Leeds College of Art BA (Hons) ILLUSTRATION OUIL505 ILLUSTRATION 2: Applied Illustration
Level
05
Credits 30
Module Brief Title: Product, Range & Distribution
STUDIO BRIEF 1: Project Proposal
Project Rationale What do you intend to do and why? I intend to produce an entirely new brand of Fair Trade coffee. This will include coming up with a catchy brand name, inventing new combinations of flavours and designing interesting and contemporary packaging. I will need to think about what type of container the coffee will exist in, as well as additional products like refill bags. I want to further develop this idea through applying my designs to merchandise such as; mugs, flasks, coasters and also unconventional products like scented candles. I am going to be ambitious and also aim to make a small publication for coffee enthusiasts that tell buyers background information about the process of making coffee, where it comes from, interesting facts and possibly recipes or ways to consume the goods. I will need to somehow promote the brand- which could take place in the form of posters, digital advertisements and even moving image/ animation using After Effects. I decided on this idea as I wanted to produce work based on a subject that I am interested in. I love coffee and would really like to know more about the work that goes into making it. After carrying out research into packaging design, I knew it was something I wanted try and this would be the perfect opportunity to do so. Furthermore, I feel as though I sometimes think like a Graphic Designer when approaching a brief and I believe putting this into practice through pushing myself to create a logo and think more about layout and type will really help me to develop my practice in new ways as well as giving me a point of difference from others- which will be beneficial in the future.
THEMES / SUBJECTS What Themes/Subjects will form the content of your work for this module? This should include theoretical and non-creative based content and concerns. This section should identify your consideration of the social, cultural, ethical and creative concerns of contemporary Illustration practice. GENERAL THEMES: • • •
Fair Trade The Process of making coffee Narrative?
SPECIFIC SUBJECTS: •
•
•
Ethics: Coffee being fair trade is something that I believe is important and isn't considered enough when making the choice to drink it. This may be due to the fact that the notion of something being 'Fair Trade' has connotations of it being expensive and for high society which results in it not being seen as accessible for younger consumers that don't have a steady/ disposable income. Coffee Mythology- I want to look into stories about coffee to see if there is anything interesting that could form the base of my practical work. Coffee plants- I want to research into the coffee plant and where/ how the coffee is grown to give me some inspiration for the illustrations.