2012 Sotheby's Co-op Advertising Brochure by Shelia (Ferguson) Gasson

TARGETED

GLOBAL

DELIVERS

COOPERATIVE ADVERTISING

distinct property promotions

for Global Exposure

Cover property located in: Loveland, Colorado, United States

TARGETED. GLOBAL. EFFICIENT. REFINED. Through the Sotheby’s International Realty® cooperative advertising program, you have an array of options—both print and digital—to consider for your advertising needs, which include impressive global partners that provide targeted reach and vast worldwide exposure. Our cooperative advertising program allows you to take advantage of pre-negotiated rates by combining your property listing ads with those listings of other Sotheby’s International Realty network members.

THE RESULT... lower advertising costs and a greater presence among renowned, international media powerhouses.

International Herald Tribune Circulation: 219,188 Geographic Distribution: Europe, Asia, Pacific, Middle East, N. Africa, Americas Readership: 607,400 Male/Female Skew: 76% Male / 24% Female Average House Hold Income: 303,040 worldwide Median Age: 45 Number of Listings Per Page: Up to 35 Cost Per Listing: $550*

The International Herald Tribune is a sophisticated and comprehensive daily report for opinion leaders and business decision makers around the world. The mission of the International Herald Tribune is to enhance the global community by creating, collecting and distributing high-quality news information and entertainment. Its readers have levels of income and investments that can hardly be described as average—like the newspaper they enjoy reading, these levels reflect their highly mobile and affluent status. International Herald Tribune readers are people whose tastes tend toward the deluxe, leading active and upscale lifestyles.

1] International Herald Tribune

Event Wraps In addition to cooperative advertising opportunities within the International Herald Tribune, our program includes full-color International Herald Tribune wraps that are

distributed at six of the most prestigious events around the world. Event wraps are placed around thousands of copies of the International Herald Tribune and are distributed in hotel rooms and on site during large events.

NEW YORK COUTURE WEEK NEW YORK, FEBRUARY 17–19 Since 2003, Couture Fashion Week has presented a series of couture and luxury fashion shows multiple times each year in New York City, Palm Beach and other selected cities. This year, the venue for Couture Fashion Week, New York, will be the famed Waldorf-Astoria. Fine designers from around the world will be presenting their latest collections and accessories to hundreds of upscale consumers, socialites, diplomats, celebrities and international press. Wrap Date: February 18 | Due Date: January 12 CANNES FILM FESTIVAL FRANCE, MAY 16–27 The Cannes Film Festival is attended by world-leading film industry professionals and international celebrities. As well as being a most special place for film industry professionals to meet, the Festival is especially attentive to the talent of artists who contribute to the growth of the medium. Wrap Date: May 25 | Due Date: April 18 TENNIS CHAMPIONSHIPS AT WIMBLEDON LONDON, JUNE 25 – JULY 8 Attracting close to 500,000 people, The Lawn Tennis championships at Wimbledon is one of the most celebrated professional tennis tournaments. Players from over 60 nations compete in this high profile event, attracting spectators from around the world. Wrap Date: July 6 | Due Date: May 23

MONACO YACHT SHOW MONTE CARLO, SEPTEMBER 19–22 The only international Yacht show devoted exclusively to luxury yachting. The biggest in-water display in Europe of super mega yachts, attracting an exclusive audience of elite individuals.

NEWLY ADDED

Wrap Date: September 21 | Due Date: August 15

2012 OLYMPIC GAMES OLYMPIC 2012

DUBAI INTERNATIONAL FILM FESTIVAL The Dubai International Film Festival (DIFF) is the leading film festival in the Middle East, Asia and Africa serving as an influential platform for Arab filmmakers and talent at an international level, by spearheading the cinema movement in the region. The DIFF has established itself as a major international festival, while continuing to serve as a premier showcase event for Arab cinema, and contributing to the development and growth of the regional industry. DIFF has extended its platform to present and honor excellence in cinema from countries in Asia and Africa.

The Olympic Games have come to be regarded as

Wrap Date: December 5 | Due Date: October 19

are scheduled to take place in London. London will

NUMBER OF LISTINGS: 56 | COST PER LISTING: $475*

become the first city to officially host the modern

the world’s foremost sports competition where more than 200 nations participate. Athletes and spectators from around the world join together to celebrate this global event. The 2012 Summer Olympic Games, officially known as the Games of the XXX Olympiad,

Olympic Games three times, having previously done so in 1908 and in 1948. This is a truly unique opportunity to show your listings at the world’s largest and most renowned sporting event. *Distribution is increased due to the size of this event. COST PER LISTING: $648* Wrap date: August 2012 | Due Date: June 14

*Rates are tied to the US dollar. Some affiliates located outside the United States may have a higher non-subsidized rate.

Bloomberg Markets Bloomberg Markets is the highly read magazine of the “Global Financial Elite” serving 96% of Bloomberg Terminal Subscribers, banks, brokerages, hedge funds, government agencies and other arms of the financial industry. Readers are ultra affluent and influential; they take the lead in decision-making and are among the first to buy new products or services. Market readers seek the finer things—and have the means to acquire them. They are professional global citizens who enjoy foreign cuisine and traveling to learn about other cultures and who live the ultimate luxury lifestyle driven by discerning tastes and exclusive experiences.

2012

New for

Circulation: 375,000 Geographic Distribution: 40% US / 60% Global Readership: 1.1 MILLION Male/ Female Skew: 90% / 10% Average HHI: $ 452,000 Median Age: 38 Number of Listings Per Page: 12 Cost Per Listing: $740*

The Sotheby’s International Realty cooperative advertisement features an exclusive 4-digit mnemonic code (SIRA) which links the ultra affluent Bloomberg terminal subscribers directly to network listings on sothebysrealty.com.

*Rates are tied to the US dollar. Some affiliates located outside the United States may have a higher non-subsidized rate.

The New York Times

The Wall Street Journal

Home Section (in the Thursday New York Times)

Through constant innovation, brand investment and inspiration, The Wall Street Journal remains the global authority for news and information. The Journal continues to be the leading environment for luxury home clients to connect with the world’s most affluent home-buying audience. With editorial enhancements and new advertising opportunities, we are able to strengthen our brand, expand visibility and deliver our message with resounding results. Reaching the homes of The Journal’s affluent global audience, our cooperative advertising insertion is featured in The Wall Street Journal’s Friday Journal in the U.S. edition and the Weekend Journal in their Europe and Asia Editions.

The New York Times is widely recognized as the most influential news source for many of the world’s most sophisticated and loyal readers. Today’s Times is more influential in more ways than ever, with sections devoted to everything from the arts and entertainment to sports and science, business and technology to dining and home design. “Home” is the section for home enthusiasts showcasing engrossing articles on architecture, design, furnishings, gardening, home improvement and real estate, as well as expert advice on living comfortably and stylishly.

Circulation: 1,150,589 Geographic Distribution: U.S. Readership: 2,636,354 Male/Female Skew: 53% Male /47% Female Average House Hold Income: $166,422 Median Age: 54 Number of Listings Per Page: Up to 30 Cost Per Listing: $675*

Circulation: 1,768,498 Globally Geographic Distribution: U.S., Europe, and Asia Readership: 3.5 MILLION Male/Female Skew: 66% Male/33% Female Average House Hold Income: $257,100 (US), $334,000 (ASIA), $335,000 (EU) Median Age: 53 Number of Listings Per Page: 35 Cost Per Listing: $675* *Rates are tied to the US dollar. Some affiliates located outside the United States may have a higher non-subsidized rate.

The Robb Report Collection

Exceptional Properties

The Robb Report Collection is the international buyer’s guide for high-end consumers. With informative editorial and advertising across a wide range of topics, Collection serves to introduce, inspire and educate readers regarding purchase decisions in a wide variety of categories. Issues enlighten and inform on real estate, collectibles, aviation, home and design, and more. Created expressly for avid consumers who are enthusiastic about purchases to enhance their environments, better their lives, or increase their enjoyment, Collection succeeds like no other magazine in influencing its highly acquisitive audience, guiding their consideration and inspiring them with new ideas.

Robb Report Exceptional Properties is an authoritative and captivating resource for a highly active, high-end audience offering valuable insight by focusing on geographic locations, pricing, amenities, style, ownership options and lifestyles. Robb Report Exceptional Properties serves the unique needs of an exclusive market: the owners, buyers and sellers of the world’s most desirable properties. These sought-after consumers, some of whom own five or more homes, are responsible for buying and selling decisions that involve a significant portion of the world’s best properties. No other marketing resource offers a direct line of communication to such an influential group.

Circulation: 102,322 Geographic Distribution: 90% U.S. / 10% International Readership: 264,000 Male/Female Skew: 70% Male /30% Female Average House Hold Income: $1.2 MILLION Median Age: 54.4 Number of Listings Per Page: 12 Cost Per Listing: $425* 8

The Robb Report

Circulation: 60,000 Geographic Distribution: 90% U.S. / 10% International Readership: 150,000 Male/Female Skew: 70% Male /30% Female Average House Hold Income: $1.2 MILLION Median Age: 54.4 Number of Listings Per Page: 12 Cost Per Listing: $400*

*Rates are tied to the US dollar. Some affiliates located outside the United States may have a higher non-subsidized rate.

Country Life

Sotheby’s At Auction

Published weekly in London, Country Life is the United Kingdom’s market leader for property advertising. It is the ideal venue for advertising prestigious property to a readership of internationally affluent home buyers in more than 60 countries. Country Life readers are highnet worth individuals and read Country Life specifically for the property advertising: 43% of readers own second homes and 42% of readers have bought a property as a result of seeing an advertisement in Country Life.

A luxurious magazine that showcases the highlights from every Sotheby’s sale worldwide, Sotheby’s At Auction is sent gratis to the very top tier of Sotheby’s auction clients. The publication is highly visual, with photos and descriptions of the rarest works of art and most coveted precious objects on the market today. It also includes an international museum calendar, profiles of famous collectors, interviews with artists and other articles pertaining to the art and auction markets and a dedicated section to expose our listing inventory.

Circulation: 37,206 Geographic Distribution: 80% within the UK Readership: 215,000 per week Male/Female Skew: 58% Male/ 42% Female Average House Hold Income: 25% OF Readers in Excess of $250,000 Median Age: 57 Number of Listings Per Page: 16 Cost Per Listing: $375*

Circulation: 25,000 Geographic Distribution: Global Number of Listings Per Page: 1, 2 or 3 Cost Per Listing: $1250*

*Rates are tied to the US dollar. Some affiliates located outside the United States may have a higher non-subsidized rate.

Financial Times

LP Magazine

The Financial Times showcases the finest residential properties on the market and provides sage advice to a discerning audience of high-end private owners, as well as investors, every Saturday in its stand-alone “House & Home” section. Targeting upscale readers who are passionate about home and living, this full-color supplement is the world’s only weekly property and lifestyle section, which is internationally-focused and globally-distributed every weekend. Advertise your listings in Europe’s most read newspaper.

With primary circulation in Asia, LP Magazine features upscale articles written in both English and simplified Chinese. LP Magazine targets elite, high-net worth individuals looking for outstanding properties located in Asia, Europe, America, Australia and the Middle East. LP Magazine delivers rich lifestyle editorial focusing on the latest luxury product trends, as well as real estate market analysis and investment tips. Each issue features a Property Finder, pointing readers to some of the world’s most impressive real estate on the market today.

Circulation: 430,000 Geographic Distribution: Global Readership: 1,290,000 Male/Female Skew: 64% Male /36% Female Average House Hold Income: $365,000 Median Age: 49 Number of Listings Per Page: 24 Cost Per Listing: $650*

Geographic Distribution: Asia Readership: 102,200 Male/Female Skew: 65% / 35% Number of Listings Per Page: 4 Cost Per Listing: $315*

For Cooperative Advertising Space Reservations Contact:

Sky Advertising Phil Kaminowitz: Phil@skyad.com Paula Davidson: Paula@skyad.com or Kristie Collins: Kristie@skyad.com

+1.212.677.2500 10

*Rates are tied to the US dollar. Some affiliates located outside the United States may have a higher non-subsidized rate.

The NEW Sotheby’s International Realty®

RESIDE® magazine

The new RESIDE® magazine combines the best components of our complete magazine, presenting one powerful and localized publication. Readers will have the same great editorial experience while your listings benefit from a more targeted and more efficient listing exposure tool.

Customized Reach The new RESIDE® magazine is presented as REGIONAL editions, allowing YOU to customize YOUR reach. In addition, all listings from each regional edition are incorporated into the MASTER EDITION which is poly-bagged with an issue of Sotheby’s At Auction, extending your listing’s exposure to the high profile clientele of the Sotheby’s Auction house. You can select your region(s), or you can elect to insert your listings into the Master Edition only. The key to this program is…YOU DECIDE…

Rich Editorial Each issue features up to 10 pages of luxury lifestyle and real estate editorial, including a region specific article. Each edition features an exclusive gallery of listings represented by the Sotheby’s International Realty® network.

Defined Distribution Regional Editions are distributed through high profile media channels such as The Wall Street Journal inserts, as well as through advertiser distribution.* Additional local distribution channels are also evaluated for each edition. Master Editions are inserted into the nearest edition of Sotheby’s At Auction, reaching thousands of the most current clients of the Sotheby’s Auction House. All editions including the Master Edition are published as a digital magazine viewable on pc and portable devices for even further distribution

Upcoming Editions Upcoming regional editions of RESIDE MAGAZINE include: Northeast, California, Mountain Living, Europe and more! New additions are added throughout the year.

Pricing** Pricing is for each regional edition which includes MASTER edition OR space in Master Edition only. Full Page: $1196

For space reservations or to request an edition covering your region contact reside@sothebysrealty.com

+1.727.741.4141

1/2 Page: $598

1/4 Page: $299

*Europe and Asia Editions have different distribution channels outside the Wall Street Journal which are tailored to the needs of those local markets. **Pricing for United States editions. Pricing for editions outside the U.S. may vary due to differentiating distribution.

the NEW

2012 DIGITAL

COOPERATIVE ADVERTISING PROGRAM

Inspiring Connections… Global Appeal... Local Impressions... The Sotheby’s International Realty® digital cooperative advertising program provides a turnkey opportunity to leverage the Sotheby’s International Realty brand online campaigns to enhance your firm’s marketing and drive local awareness.

Our digital cooperative advertising offerings

provide high-profile online impressions with

our globally renowned media partners, through

Localized Targeting and Efficient Rates

For space reservations contact Phil Kaminowitz at Sky Advertising | phil@skyad.com | +1 212.677.2500

The Wall Street Journal Digital Network [WSJDN] WSJ.com provides an elite, loyal audience with the highest quality content, engaging readers with up-to-the-minute, need-to-know information critical to success in their business and personal lives. This high-value audience is made up of business decision makers, C-level executives, worldwide leaders and affluent consumers who read WSJ.com every day.

DEMOGRAPHICS: ▶ 74% Male / 26% Female ▶ $248,729 Average HHI ▶ $1,156,841 Average HH Net Worth

ENGAGED AUDIENCE: ▶ 19 million unique visitors ▶ 326 million monthly page views ▶ 414 million minutes spent on WSJ.com

Select from [three] maximum exposure opportunities, on The Wall Street Journal Digital Network, customized for your marketing needs.

1. Local Banner Program Advertise your listings via custom banner advertisements throughout The Wall Street Journal Digital Network by utilizing the Sotheby’s International Realty corporate discount. Advertise your branding message or listings in one of our customizable templates with your choice to run in a series of high-profile geo-targeted placements and packages:

Cost: $1,150 per month*

▶ WSJ Real Estate ▶ WSJ Real Estate Search Leaderboard (subject to availability) ▶ WSJ Global Lifestyle Package ▶ WSJ Global Investment Package ▶ WSJDN Run of Network

For space reservations contact Phil Kaminowitz at Sky Advertising | phil@skyad.com | +1 212.677.2500

2. Regional Sky Box

3. Life and Culture Widget

Promote your listings to your local markets in the highest click-through-rate position throughout The Wall Street Journal Digital Network.

Advertise your listings on the second most trafficked section on WSJ.com, The Life and Style Section. Your listing will be served amongst the WSJDN premium lifestyle editorial, in this interactive widget with 100% SHARE OF VOICE to your local market.

The regional sky box is located on the main Real Estate search page for wsj.com. Your listings will be served to your local market.

Cost: $575 per month*

PACKAGE OFFER

Cost: $575 per month*

Sky Box & Life and Culture Widget Package Double your exposure and own your local market in both high-profile positions at an even further discounted rate.

Cost: $875 per month*

For space reservations contact Phil Kaminowitz at Sky Advertising | phil@skyad.com | +1 212.677.2500

The New York Times Serving nearly 33 million unique monthly visitors online, NYTimes.com ranks as a #1 newspaper website reaching more than 1 in 7 internet users. The New York Times readers demographics include: high education, white collar jobs, high household/personal incomes and expensive homes. With 19 average page views and 25 average minutes per visitor, NYTimes.com provides an engaged and powerful audience.

Our New York Times Digital Coop program is EXCLUSIVE to the Sothebyâ&#x20AC;&#x2122;s International Realty network and features TWO high-profile banner placements offered at over an 80% discount! Promote your luxury property or company message across Great Homes & Destinations, the luxury real estate site of The New York Times. Capture qualified affluent real estate intenders while they are actively searching on NYTimes.com through these geo-targeted, impression based banner advertisements.

Select a minimum of [three] markets totaling up to 100,000 impressions Campaign flight of [three] consecutive months Option 1

Option 2

Leaderboard Unit & Banner Ad

Big Ad Unit & Banner Ad

Cost: $575 per month*

For space reservations contact Phil Kaminowitz at Sky Advertising | phil@skyad.com | +1 212.677.2500

GOOGLE Implement your own customized campaign with one of the world’s most premier media franchises, Google, with three turnkey solutions for Search, Display and Mobile Advertising. Mobile search and display is also included in the below costs.

Turnkey Creative Solution You choose from

3 Banner Sizes 5 Lifestyle Choices 10 Translations

1. Display

The Google Display Network (GDN) offers advertising on mass media to niche sites, helping you find the most engaged audience while placing ads on the most real estate relevant pages. Featuring best-in-class contextual targeting, powered by Google Search technology, the GDN offers a powerful suite of targeting tools. In addition, the GDN offers robust reporting tools so you can see what is working best for your campaign, site by site.

It’s all done for you…

Cost:

160 x 600

Tier 1: Starting at $8,450

($5,000 Search Program / $3,450 Display Program) Includes 1:1 consulting with Google Account Manager

Tier 2: Starting at $4,225

($2,500 Search Program / $1,725 Display Program)

Tier 3: Starting at $2,650

300 x 250

($1,500 Search Program / $1,150 Display Program) 728 x 90

For space reservations contact Phil Kaminowitz at Sky Advertising | phil@skyad.com | +1 212.677.2500

Includes access to quarterly Google digital learning webinar.

2. Search With search engines driving over 90% of traffic to real estate websites, it is essential to leverage this locally. Optimize your search engine strategy and have qualified leads delivered to your site through the #1 search engine in the world, Google.

Ad Mob Network Reach 65 million unique high-end device users through Googleâ&#x20AC;&#x2122;s Ad Mob mobile display network. Our one-stop Google mobile advertising program connects your display ad to over 80,000 global sites and apps.

Cost: Incremental $5,750 monthly spend*

Select from 3 turn key text ads

Keyword list of general real estate terms that will be localized for your market For space reservations contact Phil Kaminowitz at Sky Advertising | phil@skyad.com | +1 212.677.2500

TURNKEY RESOURCE... Regardless of which program you choose, simply contact Sky Advertising to execute your program from space reservations, to creative design, to billing.

Phil Kaminowitz | +1 212.677.2500 | Phil@skyad.com * For maximum results, a three month minimum is required for each program. Display Advertising includes banner template production with up to three revisions and one photo. Photo Retouching is available at $50 per photo. Additional banner revisions at $50 each. Costs are tied to the US Dollar.

2012 Print Co-op Property Media Schedule

Publication

Issue Date

Affiliate Deadline

Publication

Issue Date

Affiliate Deadline

Wall Street Journal

Friday, February 10, 2012

Monday, January 23, 2012

Wall Street Journal

Friday, March 09, 2012

Monday, February 20, 2012