MRW Restaurant Invitation

Shelter munity members. of crisis is Serve 100 rehensive service r and counseling. [Fundraising goal: $100,000]

Objective 2: Invest in Community Empowerment

When called upon about Shelterhouse's annual fundraising event, local restaurants expressed their enthusiasm but shared that they were still struggling with the impacts of COVID-19 and staffing their floors.

Infuse empowerment throughout our community by transforming Shelterhouse's annual fundraising event into one that invites community members to enjoy meals and drinks at local restaurants’ brick and mortar locations.

Objective 3: Build community over shared meals.

It's our vision to create an engaged community that cultivates and nurtures healthy relationships.

Encourage healthy conversations throughout our community, among hundreds of people, over shared meals.

survivors

empowered, whole community When become our flourishes.

For the sec ke over our county rs to dine out for all ent.

For 8 days s will promote sp hemed events

Are you ready? Save the dates: April 22 April 29, 2023

HEAVY BUZZ

Creating big-time awareness through strategic promotion

Promotion is what creates and builds the buzz, empowerment is the motivation

In addition to a broad array of media placements, Shelterhouse Midland Restaurant Week organizers will aggressively seek out editorial opportunities through the same channels including radio shows, TV news segments, newspaper articles, and more. A dynamic and interactive website, www.MidlandRestaurantWeek.com, serves as the hub of information for those interested in dining out, featuring all participating Restaurants, Cafes, and Bars, a virtual silent auction, and more.

Social media is key both before and during the promotion, as those dining can tag photos of their meals which will be shared across social media platforms.

Find n oing it!

As a Resta sed on the following guidelines:

1.

You find a way to create a unique special to inspire new customers to come to your business: "Fuel the Hunger"

2. Fuel the Hunger examples:

You incorporate a fundraising element and send the donation to Shelterhouse by June 1, 2023: "Fund the Mission"

Create a fixed-price menu of one or more three-course offerings

Offer 15% off of your coffees, tea, treats, or meals i.e. half off a specific appetizer

And/or feature special free items for restaurant patrons to enjoy

Fund the Mission examples:

Sponsor the event

Set out a Donation Jar

Donate a percentage of your sales during Restaurant Week

Donate a set amount per item purchased during Restaurant Week. i.e. $1 of every coffee sold will be donated

Create a way for your customers to give directly to Shelterhouse when they pay their bills

RestaurantWeek: April 22 29, 2023

For participating RESTAURANTS &

EMPLOYEES

RESTAURANT OWNERS AND MANAGERS:

Please print, post, distribute and/or email to all employees for maximum success for your establishment An educated staff is key to success

BE SURE TO VISIT THE WEBSITE: www MidlandRestaurantWeek com

HASHTAG & PHOTOS:

When people post photos and videos on Instagram or Facebook and use the official hashtag #MidlandRW2023 they have the chance to win a local restaurant gift cards every day of Midland Restaurant Week

Encourage your customers to take photos and tag your restaurant and spread the word about YOUR place!

AN INFORMED STAFF IS KEY TO SUCCESS, SO HERE’S WHAT YOU NEED TO KNOW:

WHAT IS MIDLAND RESTAURANT WEEK?

For 8 days (April 22 April 29), local restaurants, cafes, and bars will promote special menus, offerings, great deals, and unique food themed events

Diners use passports By collecting stamps from the participating restaurants, cafes, and bars, they will be entered to win prizes, including restaurant gift cards yes, you read that right!

IMPORTANT Passport Program:

PASSPORTS are available for download at wwwmidlandrestaurantweek com

Promote these to everyone you possibly can who is interested The goal is for customers to visit 8 participating restaurants and cafes between April 22 29, to be eligible to win amazing local prizes.

Diners turn passports in to Shelterhouse or the Shelterhouse Resale Shop by May 6 to be eligible for the contests.

When the customer shows their passport, you simply STAMP or SIGN one of the 6 spots on the passport to validate the customer visited your place So basically, the customer could purchase the Restaurant Week menu items, any other item off your menu, or just come in to say hi and they would be able to get a stamp If in doubt, stamp it! The only reason you wouldn’t stamp a passport is if they already had your stamp Each restaurant, cafe, and bar can only stamp a passport once

Endorse the passport, in the same way, each time, with a certain stamp, special color marker, symbol, or initials of some kind to help stop forgery

Each person dining should have their own passport (do not stamp the same passport 4 times for a table of 4, stamp 4 INDIVIDUAL passports so each person can enter the contest.)

TIPS FOR RESTAURANT EMPLOYEES: KNOW YOUR OFFER & PROGRAM DETAILS

ALL employees need to be aware of what your restaurant/cafe/bar is offering and be ready to discuss it with customers It might be a special extra menu, special pricing, add ons, or other cool stuff Hold training sessions with employees, hang this flier, have a group meeting, anything that works for your establishment to get this information to all employees

Don’t forget to hang your Shelterhouse Midland Restaurant Week poster and set out the table tents so people know you are a participating restaurant.

Having a special menu printed or writing your offer on your special boards would be great! Making sure your offer is visible to diners is important

TALK IT UP & PROMOTE

Before and during Shelterhouse Midland Restaurant Week, be sure to build the buzz and talk with customers about your special offer or menu and invite them to buy a passport and come back for it

Make sure you post about it on social media and in any emails or newsletters Whatever means you have to spread the word, use it! Visit www.midlandresturauntweek.org for access to a digital participant badge and Facebook cover image