Shelby Olive Marketing Director olive@MoringaFoods.com (281) 691-0523 For your consideration at Whole Foods Markets
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4321 Garth Road Baytown, TX 77520 tel. (281) 691-0523 fax. (281) 691-3248 www.MoringaFoods.com MEMO To: Whole Foods Market From: Shelby Olive, Marketing Director CC: Date: May 3, 2012 Re: Marketing Plan for New Moringa Product ______________________________________________________________________________ Dear Whole Foods Market, We at Moringa Foods want to thank you for choosing to sell our product. Here at Moringa Foods, we have a phenomenal marketing and design team who strive to represent the true nature of our company and the moringa product itself. Enclosed you will find a packet with samples of previous works including advertisements and a few photos. Our marketing and design team has created a virtual traveling experience through foreign countries to give our clients the best representation possible of our product. We want customers to know all of the full health benefits of the moringa and of the impact the product has made across the globe. Best Regards,
Shelby Olive Marketing Director Moringa Foods marketing@MoringaFoods.com
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Nutritional Value A needed by children from ages one to three. Six tablespoons of the leaf powder will provide almost all of a woman’s calcium and iron requirements for breastfeeding during pregnancy. Moringa leaves and pods increase milk production during the lactation period. Studies show that, in cattle, Moringa increases milk production by 43-65% and weight gain by 32%. The edible parts of the plant are highenergy, but contain few calories.
The Moringa Tree contains: Seven times more Vitamin C than oranges Four times more Vitamin A than carrots Four times more Calcium than milk Three times more Potassium than bananas Three times more Vitamin E than almonds The moringa is not only a good source source of vitamins, but also amino acids and proteins. Many parts of the tree are used in traditional medicine in countries throughout the world. The immature asparagus-like fruit, called the “drumstick�, is the most popular and widely used part of the plant. They are prepared much like green beans. Seeds are sometimes removed from the mature pods and eaten like peas or nuts. The seeds yield 38-40% edible oil, which is clear, odorless, and resists rancidity as well as any other botanical oil. The seed cake remaining after oil extraction may be used as either fertilizer or a water purifier. The flowers are edible when cooked, and are said to have a similar taste to mushrooms. You can shred the roots, which are used as a condiment similar to horseradish. The moringa can be made to create an array of delicious and family friendly meals, including pasta, moringa-crusted sibingan. They can also be made into fun drinks such as moringa tea and shakes. It can also be used for ice cream! The roots also serve as a significant source of betacarotene, Vitamin C, protein, iron and potassium. The leaves of the tree can be used as a substitute for spinach. They can also be dried and crushed into a powder to for soups and sauces. One tablespoon of leaves provides 14% of the protein, 40% of the calcium, 23% of the iron, and most of the Vitamin
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moringa foods Shelby Olive Marketing Director marketing@MoringaFoods.com (281) 691-0523