Pond’s Flawless White TVC 2 “Bride”
Video Film opens on a sidewalk in an edgy, high fashion urban landscape in Shanghai. Audio SFX: Music
[The film has a surreal, fantasy-like feel to it. As the girl walks down the edgy, high fashion street in Shanghai, she is offered various cosmetic enhancements and accessories almost as if she is walking through a department store.]
Video We see a flawlessly radiant young woman in her late 20’s, as she walks down the street, dressed simply in a white dress and heels.
Video As she walks on, someone offers her a bright red lipstick. She declines it with a smile.
Video Next someone offers her some colourful eye shadow. Again, she declines it with a smile.
Video An elderly jeweller holds out a pearl necklace. Once again, she shakes her head to say no, with a gracious smile. Audio FVO: After all, with skin so flawless and radiant
Video Camera zooms into her flawless face and her luminous smile.
Video Dissolve to her scooping up a delicious looking dollop of the Pond’s Flawless White Day Cream with a finger.
Video She sensuously applies the cream on her face in a caressing motion.
Audio FVO: You don’t need anything else!
Audio FVO: Thanks to Pond’s Flawless White.
Audio FVO: Its Gen-Activ Formula helps control melanin
Video Back to the girl as she opens big wooden doors and enters…
Video A church! Everyone stands up to look back at her with captivated faces.
Video We realize that she is the bride!
Video As she does so, a sheer veil appears to be drawn to the side in the same direction as her finger, uncovering her face… Audio FVO: to remove dark spots and pigmentation,
Video To reveal her glowing, luminous skin beneath. Audio FVO: Giving you flawless, luminous skin!
Video Pack shot of the Pond’s Flawless White range as a rich, luscious dollop of cream splashes into the Day Cream jar. Audio FVO: Pond’s Flawless White. Because flawless skin is all you need.
Pond’s Flawless White TVC 2 “Bride” - References