O PORT– FOLIO Wang Shen Postgraduate Diploma Design For Visual Communication London College of Communication UAL 2015 – 2016
Catalogue
1
Book Design
01
Structure & City Universe The Sorrow of the Young Werther
Poster Design
04
Branding Design
02
Shangpin Steamed Bun BYLAND Beyond Frozen Point: Stories from the North Skill SQ.
Information Design
05
Typographic Design
03
The School of Life Posters The School of Life Invitation Cards Aphorism Cards Jian De Tea Institution
PKUPI Recuitment Mobius Anna in the Tropics
06
American Seasonal Box Office Rainbow Your Diets
Animation Design Four Seasons
2
Book Design During my postgraduate study in London College of Communication, I have built up solid fundamental knowledge of book design due to a large amount of practical work, which includes editting, layout design, choosing materials and paper stock and book binding.
01
3
Structure & City Japanese binding A3 (279×420 mm) Produced in LCC, London 03/2016
••• This pubilication aims to explain my perspective towards the relationship between the structure and city. The grid system widely applied in the construction industry indicates a great development of urbanization.
Online full version: https://issuu.com/shenwang/ docs/binder1
4
Universe Multi–layer brochure 138×138 mm Produced in LCC, London 12/2015
••• This folded brochure depicts several natural phenomenons in the universe, simply using squares, lines or circles.
5
The Sorrows of Young Werther French folding with perfect binding 127×187 mm Produced in LCC, London 04/2016
••• This publication explains my personal opinion towards tragic love story The Sorrow of Young Werther written by Goethe, showing how love could kill a man step by step.
Online full version: https://issuu.com/shenwang/ docs/for_digital
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02
Branding Design I worked as a freelance graphic designer when I was in Peking University. I had great interest in branding and visual identity and thus did a lot of related work. How to convey the key idea of the brand and figure out an efficient way to communicate with the target audience was the main consideration for me. The most attractive part of branding design that motivates me to explore is the strong effect it could bring to the customers, reshaping their behaviour, and finally creating a new culture.
7
Shangpin Steamed Bun Designed for Shangpin Steamed Bun Restaurant Target group: University students 02/2015
••• In order to attract more customers from the university nearby, the Shangpin Steamed Bun restaurant decided to improve their brand with a more energetic and lively visual system. I applied cartoonized steamed bun characters and calligraphic visual elements to build up an image with more young and enthusiastic feelings.
8
BYLAND Designed for Byland Geothermal Power Company Target group: Individual residents in southeast China 12/2014
••• BYLAND is a power company providing clean and safe geothermal energy to the individual residents. I used blue and grey as the main colours in order to reflect the reliability of the company.
9
Beyond Frozen Point: Stories from the North Designed for Suddenly Art Co. Ltd., film festival Target group: Chinese audience with interest in artistic films 06/2015
••• This film event was hold for Chinese audience to experience the natural beauty in the North Polar Region and the real life of people living there through a series of films produced by artists from Sweden, Finland, Norway, Denmark and Russia.
10
Skill SQ. Designed for the group project in the Modual workshop Target group: Residents in the local communities in London 07/2016
••• This is a group preject aiming to solve the problem of the intergeneratioinal gap, and bring the local community together by sharing craft and technological skills between different generations.
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03
Typographic Design Typographic knowledge is one of the essential aspects of a graphic designer, which is also highly focused during my study in LCC. We paid a large amount of time building up our type hierachy and type classification skills, thus we are able to use types to atrract the readers' attentioin, express specific meanings, and design effecient layouts that provide clear structure of the information.
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The School of Life Posters Designed for the School of Life event Type Hierarchy Project 12/2015
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••• This project is one of the basic practical projects for type hierarchy, which aims to emphasize different categories of information by applying different layout.
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The School of Life Invatation Cards Designed for the School of Life event Type Hierarchy Project 12/2015
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Aphorism Cards Using different typefaces to express the meanings of the words in the aphorism Type Classification Project 12/2015
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Jian De Tea Institute Leaflets & Banner Designed for the Jian De Tea Institute Layout design 02/2015
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04
Poster Design Poster is my favorite graphic media due to its strongly expressive metaphor and the simplicity. I really enjoy the process of designing posters because it is a challengable task to use all the types and images in a smart way to convey the key information right to the audience. All the posters in the following pages are the primary practicing works in the university, showing my first trying of visual expression.
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PKUPI Recruitement Poster Series Designed for Peking University PI Design Club Poster design 09/2014
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Mobius Designed for Peking University Drama Club Theatre poster design 05/2015
••• This play was originally written by the PKU Drama Club, telling a story of a boy's psycho change on his way of looking for his father. Mobius indicates that the ultimate goal of this journey is not finding his father, but become an idol with filial piety.
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Anna in the Tropics Designed for Peking University Drama Club Theatre poster design 12/2014
••• Written by Nilo Cruz, the play depicts the rise and falls of a family–managed cigar factory and the uncontrollable changing of the relationship between the family members due to their different attitudes towards the new lector, who reads Anna Karenina for them during the work. For the poster, I used the elements of cigars, palms and the silhouette of a woman to indicate the title. Each palm represents one of the family members and the burning of the cigar indicates the upcoming tragedy.
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05
Information Design Information design is a combination of visual design and data management. Compared to other subjects, information design needs more logical analysis and calculation, which highly matches my academic background. As data analyzation is increasingly drawing attention and information design has become hotter and hotter, my interest in this subject is continuously rising and I'm eager to catch up with the trend.
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American Seasonal Box Office
••• This chart depicts the amount of the American seasonal box office from 1987 to 2012 every other 5 years, comparing different years and seasons.
Information design brief, LCC Information Design 12/2015
American seasonal box office Amount of film released
Winter Season
Source: http://www.boxofficemojo.com
Spring Season
Janurary – February
Summer Season
March – April
Autumn Season
May – August
Holliday Season
September – October
November – December
250
223
218
200
157
150
131 130
120 116 104
100
107
104
95 88
91 80
50
80
53
49
56 51 48 44
48 47
43
35
33 29
27 21 17
78
70
49
25
0
1982
1987
$ 705.9 $ 137.3
Box office taking (million dollars)
$ 1545.9 $ 317.4
$ 159.6
$ 2866.1
1992
$ 973.3 $ 439.1
$ 359.1
$ 3570.5
$ 672.6
$ 2393.9
$ 755.5
$ 1656.7
$ 2617.6
$ 947.9
$ 3597.8 $ 1511.1
2012
$ 2299.9
$ 1012.7
$ 2465.4 $ 782.9
2007
2002
$ 1986.4
$ 581.8
$ 1477.0
$ 322.0
1997
$ 1243.0
$ 1143.4
$ 4210.5 $ 1342.3
$ 4305.2 $ 1649.3
$ 451.2
$ 681.5
$ 690.5
$ 890.1
$ 1243.9
$ 4605.3
$ 6671.1
$ 9206.0
$ 9963.8
$ 10959.4
Year
24
Rainbow Your Diets Final Projet of the PgDip DVC course, LCC Information design & Web design 06/2016
••• Rainbow Your Diets is an inovative method of reflecting people's daily eating patterns. Based on the Eat the Rainbow nutrion theory and the Food Guide Pyramid, the system is able to pick up colours and classify different food categories automatically, and then provide visual results of how balanced the diets are.
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Online version: http://rainbowyourdiets01.businesscatalyst.com
••• The introduction page provides the information of the fundamental theories and the procedure of using the prototype of the website.
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••• The prototype giving the mock-up of how to use the completed website as a real user. The supposed functions include uploading photos of the meals, creating daily eating pattern and checking previous diet record.
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06
Animation Design As a graphic designer, handling the fundamatal skills of creating moving image is extremely essential because it enables more possibilities to enrich the visual impression of the projects. It is absolutely more effective to get people's attention than static images.
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Four Seasons Colour theory project Animation Design 12/2015
••• This one-minute animation shows the transformation of the four seasons reflecting the eight aspects of the colour theory.
Contact Phone +86 13718801341 Email ws4869bleach@163.com WeChat 32282641 Skype ws4869bleach Website cargocollective.com/shenwanglcc
O Wang Shen Postgraduate Diploma Design For Visual Communication London College of Communication, UAL 2015 – 2016