BRAND BOOK

Page 1

Roohi Ahmed brand design


Copyright Š2020 sheerazwania www.sheerazwania.com All art images Šroohiahmed, artist All rights reserved, including the right to reproduce this booklet or portions thereof in any form whatsoever. For information: sheerazwania@me.com




WHY CIRCLE: BASIC LOGO

* Circles seem softer and more welcoming than harshly-angled shapes like triangles and squares. * They stand for atrength and steadiness: Circles are consistent and sturdy Ñ they donÕt have any breaks or turns. Make you and your business appear more reliable.

Roohi Ahmed

* Circles are most frequently used to represent things of the same shape that we know and create a sense of completeness. Because a circle does not have a distinct beginning or end, they imply movement. * The shape is thought to have a feminine association and is connected to love, energy and power. * A circle stands for strength and community *They represent completion, wholeness and harmony

VARIATIONS

THE COLOUR RED

AND ITS DERVATIVE - BURGUNDY * Burgundy is a deep reddish-brown sha. This dark red is the result of mixing red with a dash of green and blue, resulting in brown with purple undertones. The hex code for burgundy is #800020 * Red is energizing. It excites the emotions and motivates us to take action. It signifies a pioneering spirit and leadership qualities, promoting ambition and determination.

* The deeper tone of red is more sophisticated and serious than true red, symbolizing ambition, intellectual depth and power.


‘Design is the silent ambassador of your brand.’ Paul Rand


COLOUR + TYPOGRAPHY GUIDELINES



BUSINESS CARD OPTIONS BACK

Roohi Ahmed

roohiahmed.com roohiahmed@gmail.com

FRONT

Roohi Ahmed roohiahmed.com roohiahmed@gmail.com

Roohi Roohi Ahmed Ahmed

roohiahmed.com roohiahmed.com roohiahmed@gmail.com roohiahmed@gmail.com

Roohi Ahmed

roohiahmed.com roohiahmed@gmail.com


WEB LANDING PAGE

annimation

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Roohi Ahmed

MY ART

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MY ART

Roohi Ahmed ABOUT ME

ABOUT ME

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Roohi Ahmed

MY ART

WEBSITE PAGE LAYOUTS

ABOUT ME

EXHIBITIONS

Roohi Shafiq Ahmed lives and works in Karachi, Pakistan. Ahmed teaches fulltime at the Indus Valley School of Art and Architecture (IVS) in Karachi. She holds MFA from the College of Fine Art, University of New South Wales (UNSW), Sydney. As a multi-disciplinary artist, her work often draws upon cartographical references in order to investigate the ontological realities of human existence in a degenerating political, social and religious environment. Ahmed has exhibited widely throughout Pakistan and her work has been featured in the 11th Asian Art Biennial in Bangladesh and numerous other international exhibitions. Ahmed has coordinated the Foundation Programme at the IVS and lectured at the University of KarachiÕ s Visual Studies Department and the College of Fine Art, (UNSW), Sydney. She has been invited to Artists work. Roohi Shafiq Ahmed lives and works in Karachi, Pakistan. Ahmed teaches fulltime at the Indus Valley School of Art and Architecture (IVS) in Karachi. She holds MFA from the College of Fine Art, University of New South Wales (UNSW), Sydney. As a multi-disciplinary artist, her work often draws upon cartographical references in order to investigate the ontological realities of human existence in a degenerating political, social and religious environment. Ahmed has exhibited widely throughout Pakistan and her work has been featured in the 11th Asian Art Biennial in Bangladesh and numerous other international exhibitions.

EXHIBITIONS Roohi Ahmed

MY ART

ABOUT ME

HEADLINES

Onslaught of media has changed the perception of reality in the urban context. It has created a kind of hyper-reality from which one canÕt easily disentangle. Social media influences our daily lives in numerous ways and transforms enormously the way information reaches the public. A deluge of Mwords surrounds one completely and influence heavily.

SEMBLANCE OF ORDER

MY ART


‘Your culture is your brand.’ Tony Hsieh


ROOHI AHMED

2020

ÔAn exhibition explores Roohi AhmedÕ s emotional and physical journey in the unpredictable environment of KarachiÕ Roohi Shafiq Ahmed lives and works in Karachi, Pakistan. Ahmed teaches fulltime at the Indus Valley School of Art and Architecture (IVS) in Karachi. She holds MFA from the College of Fine Art, University of New South Wales (UNSW), Sydney. As a multi-disciplinary artist, her work often draws upon cartographical references in order to investigate


ROOHI 2020

An exhibition explores Roohi AhmedÕ s emotional and physical journey in the unpredictable environment of Karachi

Roohi Shafiq Ahmed lives and works in Karachi, Pakistan. Ahmed teaches fulltime at the Indus Valley School of Art and Architecture (IVS) in Karachi. She holds MFA from the College of Fine Art, University of New South Wales (UNSW), Sydney. As a multi-disciplinary artist, her work often draws upon cartographical references in order to investigate


An exhibition explores Roohi AhmedÕ s emotional and physical journey in the unpredictable environment of Karachi

ROOHI AHMED

2020

Roohi Shafiq Ahmed lives and works in Karachi, Pakistan. Ahmed teaches fulltime at the Indus Valley School of Art and Architecture (IVS) in Karachi. She holds MFA from the College of Fine Art, University of New South Wales (UNSW), Sydney. As a multi-disciplinary artist, her work often draws upon cartographical references in order to investigate


ROOHI AHMED

2020

An exhibition explores Roohi AhmedÕ s emotional and physical journey in the unpredictable environment of Karachi

Roohi Shafiq Ahmed lives and works in Karachi, Pakistan. Ahmed teaches fulltime at the Indus Valley School of Art and Architecture (IVS) in Karachi. She holds MFA from the College of Fine Art, University of New South Wales (UNSW), Sydney. As a multi-disciplinary artist, her work often draws upon cartographical references in order to investigate


ROOHI AHMED

2020

Ô An exhibition explores Roohi AhmedÕ s emotional and physical journey in the unpredictable environment of KarachiÕ Roohi Shafiq Ahmed lives and works in Karachi, Pakistan. Ahmed teaches fulltime at the Indus Valley School of Art and Architecture (IVS) in Karachi. She holds MFA from the College of Fine Art, University of New South Wales (UNSW), Sydney. As a multi-disciplinary artist, her work often draws upon cartographical references in order to investigate




ROOHI AHMED


ROOHI AHMED

ROOHI AHMED



‘In a world where you can be anything, be yourself.’ Etta Turner


© 2020 sheerazwania


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