Design lab presentation 14 pdf by Randy (Rand) Shear

- Populous 1996-2003

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Studio design group? Design lab? Design marketing group (DMG)? The Think Tank? Creative TT? Our Thinktank? 8Studio group? Atelier designers?

„Some random thoughts and ideas for creating „A Design Studio‟

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Genius is really 10% perspiration and 90% inspiration…

not Thomas Edison

 Good time to think about it-as project deadlines shorten and project scope increase  Create an integrate a collaborate group that combines creative thinking and professionalism  Profitable by attracting and bringing new jobs in the office  Satisfy client expectations yourself as a creative, innovative cutting edge design firm  Be more creative and competitive in a tightening market by getting the word out that the group means business

Rev.07_14 - Populous 1996-2003 Copyright RandShearDesigns Studio LLC.

Design definition: a) to create, fashion, execute, or construct according to plan : devise , contrive b) to conceive and plan out in the mind <he designed the perfect house> c) to make a drawing, pattern, or sketch or to draw plans for <design a building> Lab definition: a) place equipped for experimental study in a science or for testing and analysis ; broadly : a place providing opportunity for experimentation, observation, or practice in a field of study b) a place like a laboratory for testing, experimentation, or practice <the laboratory of the mind

Process of ideas and design savvy is more important that questions of style

Rev.07_14 - Populous 1996-2003 Copyright RandShearDesigns Studio LLC.

Search for the big idea……..

 Each project has a inherent big idea that needs to be established to give the project credence, and meaning

 Define the big idea early in the process  Innovation supersedes the Status Quo  Big Ideas can connection to the location, culture, context, sustainability and history  No idea is a bad idea-keep an open mind

"I can’t understand why people are frightened of new ideas- I’m frightened of the old ones.“ John Cage

Rev.07_14 Copyright RandShearDesigns Studio LLC.

- Populous 1996-2003

Research-digest-propose-test Goals-Facts-Ideas-Ethos Ana-lytical

â&#x20AC;&#x153;Creativity involves breaking out of established patterns in order to look at things in a different way.â&#x20AC;? Edward De Bono

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Tri-Idea Boards Semiotic reasoning „the story‟

Pre-rationalize the project to give it real inherent meaning-we called it „the story‟.  all the ideas can relate to each other  don‟t post-rationalize your design after you designed the project  tie the ideas to the region, climate, massing, context and culture  create a rich and convincible story  establish a high level of authenticity to each project

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Smart thinking

- Populous 1996-2003

 create a strategic direction  encourage each team member and sometimes the clients a chance to think about the project from a different direction

 Leave all baggage of pre-conceived ideas at the door  Be open to experimentation, exploration and discovery

“The multiplicity of ideas is what I'm interested in” Thom Mayne

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Recruitment

 Attract new talent having them know that the „studio design group’ in the office exists within the office structure and culture  Keep the group diversified with multi generational and multi culture of thinkers  Create a demand for working with-in a increasingly tight marketplace  Mentor young inexperienced staff by involving them into a design process similar to a school studio  Use the studio group as a transition from school to the professional world

- Populous 1996-2003

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The „Charette‟ Process  Offer the „charette‟ as forum for planning the project with those who can influence design decisions.  major activity that not only involves the design team but the owners consultants and stakeholders.  Get early feedback on initial ideas-it is easier to set a course than to change it.  Kick-off the „design process‟ establish an agreement on clients project dreams and goals.  Identify your „design process‟ and philosophy  Have the clients be the designer for the day  promote „collective enthusiasm‟ for the project with early realistic goals and directions.

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Involve branding early

 Work with groups already established within the office early in the process of ideation-design from the brand out.  Have the architecture inform the brand and the brand the architecture.  Understand the relevance to the client understanding the brand identification and expansion  Keep the experience seamless from beginning to end –architecture is the brand

Architectural Critic “preeminent example of the power of architecture on business, and how the public understand and experiences a brand.”

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The power of the sketch  Express your ideas and concepts

- Populous 1996-2003

 Communication tool for explaining quick concepts  Observation and invention tool-spontaneous idea exploration  You got a great idea, great draw it! Lance Josel-RTKL

To open architecture to questions of perception, we must suspend disbelief, disengage the rational half of the mind, and simply play and explore. Doctrines cannot be trusted in this laboratory. Intuition is our muse. Steven Holl

- Populous 1996-2003

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The power of the sketch

â&#x20AC;&#x153;XL Sportscentral" DMG 1999 prototype sports center for Mills Malls

Rev.07_14 - Populous 1996-2003 Copyright RandShearDesigns Studio LLC.

Clients Impression of the process  Keep the process transparent  Involve multiple disciplines in the office  Give the impression that a clients dreams can become realities both financial and creatively.  Have client participation in Charette- let them feel-‟ “This is exactly what I was expecting when you told me not to come in a tie”.  Be inclusive

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Introduce urban planning concepts  Collaborate with urban designers and landscapers early in the process

 Understand the buildings effect on the city as a whole-5 elevations  Influence good urban principles as part of the architecture Great American Ballpark cut the building with a „gap‟ allowing people to connect visually to the river

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Studio Marketing Design

HOK SVE

If you spend some time around us, you will see there is a difference. In-depth knowledge combined with a curiosity about the possibilities is packaged with passion for what we do and a degree of humor. Phil Hofstra Populous This results in some special relationships with our clients and fun times creating great architecture. Senior design lead and original member 1999 to 2003

Studio Marketing Design

HOK SVE (Sport Venue and Event

The Yazdani Studio of Cannon Design is a laboratory for exploration and excellence in architecture. The studio delivers services in all aspects of architectural design and planning to produce unique environments and products for progressive institutions and individuals throughout the world.

- Populous 1996-2003

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Yazdani Studio-Cannon Design

Black Box Studio Rev.07_14

SOM

- Populous 1996-2003

The Black Box Studio is a team of architects, design professionals, and other unique experts whose mission is to engage in all stages of the design process across all service disciplines, leveraging the power of advanced computational design tools and methods to expose and explore new frontiers of conceptual thought and innovative form/space/place-making in the work of the SOM Chicago design studios and service disciplines.

Infinity Tower in Dubai

Annex/5

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E Epstein Design Group 2002

"annex|5 is about the creative processâ&#x20AC;&#x153;

Epstein always has provided and will continue to provide clients with a strong mix of commercial and industrial design expertise, this studio will enable the firm to concentrate even more on socially focused work for an architecturally sensitive clientele."

MASSstudio HOK Sport

London 2008

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The Advanced Geometry Unit

Arup

 The Advanced Geometry Unit (AGU) is a research-focused design group within consultant engineers Arup. Founded in 2000 by Cecil Balmond and is currently led by Daniel Bosia.  It was created to “explore new modes of working in emerging markets through the development of geometric and computer programming.”  AGU strives to create exciting new architectural forms and solutions

La Jolla, California Studio conceived facilities whose architecture not only reflects the car company's high design priority, but also features an open plan to encourage communication among designers without compromising privacy.

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Nissan's Design Studio

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Studio-E Hok

Entertainment Design Studio

1995 Studio E combined imaginative and innovative thematic design with knowledge-based content and dependable delivery to produce unique entertainment environments and events. HOK Studio E, merged the talents of some of the industry's most creative and experienced thematic designers with HOK's ability to produce complex facilities.

The DesignworksUSA Shanghai Studio will perform functions including product, transportation, automotive, environmental and interaction design; color, material and finish design; design communication, research and strategy; sustainability consulting.

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BMW Designworks Shanghai Studio / Connected Drive Lab

Rev.07_14 Copyright RandShearDesigns Studio LLC.

- Populous 1996-2003

Think about the future today

- thinking differently

- seeing differently

- being different

- doing differently ~

- Populous 1996-2003

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some final thoughts and strategies.............

Give the group a titleâ&#x20AC;Śâ&#x20AC;Ś. Hold a series of design Charettes for the whole office each year Mission statement to define the group goals Involvement in the marketing-in promotion and ideation

Mix sector designers and involve designers at all levels Involve potential clients for a group activities and think tanks sessions Define the Charette process as a discipline to be strickly followed

Lets make the future the present!

- Populous 1996-2003 Rev.07_14