The Sotheby’s International Realty® Advantage
Miami-Dade County
The power of the Sotheby’s brand. We are the recognized leader in luxury real estate. Sotheby’s International Realty (SIR) has been named “the most prestigious real estate firm by high worth consumers” in the independent Luxury Brand Status Index Survey by Luxury Institute.
Global reach and local expertise. We provide unrivaled access to qualified people and distinctive properties around the world. And unrivaled expertise in every major market. Yes, we have over 500 offices in 39 countries. We constantly network with and refer business with our fellow Sotheby's International Realty estate agents. In addition, we travel the world presenting our real estate offerings to customers of the Sotehby's auction house, sponsoring key sales each year. No other broker is more thoroughly networked or more closely aligned with affluent travelers, collectors and property owners.
The difference runs deep. More than just a loose membership and a logo in the window, ours is a tightly interconnected partnership. It is a long-term commitment to a set of very high standards, resulting in a worldwide culture of excellence. And a consistency within the Sotheby’s brand that our clients can count on every day, in every market.
Powerful tools, powerful partners. We believe the presentation of luxury real estate must be exceptional, befitting the scale and character of the property itself. That’s why we have created the most robust, content-rich and high-quality property showcase in the industry. In print and online, we dominate in physical space and mindshare. We have established exclusive positions with best-in-class media partners, including The Wall Street Journal, The New York Times, Financial Times, Architectural Digest and others. Plus Sotheby’s own prestigious periodicals Sotheby’s at Auction magazine and Reside: A Celebration of Art, Home and Living. Our comprehensive print campaign in WSJ Magazine, Country Life, T Magazine, Financial Times and Sotheby’s at Auction drives highly qualified traffic to our website sothebysrealty.com. (Our competitors have no comparable print campaign.) Plus, we are engaged in a variety of mobile applications and new media to accommodate our on-the-go clientele.
When all is said and done. We know the high end residential market better than anyone. We have more resources at our command. And, most importantly, we get results — as you are about to see.
The ONE Sotheby’s International Realty Advantage Our average sales price is $1,962,124 — the highest in our market areas. Another key indicator that our business is weighted at the luxury end of the price spectrum. Our focus on top tier properties means we are focused on you.
AVERAGE SALES PRICE PER BROKER
Timeframe: 1/1/10 – 11/8/10 Source: BrokerMetrics® by Terradatum
.
$1,583K
$ in millions
.
$1,281K .
$537K
.
$471K $315K
ONE SIR
Avatar Real Estate Serv.
Esslinger Wooten Maxwell Inc.
Fortune Int. Realty
Coldwell Banker Res. R. E. Inc.
$203K Beachfront Ralty, Inc.
$195K
$192K
$176K
RE/MAX The Keyes Co., Advance Realty, Inc. Realtors
$144K
Florida Realty of Miami, Corp.
Keller Williams Miami Beach
Our market share of home sales over $1 million is growing rapidly. According to the most recent data, our market share of home sales over $1 million in our market areas is growing faster than any other broker's. We are also the market leaders in sales over $10 million, with a market share of just over 48%. Almost half of the very high end is ours alone. And our leadership status ultimately works to your advantage — because leaders are attracted to leaders.
YTD MARKET SHARE GROWTH
MILLION
Timeframe: 1/1/10 – 10/5/10 Source: BrokerMetrics® by Terradatum
% Change
73.33%
51.11% 33.14%
28.77%
-3.70% ONE SIR
Avatar Real Estate Serv.
Esslinger Wooten Maxwell Inc.
Fortune Int. Realty
Coldwell Banker Res. R. E. Inc.
Monthly unique visitors* to sothebysrealty.com outnumber those to christiesgreatestates.com by more than five to one.
The average number of monthly page views at sothebysrealty.com is almost four times that of christiesgreatestates.com.
*This is the most accurate measure we can find to represent the number of actual, different people who have visited our site – as opposed to a simple tally of the number of hits. Higher visibility and traffic online translate into more media impressions — and ultimately more sales. AVERAGE MONTHLY UNIQUE WEB VISITORS 297,571
Not only do we attract more visitors online, but they tend to stay longer and see more.
AVERAGE MONTHLY PAGE VIEWS 4,001,781
1,040,000 54,000
sothebysrealty.com
Timeframe: 2nd Quarter, 2010
sothebysrealty.com
christiesgreatestates.com
Timeframe: 2nd Quarter, 2010
Source: Sotheby’s, Christie’s
christiesgreatestates.com
Source: Sotheby’s, Christie’s
sothebysrealty.com attracts more international unique visitors per month than christiesgreatestates.com.
Sotheby’s International Realty leads in total interactive ad impressions per month.
Miami-Dade County is an international destination. And it’s to your strategic advantage that we connect with a larger share of the international market than any other broker.
More high-profile media partners, more sites, more pages per site . . . with us, you simply get more.
AVERAGE INTERNATIONAL UNIQUE VISITORS PER MONTH
TOP 5: CANADA UK BRAZIL GERMANY FRANCE
116,718 39.2% of unique visitors/month
INTERACTIVE AD IMPRESSIONS PER MONTH 12,500,000
25,110 46.5% of unique visitors/month 900,000 SIR
Timeframe: 2nd Quarter, 2010
Christie's
Source: Alexa
SIR
Timeframe: 2nd Quarter, 2010
Christie's
Source: Sotheby’s, Christie’s
We dominate the visual field and mindshare. We create strategic, targeted media relationships — not just small banner ads. The difference is measurable, not just in ad inches but in perceived value. Our consumer response rate is nearly triple the industry average, both in click through and time spent.
Timeframe: 2nd Quarter, 2010
Source: Sotheby’s, Christie’s
Exclusive brand alliances online and in print. Sotheby’s International Realty enjoys a privileged relationship with some of the most respected names in news and lifestyle media. It’s a direct, peer-to-peer connection that brings together affluent buyers and sellers in an elite, co-branded marketplace.
The company we keep.
The Wall Street Journal Our exclusive partnership with the WSJ can be experienced online at our microsite called “The Business of Extraordinary Living.” This up-to-the-minute showcase puts SIR front and center to over 40 million visitors to the WSJ digital network each month.
Tmagazine.com The New York Times Style Magazine online. An expandable half-page SIR ad rotates through the website, aligning directly with the NYT’s travel content.
T Magazine The New York Times Style Magazine — curating the culture of style and showcasing the best of SIR.
Financial Times “How to Spend It,” the FT’s chronicle of cultural diversions for Europe’s business elite, provides an excellent high-gloss platform to showcase the Sotheby’s brand.
Times Online Times of London. With 80% of their audience outside of the UK, the Times Online delivers 1.5 million targeted impressions from an internationally elite audience.
The New York Times/ International Herald Tribune Our partnership with this pre-eminent global media brand includes a prominent presentation of the SIR brand within the NYT’s style maps and within their popular real estate slide shows.
Unique International Exposure
Sotheby’s own flagship periodicals:
Sotheby’s at Auction At ONE Sothebys International Realty, our international reach goes beyond an ad in a magazine and an email blast. Our Auction house connections allow your property to be personally introduced throughout the world.
Above, agents from ONE Sotheby’s International Realty attended the Sotheby’s Art Auction in Hong Kong and the grand opening of the Hong Kong Sotheby’s International created specifically to distribute throughout the events in Hong Kong.
Reside: A Celebration of Home, Art and Living
INTERNATIONAL REALTY
Above, ONE Sotheby’s International Realty presents the Residences at W South Beach to over 80 Sotheby’s International Realty® brokers in Toronto and Montreal.
A C OLL EC T ION OF FINE PRO P ERTI E S F RO M
Hong Kong Portfolio
®
Staying a step ahead. Through social media and new smart phone applications, we are opening up new lines of communication for our highly mobile and tech-savvy audience. Sotheby’s International Realty is not only sponsoring the launch of the NYT Real Estate iPhone app, we are the first brokerage in Florida to launch our own iPad app. Our company’s heritage may be over 265 years old, but we’re still very much on the cutting edge. The World of ONE Sotheby’s International Realty: in the Palm of Your Hand.
ONE Sotheby’s International Realty serves an exclusive community of people and property. We offer a distinct advantage in the marketplace that is based on proven global performance, local expertise and adherence to the principles of a legendary brand. We welcome your inquiry – and the opportunity to make our advantage yours.
ONE Sotheby's International Realty Coral Gables | Fort Lauderdale | Key Biscayne | Miami Beach onesothebysrealty.com +305 666 0562