SHANG Lijie s2962696 ZHANG Sheng s2961685
TABLE OF CONTENTS 1.0
Our Mission
2.0
Style
3.0
Mobile App
4.0
Website
5.0
Social Media
6.0
Posters
7.0
Billboards
8.0
Our Video
1.0 Our Mission With the development of technology and fast-pace of life, the percentage of overweight are becoming increasingly higher. 63% of overweight population in Australian are adults. We summarize three main reasons are long time sitting, lack sports and unhealthy diets, which make overweight serious and will bring terrible disease. What we can do? Thinner and Healthier. This integrated media campaign can help them have a good lifestyle and healthy slim body. Also make people more focus on healthy problems and keep fit. Even change target audience’s life.  
2.0
Style
This campaign is aim to help target audience lose weight, so we use light colour rather than dark colour, which can make people feel positive and healthy, and also can attract people.
LOGO We used green as our logo colour, which can stand for healthy and full of energy. Idea is aim “Thinner and Healthier”, we combine “T” and “H” which can fit the main point.
Scheme: Thinner and Healthier Font: New Gothic MT—Regular Colour: #72C167
Font: Signpainter-house scrapt—ltalic Colour: #72C167
3.0 Mobile APP Post some video about how to lose weight, or some healthy ways to keep fit, and record interesting experience about lose weight. Also can write comment with others and interact each other.
4.0
Website
5.0 Social Media # Loseweightnow #ThinnerandHealthier Post information everyday, include positive picture and video to encourage people. And also post the ranking of current participants. At the same time, it also can encourage public.
6.0 Posters
Two kinds of posters, one is about food and another is sports.
(1)
(2)
7.0 Billboard (1)
(2)
8.0
Video
https://youtu.be/Nzu5Yk88KL0