April 25 - May 7, 2022
Restaurant Information and Invitation Packet
In the
data
Restaurant Week data from other cities: Comparing data from restaurants during Restaurant Week and the week after, average revenues increased 23 percent and transactions increased 18 percent during the promotion. Even though Restaurant Week typically includes discounted deals, guests tend to spend more. The average check per person from participating restaurants was $43.35 compared with $39.74 the week after. Restaurants participating in Restaurant Week have found revenue from credit card payments was 25 percent higher during Restaurant Week, while revenue from cash payments was 13 percent higher. Data also shows a 21 percent increase in overall credit card transactions during Restaurant Week and a 5-percent increase in cash transactions. On average, tips are about 22 percent higher during Restaurant Week for participating restaurants. Nonparticipating restaurants, however, saw a decline of about 4 percent in tips during the promotion week.
Shelterhouse Supporters Show Up and Follow: More than 1,200 community members attended Shelterhouse's 2019 annual fundraising event, Chefs for Shelterhouse, making it a top local event that celebrates both local Chefs/Restaurants and Survivors. Shelterhouse has 9,250 social media followers on Facebook, Instagram, and LinkedIn. Sources: Jennings , Lisa. “'Restaurant Week' Sales Uptick Averages 23 Percent.” Restaurant Hospitality, 19 July 2016, https://www.restauranthospitality.com/marketing/restaurant-week-sales-uptick-averages-23-percent.
Info
for restaurants
Are you ready for Midland’s most exciting dining event! From April 25 - May 7, 2022, several local dining establishments will take part in the biggest missiondriven restaurant promotion Midland County has to offer. The week includes a calendar of special food-themed events, massive amounts of buzz, and a ton of promotion across many channels of media in the Midland market. And the best part? The event raises money to empower local survivors of domestic and sexual violence.
When
survivors become empowered,
our
whole community flourishes.
HEAVY BUZZ: Creating big-time awareness through strategic promotion Promotion is what creates and builds the buzz, Empowerment is the motivation. In addition to the broad array of media placements, Chefs for Shelterhouse Midland Restaurant Week organizers will aggressively seek out editorial placements through the same channels including radio shows, TV news segments, newspaper articles, and more. A dynamic and interactive website - www.MidlandRestaurantWeek.com serves as the hub of information for those interested in dining out, featuring all participating Restaurants, Cafes, and Bars, a virtual silent auction, and more. Social media is key both before and during the promotion, as those dining can tag photos of their meals which will be shared across social media platforms.
Info
for restaurants
How it works: Find new customers and look good while doing it! 90% of guests research a restaurant online before going there - Increase your visibility online and be introduced to a broader audience. You decide you want to be a part of this impactful and profitable community-wide event and all the promotional partnerships, advertisements, and word-of-mouth it creates. Your restaurant registers to participate, which secures your involvement in the event and gains you part or all of a whole host of additional Chefs for Shelterhouse Midland Restaurant Week promotion. (QR code to registration form included in packet) Your involvement will secure promotion of the event across multiple media channels throughout Midland County and beyond. As a Restaurant, Cafe, or Bar, you choose how you participate based on the following guidelines:
Fuel the hunger: Create a fixed price menu of one or more three-course offerings Offer 15% or more off your coffees, tea, treats, or meals. And/or feature a special free items for restaurant patrons to enjoy
Fund the mission: Donate a percentage of your sales during Restaurant Week to empower survivors. Donate a set amount per item purchased to empower survivors. Examples: Give guests a round up option to donate the change from their bill 100% of proceeds from appetizers will go to empower survivors 15% of all sales will go to empower survivors $5 of every entre will go to empower survivors
Info
for restaurants
I have a restaurant! How do I get involved in the Chefs for Shelterhouse Midland Restaurant Week? Restaurant participation registration opens January 1, 2022. To register, email Alison Baldree at baldree@shelterhousemidland.org or fill out Restaurant Intake Form: https://form.jotform.com/213265447192053 or use the following QR code:
Deadline for Restaurants, Cafes, and bars to sign-up: March 4, 2022 There’s a restaurant I really want to be in the next Chefs for Shelterhouse Midland Restaurant Week. How can I make it happen? Great! Tell the restaurant that you want them to participate, give them an invitation flier, and ask them to sign up using the link above!
AN INFORMED STAFF IS KEY TO SUCCESS, SO HERE’S WHAT YOU NEED TO KNOW: WHAT IS MIDLAND RESTAURANT WEEK? For 13 days (April 25 – May 7), local restaurants, cafes, and bars will promote special menus, offerings, great deals and unique food-themed events.
Restaurant Week: April 25 - May 7, 2022
Guide
For participating RESTAURANTS & EMPLOYEES RESTAURANT OWNERS AND MANAGERS:
Please print, post, distribute and/or email to all employees for maximum success for your establishment. An educated staff is key to success. BE SURE TO VISIT THE WEBSITE:
www.MidlandRestaurantWeek.com
Diners use passports. By collecting stamps from the participating restaurants, cafes, and bars, they will be entered to win prizes, including restaurant gift cards - yes, you read that right!
IMPORTANT
Passport Program:
PASSPORTS are available for download at wwwmidlandrestaurantweek.com Promote these to everyone you possibly can who is interested. The goal is for customers to visit 6 participating restaurants and cafes between April 25 - May 7, to be eligible to win amazing local prizes. Diners turn passports in to Shelterhouse or the Shelterhouse Resale Shop by May 31 to be eligible for the contests. When the customer shows their passport, you simply STAMP or SIGN one of the 6 spots on the passport to validate the customer visited your place. So basically, the customer could purchase the Restaurant Week menu items, any other item off your menu, or just come in to say hi and they would be able to get a stamp. If in doubt, stamp it! The only reason you wouldn’t stamp a passport is if they already had your stamp. Each restaurant, cafe, and bar can only stamp a passport once. Endorse the passport in the same way each time, with a certain stamp, special color marker, symbol, or initials of some kind to help stop forgery. Each person dining should have their own passport (do not stamp the same passport 4 times for a table of 4, stamp 4 INDIVIDUAL passports so each person can enter the contest.)
TIPS FOR RESTAURANTS EMPLOYEES:
KNOW YOUR OFFER & PROGRAM DETAILS ALL employees need to be aware of what your restaurant/cafe/bar is offering and be ready to discuss it with customers. It might be a special extra menu, special pricing, add-ons, or other cool stuff. Hold training sessions with employees, hang this flier, have a group meeting, anything that works for your establishment to get this information to all employees. Don’t forget to hang your Shelterhouse Midland Restaurant Week poster and set out the table tents so people know you are a participating restaurant.
HASHTAG & PHOTOS:
When people post photos and videos on Instagram or Facebook and use the official hashtag #MidlandRW2022 they have the chance to win a local restaurant gift cards every day of Midland Restaurant Week.
Encourage your customers to take photos and tag your restaurant and spread the word about YOUR place!
Having a special menu printed or writing your offer on your special boards would be great! Making sure your offer is visible to diners is important. TALK IT UP & PROMOTE Before and during Shelterhouse Midland Restaurant Week, be sure to build the buzz and talk with customers about your special offer or menu and invite them to buy a passport and come back for it. Make sure you post about it on social media and in any emails or newsletters. Whatever means you have to spread the word, use it! Visit www.midlandresturauntweek.org for access to a digital participant badge and Facebook cover image.