Sheikhahub by SHEIKHAHUB MAGAZINE

SHEIKHAHUB MODEST FASHION + MYOL DE E M S TA GF AA ZS IHNI EO N + L I F E S T Y L E M A G A Z I N E LIFEST

JAN/FEB 16

2016 BRANDS TO WATCH

CONTENTS 03 EDITOR'S NOTE

04 MA'ASALAMA 2015, HELLO 2016

15 SWIFF 10 EXCLUSIVE!

TOP 8 BRANDS TO WATCH OUR EDITOR'S TOP PICK!

16 IN THE SPOTLIGHT

27 FASHION EVENTS

14 FACTS ON MODEST FASHION

FASHION SHOWS. ARE THEY STILL RELEVANT? THE FUTURE OF THE RUNWAY

Editor's Note

This first issue celebrates the very existence of Sheikhahub as a social enterprise and promoter of designers and brands for the global modest market .

Hello readers!

Welcome to the first ever online issue of the Sheikhahub Magazine! The goal of this publication is to inform the general public especially our supporters on our journey, the development and ongoings of the modest fashion and lifestyle industry. We designed the layout and typeset of this magazine to publish within 3 days, in an effort to prove that once your mind is set, you can achieve it. We do pray you will enjoy reading it as much as we enjoy putting all this for you. Our aim is to empower each other as a network of entreprenuers and enthusiasts of fashion more so that we can become more conscious and learn more about the industries that we encounter daily. We strive to give our best to the readers and followers. This magazine will be released bimonthly. We welcome editorial contributions and if you would like to be featured, contact us at sheikhahub@gmail.com

Editor-in-Chief

NORZIHAN AHMAD @DNALATT

2015 IN REVIEW

HELLO 2016 AS WE SAY HELLO TO 2016 WE LEFT BEHIND A RELATIVELY SUCCESSFUL 2015

Among the new programs we curated for 2015 were the ASEAN DESIGNER PROJECT or ADP and Project Sheikha, a fashion training program for Government Agencies MARA and Bumipreneurs Of Tomorrow (BAHTERA). We were also invited to amazing Turino in Italy as participant to Global Islamic Economic Forum round table discussion on modest fashion, at the invite of Dubai Council and Thomson Reuters. In November we had our annual SHEIKHAHUB WORLD ISLAMIC FASHION FORUM (SWIFF) at HEYA ARABIAN FASHION EXHIBITION in Qatar and Singapore. The many challenges that we faced was rewarded with the success of the designers that we represented during HEYA ARABIAN FASHION EXHIBITION in Qatar. We have successfully introduced LRurbancouture from Italy into the Middle East Market and put VINN PATARARIN from Thailand into Qatar Concept Store- both are young designers on their first foray into modest fashion. What more can we ask ALHAMDULILLAH. We look forward to introduce more designers to get noticed and go global.

SHEIKHAHUB 2015

WE WISH TO INSPIRE EVERYONE REGARDLESS OF FAITH, TO DRESS MODESTLY, AND WITH CONFIDENCE DNALATT EDITOR-IN-CHIEF SHEIKHAHUB MAGAZINE @

CATCH SOME WAVES IN

SWIFF

SHEIKHAHUB WORLD ISLAMIC FASHION FORUM (SWIFF) is the leading modest fashion show and platform series in one platform. SWIFF converges creative thinkers, fashion experts and designers to connect, exchange ideas and opinions related on specific topics. SWIFF 2015 was held in DOHA on the 14th November with the topics 'The importance of networking and media in fashion today, followed by Singapore 'MODEST FASHION AND WEALTH CREATION'.

By Noorin Iskandar Photo credit by DCZ Qatar

We had outstanding panelists for both forums. SWIFF 2015 came with its own challenges and we received constructive comments, but all is good and we look forward for more of SWIFF in 2016. NOMADIC

SWIFF DOHA

SWIFF SINGAPORE

FACTS ON GLOBAL HALAL MARKET SOURCE: DINAR STANDARD

ACCORDING TO DINAR STANDARD, GLOBAL HALAL FOOD AND LIFESTYLE IS A $1.8 TRILLION INDUSTRY, OF WHICH, GLOBAL MUSLIM CLOTHING MARKET CONTRIBUTION IS $230 BILLION OR 11% OF THE GLOBAL MARKET.

ARE THEY STILL RELEVANT? THE FUTURE OF THE RUNWAY

FASHION SHOWS By @DNALATT Photo credit by DCZ Qatar

Last November, during the Malaysia Fashion Week, I walked out in the middle of a show. When asked why by an official who panicked on seeing me leave just 5 minutes into the show, my answer was 'my fourth row seat is too cosy for me that I felt sleepy! Hmm.. We received some criticism on why we promoted more outside designers than locals. Firstly, the designers approached us and we don't have the heart to disappoint those who traveled from far countries to seek us help. We're too nice :-) And, secondly the Malaysian fashion scene consists of groupings and their fashion shows are mostly for private cliques, therefore we had to expand our grouping, market and network, and seem to be doing quite well NOMADIC 24 indeed. |

There are too many anomalies in the Malaysian Fashion scene to date. My sentiment is shared by Wirda Adnan, recently started her own magazine Wworld.asia. A RtheE fashion T H E Yeditors S T I LGuru L R of E LMalaysia. E V A N TWirda ?

THE FUTURE OF THE RUNWAY

The right question now is, are fashions shows still relevant for designers and fashion entreprenuers? Celebrity designer Miss Amal Murad of the United Arab Emirates still thinks it serves the purpose as a marketing tool, provided it is shown to the right crowd. It is expensive to join fashion shows and organise one, trade shows are a better choice.

FASHION SHOWS

Miss Jawaher Al Kuwairi, Qatar's fashion influencer feels the same way. It is still a relevant marketing tool but the traditional runways are losing its excitement. We need to present the shows in a more creative ways to engage the crowd. So now we can agree generally that fashion shows are not irrelevant. However, many talented designers in Malaysia still go unnoticed globally. Can we assume that this is due to the fashion shows that employ wrongBstrategies? y @ D N A LFashion A T T Shows need the right audiences for a start..

Photo credit by DCZ Qatar

NOMADIC

Eight brands to watch 2016 DNALATT top picks

exclusives

BRAND TO WATCH

VINN PATARARIN

V inn Patararin from Thailand pitched for our ASEAN DESIGNER PROJECT. They have already acclaimed success having showcased at Paris Fashion Week and won awards in Amsterdam.

Architect by profession, Vinn and his Fashion backround partner Rinn don some seemingly common traits of architecture-meets-fashion pieces. Emphasise is on selection of materials and utilatarian details . With their lattice-patterned textile trademark, every pieces are unique.

exclusives

BRAND TO WATCH

BOUGUESSAOFFICIAL

any are intrigued by this brand.They easily transform their minimalist design into iconic pieces. Most pieces are black and white, simple and clean style. Based in Dubai, they exudes mystery and scream luxury.

exclusives

BRAND TO WATCH

KHANAANOFFICIAL

hanaanofficial from Indonesia made her International debut K at HEYA FASHION EXHIBITION in Qatar recently. We were mesmerised by the intricate pieces and the designers ability to mixed traditional batik with modern designs.

Photocredit: Khanaanofficial instagram

exclusives

BRAND TO WATCH

BYAMALMURAD

his brand needs no introduction. A celebrity designer, Amal has T been designing traditional abayas for her celebrity clients in the

United Arab Emirates and has been featured in many publications as Elle Arabia above. She has been lying low for a while but is making a comeback in 2016. Photocredit: Richard Khoury

exclusives

Brand to watch

LULLYSELB

ully Selb from Singapore pitched to us their prototype jacket during ASEAN DESIGNER PROJECT and have never looked back.The talented duo comprising of Salma the designer and Huda the artist, their pieces are thoughtfully designed from its aesthetic appeal to function, fabrics and quality.

exclusives

LRURBANCOUTURE

oreviD aruaL AUM octaY nagaeT tsilytS nosoJ onibaS rehpargotohP

BRAND TO WATCH

came across the label LRurban Couture in Italy and was smitten Wbyethefirstsignature lighten tropical algorythm pants! The founder, Lucia was no stranger to fashion shows having participated in many. She was also the Made in Italy flag bearer for Mercedes Fashion Show in Warsaw.

Her participation during the recent HEYA marked her first introduction into the Middle East Market and in modest fashion.

exclusives

Brand to watch

TYMBYLYNDARAHIM

ymbylindarahim is fast becoming our favourite Malaysia designer. We love her modest fashion line and can truly see the potential in this young designer. She is a fashion stylist and is into streetwear and ready to wear.

exclusives

Brand to watch

AABCOLLECTION

ab collection from London takes into account simplicity, style A and comfort desired by muslim women when designing their contemporary modest wear abayas, long tops and hijab.

What is most unique about this label is their success not just in designing but as an entrepreneur. They just opened their second store that caters for the modest market in the fashion capital of the world, London!

EVENTS By Tania Anis Photocredit by DCZ Qatar

& @

DNALATT

1. Qatar's leading fashion platform HEYA ARABIAN FASHION EXHIBITION was recently held at the new Doha Exhibition and Convention Centre from 12th to 18th November 2015.

2. American designer Tory Burch partnered with Anna Dello Russo, editor at large for Vogue Japan to celebrate the opening of the new Tory Burch boutique at the Lagoona Mall in Qatar in December.

For the first time HEYA saw the participation of designers from ASEAN, France, United States and Italy. Among the highlights were SWIFF, workshop by Dario Casalini from Italy and Qatar International Design Consultancy.

Fashion influencers from all over the world witnessed this historic moment, among them blogger Ascia from Kuwait, Tamara AlGabbani from United Arab Emirates, Qatari Jawaher Al Kuwari and our own @dnalatt

JACK MA

IF YOU DON'T GIVE UP YOU STILL HAVE A CHANCE

Fashion & Lifestyle Events DNALATT City Guide//Singapore

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