SHIFT MAGAZINE Issue 1//Vol. 2

SEPTEMBER // OCTOBER 2015

VOLUME 2 // ISSUE 1

SHIFT SELF - CENTERED

SHIFT

w

MAGAZINE

EDITOR-IN-CHIEF Shannon King CREATIVE DIRECTOR Aaron Pelo

FEATURES EDITOR Lauren Guldan

FASHION EDITORS Sola Muno Zach Witford

DESIGN EDITORS Lexie Johnson Morgan Lovay

PHOTO EDITORS Melissa Freeland Rachel Beglin Courtney Evans

DIGITAL CONTENT DIRECTOR Alex Holmes DIGITAL FEATURES Lauren Guldan

DIGITAL FASHION Mackenzie Kimball

DIGITAL DESIGN Haley Fox

DIGITAL PHOTO Brady Mathieson

VIDEO EDITOR Christina Oh

PUBLISHER Samantha Zwick EXECUTIVE MARKETING DIRECTOR Olivia Cottrell

EXECUTIVE ACCOUNTS DIRECTOR Kirsten Ho

ADVERTISING Kassie Wallace

DISTRIBUTION Amber Lam Jessi Chudler

FINANCE Colleen Natzke

OUTREACH Maddy Moog

EVENTS Karen Bates

SOCIAL MEDIA Sylvia Sankaran

Our mission is to inform, inspire and engage deeply with the University of Michigan campus community at the intersection of student and professional life within the fashion industry. SHIFT is intended to provide a marketable media platform for students to push the boundaries of what has traditionally been possible within print without compromising the level of quality associated with the SHEI brand. o2

L E T T E R F R O M T H E E D I TO R

NEW KIDS ON THE BLOCK

I

For some, the phrase “new kids on the block” may recall a certain boyband of heartthrobs and hair gel that ruled the pop scene in the late 80s and early 90s.

t may also conjure up a general sense of cool. All NKOTB music video choreography aside, the expression reminds me of the power of the new kid in the elementary school hallway. The aura of mystery and intrigue that surrounded the student fresh from out-of-town was enough to fuel an afterschool soap opera with shared juice boxes and games of truth or dare. Inevitably some months later the power of the new kid would dissipate, returning only when another student from another state showed up in class. I like to think of SHEI as a constant class of new kids. Each year as members of our staff graduate and move away, degrees in hand, new students join the ranks with shiny ideas and fresh creative energy. In this self-centered issue of SHIFT you’ll find evidence of the creative energy in JUST DID IT and Face First; as cutting edge as they are beautiful. You’ll meet sneaker designer and entrepreneur Jordana Schrager in our RADAR column, which constantly scans campus for the new kids you should know. And in an issue with a name tied to the world of music, we didn’t forget to feature a band of new kids that call themselves My Girlfriend Beru and are making sound waves of their own. You will also have a chance to read about

the SHEI board members who are on the hunt for new kids to help produce, refine, and market our content during the coming school year. Enjoy the pages of music, makeup, and selfies to follow, and get ready to...

o3

CONTRIBUTORS

SHIFT MAGAZINE

SHEI MAGAZINE’S DIGITAL MINI

LITERATURE lauren guldan

haley fox

natalie sherer

bridget cook

sola muno

lauren diamond

alex rakestraw

PHOTOGRAPHERS rachel beglin

melissa freeland

alex holmes

DESIGN haley fox

MODELS haley fox

o4

andrew amine

brady mathieson

TA B L E O F C O N T E N T S

IN THIS ISSUE ABOUT THE COVER:

Fashion + Beauty // Sometimes, to find yourself, you have to do a little Seoul searching. Join SHEI’s digital design editor in her journey to create the perfect skincare routine, inspired by Korean regimes that offer revolutionary results. Looking to give your face a lift naturally? Flip to page 16 to learn the secrets of healthy, glowing skin!

23

03

LETTER FROM THE EDITORS

04

CONTRIBUTORS

06

MUSIC & CULTURE

10

RADAR: JOURDANA SCHRAGER

14

WHAT TO WEAR: BACK 2 SKOOL.

16

FACE FIRST: A BEGINNER’S GUIDE TO KOREAN SKINCARE

24

JUST DID IT

28

SELFISH

With the latest Star Wars movie on the horizon, it’s time for local band My Girlfriend Beru to blast off.

Meet the creator of the U-M student abroad’s next best friend.

Meet the fresh faces of SHEI’s 15-16 editorial board. Interested in joining SHEI? Here, you’ll find out how!

o5

M U S I C & C U LT U R E

W

ith so much going on in the span of a typical day in university life, it’s amazing how so many students still manage to not only stay on top of their classes and student orgs, but also pursue

their passions as well. The members of up and coming local band My Girlfriend Beru (a quote from the second Star Wars movie) took a break from their busy schedules to sit down with us to discuss the hot button topics of the band. Whether they’re

SHIFT MAGA ZINE IS PROUD TO PRESENT

My Girlfriend Beru

discussing music styles, the band’s history, or what lies in store for their future, these guys had plenty to talk about. Having already played a show at the Blind Pig, they have surpassed their humble beginnings. When Theo, the band’s drummer,

and his guitarist counterpart Michael first met in the East Quad Residential College, they discovered their mutual interest in music and started out together with informal jam sessions. By their second year, things had started to reach more exciting

My Girlfriend Beru will be playing live at the Blind Pig October 22nd | $5 at the door, $8 under 21 levels when another guitarist, Daniel, and Kevin (the bassist) got involved with the original two. What started with just a few songs and a small show at East Quad turned into a viral music sensation.

The band is expecting to release a highly-anticipated single on Soundcloud, Bandcamp, and Facebook within the next few months, but if you can’t wait that long to see what My Girlfriend Beru is all about, they have a show booked for October 22 at the Blind Pig. As for what to expect of the upcoming music, the guys currently describe themselves as “having an early Beatles thing,” in that there is a fairly distinctive tell regarding which band member writes which song. Their sound is described as being a combination of “a somber Spoon” and a “less sad Radiohead.”

All four members have contributed parts or full songs to their process and say that it usually begins with someone bringing a rough idea to the group, which leads to them developing it as a team. They each have a unique way of finding this initial nugget of inspiration though. For instance, Michael tends to mess around with iPhone notes and then creates a rough song in about two hours, whereas Kevin tends to marinate an idea in his head for a month before bringing it to the group’s attention.

While all of the members of the band have different influences

based on the instruments they play, most of them said that when it comes to writing music they tend to look up to Radiohead. Other influences to their music styles include the Velvet Underground, The Who, Tim Buckley, and many more, but to these guys, music is a lifestyle so it is hard to pick just a few favorite artists.

Overall, the gratifying feeling that comes from making art with your friends is what motivates the guys to keep working together and performing—not to mention the cool $35 they might make playing a gig is a pretty sweet deal as well. The band is a great escape from the stresses of school and, as they say, “makes you feel like a real human again.”

In order to keep this feeling around forever, the members of My Girlfriend Beru would love to one day be able to make a living through their music. Other goals of theirs are to be reviewed and featured in a Pitchfork Over Under. They describe themselves as an “engaging energetic sweaty band,” and as local Michigan students they are hard workers with a passion for music that shows no sign of slowing down. Their fans on campus and beyond look forward to the release of their upcoming single and more music to come.

WRITTEN BY BRIDGET COOK PHOTOS BY ANDREW AMINE

RADAR

JORDANA SC HRAGER

10

S

econds into our initial introductions to Jordana, her eyes begun to dart between us and a pair of sneakers covered with a vibrant compilation of lustrous red lips, a neon sunset, and banner reading ‘California’ that were splashed across a pair of once-white Vans. If you couldn’t see Jordana rapidly cycle through a rainbow of Sharpie paint pens, it would difficult to grasp how adept she is at balancing her focus on both the conversation at hand and on her miniature, wearable works of art. With a five- month wait for a pair of Sneakers By Jordana, she has to constantly divide her attention in order to churn out the custom sneakers she single-handedly produces.

Jordana Schrager’s two thriving businesses, Sneakers by

Jordana and Skicks, began as an after-school hobby in high school when she transferred her innate propensity for doodling onto a pair of white Vans. Her eye-catching, personalized shoes caught the attention of her peers and rapidly sparked an unexpected wave of orders. “It started as something I did for fun, but when I posted them on social media, I gained a lot of followers,” Jordana said. Subsequently the orders began to pour in, so much so that she had 50 orders on average to complete at any given time.

When she came to the University of Michigan, she noticed a pretty gaping hole in the student’s collective tailgate wardrobe: spirited footwear. During her freshman year, orders 11

for personalized college-themed sneakers overwhelmed her business. Her signature sneakers became such a sought after trend that she was eventually contact by Kara Ross, who requested a custom Michigan-themed birthday present for her husband, business school founder Stephen M. Ross. After the pair was re-posted by the University of Michigan’s official social media, she gained a massive influx of orders, predominantly from Michigan and Indiana students.

During this period, Jordana began to realize that there was untapped market for game day sneakers. She consulted her mom and together they created a collegiate branch of her footwear business called ‘Skicks.’ Starting Skicks proved to be difficult, as Jordana and her mom were required to obtain licenses and get the school on board before moving forward

12

with their idea. “After coming up with the designs, we begged to get a meeting with the M-Den,” she explained. The owner enthusiastically threw his support behind this project and placed a preliminary order prior to Jordana and her mother receiving the official licensing rights. With the pending order from the M-Den in their arsenal, the approval from the licensing director at the University of Michigan helped launch Skicks into gear. “It took the whole year to get a socially compliant manufacturer in China and to meet all these other requirements,” she recalled. The coming fall, Skicks debuted their unique line of college-themed sneakers at Big Ten schools across the country.

While Skicks was taking off, Sneakers by Jordana was simultaneously gaining traction. The company’s social media presence began attracting the attention of major organizations

and celebrities, such as Nick Cannon, Selena Gomez, Miley Cyrus, Ariana Grande, and P!NK. “Most of my celebrity involvement came from working with the Barclay’s Center in Brooklyn. I worked with their team to create gifts for the artists based on their albums and other interests, and we’d give the shoes to them after their performances,” she said. Jordana has also worked with an array of charities and fundraisers; she even collaborated with the Grammys to design a pair of Bob Dylan-themed sneakers for the Grammy Person of the Year Tribute Gala, which were auctioned off at the event along with a pair of custom, hand-drawn sneakers.

Her most recent collaboration occurred with Taco Bell’s social media team. “They contacted me to have me create two pairs of sneakers: one men’s black and white and one colorful sneaker that embodies the Taco Bell brand,” she noted.

As her two businesses continue to flourish, Jordana has taken measures to expand her business internally. Last year she interviewed and reviewed the portfolios of dozens of student artists and ultimately hired five artists who she felt could closely capture her aesthetic. “I’ve had to teach them all my style and now I do all of the designs, and they will color them in for me, which definitely helps,” she said. “However, it was kind of a challenge handling everybody and making sure everyone was doing the right thing at all times.” Going forward, Jordana hopes to hire more artists and to incorporate their unique styles into

her brand so that customers will be able to tailor the look of the sneaker to his or her individual taste.

For now, however, Jordana is focused on developing a coherent and recognizable brand. “All of my sneakers have the same kind of style, so hopefully if you see someone wearing them you know that they’re mine,” she said. Although all of her sneakers reflect her distinct aesthetic, Jordana’s sneakers provide a window into her customers’ personalities and allow her to connect with them on an intimate level. “I love being inspired by my customers because I get to find out what their interests and passions are,” she said. “Through the sneakers I get to learn about the person while representing them with my style.”

In terms of her own tastes, her favorite pair is one splattered with the iconic depictions of pop-artists, such as Andy Warhol and Keith Haring, who serve as constant sources of inspiration for her vibrant and abstract shoes. The sneakers themselves are also a reflection of her laid-back, comfort-driven style. “I’d always rather wear sneakers instead of heels, or anything else for that matter,” she said. While in her everyday wardrobe she gravitates towards the casual, her sneakers provide a means through which she can express her colorful character and bring a fusion of art and fashion to life.

WRITTEN BY LAUREN DIAMOND AND NATALIE SHERER

13

Find Jourdana and Skicks on Instagram @SNEAKERSBYJOURDANA and at Skicks.com

STYLING

W H AT T O W E A R : B A C K 2 S K O O L c O O L

8

7

4

6

2

5

11 1

9

10

3

12

Sure, you’ve got your books, but are you really ready for class? With these staples, you will be.

1. Pens: colorful pens liven up your notes! 2. Shinola Notebooks: monogram your notebooks at the new shinola store on main street 3. Fjallraven Backpack: pick up a scandinavian backpack at Sam’s on liberty to hold all your new school supplies. 4. Stan Smiths: as everyone who went to europe this summer knows, these are the coolest sneakers that you can wear with absolutely everything 5. iPad: keep all your readings within reach without having to lug your laptop around campus 6. Rishi Tea: a tin of your favorite tea will keep you going for both late night study sessions and early morning classes 7. Ikea Candle: pick up a sweet smelling candle to decorate your new apartment 8. JCrew Jacket: a bomber jacket will transition your summer wardrobe nicely into fall 9. Shinola Watch: since (of course!) your phone is stashed deep in your backpack during class, a classic wristwatch will make sure your lecture doesn’t go too far over 10. Planner: keep all your to do lists in one place and never forget another study date with a well organized planner 11. Ramen: an easy snack is a necessity when you’re running from class to meetings to study sessions 12. Keychain: an oversized keychain will make your keys distinguishable

14

MAGAZINE.COM

face f irst II

a beginner’s guide to the wonderful world of korean skincare.

Shoot Director: Haley Fox Photographers: Melissa Freeland and Rachel Beglin Model: Haley Fox

II

It all started with BB Cream.

Actually, no—let’s wind back a few months. It was an average evening. I was about to start doing the assigned reading for one of my classes (read: wasting my time on YouTube), when I came across the music video for “Gee”

by Girl’s Generation. With cringe-worthy memories of the “Oppan Gangnam Style” craze, I pressed play. Flawless coordination and catchy lyrics aside, what intrigued me most about the video was that every one of the 12 members of the girl group had flawless, natural skin. Two years and a brief K-pop obsession later, one of the magazines I was subscribed to, and unfortunately I can’t remember which, had an entire page extolling the benefits of this “revolutionary” and “scientific” new product, BB cream. A quick trip to the drug store and I was holding in my hands a box that would, in a year’s time, inspire a complete upheaval of everything I knew about skincare.

While BB cream, or “Beauty Balm,” was actually created in the 60’s, it only recently hit American markets.

BB cream has its largest consumer base in South Korea, where this magical combination of foundation, moisturizer, and sunblock first gained mass popularity. South Korean women (and increasingly men) tend to place their skincare routines above all other beauty rituals, sometimes going as far as executing twelve layering steps morning and night.

“The biggest difference between Korean cosmetics and Western cosmetics is that where Western cosmetics are more about painting the face, Korean cosmetics are more about maintaining clear, healthy, glowing skin,” beauty blogger OMG! Your Makeup said, and it’s true. The easiest way to obtain a flawless complexion isn’t to cover your face with heavy concealers and foundations, which are a temporary fix that compounds skin problems like clogged pores, irritation, and acne. The solution is to start from scratch, to let your skin breathe, and to slowly introduce a skincare routine that’s natural, moisturizing, and unique to your skin’s needs.

Before I was introduced to the results that a multi-step face routine can yield, my knowledge of skincare was basically: 1) Wash your face. All products pretty much do the same thing, you’re paying for branding. 2) I guess exfoliate occasionally? I mean, some people do that. 3) Lotion makes my face greasy, which I’m sure is what gives me acne. My face is supposed to feel tight after I wash it! 4) I have a huge pimple. I’m going to pop it and then cover up the redness.

Now, it’s easy to see how horribly, horribly wrong I was, and how much I was hurting my skin by my naive negligence. While the twelve or even ten-step Korean routine is very intimidating, it really is quite simple in its essence. The best way tp begin is by incorporating Korean techniques and products into your normal skincare routine in order to start undoing any unknown damage.

Let’s start with the essentials. Like the US, Korea has about a hundred different beauty brands, each with their own unique consumer base and personality. Here’s a short list of what brands you’re going to encounter, what their specialties are, and what they have to offer you.

TonyMoly is one of the larger Korean skincare brands; you’ve probably already seen it on the shelves of Urban Outfitter’s regrettably small beauty section. TonyMoly is all about cute packaging, and it’s really easy to distinguish TonyMoly products with just a glance. If it evokes the likeness of an ultra-cute animal or fruit, odds are it’s TonyMoly. Based on a recent visit to their flagship NYC location, suffice it to say that it’s probably the closest anyone can get to a reallife Candy Land.

Another great company is SKINFOOD, whose specialty is using the power of seemingly everyday foods to produce natural face products. With products like Peach Sake Toner, Black Sugar Mask, and Egg White Pore Foam, it’s easy to understand their commitment to the ‘food’ in SKINFOOD. And with their many long-time users, you can be sure that the company is committed to the ‘skin’ part as well.

For something a little more Lancôme and a little less L’Oreal, it’s safe to go with one of the MISSHA products in their Time Revolution line. Another mid-range brand is Etude House--they have some seriously cult-worthy products, like their Wonder Pore Toner and Moistfull Collagen Creme. Additionally, if you want to foray into killer lip stains and mascaras, Peripera is the brand you’re looking for. THEFACESHOP is another nature-based company that makes a killer Rice Water Cleansing Oil and Foam perfect for those using the double-cleanse method.

On to the most important part of Korean skin care - the multi-step routine There can be a lot of confusion when you’re just starting on your K-beauty journey because of the different terminology - what is an ampoule? Do I have sebum? Are emulsions and essences the same thing? Do whitening products actually make me paler? Does that gel say it’s made of snail mucin? It helps to have a detailed list of steps when starting a routine from scratch.

II

The Beginner’s 8-Step Routine

1. Remove your eye makeup. The best way to do this is by using a makeup-removing wipe, like TonyMoly’s Fresh Cleansing Tissue or Innisfree’s Olive Real Cleansing Tissue.

A close American alternative is Burt’s Bees White Tea Facial Cleansing Towlettes and the Yes To Blueberries Face Wipe. Be sure to get all your mascara off, but be gentle with the delicate skin around your eyes.

2. Wash your face! Pick a product that’s going to do the most for your skin type while also treating your skin gently; for instance, TonyMoly Shiny Skin Soap and Skinfood’s Egg White Pore Foam for exfoliation are both great options. Both contain albumin-rich egg whites that diminish the appearance of pores over time, while also brightening the complexion.

An important part of this step is massaging the product onto the skin with gentle circular motions to help jumpstart circulation.

3. Exfoliate with a natural product like Skinfood’s Black Sugar Honey Mask. You only need to exfoliate once a week--over exfoliation can lead to dryness. Sugar is a great exfoliator because it’s a natural humectant, and its naturally-occurring glycolic acid aids cell turnover. Honey is great for the skin as well!

Words to the wise: be wary of anything that has ‘microbeads,’ because those tiny pieces of plastic are also known as polyethylene, which can transport bacteria and create microscopic tears in your skin. What’s more, they’re insoluble and too tiny to be caught by most sewage filtration systems, meaning these beads are escaping back into the oceans and our water supplies. Some states have already banned the sale of products that contain microbeads, so steer clear.

4. Toner is a very important and easy part of the process, and essential in restoring your skin’s natural pH. Choose something that does not contain a high concentration of alcohol, which is incredibly drying to the skin.

You can’t go wrong with a product like Etude House’s Wonder Pore Toner.

5. Here’s where the multi-step process gets interesting. Now, you’re going to apply a thin layer of essence to your cleaned and toned skin. Essence resembles toner in a lot of ways, but contains a higher concentration of active ingredients with anti-aging benefits.

For many, the essence is just that—the heart of their skincare routine. And, to quote Derek Zoolander, “Water is the essence of wetness, and wetness is the essence of beauty.” A few high-end American brands have created their own versions of essence, but these tend to be incredibly pricey. If you’re thinking of incorporating essence into your routine, MISSHA’s Time Revolution First Treatment Essence is one of the best on the market.

check out SOKOGLAM!, a Korean beauty blog-cum-shop that’s written and run by Charlotte Cho, the internet’s K-beauty expert.

7. The next step is my favorite—the sheet mask. Sheet masks are thin layers of cotton soaked in all sorts of things that are great for your skin. There are a million types of masks on the market and each mask is a little different, so finding your favorite is a fun and moisture-rich journey. Sheet masks should be applied once a week when you have an extra 30 minutes to pamper yourself. A favorite on the market is TonyMoly’s I’m REAL Sheet Masks, which come in 12 different types and can usually be bought as a bundle for less money than buying each individual mask.

6. After applying your essence, the next step is applying an ampoule. An ampoule is essentially a serum that delivers even more anti-aging power. For more information on ampoules and which is right for your skin type,

8. Finally, apply an eye cream and a moisturizer. Some people even include a gel layer after they moisturize, which is the final step many K-beauty fans incorporate into their routines. If it’s morning, choose a light collagenbased daily moisturizer like Etude House’s Moistfull Collagen Crème. If you’re looking for a more local brand St. Ives’ Collagen Elastin Moisturizer does the trick as well. If applying at night, try a night cream like Laneige’s Water Sleeping Pack so your skin can soak up the good stuff while you sleep, no work involved.

Just like that, you’re on your way to keeping your skin young, bright, clean, healthy, and happy. For the more adventurous types in skincare, there are new products being created every day with exotic ingredients like snail mucin (which is incredibly popular in Korea), caviar, and vegetable placenta. Additionally, a lot of American retailers are starting to carry popular Korean lines, to the relief of many K-beauty enthusiasts. If you don’t have the time to go to Little Korea in NYC or the confidence to order from overseas vendors like KoreaDepart, you can find TonyMoly at Urban Outfitters, AMOREPACIFIC at Sephora, and Laneige at Target. Peach and Lily, Glow Recipe, and SOKOGLAM! are all blog-cum-shops that are based in America and come highly recommended for beauty beginners.

The best part about buying from Korean beauty stores is that they always load you up with free samples of their newest products. For those who already have a Korean beauty basis, Memebox is a fantastic service that’s almost like getting those test-tube free samples delivered right to you in full size packaging! Even Amazon now has a Korean beauty specific section of its larger beauty department. And so, with the world of Korean skincare hopefully demystified, there are a few final tips to consider: make sure you’re drinking enough water, never pick your pimples, and remember that obtaining great skin is a process. It’s not going to happen overnight, but by taking care of it starting today, you can begin a mutually beneficial relationship with the skin you live in. WRITTEN BY HALEY FOX

JUST DID IT.

M O V E

O V E R

A P P L E

W A T C H

THIS IS WEARABLE TECH

I

n 1972, a University of Oregon track coach and one of his star athletes released a revolutionary running shoe at the height of that year’s Summer Olympics in Munich, Germany.

The shoe, a simple and elegant leather runner featuring a cutting-edge full length foam midsole, was nicknamed “Cortez”.

The Cortez became an overnight phenomenon in the running world, vaunted for its comfort and performance. Soon, the “most comfortable shoe ever” was everywhere – from basketball courts to suburban high schools to the feet of one Forrest Gump, you simply could not avoid the understated red and white performance shoe. The Cortez name seemed to fit: Nike, the young company who had turned the sports world upside down with only their freshman project, was set to conquer.

If you’re reading this article, you know Nike. A famous 1998 New York Times claimed that, in a recent marketing study, 97% of Americans recognized the swoosh brand, the “Just Do It” slogan, or both. In 2013, Nike, Inc. had 59% of the US market share for “athletic and performance” footwear. The next closest competitor?

Adidas, Inc., the fashionable, soccer-focused heavyweight and favorite of rappers Kanye West, Pharrell, and RUN DMC – with only 10%. From Brazilian futbol stadiums (sponsored by Nike) to Parisian basketball tournaments (sponsored by Nike), there’s no denying who is the world’s foremost sports and fitness brand.

However, Nike’s meteoric rise to global supremacy has as much to do with how their shoes function as with how they look doing it. Since the launch of the Cortez, Nike products have always sought to blend state-of-the-art athletic performance with timeless, aesthetically-pleasing product design. It wasn’t until the mid-80’s hiring of architect-turned-shoe-designer Tinker Hatfield, however, that Nike’s products transcended “blending” entirely.

Hatfield, the mind behind legendary sneaker staples the Air Max, Air Jordan III, and Air Trainer, made it his mission to compromise neither form nor function in search of the perfect athletic shoe.

Now, entire divisions of Nike (NikeLab, Nike ACG, and HTM, just to name a few) exist solely to balance the company’s reputation for modern performance with its equally important visual identity.

What does this mean in the present? Innovation made fashion.

It means that the world’s best sports and fitness company can package space-age technology in a skin sleek enough for New York runways; that millions of dollars of materials R&D can produce the Flywire, Flyknit, Nike Zoom, and Lunarlon technology desired by Olympic athletes, but worn by you to class.

Nike Zoom (featured) – Finally, some sole style – Nike Zoom refers to Zoom “packages” embedded throughout the sole of shoes carrying the moniker. Each package contains thousands of microscopic, air-filled fibers that act like a box spring mattress, returning impact energy to each step as you naturally “lift off”. Different shoes utilize Zoom packages in different areas depending on the intended activity: “Elite” shoes are meant for short-mid distance and sprinters, so Zoom tech is concentrated in the forefoot. Vomaro, versatile cross-trainers, have Zoom focused around the midfoot. Meanwhile, the Nike Air Pegasus – the company’s flagship distance shoe – has Zoom exclusively in the heel. What does this mean design-wise? Big, bold, outsoles and sleak silhouttes, as evidenced on this Nike Zoom Flyknit Agility Trainer (with visible Zoom packaging throughout the foot).

WRITTEN BY ALEX RAKESTRAW

The “memory foam” to Zoom’s box spring. Every step you take, you sink into the shoe’ cushy footbed that much more. On the technical side, there’s little novelty, although according to Nike’s website, “the innovative Lunarlon foam... is 30 percent lighter than traditional Phylon and allows the force of impact to be more evenly distributed, which helps reduce painful pressure points on feet.”

On the design side, there are worlds. Most Lunarlon outsoles feature heavy, almost accordion-like horizontal lines that lend even traditional shoe silhouettes (like the Air Max or Janoski SB skateboarding shoe) a distinctly futurist vibe. Feel like Zero G; look you like you just stepped off the Moon. That’s Lunarlon.

FLYWIRE

”

Modeled after the support structure of the Golden Gate Bridge, FlyWire refers to a series of nylon strands running along the length of a shoe, often serving dualfunction as part of the lacing. Just like any proper suspension cable, Flywire uses gravity and tension to keep your foot and your shoe moving as one, even as you juke and turn unpredictably. Think like a seatbelt for your foot. Durable, lightweight, and stronger per ounce than traditional support materials (leather, for example), Flywire works alongside a traditional mesh/nylon upper rather than replacing it entirely. Flywire is often made a visual centerpiece of a shoe, and with good reason: it’s a definite, material visual contrast that’s also relatively easy to manipulate into patterns while still retaining function (as seen on the side of this Nike Lunar Flyknit 1). For the ultimate in weight savings, however, you need more “oomph”.

“

LUNARLON

–Phil Knight, co-founder, Nike Inc.

Flyknit technology is Nike’s answer to the oldest equation in sports: if velocity is a function of mass and acceleration (and you just spent all last week in the gym working on acceleration), what can we do about mass? In the past, cutting weight meant literally cutting entire sections of “extra” material (see: Nike Air Huarache), ultimately sacrificing support for agility at the risk of potential injury.

FlyKnit wants you to have your cake and eat it, too. Thousands of strands of high-tensile strength yarn are knitted into an ultra-lightweight, one-piece “upper” reinforced with FlyWire, creating a structurally sound “sock” around your foot.

That upper is then firmly attached to any mid/outsole combination in the Nike line, meaning Flyknit technology is at home anywhere on Earth – from the court (Nike Kobe 10 Elite) to the pitch (Nike Mercurial CR7) to the track (Nike Flyknit Racer). Considering each individual strand of a Flyknit upper can be its own color, making them unique.

We wanted Nike to be the world’s best sports and fitness company.

Once you say that, you have a focus. You don’t end up making wing tips or sponsoring the next Rolling Stones world tour.

FLYKNIT

SELF Shannon King Editor in Chief History of Art

“Watching unexpected friendships blossom, seeing our team create something beautiful from the ground up, and hanging out with people who inspire me are some of my SHEI highlights. The learning curve is sometimes steep, but it’s so rewarding to tell people that the creative vision, management, and execution of our media is done totally by students.” eic@sheimagazine.com

FISH Samantha Zwick Publisher Communication Studies

“My favorite thing about SHEI is working on projects with friends that have similar interests but completely different backgrounds because there are so many perspectives that come to the table.�

publisher@sheimagazine.com

Aaron Pelo Creative Director English “Favorite thing about SHEI? The freedom. It’s very liberating to be able to decide what’s important in the fashion world, what’s most exciting, and to curate that for our readers. “ “Beware of avocados.” creative@sheimagazine.com

Alex Holmes Digital Content Director Screen Arts and Cultures “Traveling to different cities for photo shoots!�

digital@sheimagazine.com

Olivia Cottrell Marketing Director English “My favorite thing about SHEI is having the opportunity to work with and learn from some of the most driven and creative individuals whose energy and vision inspire me to be the best leader I can be.�

marketing@sheimagazine.com

Kirsten Ho Accounts Director Economics, Sustainability “The incomparable passion and dedication of all the people who work for SHEI.�

accounts@sheimagazine.com

Lauren Guldan Features Editor Information Science “What I like about SHEI is its unwavering devotion to going above and beyond in all areas of production.�

digitalfeatures@sheimagazine.com

Sola Muno Print Fashion Editor History of Art, French “Definitely the photoshoots, each one is a different adventure.�

printfashion@sheimagazine.com

Zach Whitford Print Fashion Editor Computer Science “I love the mix of fashion and digital technolgy in SHEI! Reading our web stories over a PSL is the best way to enjoy the new semester.�

printfashion@sheimagazine.com

Mackenzie Kimball Digital Fashion Editor Neuroscience “Meeting new people and feeling connected to many different teams full of uniquely talented and innovative members who work together towards a common goal. The quality of our magazine never ceases to amaze me!�

digitalfashion@sheimagazine.com

Melissa Freeland Print Photography Editor Microbiology “I love attending shoots; after weeks of planning and preparing, seeing the production come together live and stepping up to the challenges that present themselves on set is an incredibly rewarding experience.�

printphoto@sheimagazine.com

Brady Mathieson Digital Photography Editor Computer Science “My favorite part of SHEI is the energy. Every person genuinely cares about creating quality content, and it never feels forced.�

digitalphoto@sheimagazine.com

Rachel Beglin Print Photography Editor Undeclared “The balance between personal and team goals; we each get better at what we do and build our own personal portfolios while creating a very cool, big picture product that we can hold in our hands and say ‘I did this’”.

printphoto@sheimagazine.com

Courtney Evans Print Photography Editor Political Science, Communication Studies “SHEI has given me the opportunity to learn from so many creative people. I’ve grown so much as a photographer since joining!”

printphoto@sheimagazine.com

Lexie Johnson Print Design Editor Graphic Design “Working with other students just as passionate about fashion, design, and literature as I am.�

printdesign@sheimagazine.com

Morgan Lovay Print Design Editor Communication Studies “The moment when I finally get to hold the finished magazine in my hands after working so intensely all semester.�

printdesign@sheimagazine.com

Haley Fox Digital Design Editor Communication Studies “My favorite thing about SHEI is that it’s a tabula rasa for creativity; you can really tell how much the people here care about what we do. Their drive is incredible to watch and amazing to be a part of.”

digitaldesign@sheimagazine.com

Christina Oh Video Editor Screen Arts and Cultures, Spanish, Art and Design “The passion that brings us together and fuels our creation of incredible content.�

video@sheimagazine.com

Karen Bates Events Coordinator History, Museum Studies “The opportunity to be a part of something creative that beautiful souls have poured their hearts into.�

events@sheimagazine.com

Maddy Moog Outreach Coordinator Communication Studies “My favorite part of SHEI is the ability to pursue my passions for business and the arts while working alongside people who share the same passion and energy as me.�

outreach@sheimagazine.com

Sylvia Sankaran Social Media Coordinator Communication Studies “My favorite thing about SHEI is being able to contribute to amazing work all year while being surrounded by exciting and creative people!�

socialmediaw@sheimagazine.com

Colleen Natzke Finance Coordinator Business Administration “Working with people from a variety of backgrounds to develop a high quality product.�

finance@sheimagazine.com

Kassie Wallace Advertising Coordinator Economics “My favorite part about SHEI is that I get to mix my love for fashion with my interest in business, all while hanging out with creative and inspired people!�

advertising@sheimagazine.com

Amber Lam Distribution Coordinator International Studies, Economics “There’s nothing more rewarding than being part of a team of talented, passionate individuals working towards the creation of such a high­quality publication. The fact that our magazine is completely student­run is something I take great pride in. Gaining experience for a fast­paced, competitive industry is also a plus.” distribution@sheimagazine.com

Jessi Chudler Distribution Coordinator International Studies, Spanish “Being surrounded by so many talented people who share the same interest in fashion and being able to collaborate with them!�

distribution@sheimagazine.com

I N T E R E S T E D

L I K E

I N

W H O

W H A T

W E

W E

A R E ?

D O ?

WANT TO DISCOVER YOUR OWN REASON TO LOVE SHEI?

VISIT OUR WEBSITE,

SHEIMAGAZINE.COM A N D

F I L L

O U T

A N

A P P L I C A T I O N

TO GET STARTED!