port final.indd 1
15/05/2013 16:31
FOTO -1
Documentary Photo shoot taken by 35mm film camera, used for the publication Fanny + Y.
port final.indd 2
15/05/2013 16:31
Top: Urban Outfitters Jacket: Carhartt
port final.indd 3
15/05/2013 16:31
Jackwt: Vintage Adidas Jeans: Cheap Monday Trainers:: Nike Air Max 1’s port final.indd 4
15/05/2013 16:31
Hat: Huf Top: Vintage Diadora Top: Vintage Mets baseball jersey
port final.indd 5
15/05/2013 16:31
“People say that
I’m arsey, Northern and confrontational. That’s because I am arsey, Northern and confrontational”
port final.indd 6
15/05/2013 16:31
Hat: Huf Jacket: Carhartt Jeans: Cheap Monday Trainers: Nike Flynet Bike: Vintage BMX
port final.indd 7
15/05/2013 16:31
Hat: Huf Top: Vintage Mets baseball jersey Jeans: Cheap Monday Trainers: Nike Flynet Jacket: END hunting
port final.indd 8
15/05/2013 16:31
FOTO -2
Fashion photo shoot taken outside Morpeth abandoned mental institution using a 35mm film
port final.indd 9
15/05/2013 16:31
Cardigan: Vintage Skirt: Acne Shoes: Zara
port final.indd 10
15/05/2013 16:31
Hat: Asos Crop Top: American Apparel Skirt: Zara
port final.indd 11
15/05/2013 16:31
Bra: Topshop
port final.indd 12
15/05/2013 16:31
FOTO -3
Snapshots taken with 35mm film camera.
port final.indd 13
15/05/2013 16:31
photographed/styled by Sheena Darby models Olivia Reeves and Russell Wilshire
port final.indd 14
15/05/2013 16:31
photographed +styled by Sheena Darby models Olivia Reeves and Russell Wilshire
port final.indd 15
15/05/2013 16:31
photographed/styled by Sheena Darby models Chloe Rayner and Olivia Reeves
port final.indd 16
15/05/2013 16:31
photographed/styled by Sheena Darby models Chloe Rayner and Olivia Reeves
port final.indd 17
15/05/2013 16:31
photographed/styled by Sheena Darby Modell Olivia Reeves
port final.indd 18
15/05/2013 16:31
REBRAND -1
W(ater) is a rebranding on designer water taking it back to simpler times, not over complicating water.
port final.indd 19
15/05/2013 16:31
w
(ater)
W(ater), A new brand of water packaged in a recyclable foil bag. The idea of quick and easy drinking without being overwhelmed with branding and false claims. Its just water.
port final.indd 20
15/05/2013 16:31
EVENTS -1
A Fashion show concept for designer Christopher Kane titled ‘The Last Summer� taking themes from the conspiracy that 2012 was the end of the world. And his Spring/Summer 2012 collection would be his last.
port final.indd 21
15/05/2013 16:31
port final.indd 22
15/05/2013 16:31
Fashion show concept development
port final.indd 23
15/05/2013 16:31
BRAND EXPERI ENCE -1 Creating a new brand experience for the brand Supreme. A downtown grocery concept store that sells the brand.
port final.indd 24
15/05/2013 16:31
Supreme is a clothing and skater brand founded in New York City in 1994. Supreme is a lifestyle brand along the sames lines of stussy, A.P.C and Nike. The brand supreme is a exclusive brand that caters to the skateboarding, hiphop and punk rock cultures. A vast and diverse selection. What makes supreme successful is there exclusive and cool element. James Jabbia, its founder didn’t know much about the skateboarding crowd but was intrigued and creative and that’s why he came up with the idea of Supreme. His audience was the tough and skeptical. He wanted to make his clothes the clothes you could only get if you were in the know. If someone sees you wearing supreme and they know what supreme is its deemed instant street cred. Compared to there competitors for example Stussy or even Nike. Supreme is seen as a much more exclusive niche cool and specialist market. The devotion and as some would call snobbery of the Supreme consumer compares with that of the high-end fashion consumer. Even vogue have been quick to point out the resemblance been the Supreme and Chanel consumers in a article called ‘the tale of two boutiques’.
port final.indd 25
BRAND X EXPERIENCE
15/05/2013 16:31
The reason for this?? Its there exclusively. But not only that, Supreme’s consistency and quality of the higher-end pieces is what James Jebbia the founder of Supreme thinks have helped the brand survive in this competitive business. Jebbia’s marketing ethos is to focus on the pick core customer. Who he says is more demanding and harder to impress than the former customer. Jebbia has been quoted saying, “We’re not trying to make stuff for the masses.” He says they’re making the product for “the few who know what’s up.” Supreme the marginal outsiders to the elite fashion world this rare occasion have managed to match the elites by matching their exclusivity. The reason for this?? Its there exclusively. But not only that, Supreme’s consistency and quality of the higher-end pieces is what James Jebbia the founder of Supreme thinks have helped the brand survive in this competitive business. Jebbia’s marketing ethos is to focus on the pick core customer. Who he says is more demanding and harder to impress than the former customer. Jebbia has been quoted saying, “We’re not trying to make stuff for the masses.” He says they’re making the product for “the few who know what’s up.” Supreme the marginal outsiders to the elite fashion world this rare occasion have managed to match the elites by matching their exclusivity. Written by Sheena Darby
port final.indd 26
15/05/2013 16:31
TREND PREDICTION -1
A blog created to predict the Summer/ Spring trends for 2014
port final.indd 27
15/05/2013 16:31
SUPRE MACY
port final.indd 28
15/05/2013 16:31
port final.indd 29
15/05/2013 16:31
Website created by Sheena Darby
port final.indd 30
15/05/2013 16:31
Fanny + Y (
)
PUBLICATION + CHAMELEON SPACE
port final.indd 31
15/05/2013 16:31
-PUBLICATION -
port final.indd 32
TEEN STREET FASHION CULTURE ZINE FOCUSING ON STYLE RATHER THAN TRENDS
15/05/2013 16:31
port final.indd 33
15/05/2013 16:31
port final.indd 34
15/05/2013 16:31
PUBLICATION/ LAYOUT/FILM/ PHOTOGRAPHY/ TEXT/ ACETATE/35MM/ STYLE/STREET/ ART/CULTURE/ NEON/BOY/GIRL/ DOCUMENTARY/ CLEAN/ ARTICLE/WHITE BOLD port final.indd 35
15/05/2013 16:31
-
port final.indd 36
CHAMELEON SPACE Fanny and Y is a comprehensive new space exploring the difference between the two chromosomes through streetwear. Based in Dalston, South East London, the space plays home to three levels, Fanny, + and Y. Combined the three areas form a creative hub, the perfect space for the culturally inspired of the capital to eat, socialize and network. Displaying art, fashion and music it brings online content to fruition, making the online store attainable. Alongside the fashion space runs a store look book, documenting previews of all collections, an opportunity to view all garments before then entering store. The soundtrack of Fanny and Y will play throughout the store, changing weekly to catalogue new artists week by week. This will be available to download as a weekly playlist.
15/05/2013 16:31
Preview photoshop images of 1. Burmafmg video experience exhibition 2. Is Supreme Still Supreme Jake Woolf exhibition 3. The restaurant
port final.indd 37
+
15/05/2013 16:31
port final.indd 38
15/05/2013 16:31
Promotional Posters for Guerrilla marketing of the venue Fanny + Y
port final.indd 39
15/05/2013 16:31
port final.indd 40
15/05/2013 16:31