ISSUE 2 2011
SHELL WORLD PHILIPPINES
A glimpse into the future of smarter mobility What will future cars look like and how will they operate? Shell Eco-marathon allows us a peek into the future of smarter cars and smarter drivers.
editorial ISSUE 2 2011
SHELL WORLD PHILIPPINES MEET THE TEAM Editorial Advisors Roberto S. Kanapi Mylene M. Santos Editor-in-Chief Sankie G. Simbulan Managing Editor Jun Jay G. Jimenez Copy Editor Fatima Cruz Writers Fatima Cruz Jocelyn Diana-Diga Jun Jay G. Jimenez Contributors Diana Marie Closa Daniella de Leon Rolando Manuel TO CONTACT THE SWP TEAM: Mailing Address Shell World Philippines 14/F Shell House 156 Valero St., Salcedo Village Makati City 1227 E-Mail shellworldphilippines@shell.com
Website www.shell.com.ph/shellworldphilippines External Recognition
Shell World Philippines is published quarterly for the employees of Shell companies in the Philippines and for interested readers outside the business. Opinions expressed do not necessarily reflect the official views of any Shell company. The following expressions are inherent to Shell businesses in the Philippines: SciP (Shell companies in the Philippines), which encompasses its companies in the country; and Pilipinas Shell (Pilipinas Shell Petroleum Corporation). The specific names of other Shell companies will be duly mentioned in the article. Shell World Philippines is published by the Communications Department for the Shell companies in the Philippines (SciP).
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welcome Dear SWP Readers, We live in what is described as an an era of volatile transitions; a zone of uncertainty where energy demand surges with rapid growth and development, energy supply struggles to keep pace, and environmental tensions intensify. By 2050, global demand for energy can triple that of its 2000 level, with developing nations entering its most energy-intensive phase of economic growth, further industrialising, urbanising, building infrastructure and increasing the use of transportation. Here in Southeast Asia alone, one of the fastest growing regions, the number of vehicles is expected to triple and reach 92 million by 2030. Faced with this scenario, the call for greater energy-efficiency among nations, communities and individuals becomes stronger than ever. After all, the less energy we use, the longer the world’s natural resources will last and the slower the march of global warming. To be energy-efficient requires an innovative mindset. It means finding creative ways to do more with less, getting the most out of current supplies, and generally being smarter about the way we consume our precious resources. Innovation, then, becomes essential to our evolution. It is critical to our continued existence. At Shell, we are finding innovative ways to help move the growing number of people and goods efficiently. Our “Smarter Mobility” programme includes developing more energy-efficient fuels and lubricants; investing in lower carbon alternatives; offering drivers fuel-saving tips; working in technical partnerships; and helping to reduce CO² emissions from road-building. Promoting smarter mobility among today’s youth is at the heart of Shell Ecomarathon, the international fuel-efficiency competition that challenges students around the world to design, build and test energy-efficient cars that can achieve the farthest distance using the least amount of energy and producing the least amount of CO² emissions. Our cover story for this issue of Shell World Philippines showcases how the Asian leg of Shell Eco-marathon reaches out to the region’s brightest engineering students -- the next generation of drivers, car designers and manufacturers – to help inspire them to think of innovative solutions to sustainable mobility challenges. As we begin to realise how the way we use energy today will shape the future of our planet, we also gain a deeper appreciation for the need to do our part and collaborate with others in achieving the common goal of building a more sustainable energy future. To quote from the speech of our Royal Dutch Shell Chief Executive Officer Peter Voser in his special address at the “Future Energy, Smarter Mobility” conference that was part of the Shell Eco-marathon event in Kuala Lumpur last July, “We will all have to work together – governments, businesses and communities – to help ensure the world finds ways to deliver more energy and less CO².” Let’s pass energy on to the next generation. LET’S GO. SANKIE G. SIMBULAN Business and Corporate Communications Manager
WRITE TO US! We would love to hear from you! Email us your comments, ideas and suggestions at shellworldphilippines@shell.com. Published letters may be edited for clarity and brevity.
contents 4 PRODUCING BETTER BIOFUELS Raizen, the newly formed joint venture between Shell and Cosan, takes the ethanol production to the next level by using an approach that reduces carbon footprint. 6 A REVOLUTION IN NATURAL GAS PRODUCTION Shell is set to build the world’s first floating liquefied natural gas facility which has the potential to revolutionise the way natural gas resources are developed. 8 NEWS IN BRIEF A mix of stories about the various business and social development initiatives of Shell companies in the Philippines that support the country’s quest for progress.
18 INTO THE HUB OF REAL WORLD LEARNING Shell Eco-marathon not only educates the youth on Future Energy, but also teaches them how to manage a project, communicate their ideas, think on their toes and work as a team.
Shell and Partas Transit is an epitome of a business relationship that inspires and drives growth.
24 MAKING STEPS FOR 20 MEANINGFUL EXPERIENCES SHELL HAILS WORLD-CLASS Shell scholar Daniella Wichuda D. de PINOYS Leon chronicles her journey from being With operations spanning 90 countries a science nerd who excels in school across the globe, Shell puts premium on during her formative years to becoming excellent performance among all its a woman of substance with the employees and business partners, which experiences she has gone through in encourages competitiveness resulting to her life. better customer satisfaction. 26 22 A STEP TOWARDS A BIGGER AND STRONGER TO PROMISING FUTURE SERVE THE ILOCANDIAS BETTER: University of Mindanao student Milki PARTAS TRANSIT STEPS UP! Mae Durano shares how the Shell The long-standing partnership between scholarship grant gave her hope to see beyond the haze of life and make each day a worthwhile journey towards her dreams. 27 A MAN WITH A MISSION: HARNESSING SHELL’S FOCUS ON SAFETY A true-blue Shell man whose decades of working with the company entrusted him with a mission to lead Shell staff live by the company’s safety principles.
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ON SPOTLIGHT: A GLIMPSE INTO THE FUTURE OF SMARTER MOBILITY
Shell Eco-marathon, held annually in the Americas, Europe and Asia, challenges high school and college students from around the world to design, build and test energyefficient vehicles.
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Producing better biofuels
ADVANCED TECHNOLOGY AND IMPROVED FARMING METHODS HAVE HELPED TO BOOST SUGAR-CANE PRODUCTIVITY OVER THE LAST DECADES. RAÍZEN, THE JOINT VENTURE FORMED BETWEEN SHELL AND COSAN IN BRAZIL IN JUNE 2011, USES WAYS TO MAKE THE SUGAR-CANE-TO-ETHANOL PROCESS MORE EFFICIENT.
Harvesting sugar cane in Brazil: Mechanical harvesters are being increasingly used to harvest crops.
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ultivation using sugar-cane ethanol produces around 70% less carbon dioxide (CO²) than conventional petrol, taking into account factors such as transport and processing. As it grows, sugar cane generally absorbs CO² at a greater rate than other biofuel crops such as soy.
into natural fertilisers for sugar cane: nutrient-rich crumbly solids, left from filtering the juice after the sugar cane is crushed in the mills, and a liquid known as vinasse, left when the ethanol is distilled. Raízen also burns leftover plant fibres known as bagasse to power its mills. Excess power is supplied to the national grid.
Raízen, the newly formed joint venture between Shell and Cosan, will be one of Brazil’s largest producers of ethanol. The approach it takes also reduces CO² emissions in other ways. For instance, like other ethanol producers, Raízen turns by-products
Electricity from bagasse in the ethanol industry already meets 3% of Brazil’s demand and this is expected to rise to 15% by 2020. At two of Raízen’s mills, sugar-cane juice is extracted by a process that relies on hot water to extract the juice rather than squeezing
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it out with rollers. Chopped cane moves on a covered conveyor belt as hot water is pumped in. The water naturally draws the juice out of the cane. More juice is extracted than in the conventional process and the bagasse is drier, making it easier to burn for electricity. Fuel from waste Over the coming years, some plant wastes from the sugar-cane ethanol process could potentially go into making advanced biofuels. In one process, enzymes break down the cellulose in plant fibres to produce ethanol. Raízen has the potential
RAÍZEN Formed in June 2011 as a joint venture between Shell and Cosan, Raízen is a major retail and commercial fuels company which will operate in Brazil, one of the world's fastest-growing markets.
Crushing sugar cane at a Raízen mill, Brazil: Chopped sugar-cane stalks pass through a series of rollers that crush the cane and squeeze out the juice.
to help accelerate the commercial production of biofuels from crop waste and inedible plants.
increasingly efficient over the last decades. The Center for Technology in Sugar Cane has cultivated sugar-cane varieties Raízen has interests in with higher yields Codexis and Logen, and more resistance both technology firms. to pests and disease. Logen uses enzymes Raízen releases to break down the Cortesia wasps and cellulose in plant cultivates mould that walls and turn it into attack the larvae of the Flexible driving in Brazil: Around 90% of new cars in Brazil are flex-fuel and sugars. These are two main sugar-cane can run on either ethanol or a blend then fermented and pests, the spittle bug of petrol (gasoline) and ethanol. distilled into ethanol. and sugar-cane borer Codexis develops moth. This approach natural enzymes into “super-enzymes” cuts the use of chemical pesticide by for the faster conversion of biomass up to 35%. to ethanol, as well as directly into components similar to petrol and Raízen uses its own advanced diesel. Raízen has the potential to geographical information system help accelerate the commercial that uses satellite imaging to map its production of biofuels from crop waste 800,000 acres of land. The system and inedible plants. draws on a number of sources, such as official soil records, public weather “Instead of burning the plant waste, stations and real-time imaging. enzymes could break it down,” says Advanced mathematical modelling Professor Edgar Ferreira de Beauclair calculates how conditions affect crops from São Paulo State University. “The and make accurate predictions on cost of doing this on an industrial sugar-cane yields. It also helps to scale is still a challenge. It will take better inform agricultural managers. time to achieve.” “We use the information on the condition Raising crop yields of the crops to adjust, for example, the Sugar-cane production has become application of fertiliser or to target pest
In one of the biggest biofuels deals to date, Shell is combining its extensive retail experience, global network and research in advanced biofuels with Cosan's technical knowledge of producing biofuels on a large scale. Raízen will produce and sell over two billion litres a year of the lowestcarbon biofuel commercially available - ethanol made from Brazilian sugar cane. control for better productivity,” says Ralph Hammer, a Raízen agricultural engineer. “Satellite imaging shows us the fields where anomalies are present caused by factors such as pests. This is more accurate than sending people out to do spot checks.” Efficient cutting Manual workers use machetes to harvest sugar cane. But new requirements due to take effect in 2014 in the main sugar-cane growing state São Paulo call for mechanical harvesters to be used on all land flat enough for such machines to operate (an incline of less than 12%). Raízen harvests mechanically around 64% of its suitable land and this will gradually increase to 100% as it phases out manual harvesting. Mechanical harvesters are more efficient than manual cutting. In addition, if cane is cut manually, hard straw around the cane must be burned first. Mechanisation removes the need for burning straw because the harvesters can cut through it. It is estimated that the transition to mechanisation will save 8.5 million tonnes of CO² emissions industry-wide between now and 2017.SWP Source: Charlotte Brookes, Editorial Services
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The Prelude FLNG facility will be moored around 200 km off the coast of Australia
A revolution in natural gas production SHELL IS MOVING AHEAD TO BUILD THE WORLD’S FIRST FLOATING LIQUEFIED NATURAL GAS FACILITY (FLNG) WHICH HAS THE POTENTIAL TO REVOLUTIONISE THE WAY NATURAL GAS RESOURCES ARE DEVELOPED. IT WILL HELP TO UNLOCK VITAL ENERGY RESOURCES OFFSHORE, WITHOUT THE NEED TO LAY PIPELINES AND BUILD PROCESSING PLANTS ON LAND.
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undreds of engineers from across the world have combined their experience and expertise to design the world’s largest floating offshore facility. It will be used to help open up new natural gas fields at sea that are currently considered too costly or difficult to develop.
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Shell is a pioneer in liquefied natural gas (LNG). Chilling gas to -162° Celsius turns it into liquid and shrinks its volume by 600 times, allowing it to be shipped to far-off towns and cities where the energy is needed. We have five decades of experience in the LNG industry. Moving the
production and processing out to sea where the gas is found is a major innovation that brings huge new energy resources within reach. It also avoids the potential environmental impact of constructing and operating a plant on land, including laying pipelines to shore and building other infrastructure.
FLNG will help to unlock vital energy resources offshore
A scale model of the facility measures eight metres long and weighs 4.5 tonnes stern to bow, From the FLNG measures 488m: its length is comparable to the height of iconic structures around the world.
The first site to use FLNG will be Shell’s Prelude gas field, 200 kilometres off Australia’s north-west coast. Shell has progressed the Prelude FLNG project at a rapid pace, with first production of LNG expected some ten years after the gas was discovered. “This is groundbreaking technology developed by Shell,” says Neil Gilmour, Shell General Manager FLNG. “It has the potential to change the way we produce natural gas.” The Prelude FLNG facility will produce at least 5.3 million tonnes per annum (mtpa) of liquids: 3.6 mtpa of LNG – enough to easily satisfy Hong Kong’s annual natural gas needs – 0.4mtpa of liquefied petroleum gas and 1.3mtpa of condensate (equivalent to 35,000 bbl/d). Huge and compact Once complete, the facility will have decks measuring 488 by 74 metres, the length of more than four soccer fields. Fully ballasted it will weigh roughly six times as much as the largest aircraft carrier. More than 600 people around the world have spent over 1.6 million hours working on different design
options for the facility. “This has never been done before,” says Neil. “We had to find ways to adapt our technology for offshore.” Despite its impressive proportions, the facility is one-quarter the size of an equivalent plant on land. Engineers have designed components that will stack vertically to save space. The operating plant, for example, will be placed above LNG storage tanks. They also came up with the idea of tapping the cold of the ocean depths by pumping water to help cool the gas, avoiding the need for extra equipment on deck. “For LNG you need a cooling medium, like in your fridge at home,” says Neil. “We’ve invented a system to take water from deep in the ocean.” An assembly of eight one-metre diameter pipes will extend from the facility to about 150 m below the ocean’s surface. It will deliver around 50,000 m3 of cold seawater each hour. This helps to cool the gas from below the facility, saving deck space. Staying firm The FLNG facility is designed to
operate and stay safely moored even in the most extreme weather conditions. The sheer size of the full-scale facility will help it to withstand very high winds and giant waves. In addition, it will be secured in place by one of the largest mooring systems in the world. A 105-metre high turret, spacious enough to house the Arc de Triomphe, will run through the facility. Four groups of mooring lines will anchor it to the seabed. The system allows the facility to turn slowly in the wind – absorbing the impact of strong weather conditions – while remaining moored over the gas field. It can stay safely moored at sea even during the most powerful cyclones. This saves valuable production days that would otherwise be lost on disconnecting the facility and moving it off the field. Three 6,700-horsepower engines will sit in the rear of the facility. Two of these will operate at any one time to turn the facility out of the wind and allow LNG carriers to pull safely alongside to load. The facility’s storage tanks will be below deck. They can store up to 220,000 m3 of LNG, 90,000 m3 of LPG, and 126,000 m3 of condensate. The total storage capacity is equivalent to around 175 Olympic swimming pools. SWP
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news in brief JG Summit, Shell celebrate partnership; renew supply agreement Operating Officer (COO) Lance Gokongwei, PSPC Chairman and President Edgar Chua, JG Summit Vice President for Corporate Procurement Eddie Yap, and PSPC In photo are (from left) Marvin Calingo, Rene Sarte, Edgar Commercial Fuels Chua, and Lance Gokongwei during the signing at the Crowne Plaza Hotel in Mandaluyong City. Sales ManagerMetro Manila Rene With a commercial mindset and Sarte signed the keeping the customer in focus, the supply agreement witnessed by JG Pilipinas Shell Petroleum Corporation Summit Management Team and Shell (PSPC) Commercial Fuels team once Commercial Fuels Team, Global again won the nod of JG Summit Lubes, Shell Gas, and Customer Holdings, Inc., Shell’s valuable partner Service. for 25 years. “We’re focused on delivering what our customers need Affirming its trust and confidence and continually develop unique value in Shell as a preferred partner, JG propositions, which add value to their Summit President and COO Lance business,” said PSPC Commercial Gokongwei said: “We did not bid Fuels Key Account Manager Marvin out our requirements but instead Calingo. He added that the winning negotiated with Shell - this only negotiation with JG Summit was a pointed out our trust and belief in our collaborative effort of the Pricing partnership with Shell. We believe team, Credit and Finance, Legal, that this is something that we will Sales Support, HSSE & Engineering, continue to maintain and we’ll support Supply & Distribution, and Customer each other in the years to come.” Service, which made Shell as the customer’s preferred business partner. In response, Chua said: “JG Summit is one of our most important partners. JG Summit Holdings renewed its For us to have earned your trust means long-standing partnership with that we need to continue building on PSPC through the signing of a delivering what we have in the past Memorandum of Agreement and more. We are looking out on (MOA) for the supply of fuel and expanding the business of Shell and lubricants for their manufacturing and JG Summit. We will continue to look operations requirements. for more innovative ways of helping JG Summit because for us, a successful In a formal ceremony held at the JG Summit is our success. We are Crowne Plaza Hotel, Mandaluyong truly grateful for continuing your trust City on April 18, 2011, JG Summit and confidence in us throughout these Holdings President and Chief years,” he said. [Jo Diana-Diga] 8 SHELL WORLD PHILIPPINES
Shell supports “Pantawid Pasada” Programme for the transport sector
Retail Marketing - Payment and Loyalty Manager Pia Marina Que (in yellow vest) together with the jeepneys drivers who received Pantawid Pasada cards during its launch in Camp Crame.
Pilipinas Shell Petroleum Corporation (Shell) showed full support for the government’s “Pantawid Pasada” programme launched in Camp Crame on May 2, 2011. Around 200 Shell stations nationwide are being readied to accept the government issued Pantawid Pasada cards, which jeepney drivers may use in purchasing fuels. For many years, Shell has been implementing various programmes for the transport sector through lasting and sustainable means. Through Shell’s Pepeng Pasada Club, loyal public utility vehicle drivers can receive various benefits such as free accident insurance and various rewards like home appliances, among others, in exchange for points. In 2009, Pilipinas Shell Foundation, Inc. (PSFI) partnered with the Public Transport Workers Foundation to provide scholarship and training programmes for the dependents of public utility vehicle drivers, operators and workers, under the programme Gas Mo Bukas Ko II (GMBK II). Since then, around 150 scholars have graduated under GMBK II.
Former Shell Retail Vice President for the East Eliseo Santiago (middle) leads the unveiling of Shell Retail Philippines' first telescopic canopy.
Retail’s first telescopic column canopy station unveiled A unique Shell service station was unveiled as Shell Retail presented its first telescopic column canopy (TCC) during the grand opening and blessing of the Shell Valle Verde Service Station along E. Rodriguez Avenue (C5 Northbound) in Barangay Ugong, Pasig last February 18, 2011. “The site boasts of the new technology TCC being used by Shell, which helps reduce the risk of working at heights and helps shorten the construction period,” shares Shell Delivery Network and Engineering Manager Arlyn Gamab. “During the construction phase, customers were amazed that they suddenly saw the canopy rise in a short span of time,” adds Gamab. The station is the realisation of the TCC implementation in the Philippines. Despite the site being the third Shell station along C5, it does not fail to excite and attract motorists plying along C5. Shell Retail District Manager for Metro Manila Mike Ramolete believes that the new Shell station provides a venue
to serve an untapped market in the major thoroughfare as it is surrounded by the residential areas of Valle Verde and Ortigas, as well as the industrial areas in Pasig. “Donica Corporation, the retailer appointed to operate the newest station, also operates another site along C5 road. This set-up provides Shell and its retailer better efficiency and competitive advantage. The retailer also won the 2010 Gold Retailer award, thus assuring motorists of excellent service standards that can benefit them,” shares Ramolete. Retail General Manager Bong Fadullon congratulated Shell’s loyal retailers, Desi and Candy Tomacruz, for the successful launch of yet another Shell station under their growing network. “I’d like to congratulate Desi and Candy Tomacruz, the energetic couple behind Donica Corporation, on the opening of their fourth Shell Station. Having been recently recognised as the 2010 Philippines Country Retailer of the Year and our
official bet in this year’s Retail global competition, the award of this newly built station is a testament to the confidence Shell has on their ability to run their expanding cluster. I wish them success in this new venture and the best of luck as they compete in this year’s global competition. May their continued growth serve as an inspiration to all retailers, that with perseverance, hard work and dedication in giving the best service to customers, success will continue to flourish. More Power!”, said Fadullon. Shell Gold Retailers Desi and Candy Tomacruz have consistently shown their support from the construction phase all the way to the completion of the station. “The site is a testament that with teamwork and openness between partners, we bring more value to our customers,” said Desi Tomacruz. “By being personally involved from construction to operation, we continue to grow the business and further Shell’s market leadership,” said Candy Tomacruz. SHELL WORLD PHILIPPINES 9
news in brief Shell launches newly improved Gadus grease range Shell Lubricants has launched a new and improved range of Shell Gadus greases. The range is designed to meet the challenges of the biggest, fastest and largest equipment in operation today, in some of the coldest, hottest and most extreme conditions.
such as compatible thickeners, base oil viscosity, NLGI (National Lubricating Grease Institute) grade and any other special performance characteristics that make a grease suited for a specific or unique customer challenge. To aid the selection process, the range is based around key tiers, each offering increasing levels of performance and protection, including Entry, Mainline, Premium and Advanced, which use the latest synthetic, high-performance technology.
The Shell Gadus range offers reliability, long lifespan, reduced component wear and superior performance as required in today’s challenging industrial operations such as those in use in the steel industry and heavy-duty mining equipment. Shell’s international research and development team works in close co-operation with customers and equipment makers to create new greases that come with quality assurance. Shell’s expertise also combines the cost savings available from the wide range of Shell products and offers reliable global supplies.
global grease brands. The range of products has been developed to deliver value through enhanced wear protection, long grease life and increased system efficiency.”
Bryan Nazareno, Sales Manager at Shell Lubricants explains: “Shell Gadus is the new unifying name for Shell greases, creating one of the largest
Shell Gadus has also made it simpler for customers to compare product benefits and performance while taking into account other variables
PSPC Chairman and President Edgar Chua leads the ceremonial filling of Shell Gadus at the Shell Pandacan Lubeoil Blending Plant.
The re-design of the Shell Gadus range is aligned with a refresh of the entire range of Shell industrial lubricants and Shell Spirax transmission fluids which has involved removing products with overlapping applications – or whose technology had been replaced by more advanced formulas – and improving choice by adding speciality and synthetic products. For further information on the new Shell Gadus range, customers can visit www.shell.com/lubricants.
New Flintkote master distributor Shell SpecialitiesPhilippines Country Business Manager Randy Anastacio (3rd from right) and LCG and Luzon Ilumina Corporation Executive Vice President Michael Lu (3rd from left) lead the signing of the distribution agreement for Shell Flintkote.
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Shell Specialities has recently appointed Luzon Ilumina Corporation (LIC), a subsidiary of the LCG Group of Companies, as the master distributor of Shell Flintkote products in the Philippines. Under the agreement, Luzon Ilumina will serve all Flintkote direct and indirect customers nationwide. “We believe that as our business partner, Luzon Ilumina will help us in growing
Shell supports Ride for Light 2011 19-Day campaign ends at La Mesa Ecopark On May 6, 2011, Ride for Light supporters, partners, families and Solar Foundation Network staff, welcomed back the three riders at the La Mesa Ecopark, which ended the 19-day campaign to bring light to marginalised communities across the Philippines. A total of 607 solar lanterns were distributed through the 6,600-kilometre sojourn.
Pilipinas Shell Petroleum Corporation (PSPC) supported the Ride for Light 2011, staged by the Solar Foundation Network comprised of Stiftung Solarenergie, Sun Transfer, and Hybrid Social Solutions. The initiative aims to bring light to isolated villages through solar energy by electrifying 3.5 million homes across the Philippines. The Ride for Light 2011 is a 6,600-kilometre motorcycle adventure ride across the entire Philippine archipelago – from Manila to Pagudpud to Zamboanga and back, where the Solar Foundation Network will distribute portable solar lanterns to various families and indigenous communities. Electrifying homes with solar energy Fueled by Shell V-Power and powered by Shell Advance motorcycle oils, Ride for Light was led by Philippe Saubier, a Solar Energy Foundation board member and ironman motorcyclist, together with Ibba Rasul Bernardo, a video game BPO Consultant and Antonio ‘Toto’ Villanueva, a skilled mechanic. The Riders conducted social and ecological missions in about 40 communities that represent the different religions and
the Flintkote business in areas where there is high growth opportunity for our product,” said Shell Flintkote Account Manager Darwin Astraquillo. “This is a step-change in the way we do our Flintkote business. This business model requires strong partnership and tight collaboration between Shell and LIC. I believe we will become very successful in this joint undertaking,” said Shell Specialities - Philippines Country
PSPC Chairman and President Edgar Chua (in white shirt) joins Jim Ayala and the Ride for Light 2011 patriots at the Shell retail station on United Nations Avenue in Manila for the ceremonial fuelling of Shell V-Power and Shell Advance.
ethnicities present in the country. The mission emphasised the value of the indigenous people, many of whom live in the protected areas that are under threat. During the kick-off event, the three Ride for light patriots and Solar Energy Foundation Philippines Chair Jim Ayala were joined by PSPC Chairman and President Edgar Chua, who led the ceremonial filling up at the Shell retail station located in United Nations Avenue, Manila. Shell provided Shell V-Power and Shell Advance motorcycle oils for the 19-day adventure ride, as well as roadside assistance at Shell service stations along the route.
Business Manager Randy Luis Anastacio. Luzon Ilumina Corporation is also the sole distributor for Luzon for Philips Lighting and American Standard. Its umbrella company, LCG Group of Companies, is a loyal patron of Shell lubricants, fuels, LPG, and Bitumen. Signing the agreement are LCG and Luzon Ilumina Corporation Executive Vice President Michael Lu
Ayala acknowledged Shell’s support to Ride for Light. “Shell has been a key partner of Stiftung Solarenergie Philippines in executing this project. Thanks to your extraordinary genero sity, our riders weren’t just able to follow their route safely and successfully, we were also able to light up some of this country’s poorest communities with the solar lanterns you donated," said Ayala. “As Shell aims to be the most innovative and competitive energy company, Shell works with partners such as the Solar Energy Foundation Network in actively finding solutions to meet the world’s growing energy challenges,” said Chua. Through advanced technology, new ways of operating and partnerships, Shell manages its environmental impact as it contributes to meeting the world’s growing energy needs. [Jo Diana-Diga]
and Shell Specialities - Philippines Country Business Manager Randy Luis Anastacio, together with Luzon Ilumina Corporation Assistant Vice President Mawel Sanchez, Regional Sales Manager Zaldy Ramos, Shell Specialities Operations Manager - Philippines Oliver Ortega, and Flintkote Manager Darwin Astraquillo. The contract signing was held recently at EDSA Shangri-La in Mandaluyong City. [Jo Diana-Diga]
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news in brief DepEd-Batangas City awards PSFI and MFI The Department of Education (DepEd)-Batangas City has organised its first Stakeholders Day last June 3, 2011 at Batangas City South Central Elementary School (BCSES) recognising Pilipinas Shell Foundation, Inc. (PSFI), Malampaya Foundation Inc. (MFI), and other stakeholders for their continuous support for the improvement of the physical facilities and other resources essential to raise the academic performance of the pupils. Noted programmes of MFI in partnership with DepEd are the ACCENT, an English Proficiency Training for teachers and participation in the annual Brigada Eskwela. PSFI on the other hand taps teacher-mentors of selected schools in Batangas City to continue the education on road safety as the key component of the Road Safety for Children Programme carried out in cooperation with DepEd and other agencies. “Lahat ay kayang gawin kapag bukas ang ating puso. Kung tayo’y magtutulungan, walang imposible. Ang pagdiriwang na ito po ay
payak lamang at simple ngunit mula po ito sa aming puso. Maraming maraming salamat po sa inyong lahat (Anything is possible when we do it with an open heart. It may just be a simple and plain event but this award really comes from our hearts. Thank you very much),” Division School Superintendent Teresita I. Reynoso said.
MFI Executive Director Luke Esteban (far right) and Programme Officer Tony Reyes (2nd from right) receive the certificate from DepEd during the Stakeholders’ Day. Joining them for a photo are (l-r) AES Principal Mrs. C. Montalbo, DepEd Division Superintendent T. Reynoso, ASDS Dr. P. Avila, former ASDS Dr. E. Cueto and Dr. V. Fababier.
Around 228 stakeholders, teachers, school heads and DepEd staff took part in the said event. An entertaining folk dance by BCSES utility workers graced the programme. Participants were acknowledged with the cheer “Sama-sama, nagkakaisa, mabuhay!” The event also paved the way for the launching of the Presidential Proclamation No. 125 declaring 2011 as the National Year of Forests (NYF). In the proclamation order, President Aquino said the declaration of 2011 as NYF is in support of the government’s five-year reforestation
programme or otherwise known as “National Greening Programme.” Mr. Edwin P. Reyes, Project Officer/ Team Leader of PSFI-Batangas, received the plaque of recognition for PSFI. On the other hand, present for MFI to accept the award were Jose Luke Esteban, Executive Director of MFI and Tony Reyes, MFI Project Officer. Nonetheless, with or without recognition, both foundations will continue to support and reach out to people and agencies in achieving sustainable development to all sectors of the community. [Diana Marie Closa]
Shell’s campaigns bag 2011 Tambuli Awards
In photo (from r-l) are the Shell Communications team: Kay Eser, Sustainable Development Assistant, Sankie Simbulan, Business and Corporate Communications Manager, Mich Cruz, Government and Media Relations Manager, Ronald Suarez, Sustainable Development Manager and Roberto Kanapi, Vice President for Communications (4th from left).
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Pilipinas Shell Petroleum Corporation won three awards in the recently concluded Tambuli Awards of The University of Asia and the Pacific, which valued both business results and socially relevant marketing communications. The Shell Eco-marathon Asia and Making Every Drop Count: The Search for the Philippines' Smartest Drivers campaigns were given bronze awards in the Best PR-Initiated campaigns. Both campaigns aimed to promote the smarter and more efficient use of fuel as a response to the world’s growing energy challenges. Shell’s Araw ng Tsuper for its Pepeng Pasada Club members also won the bronze award for Best Insights and Strategic Thinking.
Shell receives BFP citation for promoting fire safety Pilipinas Shell Petroleum Corporation (Shell) receives a Special Award from the Bureau of Fire Protection for its noteworthy contributions to the Bureau of Fire Protection (BFP) towards the overall attainment of BFP’s mission and objectives of ensuring a fire-safe community. BFP likewise recognised Shell’s invaluable assistance in the government’s firefighting efforts which have enhanced the competence of the organisation in achieving its aim of protecting the interest and well-being of the public against the detrimental effects of fire. Shell has partnered with the BFP in promoting fire safety through the signing of the “BFP-Shell Fire Prevention Initiative”. Through this partnership, Shell and BFP will conduct trainings and fire drills in Shell’s network of terminals, retail sites and corporate offices. Shell shares the importance of
promoting fire safety with the Bureau of Fire Protection and ensures that it operates safely and responsibly. To give due recognition to the remarkable performance of firefighters, In photo are (from left) BFP Chief Director Rolando Bandilla, Jr., Civil Service Commission Chairman Dr. Francisco Duque III, and Shell Health, Safety, Shell, jointly Security and Environment Manager Arsenio Isidro. with the Safety Organisation receiving cash prizes and plaques, of the Philippines, leads the Search the winners will also be nominated for the Ten Outstanding Pilipino to the Civil Service Commission’s Firefighters. The winners will be Lingkod Bayan Award. selected based on their moral values, interpersonal and community relations The Special Award was presented and performance, and will go through during the closing ceremonies of a rigorous screening process by Fire Prevention Month at the BFP a multi-sectoral panel. Aside from Headquarters in Quezon City.
Filipino Art showcased in Philippines-Spain Friendship Day in Madrid The Philippine embassy in Madrid, Spain recently commemorated the 113th anniversary of the Philippine Independence and the 9th Dia de Amistad Hispano-Filipina (PhilippinesSpain Friendship Day) with a special event that featured 12 paintings by young artists from the Philippines. The paintings were featured during a grand cocktail party hosted by Philippine Ambassador Carlos C. Salinas and his wife Ms. Isabelita Tanseco Salinas. Senator Edgardo J. Angara and his wife were the guests of honour. The featured paintings were the winning entries in the calendar category of the 42nd and 43rd Shell National Students Art Competition (NSAC). The exhibit was coordinated for the embassy by the Outlooke Pointe Foundation (OPF) with the generous support of Pilipinas Shell Petroleum Corporation (PSPC). Around
Philippine Ambassador to Spain Hon. Carlos C. Salinas (left) with Senator Edgardo J. Angara pose for a photo with the Shell Corporate calendar winning art pieces from the Philippines during a special cocktail evening to celebrate the Philippines-Spain Friendship Day in Madrid.
400 guests composed of members of the diplomatic community, Spanish business leaders, and heads of nongovernment organisations (NGO)’s involved in Philippine initiatives were wowed by the winning art pieces. The event was held last June 14, 2011 at the Salon Granados of the Hotel InterContinental Madrid. The project is part of the programme of the Outlooke
Pointe Foundation (OPF) to help promote Philippine arts and culture. The support of Pilipinas Shell Petroleum Corporation (PSPC) and Air 21 were critical to the success of the event in Spain. For more information about the OPF and NSAC, please visit www. outlookepointe.com and www.shell. com/shell_art.
SHELL WORLD PHILIPPINES 13
COVER STORY
A glimpse into the future of smarter mobility WHAT WILL FUTURE CARS LOOK LIKE AND HOW WILL THEY OPERATE? SHELL ECO-MARATHON ALLOWS US A PEEK INTO THE FUTURE OF SMARTER CARS AND SMARTER DRIVERS. THIS UNIQUE AUTO COMPETITION CHALLENGES HIGH SCHOOL AND COLLEGE STUDENTS FROM AROUND THE WORLD TO DESIGN, BUILD AND TEST ENERGY-EFFICIENT VEHICLES. WITH ANNUAL EVENTS IN THE AMERICAS, EUROPE AND ASIA, THE WINNERS OF SHELL ECO-MARATHON ARE THE STUDENT TEAMS THAT ACHIEVE THE FARTHEST DISTANCE USING THE LEAST AMOUNT OF ENERGY AND PRODUCING THE LEAST AMOUNT OF CO² EMISSIONS. BY MICH CRUZ AND SANKIE SIMBULAN
Leading innovator Shell is at the forefront of Smarter Mobility, finding creative ways to make today’s transport system cleaner and more efficient. With its package of innovations in advanced fuels, lubricants and even road surface 14 SHELL WORLD PHILIPPINES
technology, Shell aims at speeding up the global shift to cleaner, more energy-efficient road transport. Believing that smarter products and smarter infrastructure can yield even better results when used in smarter
ways, Shell has been a leading advocate of smarter use, offering fuel economy driving advice to motorists and running competitions to promote more efficient driving and smarter consumption of fuel among the youth and the driving public.
Inspiring future generations Designed to inspire young engineers to develop new approaches to smarter mobility, Shell Eco-marathon offers the youth a platform to work on energy efficiency solutions in a very practical way. “By the middle of the century, we estimate that the number of vehicles worldwide will rise from today’s 900 million to about two billion,” shared Shell companies in the Philippines Country Chairman Edgar Chua. This overwhelming growth in energy demand from the transport sector will not be sustainable if there is no attempt at finding more energy-efficient mobility solutions
smarter. In short, smarter mobility,” adds Chua, as he explains why Shell organises the annual Shell Eco-marathon, which promotes the creation of more energy-efficient vehicles, the use of more energyefficient driving techniques, and the testing of alternative energy sources for vehicles. As the world’s future car manufacturers and designers, Shell Eco-marathon’s youth participants and the smarter driving techniques and smarter automobile technology they develop through the competition will shape tomorrow’s transport landscape. As a responsible energy company, Shell continues its collaboration with energy
This year’s Shell Eco-marathon Asia competition gathered 93 student teams from 12 Asian countries
and developing alternative sources of energy. “What we need is a variety of new techniques in order to meet this growing demand for mobility, while limiting CO² emissions. We can only do this through the combination of new technology, new energy sources and what we call doing things
countries put their vehicle creations to the test in two categories: “Prototype” - futuristic, streamlined vehicles focused on maximising fuel-efficiency through innovative design elements, such as drag reduction; and “UrbanConcept” - more conventional, four-wheel vehicles suited to the needs of today’s drivers. The students’ vehicles came in an assortment of shapes, colours and sizes, expressing the young generation’s creativity and innovativeness. “(The students’) passion and enthusiasm to push the boundaries of fuel-efficiency is inspiring and infectious. Every time I watch these young people at work, it gives me
Royal Dutch Shell Chief Executive Officer Peter Voser (above) talks about the future of smarter mobility during the flag off ceremony of Shell Eco-marathon Asia 2011 at the Sepang International Circuit in Kuala Lumpur, Malaysia.
concerned citizens, especially the youth, in helping meet the world’s growing demand for energy in secure and sustainable ways. In the recently concluded Shell Ecomarathon Asia held at the Sepang F1 International Race Circuit in Kuala Lumpur Malaysia in July this year, 93 student teams from 12 Asian
renewed hope for the future,” said Royal Dutch Shell Chief Executive Officer Peter Voser, who led the event’s flag off ceremonies. The Shell CEO commended the Asian students’ creative vehicle designs and urged the participants to keep up their efforts to drive the future of mobility.
SHELL WORLD PHILIPPINES 15
COVER STORY
De La Salle University (DLSU) Team Driver Luis Dumlao shakes hands with Department of Trade and Industry Secretary Gregory Domingo during his visit at the Sepang International Circuit in Kuala Lumpur to give support to Team Philippines. The DLSU car is the Philippines’ first electric vehicle entry to the competition.
and FAME (fatty acid methyl ester). Fuelefficiency results are expressed in kilometres per litre (km/l). Under the E-mobility class, vehicles can use any of these alternative sources of energy: hydrogen fuel cells and solar. This year, a new energy source was introduced under E-mobility, the “plug-in” battery. Fuel-efficiency results for E-mobility are expressed in kilometres per kilowatthour (km/ kWh). De La Salle University (DLSU), one of the India’s Team Vidyottama, an all-female team, a first in this year’s competition six Philippine teams that joined Shell What’s new in this year’s Eco-marathon Asia 2011, fielded Asian competition an entry to the new “Plug-In” electric For both the Prototype and mobility class, with their Prototype UrbanConcept categories, teams car DLSU 100, a tribute to their entered their vehicles in two classes alma mater’s 100th anniversary – internal combustion and electric this year. Describing their creation mobility or (E-mobility). Under the as a “thinking vehicle”, Team DLSU internal combustion class, teams has equipped their green car with may use any of these energy types: a cruise control programme which gasoline, diesel, GTL (gas to liquids) automatically maintains the vehicle’s 16 SHELL WORLD PHILIPPINES
DLSU 100 represents the Philippines in Shell Eco-marathon Asia’s flag off parade
speed while optimising energy consumption. DLSU 100 represented the Philippines during the event’s flag off ceremony, where 10 of the best vehicle entries from 12 countries paraded on the Sepang track. “We designed our vehicle to have a mind of its own. It is programmed to sense its ideal speed, automatically adjusting its acceleration to use just the right amount of power required to achieve optimal energy-efficiency,” explained Xian Jian Liao of Team DLSU 100, who designed the vehicle’s cruise control programme. This year’s event also saw the entry of an all-girl team from India, Vidyottama, a rare find in most auto competitions usually dominated by males. “It has its advantages since girls are more creative,” shares Team Leader Aakruti Passi of India’s Team Vidyottama from the Indira Gandhi Institute of Technology. The team also says they have an equal chance of winning in competitions as their male counterparts. The competition likewise saw more Asian countries joining this year. Shell Eco-marathon Asia welcomed first time joiners Brunei Darussalam,
solutions of the youth in solving the world’s growing energy challenges in transport. Winning streak Emerging with the highest fuelefficiency record for the second consecutive year is Thailand, beating the 1,521.9 km/l record the country set last year with their new record this year, a whopping 2,213.4 km/l, enough to drive from Kuala Lumpur to Chang Mai in northern Thailand on a single litre of fuel. Thai team Luk Jao Mae Khlong Prapa won top honours with their Prototype car entry, despite being newcomers to the competition.
All car entries need to pass through a rigorous technical inspection process before getting the go signal to run on track
“We are really happy with the results, and we are really proud to join this competition. We will bring the experience from this event with us into the future,” said Luk Jao Mae Khlong Prapa Team Manager Narongdech Keeratipranon. Shell Eco-marathon offers the youth a unique opportunity to develop new approaches to smarter mobility by giving them a sense of real life challenges on project management. To complement the On-Track Awards, students were also recognised with Off-Track Awards on the aspects of Safety, Technical Innovation, Communications and Design.
Thailand set this year’s Shell Eco-marathon Asia fuel-efficiency record of 2,213.4 kilometres on a litre of fuel
Vietnam and Chinese Taipei. While other teams had the advantage of experience, the newcomers matched this with intensive preparation, research and training. Now on its second year, the Asian edition of Shell Eco-marathon showcased even more innovations in fuel-efficient vehicle designs and driving techniques. The annual event has been running in Europe since 1985 and the United States since 2007, and was held for the first time in Asia at Sepang last year. Bringing the competition to Asia has made the programme a
truly global initiative for Shell. “Although this is only the second year of this regional competition, I understand the level of innovation and technical excellence on display amongst the students gathered here is already high,” expressed Datuk Fadillah, Malaysian Deputy Minister of Science, Technology and Innovation, during the event’s flag off ceremony. He was joined by ambassadors, high commissioners, business leaders and guests from Malaysia and around the region, who came to witness the inventive
“We have to remember that these are the young people who will replace us in the workforce in the generations to come. (Each year, there are) more and more students involved in finding solutions (to transport challenges) -- solutions we may never have come up with during our lifetime,“ observed Mark Singer, global manager for Shell Eco-marathon. If Shell Eco-marathon provides a glimpse into the future of smarter mobility, then the results of this year’s Asian competition show a very optimistic one. SWP For the full competition results, visit http:// www.shell.com/home/content/ecomarathon/ asia/2011_sepang/winners/
SHELL WORLD PHILIPPINES 17
SHELL ECO-MARATHON ASIA
Into the Hub of real world learning
Team Philippines is composed of students from the country’s top engineering schools: University of the Philippines, Mapua Institute of Technology with two entries, University of Santo Tomas, De La Salle University, Don Bosco Technical College and the Technological Institute of the Philippines
M
BY SHELL WORLD PHILIPPINES, WITH REPORTS FROM MARIA FATIMA CRUZ, SANKIE SIMBULAN AND MICH CRUZ
ore than just a competition, Shell Eco-marathon teaches the youth how to manage a project, communicate their ideas and market it to potential sponsors, think on their toes and work as a team. The intense and multicultural learning experience afforded by this international competition makes student participants of Shell Ecomarathon emerge as well-rounded individuals, armed with the right mindset and skills to face the challenges of the future.
“We learned how to think outside the box to solve problems,” shares Jandel Mendoza, Leader of Mapua’s Team Habagat, recounting how their team was able to cope with the inevitable glitches they encountered along the way, from the planning, designing and production stages of their car. “The scope of our skills and talents definitely widened,” he further attests. Smarter mobility and inspiring the youth to build a responsible energy future are at the hub of Shell Eco18 SHELL WORLD PHILIPPINES
marathon’s objectives. Student teams get a lifetime’s worth of learning experience that not only enriches what they learned in school but also their professionalism, their management and people skills. “This is a learning experience we don’t get in the classroom,” says Erica Vicera, Team Leader of Don Bosco’s Team Grigio. “This is definitely a real world experience that prepares us for real world challenges.” Gonzalo Crisostomo Dujunco, Jr., father of one of the Philippine participants to this year’s Shell Ecomarathon Asia, has this to say: “It was a great experience having been a spectator and supporter of Team Philippines in Shell Eco-marathon Asia 2011. I'm proud to have my son, Karlo, be a part of Mapua’s Team Amihan. The awards are only secondary. The most important thing here is the camaraderie and fellowship that each team member experienced in joy and frustration, in successes and failures, in victory and defeat. It is already a great victory for
each team member to be chosen by their school to represent our country in this prestigious event. For me, you are all winners! Mabuhay kayong lahat!” Incidentally, his son’s Mapua Team Amihan, bagged an Off-Track Award for Safety, winning 2nd place for exemplary safety compliance during the competition. This prize recognises teams that have made the most extensive effort to comply with the competition’s safety rules and have integrated safety concerns into vehicle design and construction. University of the Philippines’ dieselhybrid car “Kidlat”, on the other hand, won an On-Track Award, clinching the “Diesel Fuel Award” under the UrbanConcept category. Kidlat chalked up an efficiency performance of 60 km/l of fuel, enough to drive from Manila to Calamba, Laguna on one litre of fuel. “Winning both On-Track and Off-Track awards is truly a great achievement for the Philippine teams.
Team UP’s “Kidlat” wins a “Diesel Fuel” On-Track Award
You have demonstrated at Shell Ecomarathon that the Filipino youth are at par with your Asian counterparts, and that you are actively taking part in finding solutions to the world’s growing energy challenges,” says Roberto Kanapi, Vice President for Communications of Pilipinas Shell Petroleum Corporation, in his congratulatory message to the teams. The country’s hope This year, the Philippines fielded seven teams from the country’s top engineering schools, namely, De La Salle University, Don Bosco Technical College, Mapua Institute of Technology with two entries, Technological Institute of the Philippines, University of the Philippines and University of Santo Tomas. They competed with the brightest student teams from the region who participated in Shell Ecomarathon Asia 2011. Prior to the competition in Malaysia, Team Philippines had an opportunity to meet with President Benigno S. Aquino III (P-Noy) for a courtesy visit at the Malacañang Palace. P-Noy, who was fascinated by the young engineers’ innovative vehicle creations, personally affixed his signature on the student teams’ cars. The President expressed optimism that Shell Eco-marathon will continue to be an inspiration for more Filipino youth to support Science and Technology in the country, recognising that these frontiers are vital to national development and progress.
Team Mapua’s “Amihan” wins a 2nd place Safety Off-Track Award
Energy Secretary Jose Rene Almendras, during his message at the launch of Shell Eco-marathon Asia Team Philippines, said, “Thanks to this initiative, we are giving our students the opportunity to expand their boundaries -- their ability to innovate and their creativity. I congratulate Shell for bringing awareness to the youth, for one of the good things about this project is that it exposes young Filipinos to extend their understanding of the challenges of bringing forth a responsible energy future.” Wiser, stronger Teams UP and Mapua are grateful for the opportunity to bring pride and honour to the country through this international fuel-efficiency competition. They attributed their success to the camaraderie fostered not just by their teams, but the entire Team Philippines. “We thank all the teams for all their help - the tips and advice, even to the point of lending us tools and parts just so our cars could run,” shared Cyril Radovan, Leader of Mapua’s Team Amihan. Tito Eusebio, University of the Philippines Team Leader, added: “We are thankful for this experience, which is a good start for us to interact and work together with the country’s best engineering schools. In this competition, we no longer come as representatives of our individual schools, but as one Team Philippines.” Shell Downstream-One Sustain
and Improve Co-ordinator for the Philippines Alex Hernandez, one of the Shell Godfathers or team mentors, observed the bayanihan spirit (mutual co-operation towards a common good) that the competition brought out among the Philippine teams. “I’ve seen the teams help each other. I think that is what will spell the difference for Team Philippines. We will show the world that because of our bayanihan, we can succeed.” Indeed, as early as now, the Philippine teams are beginning to plan on how they can work together and harness each team’s competitive advantage to win more awards in next year’s Shell Eco-marathon Asia. Speaking before the Philippine teams, Vincent Cosgrove, former Shell’s Vice President for Communications for Asia Pacific said,”I can see that the Philippines is taking more and more prizes. It’s a tough competition but I can see you have amazing talents and that’s what Shell Eco-marathon is all about. It’s about bringing together your talents and your innovation to take us forward and to create new possibilities. I look forward to seeing you doing bigger and better things next year.” The next Shell Eco-marathon Asia will be on July 4 to 7, 2012, at the Sepang International Circuit in Kuala Lumpur, Malaysia. SWP For more information on the Shell Ecomarathon, please visit www.shell.com/ ecomarathon. SHELL WORLD PHILIPPINES 19
2010 Shell Global Multi-Site Retailer of the Year Desi Tomacruz (middle) and his wife Candy (2nd from left), together with (from l-r) Cesar Romero (Shell Retail VP for the East), John Bullock (Shell EVP Retail) and Bong Fadullon (GM, Retail Philippines & North Pacific Islands) at the People Make the Difference Real (PMTDR) Reward and Recognition event in Rome, Italy.
Shell hails World-Class Pinoys WITH OPERATIONS SPANNING 90 COUNTRIES ACROSS THE GLOBE AND AN AIM TO DELIVER SOCIETY’S GROWING ENERGY NEEDS IN ECONOMICALLY, ENVIRONMENTALLY AND SOCIALLY RESPONSIBLE WAYS, SHELL PUTS A PREMIUM ON PROMOTING EXCELLENT PERFORMANCE AMONG ALL ITS EMPLOYEES AND BUSINESS PARTNERS. THE GLOBAL ENERGY AND PETROCHEMICAL COMPANY RECOGNISES THAT PEOPLE ARE THE KEY TO DELIVERING BUSINESS GROWTH AND UNPARALLELED CUSTOMER SATISFACTION AND, AS SUCH, NEVER FAILS TO HONOUR THOSE WHO HAVE DEMONSTRATED DETERMINATION AND DISCIPLINE TO DELIVER VALUE TO CUSTOMERS WHILE DRIVING TARGETED GROWTH. BY JO DIANA-DIGA & SANKIE SIMBULAN
I
n recent recognition programmes by Shell, Filipinos have stood out for their word-class performance in the enterprise. Pilipinas Shell Petroleum Corporation Commercial Fuels Key Account Manager Carmelo “Longking” Lauengco was among the elite recipients of the Shell Global Commercial Vice President's Award, hailed for his outstanding delivery, robust sales performance and for exhibiting winning enterprise behaviours. Lauengco received 20 SHELL WORLD PHILIPPINES
the Vice President's recognition in Singapore during the Garden of Asia awarding ceremony that marked the 2010 Shell Global Commercial Sales Competition Awards. He joined the roster of top sales performers from countries, such as Argentina, Belgium, China, Egypt, Germany, India, Italy, Malaysia, and the USA. According to Lauengco, who handles power sector accounts for Shell Commercial Fuels, “Market awareness
plays a vital role in keeping up with the power sector business and this helped me to focus on business opportunities, which give the highest value to Shell. The diligent use of sales tools is also key in ensuring that we sustain and grow the business.” As an Electrical Engineer by profession, Lauengco started in Shell in 1993, working in the Distribution department before transferring to his current role in Commercial Sales
in 1997. Through the years, he handled a wide range of accounts for Shell, including food, manufacturing, mining, transport, and domestic marine. Managing to achieve and even surpass his targets, Lauengco emphasised on the value of receiving coaching from line managers, especially in dealing with the challenges that come along with transacting business. He likewise stresses on the role of teamwork in his success, saying that collaboration with his colleagues from the other business units such as Supply & Distribution, Finance, Credits, Pricing, Sales Support and Shell Marine Products, ensured that risks were mitigated and transactions were delivered timely to customers. Winning partnership Aside from recognising the contributions of employees to the success of the business, Shell also recognises the invaluable role of its business partners in pushing Shell ahead of the competition in key markets. In the Retail business, Shell has a network of retailers who do not directly work for Shell, but run Shellbranded petrol stations around the world. As they are the face of Shell to its retail customers through their dayto-day interface with motorists, Shell recognises that they are the lifeblood of the Retail business and how well they live the Shell brand must be continually cultivated and celebrated. In May this year, 850 delegates from more than 60 countries met in Rome
to celebrate success - selected from indicators. A second time for the a fiercely competitive community Philippines, the prestigious award of 9,500 retailers, 700 territory brought pride and honour to the managers and 100 district managers, country, proving that Filipinos are truly managing some 14,000 sites. The of global calibre. People Make the Difference Real (PMTDR) Reward and Recognition event encourages all Shell Retailers to strive for the highest standards and provides the tools to help them deliver. The awards are Pilipinas Shell Commercial Fuels Key Account Manager Carmelo ‘Longking’ anchored on Lauengco receives his Vice President Award from Shell Vice President for Bulk Fuels and Lubricants (East) Swee-Chen Goh, during the 2010 Shell Global Commercial the PMDTR Sales Competition Awards held in Singapore. programme of Shell that aims to raise levels of customer service Says Desi Tomacruz of the and operational excellence on the achievement, “We are humbled by Shell retail sites around the world by this recognition! Truly grateful for the giving retailers and their staff common opportunity to raise the flag high! We standards, goals and behaviours so are proud to be Pinoy.” that high standards are maintained in areas such as safety, cleanliness and Shell Retail Vice President-East customer service. Cesar Romero said that the tandem of Desi and Candy has been a “All the winners have delivered consistent performer and many exceptional results through their skill, visitors from around the world knowledge and hard work - they who have been to the Shell Fort Bonifacio retail station, one of the really are our Passionate Experts. retail sites of the Tomacruzes, attest Above all, our winners have focused that it is a world-class showcase of on achieving a Superior Customer operational excellence. Experience – understanding and delivering the things that really matter Says Romero, “Winning the Global to customers,” said Shell Retail Multi-Site Retailer award for 2010 Executive Vice President John Bullock. shows the remarkable contribution of Filipinos in making the East Region a For this year’s PMDTR awarding top performer in Shell Retail’s global ceremonies in Rome, Shell Retailers recognition programme.” from the Philippines Desi and Candy Tomacruz of Donica Corporation Shell Retailers from the Philippines bagged the Shell Global Multi-Site Desi and Candy Tomacruz and Retailer of the Year Award, besting Pilipinas Shell Commercial Fuels its multitude of contenders from Key Account Manager Longking across the globe. Tomacruz won the Lauengco’s achievements embody award for his exceptional display Filipino excellence that is truly worthy of operational excellence and for of international recognition. SWP consistently churning outstanding scores in the global key performance SHELL WORLD PHILIPPINES 21
Bigger and stronger to serve the Ilocandias better: Partas Transit steps up! BY ROLANDO P. MANUEL
Partas Transit’s fleet of buses helps energise the economic life in Northern Philippines.
Wilbert A. Lim, President and Chief Executive Officer of Partas Transportation Company, is a picture of an accomplished man as his company continues to become bigger and better under his watch. 22 SHELL WORLD PHILIPPINES
I
f we were to rank the most requested food pasalubong (goodie presents) from North Luzon, rice cakes, daing na Bonoan bangus (dried milkfish), bagoong monamon and alamang (fish and shrimp sauce), bagnet (deep-fried pork meat) and Vigan longganisa (sausage) will most likely be on top of the list. The preparation and gastronomic experience that one gets from these delicacies are distinct to the region. Believe it or not, there was a point in time when bringing such delicacies as presents to friends and relatives were synonymous to mobility. Mobility then, was made possible by the old, and now defunct Philippine National Railway (PNR) North Rail System. The exchange of presents allowed people to dream and create an appetite for travel not only for the rich, but for men and women from all walks of life. In this day and age, this story appears to be a figment of the imagination, but the legend of the Bonoan bangus, bagnet and longganisa with spicy vinegar dips and bagoong, continues. Thanks to the modern transport system and enterprising folks as these local delicacies are now made available in major supermarkets and in many street corners in Manila and nearby provinces. The movement of people and goods from the north to Manila and vice-versa now is made possible through the land transport system that has taken over from where PNR left. Partas Transportation Company is the leading transport service provider for Regions 1, 2 and the Cordilleras. It is the biggest bus company in the region, moving people and goods to and from the Ilocandias. It began its operations in 1991 with a fleet of six units. “Investing in the transport sector during the early 90s was considered perfect timing for us since the Philippines experienced tremendous economic growth during the tenure of then President Fidel V. Ramos,” said Wilbert A. Lim, President and CEO of Partas Transportation Company. Under his watch and with
consultations with key stakeholders of the company, Lim spearheaded the Partas expansion programme with an additional 35 units at the time when the Philippines was touted as one of the tiger economies in the region. Thereafter, the company has increased its operations, almost doubling its fleet every five years. The partnership spells growth Instrumental to its growth were the attractive offers it got from Shell, particularly on fuels, lubes and equipment support. “We consider our relationship with Shell as symbiotic. As Shell helps us grow, we buy more and more. This is a win-win situation,” Lim added, citing the partnership with Shell as a major breakthrough in their company’s growth. He shared that both companies have been enjoying business growth through years of beneficial partnership. Twenty years later, and with some 250 plus units plying the northern haul, Partas is now considered as the biggest transport service provider in the Ilocandias. The secret formula to success “The secret to the success of Partas is a sound mission that everybody adheres to. It is clear from the lowest ranking employee up to the top management that their objective is to serve the public, taking pride in good service. These values translate to a safe, reliable and responsible transport service,” Lim revealed. To ensure that this level of performance is achieved in a consistent manner, Partas makes use of proven methods of driver training and customer service relationship management which they conduct annually during the lean months of the year from July to November. Aside from values formation, the company also invests in modern gadgets like the Tacograph and other real-time reporting devices that measure performance of the bus and the drivers under different road conditions. Partas continuously taps on Shell’s expertise in conducting safety seminars as well as fuel-efficiency and lubrication programmes that
are designed to improve safety and vehicle performance. Shell also re-introduced Fuel Economy Diesel (FED), a fuel formulation designed and formulated to provide 3-5% savings on fuel consumption. Use of this formulation results to lesser foaming during filling and cleaner fuel injectors, among other benefits. Partas is currently using FED for all its buses. On the lubricants side, Shell and Partas have started a lubricants clinic, which conducts necessary tests to maximise equipment usage and extend oil life. They are also engaged in bulk oil purchases that provide yearly savings of up to one and a half million pesos and rationalisation of common and special grease types for high temperature equipment and types. Challenges Like any other business, Partas is not spared from major challenges in the industry. Competition is always strong in the transport business. It is “a conquer or be conquered” environment that keeps Partas on its toes all the time. There are also industry issues that need to be addressed like the increasing number of colorum units plying the route and keeping costs down amidst rising prices of oil products. As if these are not enough, the ever changing government regulations add up to the list of challenges that include inconsistent policies on road management, lack of horizontal projects that bridge provinces together and road safety issues. Despite all the challenges, Lim expresses optimism that the strong Shell and Partas partnership will allow for smoothly gliding over the challenges together, safely and collaboratively. As Lim strives to shape Partas Transit to become the best bus system in the North, he relies on the time-tested partnership that Shell and Partas has built: a robust and responsive business relationship that can withstand the most challenging times. All aboard! SWP
SHELL WORLD PHILIPPINES 23
SHELL SCIENCE & TECHNOLOGY SCHOLARS
Making steps for meaningful experiences BY DANI DE LEON
O
n the morning of March 14, 2011, I stepped into the Shell Pandacan Labouratory for the first time and immediately felt a wave of happiness rush over me. This is how dreams fulfilled begin, I couldn’t help thinking. My name is Daniella Wichuda D. de Leon or Dani, as my friends and family call me. I’m a senior at the Ateneo de Manila University studying BS Chemistry and BS Materials Science and Engineering – all thanks to the Shell Science and Technology Education Programme (STEP). I’m a Shell STEP scholar, you see, and without Shell, through both its STEP and internship programme, I honestly would not know where or who I would be today. My family says I am a born scientist – more specifically, a born energy scientist. My grandfather was actually one of the first proponents of wave energy in the Philippines. My mother, an alumnus of the Philippine Science High School, works on energy projects like the windmills of Marikina, together with the Department of Science and Technology. You could say, it was expected of me to follow in their footsteps. Needless to say, my family likewise expected that I would naturally excel in everything and, quite frankly, I just sort of did. I was blessed to emerge as the top student in grade school with awards in Science, and later I was admitted into the exclusive Philippine Science High School in Diliman, Quezon City, where I became a student leader and graduated with high honours. Despite these achievements, however, I still found that being a scientist just fits in with who I was but was not something I considered as my passion or vocation. 24 SHELL WORLD PHILIPPINES
Dani nurtures her passion for energy and science at the Ateneo University labouratory.
The year I graduated was the same year my family struggled financially. I was the eldest of five and my mother found it harder and harder to sustain us, what more send me through college. I was a scholar all throughout high school but all my other siblings were in private school. It was not an option for me to pay for college. I needed to get a scholarship.
solar cells at that time for my thesis. Knowing that I was a Shell scholar just continued my drive to work on research, knowing that it would help me in the future. On my fourth year of college, I was informed that I may apply for an On-the-Job-Training (OJT) at Shell. The science nerd in me was ecstatic! Shell, one of the top corporations in the whole world, wants me to train with them.
It was fortunate, being in the top 15% of all Ateneo entrance examinees, that Ateneo de Manila quickly granted my scholarship application. This scholarship and the quality education that came along with it are one of the greatest gifts in my life as it became the starting point of what I would consider a truly meaningful career in Science.
I met with Shell Sustainable Development Manager Suiee Suarez and Sustainable Development Assistant Kay Eser, who more than willingly assisted in arranging for my OJT stint with Shell. After fulfilling some paper work, I started the month after in the labouratory of the Shell Pandacan Oil Distribution Terminal in Manila.
Surprisingly, it was only during my third year in college that I found out that Shell was actually my benefactor. What a blessed girl I was. It was coincidental then that I had picked the materials and energy track in my department. I was currently working on research for third generation
Training at the labouratory of Shell Pandacan gave new meaning to my being a scientist. It made me see more clearly that it wasn’t just because I was made for this, but because I also chose to do this. It’s not just about me being in the lab that makes me a
scientist, but the discipline, the quick analytical thinking and the rational decision-making skills I have. I had a lot of things going on in my life before I entered Shell as an OJT. Honestly, I was confused about which track to take. I had the option of dropping my second course (BS Materials Science and Engineering), get a high paying job and work to support my family. I also had the option of entering law school at the University of the Philippines (UP) since I learned I had also passed the UP Law entrance exam. My OJT experience with Shell, on the other hand, made me appreciate with absolute certainty that science and engineering, especially in the energy industry, was what made me genuinely happy. It was my dream ever since I was a child to be a scientist and Shell allowed me to resurrect that dream. Each day I trained with Shell, I came in with a smile, ignoring the heat and busyness of the Manila rush hour, looking forward to what new knowledge I would learn that day. I carefully watched my mentors, Ma’am Tina, Ma’am Cha, Ma’am Yo. Ma’am Gerrie and Ma’am Jazzy handle the machines and I would listen intently to their instructions. I knew they had high expectations of me, coming from Ateneo and being a Shell scholar. I really did not want to let either Ateneo or Shell down – they had already given me so much. I wanted to show them that I was worth all that was being invested in me. I had that to prove plus a dream to fulfill, and I was determined to do my best. By the end of five weeks, I was able to familiarise myself with most of the procedures in all three departments: Fuels, Grease and Lube-Oils. I was able to handle most of the machines and became competent with most day-to-day operations. I knew where the stockroom was, when to get the glassware, what tests to conduct on each sample and answer the telephone for inquiries. I was even able to teach new trainees the ins and outs
of the lab before I left. What’s more, I was also able to help conduct the Fuel Safety Seminar for the Philippine Shell Eco-marathon Asia teams. By the end of five weeks, I felt at home. Being in Shell, I saw how delicately the products were handled and how each were processed and passed only on the highest standards. I witnessed firsthand how Shell cared for safety, not only for the people it employed but also for the people it gave its products and services to. There was no skimping on the quality check and no cutting corners on the processes. Everything was precise, accurate and double-checked – no detail was unimportant (and for a labouratory that worked with fuels, grease and lube oils, the place was amazingly clean). This was science. I knew then that I wanted to be one of them, to work with meaning, knowing that I am of service to people. I decided that neither a high-paying job nor law school would be as valuable to me as being a scientist. Yes, I could have opted to go another way but it would still be science that would push me through – the rational reasoning, quick analysis and discipline. I now comprehend that I can help my family even with sticking to what I love – serving my country through my profession and passion for energy and science. Through Shell, I have seen how good service through science and engineering helps people. If I would be given a chance to be a part of a good corporation like Shell and maybe, hopefully I pray, in the future set-up my own green energy corporation (I’ve always wanted to do this), then I would be able to help my family and contribute to the sustainable development of my country. To be a scientist was my one and only dream but as I grew up, this dream became vaguer and vaguer. Responsibilities came one by one and these didn’t seem to help me towards the fulfillment of my dream. The desire to help my family’s financial situation and to heed the country’s call to the youth to be good leaders made me
ask myself if my career in science and energy would enable me to do these. It wasn’t until I did my OJT with Shell that I was able to find the answer. Yes, it is possible to do both without compromising my dream. And when it comes to living ones dream, there should be no compromises. Shell has inspired me to continue to dream big for myself and to take steps, even little ones, to make it come true. This includes allowing myself to be immersed in an environment and with people who nurture my passion and discipline. Shell has offered me a bigger space to dream. The company has made me realise that I can be a scientist wherever I choose to be – may it be in the corporate world or in the labouratory. I can offer my passion for science in any field and be a benefit to any team, system or company. I take comfort in the realisation that I can bring the scientist in me wherever I go and in whatever I choose to do. It’s not the setting that makes the scientist, but the individual. As my OJT assignment ended and I left the gates of Shell on April 8, 2011, I felt a pang in my chest. I know I will miss working in this place I have come to love. I learned great lessons and I venture forth a better version of myself, ever more ready to take the next step. I know that only bigger dreams, promises and victories await me. SWP After Dani’s OJT assignment with Shell, she has been able to present her scientific research in Interlinks, the annual Ateneo research convention, where she won 4th place in the People’s Choice Awards. Dani also had the opportunity to present her research in the 26th Philippine Chemistry Congress in Cebu, alongside other distinguished chemists in the Philippines. Dani is one of Shell’s scholars under its Shell Science and Technology Education Programme, which supports the development and sustainability of Science and Technology in the country in recognition of its instrumental role in ushering national progress. STEP provides scholarship grants to deserving and qualified students enrolled in Science and Technology courses as well as fund grants for Professorial Chairs who are experts in the field of Science and Technology.
SHELL WORLD PHILIPPINES 25
SHELL SCIENCE & TECHNOLOGY SCHOLARS
A step towards a promising future UNIVERSITY OF MINDANAO STUDENT MILKI MAE DURANO SHARES HOW THE SHELL SCHOLARSHIP GRANT GAVE HER HOPE TO SEE BEYOND THE HAZE OF LIFE AND MAKE EACH DAY A WORTHWHILE JOURNEY TOWARDS HER DREAMS. BY JUN JAY G. JIMENEZ
J
ust as Shell is actively developing new sources of energy for a sustainable energy future, it is also investing in programmes that can empower the youth to take greater strides in life. For many years now, Shell has been helping the youth by providing them opportunities to discover their potentials through various youth development programmes. One of the many ways to enable the youth is to give them access to good education. And Shell believes that granting that opportunity to deserving youths is the first step to shaping a promising future for themselves and one of Shell’s noble contributions to nation building. One of those who enjoy the Shell scholarship is Milki Mae Durano, a second year Chemical Engineering student at the University of Mindanao – Matina Campus in Davao. The scholarship is sponsored by Pilipinas Shell Petroleum Corporation under its Science and Technology Education Programme (STEP), which aims to make a lasting contribution toward the improvement of higher education, particularly in engineering, in the Philippines. Milki shared that the Shell scholarship gave her hope to pursue her dreams. “The Shell scholarship gives me fulfillment. It inspires me to deliver my best in whatever I do,” said Milki. The opportunity boosts her energy to rise up and make each day in her life worthwhile and productive. Milki knows her responsibilities, and is fired up with determination to walk the extra mile to achieve her aspirations in life.
26 SHELL WORLD PHILIPPINES
At 18, Milki knows that to be victorious in life entails sacrifice. “I always remind myself that I have to study hard to be able to keep the scholarship.” She is aware that the scholarship is important to her and her family. She invests time for her studies. “I always review my notes. On the average, two hours a day. There are times that I am so inspired that I read and study throughout the night!” On her free time, she puts her mathematical skills to good use by tutoring fellow students. Away from her family in Cagayan de Oro, Milki lives a disciplined student life, while enjoying her independence. “I know my limits. I have to look after myself while studying here in Davao.” She is happy in the company of her favorite novels, preferring to read the Agatha Christie series than watch movies, and loves experimenting with recipes because it stimulates her knowledge of chemical properties. She is a grateful soul for all the opportunities bestowed to her. “My family had its share of challenges and I will strive to give the best of life to my family. I will prove to Shell that I am worthy of the scholarship.” Speaking with conviction about her goals, Milki said “I will do everything in my capacity to finish my Chemical engineering course on time and with flying colours. I also aspire to be a board topnotcher. I am doing all these things so I can achieve my dreams for myself and for my family.” At the moment, Milki is happy with her achievements. The Shell scholarship
Just like home: Milki Mae enjoys her time at the labouratory experimenting.
A girl who is always curious: Milki consults with Engr. Charito Milan, Program Head of the University of Mindanao - Chemical Engineering and one of her mentors in the university.
gives her a different kind of high. To her, the opportunity is like a beacon as she continues her life-changing journey to make all her dreams a reality. SWP
BE SAFE... EVERY MOMENT
INTERVENE
A Man with a mission: Harnessing Shell’s focus on safety
PLY
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DO THE RIGHT THING
BY JUN JAY G. JIMENEZ 668053_LSR_ClockA3Poster_LN_v4.indd 1
H
e started his career aiming to conquer the skies, but his journey led him to making Shell in the Philippines soar higher with a “strong safety culture”. Our man of the hour is Arsenio “Boy” Isidro, and it is his mission to make Shell people live by the company’s safety principles. 7/28/10 3:40 PM
An engineer by training, Boy started his career with Philippine Air Lines (PAL) as flight technical engineer. After a year, the prospect of being a professional pilot lured him to apply for a slot at the PAL Aviation School. He passed all the requirements to be a Pilot Trainee, and despite the fact that he had to live on a measly stipend, Boy pursued his plan. With unrelenting determination, he hurdled the challenges and graduated to become a Limited First Officer of PAL assigned to fly the Turbo Prop – YS/11 fleet and continued his training to become a commercial pilot. But it was not the best of times for PAL, and the company discontinued the training. His dream to become a pilot may not have become a reality, but an opportunity to work for Shell came his way, and he soon found himself shaping a rewarding career. Boy joined Shell on June 22, 1981 as Voyage Analyst for the Supply Operations Department of Shell. His career blossomed and he later on assumed the roles of Product Movements Supervisor and Outports Movement Assistant in the same department, until he moved to the Distribution unit as Materials Assistant in the Engineering Department. Boy took on the duties assigned to him with dedication, which propelled his career in Shell to new heights with exciting yet challenging projects to
deliver. He joined Shell’s Information Computer Services (ICS) as Office Systems Assistant and progressed to become the Network Services Group Leader. In ICS, Boy was involved in setting up the first electronic mail system of Shell until the migration to Safety on target: the current system. He also Boy Isidro does serious business led the implementation of the in shaping Shell a model of safety at the workplace. local area network for Shell House, Tabangao, Pililla is in place and seen by Shell people and Pandacan. Armed with as inherent to growing the business. a solid experience, Boy took on the post as Internal Auditor for Finance, in He has made it his mission to bring charge of operational audit related to to life Goal Zero – Shell’s relentless pursuit of no harm to people and no Operations, Information Technology significant incidents. “Shell is working and Health, Safety, Security and towards achieving Goal Zero. In Environment (HSSE). The auditor pursuing this goal, we are aiming to post gave him a broader view of the reach the generative culture where Shell business by learning how the safety is seen as a profit centre and operating units function and gave management gets information and him opportunities to showcase his feedback on HSSE, which are then expertise in improving operational used as inputs for crucial business processes. His dedication rewarded decisions,” Boy states. him with a new post as HSSE Manager for Distribution, which required him to provide professional support to Shell operating units by ensuring that all operations meet legal requirements as well as Shell Group standards in a cost-effective manner.
Under his watch, Boy continues to face the challenge of ensuring that Shell operations in the Philippines remain true to its commitment to safety. As safety is Shell’s licence to operate, he does not leave any stone unturned, exhausting all measures and means to ensure the worthiness of Shell offices and installations nationwide to operate. In his current post as Supply and Distribution HSSE Manager and Country HSSE Focal Point, Boy embraces his role as safety custodian by ensuring that an efficient and effective HSSE Management System
He is serious with his mission and is stepping up to completely embed HSSE in all of Shell’s business operations. But more than doing his task of keeping Shell as a safety haven, Boy observes safety for his family. “In everything that I do, I always remind myself that I have a family who needs me and wants me to come home safely each day. With this in mind, I never neglect practising safety everywhere I go,” Boy enthuses. “As safety is Shell’s licence to operate, let us all make safety our passport to enjoy beautiful moments with our families.” Like a true advocate, he practices what he preaches and makes safety a part of his daily life. Way to go, Sir Boy! SWP SHELL WORLD PHILIPPINES 27