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Name ourselves ! Colour palette - soft but youthful
2 Inspiring collectives made up of successful, driven design graduates that united to be stronger together. - People we could approach and ask for advice / guidance / knowledge ? - Day job - south london - 10 graduates from Camberwell - make a publication - we could do the same as a sort of newsletter - interviews, profiles, design process breakdowns, news about each of us - Studio Mama Wolf - share a studio and shop - Puck Collective - annual call for submission to constantly revitalise their collective with new ideas and talent. - we could host a similar call for submissions or an annual competition of sorts?
3 Mutual beliefs and intentions - we all want to communicate similar messages and target a similar audience - young people that value creativity and design and follow trends - Subtle narrative in our illustrations - use storytelling as a way to connect and resonate with people. - Aim to evoke emotions - All quite whimsical & playful 4
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All quite whimsical, delicate, subtle All embrace the quality of hand-rendered work and aesthetics, but we all have begun to use digital touch-ups and tools to touch up our work to make it more p rofessional
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Sell - website, suppliers, organisation, digital market place Marketing - promotion, social media, branding Design family - still part of a community after leaving uni Assurance - confidence in our own abilities in the long-run
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LOOKS LIKE A P AND A C AND A PEACH Would work across many platforms - instagram, posters, Brand identity - stickers, pins, badges, bags Opportunities to make enamel pins, tote bags and tshirts Simple, playful. Hand-made, bold, definitive brush stroke - movement - flows
7 Social media presence which we’d post to regularly to ensure people don’t forget about us and to keep them updated - Sharing our practices with them will make them feel connected to us 8 ‘About us’ explaining our background - people feel more emotionally connected if they know something personal, especially when it is digital and on a screen. Sharing our story. e.g. met on our course in Leeds. - Blog to be updated weekly so people can track what we’re up to - Links to own sites & shops - too tricky to have a group shop because of customer service etc - Portfolios - Client list - bigger list if we share everyones!! - Collab - potentially a weekly post using a peachy colour palette - Potential call for submissions / competition - branch out on social media for submissions
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Keep people updated - newsletter !! Physical & digital.
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Central place for people to keep up-to-date Interactive page - hovering over images shows you their name Straightforward + clean layout so it’s easily digestible Consistent branding - calming overall image - colour, type, layout
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Little bio just to sum up each member with recent design, includes links to own sites & shops Potentially a club for other people to join Somewhere to share expertise and knowledge. Place for interested clients to visit
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Monthly newsletter - rather than weekly so it can be more substantial Means people can’t forget about us !! Exclusive info - insights into our practice, interviews, home tours, behind the scenes and special discounts ! Physical and digital
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Packaging ideas Stamps / letterpress Envelopes Free bits and pieces - limited edition prints, stickers etc
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York Print fair Presentation - attractive eye level, in-context examples, you can relate. Lots of different things, pretty. Staggered and decorated, people are instantly drawn towards it so they can rummage and find any gems. Creative solutions for displays - clips, shelves, hanging, plants, lights, hand-written notes. Bright and similar colours - easy-on-the-eye
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What we all offer [each outline own strengths]
15 Inspiring collectives made up of successful, driven design graduates that united to be stronger together. - People we could approach and ask for advice / guidance / knowledge ? - Day job - south london - 10 graduates from Camberwell - make a publication - we could do the same as a sort of newsletter - interviews, profiles, design process breakdowns, news about each of us - Studio Mama Wolf - share a studio and shop - Puck Collective - annual call for submission to constantly revitalise their collective with new ideas and talent. - we could host a similar call for submissions or an annual competition of sorts?