their own celebratory moment on the court in this interactive photo op. Images can be shared via social media.

*Visuals are conceptual and will be determined based on final plans and budget

INTERACTIVE PHOTOBOOTH 10’ x 10’ Tent with 3 walls

Backdrop

GIF Camera

Entrance Photo Backdrop

Exit Footprint

PHOTOBOOTH ACTIVATION

GIF Lockup

Printed Photo

ROLAND-GARROS POSTER GALLERY An up close and personal visual history of Roland-Garros through a curated gallery of the event posters. Multiple touchpoints throughout the footprint will allow consumers to explore the Roland-Garros history at various points in their experience.

Concept: “X� shaped structures incorporating posters and facts on alternating panels

*Visuals are conceptual and will be determined based on final plans and budget

ROLAND-GARROS POSTER GALLERY Gallery Sample 3D Model

ROLAND-GARROS POSTER GALLERY Gallery 1 of 3 - Content Each Panel: 22”w x 66”h

THE 2017 ROLAND-GARROS WILL BE THE 116TH EDITION OF THE GAME.

THE STORY BEGINS IN 1891,

WHAT IS ROLANDGARROS?

with the creation of the "French Clay-Court Championships".

The first big change came in 1925, when the

The tournament was reserved for players who were members

event was opened up to players from abroad,

of French clubs, and was held at venues alternating between

and the "French Open" was born. On-court

the Stade Français, the Parc de Saint-Cloud and the Racing Club

however, the home players continued to

de France’s Croix-Catelan grounds. The hero of that particular

dominate and ushered in a golden age. In

era was Max Decugis, who won no fewer than eight times

the women’s, Suzanne Lenglen won six times

between 1903 and 1914.

between 1920 and 1926 and became the first genuine star of the sport in the process. On the men’s side, Henri Cochet, René Lacoste, Jean Borotra and Jacques Brugnon – the famous Musketeers – racked up 10 singles titles between 1922 and 1932. The highlight however was their Davis Cup win in 1927, which brought about the building of a stadium dedicated to their title defense. This arena would be named after Roland Garros, a pioneer of aviation who was killed in

Paris is known as an art-loving city. Roland-Garros is seen as the most aesthetic Grand Slam.

Roland-Garros’ committee has invited famous artists to design various styles of posters since 1980. These posters have not only highlighted the French artistic temperament, but have also become the tournament’s tradition.

Roland-Garros has crowned numerous new grand slam

Some 455,621 spectators flocked to the highly prestigious French

champions like Michael Chang, or Thomas Muster, and

Open in 2016, and the tournament was also broadcast on over

established dynasties like Steffi Graff, Justine Henin of

220 territories across the world, making it an event of truly

Rafael Nadal. However, Roland-Garros has also stopped

global significance. Roland-Garros is run by the French Tennis

many famous players from owning all four slams. The

Federation and held every year at the Porte d'Auteuil in Paris.

hurdle was too high for Pete Sampras, Stefan Edberg,

It is the only Grand Slam to be played on clay – one of the

Boris Becker and Martina Hingis.

oldest and most noble surfaces in the history of tennis. The tournament is held between late May and early June every year and is the second of four annual grand slam tournaments.

FOR THE FIRST FRENCH OPEN POSTER COMMISSIONED FROM A CONTEMPORARY ARTIST, VALERIO ADAMI PRODUCED AN EMBLEMATIC WORK THAT PAVED THE WAY FOR THINGS TO COME.

combat during the Great War.

ROLAND-GARROS IS A TOURNAMENT WHICH STANDS OUT ON THE INTERNATIONAL SPORTING CALENDAR, AND IS PART OF THE HERITAGE OF ITS HOME COUNTRY, FRANCE.

ITS LEGEND BEGAN SOME 126 YEARS AGO…

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ROLAND-GARROS POSTER GALLERY Gallery 2 of 3 - Sample content and look/feel Each Panel: 22”w x 66”h

TUNE IN TO ELEGANT SLIDING, DELIcATE VOLLEYS OR MARATHON SEE-SAW BATTLES...

DO YOU KNOW

RED CLAY?

When you think of clay, tennis comes almost immediately to mind. Of all the surfaces on which the sport can be played, clay is both the most physically demanding and the most subtle in terms of technique. This combination undoubtedly explains why the French Open was always the toughest tournament to dominate for any length of time.

These can rarely be seen on grass or hard court, while on red clay

Court maintenance during the tournament:

Many of the Roland-Garros poster artists have used the red clay visual in their concept and creation.

Even before the Hawk-Eye system was introduced in tennis,

The surface of the Australian Open has changed from grass to

clay tournaments were seen as the fairest. Clay court has

hard court; the US Open has used grass, clay, and

a soft surface, so when the ball hits, it leaves a clear mark.

hard-court surfaces, successively; Roland-Garros and Wimbledon have

During the match, the chair-umpire usually leaves his or her

never changed their court surfaces. Wimbledon is the oldest

courts are swept, lines are brushed

chair to see the mark up close. Even though the Hawk-Eye

tennis tournament in the world and Roland-Garros is the

harsh of surfaces – it protects the joints and limits the risk of injury,

After the matches: sweep, brush, water

technology has been introduced in Roland-Garros, it is for

most traditional and renowned clay event.

making it ideal for any level of player, from the top pro down to the

Evening: intense watering

broadcasting only, and the umpire’s decision is the only

court, these techniques are necessary to win. Due to uneven clay surface, the bouncing direction of the ball can be changed after

Morning: the courts are uncovered and swept

it hits the ground. This demands quick reflexes from a player. And

During the matches, between every set:

while it may be more demanding physically, clay is the least

earnest amateur.

call that matters.

The hallowed red dirt 1982: Jean-Michel Folon

1994: Ernest Pignon-Ernest

“And something that makes Roland-Garros also special, it's the color.

The color of the court. ”

Roland-Garros is the only Grand Slam in which players cannot use the Hawk-Eye system.

-VIK MUNIZ, 2017 POSTER

2002: Aman

2008: Arnulf Rainer

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ROLAND-GARROS POSTER GALLERY Gallery 3 of 3 - Sample content and look/feel Each Panel: 22”w x 66”h

ABOUT THE

Trophies recognize the career of a champion...

The Roland-Garros trophies reflect the history of tennis and the French Open.

TROPHIES

Awarded to the winners since 1953, these trophies have evolved with the prestige of the tournament.

True works of art, these modern trophies are designed by Mellerio dits Meller, the famous Parisian jewelers since the 17th century.

Chris Evert from the USA is the greatest female player in Roland-Garros history, winning the last of her 7 titles in 1986.

Suzanne-Lenglen Cup

THE MUSKETEERS’ CUP

The Suzanne-Lenglen Cup has been awarded to the Women’s

The Musketeers’ Cup has been awarded to the winner of the

Singles champion since 1979 and bears the name of an emblematic

Men’s Singles event since 1981 and pays tribute to the four

French champion. Suzanne Lenglen (1899-1938) won the French

Musketeers of French tennis: Jean Borotra, Jacques Brugnon,

Open six times. Her modern style, elegance and flair were what

Henri Cochet and René Lacoste. A silver bowl bordered with

inspired the Musketeers. The trophy is almost identical, minus a few

vine leaves around the top and decorated with two swan-

receive a smaller replica of the real trophies, which are created by

details, to the cup offered at the time by the City of Nice to Suzanne

shaped handles, the trophy is mounted on a marble base in

Mellerio dit Meller, the famous Rue de la Paix jeweler in Paris.

Lenglen, which is housed in the National Sports Museum.

which the names of the winners since 1891 are inscribed .

Rafael Nadal is the best ever male player, having recently won his 9th competition in 2014.

JEWELS OF THE COURT

Winners of each year’s edition of Roland-Garros Men’s Singles and Women’s Singles are honored with the privilege of having their names engraved on the base of the “Musketeers’ Cup” and the “Suzanne Lengen Cup” respectively. The champions of the tournament

Czech artist, Jiri Kolar, who created collages from scraps of paper and magazine clippings, produced the 1986 poster.

Mythical objects at the heart of all dreams

More recently, in 2014, the poster was designed by Juan Uslé, an artist known for his use of color and abstraction.

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KIDS ZONE A mini tennis court complete with its own “red clay” carpet will give kids the space to play and learn more about Roland-Garros.

15’ x 15’ Tent with 3 walls

Backdrop

Footprint

GIVE AWAY Sunglasses

STAFF UNIFORMS

Mobile Activation

BRANDED TRUCKS Branded trucks will move around NYC for 6 days before the Brookfield Place activation begins. Vehicles will have screens to display Roland-Garros matches and content as well as French inspired ice cream. *Images of Actual Truck

*Visuals are conceptual and will be determined based on final plans and budget

BRANDED TRUCKS Truck wrap creative

FREE ICE CREAM

#RG17

TUNE IN TO &

TO WATCH THE LIVE ACTION from ROLAND-GARROS! watch now through june 11

FREE ICE CREAM

THE FRENCH OPEN FROM PARIS TO NEW YORK CITY

THE FRENCH OPEN FROM PARIS TO NEW YORK CITY

#RG17 TUNE IN TO

#RG17

&

TO WATCH THE LIVE ACTION from ROLAND-GARROS! watch now through june 11

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BRANDED TRUCKS

05.22.2017 - 06.11.2017

Branded TV Screens creative

TUNE IN TO WATCH THE LIVE ACTION FROM ROLAND GARROS!

&

WATCH NOW THROUGH JUNE 11

STREET TEAM PROMO CARDS Limited supplies available on a first come first served basis

Front

Back TUNE IN TO &

TO WATCH THE LIVE ACTION FROM ROLAND-GARROS! WATCH NOW THROUGH JUNE 11

06.09.2017 - 06.11.2017 BROOKFIELD PLACE WATERFRONT PLAZA #RG17

ROLAND-GARROS BRINGS THE FRENCH OPEN FROM PARIS TO NYC JUNE 5-11 WITH MATCHES ON A GIANT SCREEN FROM 9AM-6PM. VISIT LONGINES, LACOSTE, THE KIDS ZONE AND PLAY ON A RED CLAY COURT AT BROOKFIELD PLACE ON JUNE 9 11AM-7PM, JUNE 10 9AM-6PM AND JUNE 11 9AM-5PM.

PRESENT THIS CARD AT THE TARTINERY KIOSK ON THE PLAZA BETWEEN JUNE 9-11 FOR A FREE OFFER!

2”w x 3.5”h

Imprint Color: Item Color:

2017 Brookfield Place