SHEENA DARBY
FOTO -1
Top: Urban Outfitters Jacket: Carhartt
Jackwt: Vintage Adidas Jeans: Cheap Monday Trainers:: Nike Air Max 1’s
Hat: Huf Top: Vintage Diadora Top: Vintage Mets baseball jersey
“People say that I’m arsey, Northern and confrontational. That’s because I am arsey, Northern and confrontational” Ridley Browell, 2012
Hat: Huf Jacket: Carhartt Jeans: Cheap Monday Trainers: Nike Flynet Bike: Vintage BMX
Hat: Huf Top: Vintage Mets baseball jersey Jeans: Cheap Monday Trainers: Nike Flynet Jacket: END hunting
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Photography + styling by Sheena Darby Model Olivia Reeves
Jacket: Topshop Bra: Topshop Skirt: Zara
Cardigan: Vintage Skirt: Acne Shoes: Zara
Hat: Asos Crop Top: American Apparel Skirt: Zara
Bra: Topshop
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photographed/styled by Sheena Darby models Olivia Reeves and Russell Wilshire
REBRAND -1
w
(ater)
W(ater), A new brand of water packaged in a recyclable foil bag. The idea of quick and easy drinking without being overwhelmed with branding and false claims. Its just water.
FASHION SHOW EVENTS -1
Fashion show concept development
BRAND EXPERI ENCE -1
Supreme is a clothing and skater brand founded in New York City in 1994. Supreme is a lifestyle brand along the sames lines of stussy, A.P.C and Nike. The brand supreme is a exclusive brand that caters to the skateboarding, hiphop and punk rock cultures. A vast and diverse selection. What makes supreme successful is there exclusive and cool element. James Jabbia, its founder didn’t know much about the skateboarding crowd but was intrigued and creative and that’s why he came up with the idea of Supreme. His audience was the tough and skeptical. He wanted to make his clothes the clothes you could only get if you were in the know. If someone sees you wearing supreme and they know what supreme is its deemed instant street cred. Compared to there competitors for example Stussy or even Nike. Supreme is seen as a much more exclusive niche cool and specialist market. The devotion and as some would call snobbery of the Supreme consumer compares with that of the high-end fashion consumer. Even vogue have been quick to point out the resemblance been the Supreme and Chanel consumers in a article called ‘the tale of two boutiques’.
BRAND X EXPERIENCE
The reason for this?? Its there exclusively. But not only that, Supreme’s consistency and quality of the higher-end pieces is what James Jebbia the founder of Supreme thinks have helped the brand survive in this competitive business. Jebbia’s marketing ethos is to focus on the pick core customer. Who he says is more demanding and harder to impress than the former customer. Jebbia has been quoted saying, “We’re not trying to make stuff for the masses.” He says they’re making the product for “the few who know what’s up.” Supreme the marginal outsiders to the elite fashion world this rare occasion have managed to match the elites by matching their exclusivity. The reason for this?? Its there exclusively. But not only that, Supreme’s consistency and quality of the higher-end pieces is what James Jebbia the founder of Supreme thinks have helped the brand survive in this competitive business. Jebbia’s marketing ethos is to focus on the pick core customer. Who he says is more demanding and harder to impress than the former customer. Jebbia has been quoted saying, “We’re not trying to make stuff for the masses.” He says they’re making the product for “the few who know what’s up.” Supreme the marginal outsiders to the elite fashion world this rare occasion have managed to match the elites by matching their exclusivity. Written by Sheena Darby
FASHION PUBLIC ATION -1
Fanny
y +Y TEEN STREET FASHION CULTURE ZINE FOCUSING ON STYLE RATHER THAN TRENDS
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PUBLICATION + CHAMELEON SPACE
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CURATORED BY SHEENA DARBY
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PHOTOGRAPHED BY SHEENA DARBY
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PHOTOGRAPHED BY SHEENA DARBY
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WRITTEN BY SHEENA DARBY
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PHOTOGRAPHED BY SHEENA DARBY
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PHOTOGRAPHED AND WRITTEN BY SHEENA DARBY
:CHAMELEON SPACE
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TREND PREDICTION -1
SUPRE MACY YOU’D THINK WITH ALL THE SCIENCE AND NEW TECHONOGLY IN THE WORLD IT WOULD HAVE INFLUENCED FASHION IN SOME WAY THAT MADE THE CYCLE JUST AS NEW AND FRESH? OBVIOUSLY NOT. THIS IS WHERE I CAME UP WITH MY IDEA FOR MY TRENDS. I DIDN’T KNOW WHAT THEY WERE GOING TO BE. BUT I KNEW THAT WHAT EVER THEY WERE THE WOULD BE COMPLETELY ORIGINAL NOT RECYCLED OR VINTAGE OR CLASHED TOGETHER TO MAKE SOME SUPPOSED NEW TREND THAT NOBODY HAD EVER SEEN BEFORE.
Website created by Sheena Darby
TIE DYE FOR DYLON COLOURS IBIZA CULTURE HIPHOP 18 – 24 JUMPERS SHORTS TEAM MANAGER BOXER SHORTS CROP TOPS BUSINESS COLLABORATIONS TEAMWORK MADE BY GAYLE MACHINE FINANCING DEVELOPMENT E - COMMERCE SOCIAL MEDIA RETAIL IBIZA STORE TEAMWORK NETWORKING BIG CARTEL LABELS NEWCASTLE STORE ACCOUNTS LOOK BOOK PERSEVERANCE INDEPENDENT FASHION SPACE INSTAGRAM PHOTOSHOOTS CAMPAIGNS ROLES COMMITMENT TWITTER FILM PHOTOGRAPHY INSTITUTION FACEBOOK CREATIVE DIRECTOR SALES MANAGER DEEPHOUSE CULTURE LONDON STREETWEAR DEDICATION PACKAGING COMMUNICATION PROBLEM SOLVING
TIE DYE FOR DYLON COLOURS IBIZA CULTURE HIPHOP 18 – 24 JUMPERS SHORTS TEAM MANAGER BOXER SHORTS CROP TOPS BUSINESS COLLABORATIONS TEAMWORK MADE BY GAYLE MACHINE FINANCING DEVELOPMENT E COMMERCE SOCIAL MEDIA RETAIL IBIZA STORE TEAMWORK NETWORKING BIG CARTEL LABELS NEWCASTLE STORE ACCOUNTS LOOK
TIE DYE FOR.
BOOK PERSEVERANCE INDEPENDENT FASHION SPACE INSTAGRAM PHOTOSHOOTS CAMPAIGNS ROLES COMMITMENT TWITTER FILM PHOTOGRAPHY INSTITUTION FACEBOOK CREATIVE DIRECTOR SALES MANAGER DEEPHOUSE CULTURE LONDON STREETWEAR DEDICATION PACKAGING TIE DYE FOR DYLON COLOURS IBIZA CULTURE HIPHOP 18 – 24 JUMPERS SHORTS TEAM MANAGER BOXER SHORTS CROP TOPS BUSINESS COLLABORATIONS TEAMWORK MADE BY GAYLE MACHINE FINANCING DEVELOPMENT E COMMERCE SOCIAL MEDIA RETAIL IBIZA STORE TEAMWORK NETWORKING BIG CARTEL LABELS NEWCASTLE STORE ACCOUNTS LOOK BOOK PERSEVERANCE INDEPENDENT FASHION SPACE Photography by SHEENA DARBY Garments made by SHEENA DARBY