Age Miracle TVC “Dinner”
Video We see a gorgeous woman seated at a formal sit-down dinner. She is dressed to kill and looks really elegant. Audio SFX: Ambient sounds, music
Video She spots a young teenager, sitting across her. He looks totally confused by the intimidating array of cutlery on either side of his plate.
Video As they get served the first course, he seems at a loss as to which cutlery to use to eat the mushroom puff pastry on his plate.
Video The woman winks and smiles at him reassuringly.
Video The camera zooms into her smiling face and her youthful skin.
Video Dissolve to a pack shot of Pond’s Age Miracle. It appears on a page that flips backwards…
Video As the page flips in reverse, we see the woman’s face appear on the next page.
Video Her face gets younger and more luminous with every reverse page flip.
Audio FVO: Staying young at heart is easy
Audio FVO: Thanks to Pond’s Age Miracle. Its Intelligent ProCell Complex
Audio FVO: Regenerates skin cells 3x faster
Audio FVO: For skin that looks and behaves young!
Video The woman flashes him a naughty conspirator’s smile!
Video Dissolve to a rich, luscious swirl of the cream in a top view of the Pond’s Age Miracle Day Cream jar.
Video The camera pans downwards to show us the entire Pond’s Age Miracle range.
Audio FVO: Pond’s Age Miracle.
Audio FVO: It’s about more than just looking young!
Video She then reaches out to pick up the pastry with her fingers and takes a bite.
Video Cut back to the young man who smiles gratefully for having some unexpected help from this beautiful woman.
Age Miracle TVC “Dinner” - Second demo – ‘Clock’
The woman sensuously applies the Age Miracle Day Cream onto her face using her finger in an anti clock-wise manner. As she seemingly caresses her face with the cream, the camera pulls out to show us a graphic representation of a clock superimposed on her face (like a watermark). The hands of the clock mirror the anti-clockwise motion of her finger. As the hands move downwards, they reveal section after section of youthful, luminous skin.
Age Miracle TVC “Dinner” - References