Medicare Misty's Let's TALK! Magazine

Moving Your Business Forward During the Great Pause

By Attorney, Whitney Standefer The Waiting Place... for people just waiting. If you know Dr. Seuss, you may remember his warning against allowing yourself to become trapped by the Waiting Place. Unfortunately, Dr. Seuss could never have imagined the Great Pause of 2020.

For business owners and serial entrepreneurs, this forced Waiting Place is particularly painful and counter intuitive. If you fall into this category, you are not the type to sit around and wait for direction. You are a person who makes decisions, crafts your path, and executes your plans. You are a person of action. But now what?

Hopefully you have been lucky and been able to work from home or able to make social distancing rules work for your place of business. Perhaps you still have some faithful clients or demand for your products. But, as time goes on, it is the rare business unaffected: be it due to restrictions on trade channels or decrease in demand due to consumer economic uncertainty.

Whatever the reason, you need to know two things: 1) struggling to “pivot� to the top during a historic pandemic is not a cause to 24