Major Studio Project
Product-Branding-Cause Related Marketing Sheng. Zhang S2961685
About D-RAGON
D-RAGON is a kind of comvenient Ipad cover with Chinese style design which content the magnets inside the cover,so it can stick on any metal furniture which means we still can use our Ipad although our hands are all busy.
01. Product 02. Branding 03. Cause-Related Marketing
01. PORDUCT
01. Product (Chinese traditional paper cut style)
01. Product(Chinese traditional paper cut style 02)
01. Product(Vintage dragon notebook style)
01. Product(Chinese dragon icon style)
01. Product(Traditional Chinese ink style dragon)
01. Product(Chinese dragon dance style)
02. BRANDING
Logo / Labels / Stationary / Business card / Mood board Invoice / Packaging / Website / store
02. Branding (Logo)
Final Logo
Black
Grey
White
02. Branding (Labels)
02. Branding (Stationary)
02. Branding (Business Card)
02. Branding (Mood Board)
02. Branding (Invoice)
02. Branding (Packaging)
02. Branding (Website)
Home Page
Shop Page
About Page
Contact Page
Facebook Page
02. Branding (Store Sketching)
03. D-RAGON & WORLD ANIMAL PROTECTION Cause-Related Marketing
Logo / Product / Stationary / T-shirt / Hand Bag / Website / Social Media / Poster
About World Animal Protection
World Animal Protection is an organization which fight for the animal’s right of freedome. They propagate and call people join this greatful and altruistic job and trying to make the world better place
About the campaign
D-RAGON and WORLD ANIMAL PROTECTION cooperate with each other prepare to launch a 3 month to raise money for animal protection power enhancement since September 1th. It is very essential to understand the importance of animal protection and enhance the animal protection power. As we all know, the ecological condition of our world has been damaged critically by social development, hundreds of animal lost their habitat and became homeless, at the same time, there are lots of abandoned pets stray on the street. It is necessary to solve this problem, therefore, D-RAGON and WORLD ANIMAL PRO- TECTION alliance will launch the donation activity. D-RAGON decide they will donate 4 AUD from each profit of their product to encourage the public to help the WORLD ANIMAL PROTECTION protect and help animal. This acitivity will start on September 1th and ends December 1th.
03. Cause-Related Marketing(Logo sketching)
03. Cause-Related Marketing(Limit Edition Product)
03. Cause-Related Marketing(Stationary)
03. Cause-Related Marketing(T-shirt)
03. Cause-Related Marketing(Hand Bag)
03. Cause-Related Marketing(Hand Bag)
03. Cause-Related Marketing(Website)
03. Cause-Related Marketing(Social Media)
Facebook Page & Instagram
03. Cause-Related Marketing(Newspaper)
03. Cause-Related Marketing(Poster)