The Shelby Report of the West
is pleased to honor...
Brandon Baez
Don Pancho
Authentic Mexican Foods
Regional Manager/Category Manager
Over the past seven years, Brandon Baez has demonstrated exceptional dedication, leadership and innovation, significantly contributing to Don Pancho’s success.
When Brandon joined the Don Pancho team as a sales associate managing the pre-fried chip category, the
Allie Haskell
CBS Northstar
VP Client Success and
Engagement
Allie Haskell exemplifies the essence of an emerging leader in the retail food industry.
Maya Mirt
Krazy Coupon Lady Senior Director of Strategic Accounts
Maya Mirt is known for her charismatic and motivational sales leadership style. She possesses an innate ability to inspire and energize her colleagues, fostering a collaborative and high-performance culture. She is
company’s sales were primarily regional in the Pacific Northwest. Since then, Brandon has guided the category to a national presence. The company had the need to add an additional production line for capacity. With that new line soon to be at capacity, it is now in need of another new production line.
Brandon has been instrumental in growing the retail pre-fried chip category by 533 percent during his first seven years at Don Pancho. He has achieved this success by working with retail partners, ensuring excellent communication and follow-through.
His dedication to building strong relationships with retail partners has been a key factor in the company’s
EMERGING LEADERS
Her unwavering dedication to customer service and her innovative approach to problem-solving make her a standout nominee.
Allie seeks new ways to enhance the shopping experience, utilizing cutting-edge technology to streamline processes and ensure customer satisfaction. Her commitment to diversity and inclusion is evident in her initiatives to create a welcoming environment for all
success. Brandon’s efforts have not only grown the category but also benefited retail partners, demonstrating his passion for products and partners.
Brandon continues to exemplify excellence in his current role. His leadership style fosters a collaborative and high-performing team environment, and his commitment to professional development has empowered many of his colleagues to reach their full potential. Brandon is a future leader for Don Pancho, with his innovative approach and unwavering dedication.
Brandon’s achievements are not only impressive in terms of numbers but also in the positive impact he has had on the company’s culture and growth trajectory.
customers and employees.
In her career, Allie has shown a remarkable ability to think outside the box, developing creative solutions that address the unique challenges of the retail sector. Her leadership qualities inspire those around her to strive for excellence, fostering a culture of teamwork and continuous improvement. Allie’s passion for her work is matched only by her dedication to her community.
approachable, empathetic and driven. She has a knack for turning challenges into opportunities and is relentless in her pursuit of success.
Beyond her professional achievements, Maya is committed to giving back to the community. She is an active mentor in NextUp, a women-in-business program, providing guidance and support to female professionals. She also gives her time to support and empower women through education and encouragement.
Maya’s vision for the future is to continue driving growth and innovation while nurturing the next generation of sales
leaders. She is a strong advocate for diversity and inclusion in the workplace.
Maya deserves this award for her outstanding track record, coupled with her dedication to excellence and her commitment to mentoring others. Her strategic thinking, exceptional performance and unwavering integrity have set a new standard in the industry. Her influence extends far beyond the confines of her office. Maya’s leadership not only drives business success but also fosters a culture of empowerment and innovation.
