Masters of Marketing May 2010

May 2010

"Profit From Teleseminars: How to Make Money Teaching What You Know From the Comfort of Your Home" with Jan Marie Dore Meet Your Mentor Jan Marie Dore 77 Wembley Drive, Toronto, Ontario M4L 3C9 Website: www.femalepreneurs.com E-mail: info@femalepreneurs.com Jan Marie Dore is The Professional Womens' Success Coach and the Founder of Femalepreneurs.com, a learning center and online community for entrepreneurial women worldwide who want to create a more profitable business and live a high-quality life. Jan is a Master Certified Coach through the International Coach Federation and is an authority on women's small business issues. Her passion is inspiring women entrepreneurs to new levels of success and fulfillment through her coaching programs, teleseminars, workshops and retreats.

Her clients are women around the world who have a talent, passion, service or expertise they want to share to make a difference in people's lives. Jan has made it her mission to teach women simple, effective marketing and sales strategies to attract more clients and grow their business and profits substantially with much less effort. She offers the free report "The Eight Insider Marketing Secrets of Wealthy Women Entrepreneurs" and her popular ezine and blog "The Femalepreneurs Way" at Femalepreneurs.com

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Twelve Creative Ideas for Using Teleseminars to Grow Your Business Conducting teleseminars, or group learning conference calls, is a very effective strategy to promote your small business or professional practice and create additional streams of income. Teleseminars offer a very versatile and efficient way to deliver your services and build your business.

I have been leading teleseminars for many years as part of my service offerings in my coaching business. I use them to attract new prospects, collaborate with colleagues and partners, and increase my income.

And the good news is that teleseminars are very easy to set up and record once you know how and the profit margins are extremely high.

Here are some ideas to jumpstart your creative thinking for delivering your own seminars over the phone: 1.

Giving fr.ree teleseminars is a great way to promote your business and let new prospects get to know you. Teleseminars are a great marketing vehicle that helps you attract more clients, build your list, and increase sales.

2.

Teleseminars are an excellent way to collaborate and do joint ventures with other people who already have a list in order to gain exposure to new prospects and grow your list.

3.

If you’re just starting out, you can do interviews with top experts in your niche. Record these interviews and provide them as a bonus in exchange for signing up for your newsletter, or package them as a product.

4.

Position yourself as the expert in your field by delivering great content in your specialty area. Teach what you know and love while increasing your visibility and gaining valuable exposure and credibility. This reinforces your brand and gives people a low cost way to get to know you.

5.

Attract participants and fill your teleseminars by finding partners to help you with the promotion. Collaborating with partners to offer learning by phone is a very effective and inexpensive way to get more newsletter subscribers and build your list.

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6.

Have your teleseminars transcribed and offer your clients the opportunity to order a transcript of the call. This can really increase your profits with minimal additional expense for you. You can also add additional sales and marketing materials to the transcript to provide you with opportunities for additional income and exposure.

7.

You can make good money from your teleseminars and increase your revenue substantially. Create a program or a series you can charge for, much the same as you would for a workshop series, only this would be over the phone rather than in person, so it saves you travel time and is easier and cheaper to get people to sign up.

8.

You can leverage each teleseminar into products and multiple streams of income. Record your teleseminars so you can turn them into an MP3 audio file, a transcript, a CD, a DVD and/or an ebook.

9.

Use teleseminars to create an information empire of content – ebooks, workbooks, CD’s, products, and multi-media courses. The same information can be repackaged and reproduced in several different media to generate extra income.

10. Include your affiliate programs and live hyperlinks for any sites you have mentioned during the program that are relevant to your topic. Send an automated email out after the class and includes these links so that you can generate affiliate income.

11. The key to profitable teleseminars is that the ‘fortune’ is in the follow up.

You can make ‘upsells’ after people order your teleseminar. For example, you could offer the transcript as an upsell for a minimal extra charge rather than bundling it in the original price. Or, create a backend program to add to your sales funnel and make much more income than from the one teleseminar alone.

12. You can automate the whole process of promotion, registration, sales, and follow up using your website and autoresponders so that you make much more per hour and use your time more effectively.

So, what are you waiting for? Add teleseminars to your marketing mix today, and start gaining more fame, credibility and income.

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Six Step Checklist to Deliver Teleseminars Chances are that you've attended a teleseminar lately. Why not create your own?

Teleseminar events are very easy to produce because all you have to do is send an email to your list and invite them to participate. These seminars by phone are easy to do and can be very profitable.

Wouldn’t it be great to offer your clients a teleseminar where they can learn your latest ideas, strategies, and expert information? I regularly do teleseminars for fr.ee so that I can build rapport, offer value, and maintain good relationships with my clients.

Here’s a simple checklist of what you need to have in place to get started delivering teleseminars: 1.

In-demand topics.

Your information must meet a need in the marketplace for a specific group of people or a business. A compelling topic that provides solutions to a challenge or frustration that people are searching for answers to is a great place to start. That way, you can experience instant demand for your topic.

My Topic:______________________________________________________

2.

A format.

There are many formats for your teleseminars. They can be interviews, information delivery, Q&A calls, research based calls based on a survey or report, or some combination of these. Interactive teleseminars work well where people can either ask you a question or submit their question via email. That way, you can maintain their attention because they know their question will be answered.

My format:______________________________________________________

3.

A bridge line.

There are several good services, many of them free. My favorite right now is FreeConferenceCall.com. It has a 250 person capacity, free audio

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recordings, and other great perks. You can record, publish and podcast your content and conference calls at no cost. Great Teleseminars.com provides production and administrative services for teleseminars. If you want operator assistance, Black and White Communications is a good choice.

Exercise: Compare Bridge Lines and find the one that suits your needs.

1.______________________________________________________________ ________________________________________________________________ ________________________________________________________________ 2.______________________________________________________________ ________________________________________________________________ ________________________________________________________________ 3.______________________________________________________________ ________________________________________________________________ ________________________________________________________________ My Bridge Line:___________________________________________________ 4.

An automated registration system.

I use Practice Pay Solutions, which is the 1Shopping Cart system, to automate my teleseminar registrations. I highly recommend it. It allows your participants to sign up either online at your website or by email, and then provides you with a list of people who have signed up. You can set up an autoresponder that goes out automatically when they sign up with the date and time of the call. It will also automatically send out reminders for you.

Exercise: Research info on registration systems and choose which suits your needs.

1.______________________________________________________________ ________________________________________________________________ ________________________________________________________________ 2.______________________________________________________________ ________________________________________________________________ ________________________________________________________________

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3.______________________________________________________________ ________________________________________________________________ ________________________________________________________________ My Registration System:___________________________________________ 5.

A way to record.

If you record your teleseminar, you’ll have an instant product. Post the audio file online at your website or with a company like AudioAcrobat.com Then have the audio transcribed as a value-add to participants. www.freeconferencecall.com has a free recording system. If you do not want to set up your own you can use Women of Today’s line…a free benefit of Membership!

6.

An effective way to follow up.

This is the strategy many people delivering teleseminars overlook. Once you have had the chance to share your expertise with new prospects, it’s a perfect time to send a follow up communication. Email them after the call with a summary of the notes, a link to the recording, and/or an invitation to your next event or program. Always have something else to invite them to. If you have automated your registration process, it will be easy for you to send a follow up email out after the call.

Now that you know how to offer and record teleseminars, conference calls, and telephone interviews, what are you waiting for? Schedule your own to try it out. Good luck and enjoy!

Jan