Matthew Quann Portfolio by Sherry White

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THE DESIGN PORTFOLIO OF :

Matthew F. Quann

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CONTENTS

Prism Pasta

Honeybee Conservancy Keys Brochure Lifeproof Advertising Campaign Fly - A - Month Leatherman Advertising Campaign Impossible Project Trade Show Louieâ&#x20AC;&#x2122;s Backyard

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PRISM PASTA Branding - Packaging - Web Design Prism Pasta was a concept that was first sparked by the idea of a kaleidoscope. With the idea of light and various colors that a kaleidoscope produces, the brand Prism Pasta was created. The hexagon is a common theme throughout the brand, translating to the packaging, patterns, and logo. The hexagonal patterns used were each created from ingredients in the individual pastas, such as basil, and red pepper, and whole wheat. As a hexagon is made up from six triangles, six serving sizes were incorporated into the packaging, which can be punched out through the perforated tabs. The advertisement was developed from the tag-line of the brand, â&#x20AC;&#x153;Explore tradition through a new spectrum,â&#x20AC;? which is a statement about the tradition of Pasta, being explored in new ways through the brand.

Best in Show & Gold Addy Award Jacksonville 2016

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PRISM WEBSITE

HONEYBEE CONSERVANCY Re-brand - Advertising Campaign This is an advertising campaign and re-brand for the non-profit organization, The Honeybee Conservancy. The campaign focuses on the idea of the bee’s trying to send a message to the human population with clever sayings that include the word “bee”. These ads are printed on plant-able paper which allows the user to be directly involved with the campaign, by planting the paper and sprouting flowers that help feed the bees. The campaign also includes a direct mail piece, as well as shopping bags, which both contain plant-able paper.

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POSTCARD INN BROCHURE Brochure Design - Branding The brochure and room key design for The Postcard Inn was inspired by travel and the experience that goes along with a planned vacation. The brochure is more than just a brochure, but instead a takeaway that acts as an itinerary and then can be sent home to kids, grandparents, and friends explaining the activities for each day spent in the Florida Keys. The postcards within the brochure were inspired by vintage travel posters, adorned with each dayâ&#x20AC;&#x2122;s location and an image reminiscent of the dayâ&#x20AC;&#x2122;s adventure. Like the brochure, the room keys are also meant to be a takeaway from a memorable vacation experience. Inspired by vintage luggage tags and passport stamps, initially, the room key tag acts as a guide to your accommodations, listing the type of room you will be staying in, along with the number of the room. Then, flipping the tag over reveals the luggage tag portion of the design, allowing the guest to fill out their information and upon leaving the Postcard Inn, can attach the tag to their luggage to use for many vacations to come.

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LIFEPROOF ADVERTISING Advertising Campaign - Commercial This Lifeproof ad campaign revolves around the idea of the case’s indestructibility. Like the old saying a “cat has 9 lives,” a Lifeproof phone case has many more, hence “Beyond 9.” On each ad, a counter is placed to show what number life the case is on while accompanying it with a photo that signifies the situation your mobile device could find itself in and without the Lifeproof case, would likely not survive. This premise is utilized in the user-submitted commercial, placing the case and its contents in questionable situations that it is able to survive.

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FLY - A - MONTH Concept - Package - Commercial - Website The Fly-of-the-Month subscription service was a concept created for an information design class. The design and packaging is meant to fulfill its purpose as a monthly mailer but to also showcase the featured fly of the month on the outside of the package, along with the angler who designed and originally tied the fly. Each month, our subscriber would receive specific materials to craft a fly unique to their area and particular fishing season. These flies would be hand selected and so would their materials. The commercial works to show the uniqueness of the service itself while the interface showcases how user friendly the services would be.

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LEATHERMAN TOOLS Advertising Campaign - In-Store Display This is an advertising campaign for Leatherman multi-tools. A strong, bold concept was used that directly pushed the idea of versatility that these tools have. The tools are placed in areas that would typically contain other tools but are empty, showing that the Leatherman has a variety of uses and contains multiple tools. The campaign also includes a painted wall ad, an in-store display, and an Instagram contest. The contest encourages users to submit how they use their Leatherman for a chance to win a free tool for themselves.

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IMPOSSIBLE PROJECT Trade Show Booth - Brochure Design The idea behind this project was to create a trade show booth for an existing consumer brand, and a brochure. I decided to create a booth for an up and coming brand, The Impossible Project, who purchased the factories from the Polaroid company and started remaking Polaroid film. One major design theme behind the brand is the use of the backwards “P” and the 5 colored dots. One factor of the new Polaroid film, is that it only has 8 shots instead of 10, so the booth was constructed of 8 giant polaroid walls, to replicate the film. The company also sells refurbished Polaroid cameras, so in front of each giant polaroid is a stand for a camera. The Polaroids are shots that I have taken using their film. The contents of the brochure showcase new products, cameras, and film the company offers. I also created a takeaway concept mimicking the vintage cold clip that was released with Polaroid Land Cameras in the 1960’s. Since the Impossible film is sensitive to light when it is ejected from the camera, the cold clip acts as a shield and a cover to eject the film into. This serves as a functional takeaway which offers information about the film for consumers and wholesalers.

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LOUIE’S BACKYARD App Design - Concept - Activity Book This app was inspired by my French Bulldog, Louie. Louie, spends much of his days in my backyard, which is abundant with birds and other creatures. Even when Louie can’t be outside, he gazes out my back door intently. Therefore, when given the opportunity to design an app for children, I knew Louie and his bird watching hobby would be the perfect narrative to create an educational game. Louie’s backyard offers an array of games including sorting, identifying colors and identifying species of birds. The app is accompanied by a view master with images of birds and also a coloring book to help the child interact outside of the electronic device. The images on the view master and coloring book correspond with one another in order to create the ultimate experience with Louie and his backyard.

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Thank you!