2015/16 MEDIA KIT AND ADVERTISING GUIDELINES
WHAT IS SHEI? SHEI is an entirely student-run fashion and pop-culture publication at the University of Michigan. We publish a bi-annual print magazine and a free monthly digital magazine. SHEI strives to be the leading organization on campus for students interested in fashion and media. With a staff comprised of fashion and features editors, graphic designers, photographers, videographers, as well as various teams working on all marketing campaigns and finance expenditures, there is truly a place for everyone at SHEI. Our mission is to work collaboratively and efficiently to produce the best college fashion publication in the country. We hope to grow together creatively, while providing our members with the real-world experience and necessary skills to succeed in the highly competitive fashion and publishing industries.
OUR AUDIENCE Our content and social media platforms reach over 16,000 college students and young professionals in Ann Arbor from ages 17-24.
TOTAL AUDIENCE Male 22% Female 78% Starting Salary of UM grad: $53k
SOCIAL MEDIA OUTLETS Facebook: SHEI Magazine Instagram: @shei_mag YouTube: SHEI Magazine
Twitter: @SHEImagazine Digital Specials: Tumblr: shei-magazine.tumblr.com Recieve 15% off any Snapchat: SHEIMagazine
SHEIMAGAZINE.COM Website Statistics (per month) - Page views: 10,000 Visits: 3500 Audience size: 2700 SHIFT Statistics (per month) - Reads: 700 Impressions: 2700
digital ad with the purchase of a print ad! We are happy to design an ad for you! Our rate is $20 per hour, with a $20 minimum.
Print Advertising Opportunities TYPE SIZE PRICE Front Inside Cover 2 Page Spread (17”x11”) $800 1 Page (8.5”X11”) $600 Back Cover 8.5”x11” $850 Full Page 2 Page Spread (17”x11”) $600 1 Page (8.5”X11”) $350
Digital Advertising Opportunities SHIFT MAGAZINE TYPE SIZE PRICE Front Inside Cover 8.5”X11” $600 Back Cover 8.5”x11” $300 Full Page 2 Page Spread (17”x11”) $600 fh. / $500 sh. 1 Page (8.5”X11”) $350 fh. / $250 sh. SHEIMAGAZINE.COM TYPE SIZE PRICE Web Ad 200 px x 200 px $150 for 30 days, $100 for each consecutive 30 days. Add an Embedded Link (video, website, app, etc.) to your ad for $50!
Packages & Specials PACKAGE INCLUDES PRICE A) Platinum Package Two Page Print Spread $1,000 Two Page SHIFT Spread ($1,350 value) Web Ad of your choice +$100 for Front Inside Cover B) Gold Package Full Page Print Ad $650 Full Page SHIFT Ad ($850 value) Web Ad of your choice Digital Specials
- Recieve 15% off any digital ad with the purchase of a print ad! - Have SHEI design ad ad for you!
Advertorials Have SHEI write an objective piece showcasing your business! One page, approx. 700 words. Advertorial will run in SHIFT and on sheimagazine.com.
$20/hour, $20 min. $750
IMPORTANT ADVERTISER INFORMATION Print ads must be sent as a PDF file to advertising@sheimagazine.com by November 1, 2015, and all advertisements must have 1/4" bleed around the edges. For more information on bleeds, go to en.wikipedia.org/wiki/bleed_(printing). All rates, both advertising and wholesale, are subject to change.
2014-2015 SHEI EVENTS SHEI x MACS 2014 Fashion Speaks - Fall Issue Launch Party at Study Hall Lounge Iorio’s Gelatorio Collaboration - Spring Issue Launch Party at Foundry Lofts MusicMatters x SpringFest Fashion Show
OUR PARTNERS Your name could be here...
The Somerset Collection - Renaissance Ann Arbor Iorio’s - Enspired - Shinola Empty Mug Records - Bivouac - Today Clothing - Noir - Bronze Elegance
Interested in carrying SHEI Magazine? Current issue wholesale prices: Order of 1-10 magazines = $4.00 ea. Order of 11-20 magazines = $3.50 ea. Order of 21+ magazines = $3.00 ea. - Suggested retail price: $6.00
Back issue wholesale prices: Order of 1-10 magazines = $2.00 ea. Order of 11-20 magazines = $1.50 ea. Order of 21+ magazines = $1.00 ea. - Suggested retail price: $3.00
1,000 copies of SHEI magazine are sold annually.
For more information or to book an ad, please contact advertising@sheimagazine.com. For more information about how to carry SHEI Magazine in your business, please contact distribution@sheimagazine.com. Student Publications 420 Maynard St, Ann Arbor MI, 48109.