Zac Davidson

A uniquely fresh food & fashion magazine. We decided that Food Magazines as a collective genre are; characterless, impersonal, horribly designed and presume the reader has both the time, patience and money to cook like a professional. We wanted to step out of the mould of student magazine both in design and overall concept, but distance ourselves as far from what you'd pre-concieve of food magazines as possible. We created a niche food magazine that is extremely informative, accessible to a younger generation who would much rather read a magazine that's humourous, visually led, passionate about food, and a true reflection of their lifestyle and interests. As we say at Sherbet magazine, it'll be 'love at first bite'.